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All Journal JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management Jurnal Ilmiah Ekonomi Islam Jurnal Organisasi Dan Manajemen Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan DIJB (Diponegoro International Journal of Business) International Journal of Economics, Business and Accounting Research (IJEBAR) Indicators : Journal of Economic and Business Asian Management and Business Review Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Industrial Research Workshop and National Seminar Journal of International Conference Proceedings e-Jurnal Apresiasi Ekonomi Research Horizon Economic and Business Horizon
I Made Sukresna
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Collaborative marketing innovation: How to energize social capital to enhance MSME’s performance? Muna, Nalal; Sukresna, I Made; Praswati, Aflit Nuryulia
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art3

Abstract

An entrepreneurial network is one of the most prominent strategic resources for business. Even though micro, small, and medium-sized enterprises (MSMEs) face several challenges arising from their liability of smallness, they can leverage the advantages of having strong network ties. This study aims to examine how social capital derived from entrepreneurial networks (both formal and informal) can encourage collaborative marketing innovation and speed-to-market to enhance marketing performance. A total of 161 MSME owners from various industries participated in a field survey that was conducted using self-administered questionnaires. Data is analyzed using Structural Equation Modelling with AMOS software. The Resource Advantage Theory of Competition (RAToC) emphasizes the dynamic nature of competition in provoking disequilibrium through collaboration with other organizations. The result shows that collaboration helps companies in integrating resources in the marketing innovation process such as obtaining input for product development and supporting product promotion. The study also indicates that collaborative marketing innovation has become the most salient variable that accelerates time-to-market and enhances MSME performance.
PHENOMENOLOGICAL STUDY OF EXPORT SMEs FOREIGN PROMOTION PARTICIPANTS GAYENG UMKM PROGRAM Nazareth, Mega; Sukresna, I Made
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.882

Abstract

This study aims to analyze the obstacles and challenges faced by MSMEs that are members of the Central Java Gayeng MSME program in exporting their products. The main focus of this study is to identify factors that inhibit exports and the strategies implemented to overcome them. The method used in this study is a qualitative approach with a case study, with data collection through in-depth interviews with informants who are MSME actors who have participated in the Gayeng MSME program and have export experience. The data analysis methods used include data reduction, categorization, and data display. Conclusions are drawn using a descriptive narrative approach.The results of the study indicate that the main obstacles in exporting Gayeng MSME products include internal constraints such as limited production and managerial capacity, as well as external constraints such as lack of infrastructure and complex regulations. In addition, this study also identifies various strategies implemented by MSMEs to facilitate exports, including increasing branding, production efficiency, and using consultant services. This study contributes to understanding the challenges of MSME exports in Central Java and provides policy recommendations to improve the export performance of the MSME sector in the future. Keywords: Obstacles, Challenges, Gayeng UMKM, Export, Policy
Impact of Building Maintenance Management on Occupant Satisfaction in the ESG Context Abdulghani, Zaki; Irawan, M. Felik Ferdy; Sukresna, I Made
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

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Abstract

Building maintenance management is essential to ensuring the functionality, safety, and comfort of commercial buildings, which directly affects occupant satisfaction. With rapid urbanization and evolving building technologies, the connection between maintenance strategies and user experience is increasingly important, particularly in light of the Environmental, Social, and Governance (ESG) standards for long-term, steady economic expansion. In this study, academic research on the effect of maintenance management on occupant happiness in commercial buildings is identified, assessed, and synthesized using a systematic literature review (SLR). Using a structured methodology including database searches, inclusion criteria, keyword mapping, and quality assessment the review highlights key maintenance dimensions such as responsiveness, cleanliness, safety, facility performance, and environmental sustainability. Findings consistently show that well-managed and proactive maintenance practices significantly improve occupant comfort, productivity, and perceived service quality, while also supporting ESG-related sustainability goals. However, variations in evaluation methods and limited regional data indicate the need for further empirical research. This SLR serves as a foundation for advancing facility management practices and emphasizes the strategic role of ESG integration in achieving long-term occupant satisfaction and sustainable building operations.
Co-Authors Abdillah, Aris Abdulghani, Zaki Aflit Nuryulia Praswati Ahyar Yuniawan Al Caesar, M. Rizky Augusty Tae Ferdinand Azra Rafi Nur Asy'ari Bintoro, Bintoro Christyawan, Harry Dani, Akhmad Nur Dewi, Ade Puspita Dhikriyah, Laeli Dinata, Amet Candra Dita Monica Sekarini, Dita Monica Edy Rahardja Ekaputri, Alya Maherka Elmer Hafiizh Fernaldi ERIC GUNAWAN Farida Indriani Fernaldi, Elmer Hafiizh Fikri, Raden Muhammad Mukhlis Fitria Ridho Utami Fitriana, Diana Gunawan, Muhammad Arief Gunawan, Vanessa Cahyani Hapsari, Yunita Chandra Hari Basuki Harry Soesanto Hidayat, Dayu Nur Hikami, Syaroful Imroatul Khasanah Intan Shaferi Irawan, M. Felik Ferdy Irfan Affandi Jamhari Jamhari Kurniawan, Novan Laras Dipta Sri Ida Susilowati Mahfudz Mahfudz Mahfudz Mardiyah, Meicicho Muhammad Mirza Maulana Nafisa, Jihan Nagara, Agung Satya Najib, Muhammad Alfiyan Nalal Muna Naufaldy, Iqbal Nazareth, Mega Octavian, Yayan Oktav, Riyandika Pamungkas, Brian Putra Pangestu MT, M. Adjie Perkasa KS, Nicholas Anggada Pragunadi, Nindita Gabriele Pramudhita, Abimanyu Cahya Primandesera, Andika RA Nur Amalina, RA Nur Rahman, Yuwanda Ratna, Maria Moniqua Restiandi, Andri Rijal, Khusnur Rio Dhani Laksana Riyan Indra Pramana, Riyan Indra Salsabella, Shella Santoso, Wibowo Iman Satyarini, Yuane Selestio, Robby Setiawan, Annisaa Nabhila Simanjuntak, Mariana Simbolon, Nathalia Rouli Sugiharto, J. Sugiono Sugiono Sukaryono, Adilaksana Suratin, Mochammad Susilo Toto Raharjo Sutanto, Inggrid Benedicta Sutopo Sutopo Syarifudin, Faiz Syuhada Sufian Tamara Citra, Tamara Tri Astuti, Atik Rahmawati Utami, Fitria Ridho Utomo, Bagus Satrio Wardhani, Hernita Wisnu Wibawa, Hanasta Toar Widhi Pangestuti, Aisah Widoningrum, Luluk Nastiti Yuko, Mohammad Yunita Budi Rahayu Silintowe