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All Journal JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management Jurnal Ilmiah Ekonomi Islam EKONOMIS : Journal of Economics and Business Jurnal Organisasi Dan Manajemen Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan DIJB (Diponegoro International Journal of Business) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Indicators : Journal of Economic and Business Asian Management and Business Review Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Industrial Research Workshop and National Seminar Journal of International Conference Proceedings Return : Study of Management, Economic and Bussines e-Jurnal Apresiasi Ekonomi Research Horizon Economic and Business Horizon
I Made Sukresna
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Collaborative marketing innovation: How to energize social capital to enhance MSME’s performance? Muna, Nalal; Sukresna, I Made; Praswati, Aflit Nuryulia
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art3

Abstract

An entrepreneurial network is one of the most prominent strategic resources for business. Even though micro, small, and medium-sized enterprises (MSMEs) face several challenges arising from their liability of smallness, they can leverage the advantages of having strong network ties. This study aims to examine how social capital derived from entrepreneurial networks (both formal and informal) can encourage collaborative marketing innovation and speed-to-market to enhance marketing performance. A total of 161 MSME owners from various industries participated in a field survey that was conducted using self-administered questionnaires. Data is analyzed using Structural Equation Modelling with AMOS software. The Resource Advantage Theory of Competition (RAToC) emphasizes the dynamic nature of competition in provoking disequilibrium through collaboration with other organizations. The result shows that collaboration helps companies in integrating resources in the marketing innovation process such as obtaining input for product development and supporting product promotion. The study also indicates that collaborative marketing innovation has become the most salient variable that accelerates time-to-market and enhances MSME performance.
PHENOMENOLOGICAL STUDY OF EXPORT SMEs FOREIGN PROMOTION PARTICIPANTS GAYENG UMKM PROGRAM Nazareth, Mega; Sukresna, I Made
Jurnal Apresiasi Ekonomi Vol 13, No 2 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i2.882

Abstract

This study aims to analyze the obstacles and challenges faced by MSMEs that are members of the Central Java Gayeng MSME program in exporting their products. The main focus of this study is to identify factors that inhibit exports and the strategies implemented to overcome them. The method used in this study is a qualitative approach with a case study, with data collection through in-depth interviews with informants who are MSME actors who have participated in the Gayeng MSME program and have export experience. The data analysis methods used include data reduction, categorization, and data display. Conclusions are drawn using a descriptive narrative approach.The results of the study indicate that the main obstacles in exporting Gayeng MSME products include internal constraints such as limited production and managerial capacity, as well as external constraints such as lack of infrastructure and complex regulations. In addition, this study also identifies various strategies implemented by MSMEs to facilitate exports, including increasing branding, production efficiency, and using consultant services. This study contributes to understanding the challenges of MSME exports in Central Java and provides policy recommendations to improve the export performance of the MSME sector in the future. Keywords: Obstacles, Challenges, Gayeng UMKM, Export, Policy
Impact of Building Maintenance Management on Occupant Satisfaction in the ESG Context Abdulghani, Zaki; Irawan, M. Felik Ferdy; Sukresna, I Made
Economic and Business Horizon Vol. 4 No. 2 (2025): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.4.2.2025.635

Abstract

Building maintenance management is essential to ensuring the functionality, safety, and comfort of commercial buildings, which directly affects occupant satisfaction. With rapid urbanization and evolving building technologies, the connection between maintenance strategies and user experience is increasingly important, particularly in light of the Environmental, Social, and Governance (ESG) standards for long-term, steady economic expansion. In this study, academic research on the effect of maintenance management on occupant happiness in commercial buildings is identified, assessed, and synthesized using a systematic literature review (SLR). Using a structured methodology including database searches, inclusion criteria, keyword mapping, and quality assessment the review highlights key maintenance dimensions such as responsiveness, cleanliness, safety, facility performance, and environmental sustainability. Findings consistently show that well-managed and proactive maintenance practices significantly improve occupant comfort, productivity, and perceived service quality, while also supporting ESG-related sustainability goals. However, variations in evaluation methods and limited regional data indicate the need for further empirical research. This SLR serves as a foundation for advancing facility management practices and emphasizes the strategic role of ESG integration in achieving long-term occupant satisfaction and sustainable building operations.
Analysis of Brand Experience, Brand Love and; Brand Loyalty to Willingness to Pay Premium Price to Starbucks Indonesia Consumers in Jakarta Nida, Syifa Ni’matun; Sukresna, I Made
Return : Study of Management, Economic and Bussines Vol. 2 No. 7 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i7.124

Abstract

This study was conducted with the aim to analyze the factors that influence brand loyalty and willingness to pay premium price in  Starbucks Indonesia consumers in Jakarta. The development of consumer relationships with brands has become a focus for every business. Through brand-related communication, the brand acts as a system that engages buyers and sellers. Not only limited to the relationship between consumers and brands, but also related to greater sales, price vulnerabilities, better loyalty, and higher margins. SEM (Structural Equation Modeling) analysis was used as a data analysis method in this study. The research model used in this study is second order. The use of SEM with PLS (Partial Least Square) approach was chosen because it can be used effectively with small sample sizes and complex models The sample of this study amounted to 114 Indonesian Starbuks consumers in Jakarta. The results showed that  brand experience has a positive and significant effect on brand love, brand experience has a positive and significant effect on brand loyalty, brand love does not have a significant effect on willingness to pay premium price, love for brand has a positive and significant effect on brand loyalty, brand experience does not have a significant effect on brand loyalty.Willingness to pay premium price, as  well as brand loyalty have a positive and significant effect on willingness to pay premium price.
Pengaruh Self Congruity, Perceived Price, Brand Trust, dan Customer Engagement terhadap Willingness to Continue and Subscribe pada Disney Plus Hotstar Abrari, Fuad; Sukresna, I Made
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1601

Abstract

The advancement of online streaming media and the growing interest of the Indonesian population in Video on Demand (VoD) applications have paralleled the development of the internet in Indonesia. The presence of various video streaming platforms with local, regional, and global reach operating in Indonesia has generated significant dynamics in the digital entertainment industry. This phenomenon has rapidly transformed the landscape, fostering the adoption of technology and altering consumer behavior patterns in accessing entertainment content. This research is aimed at uncovering the relationship between self-congruity and perceived price through various variables such as customer engagement and brand trust, which have implications on willingness to continue and subscribe. The study employs a quantitative research method or survey approach. Sample selection is conducted through non-probability sampling using purposive sampling techniques, with a total sample of 146 respondents who are customers of Disney+ Hotstar Indonesia. Data analysis is performed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The findings of the research reveal positive and significant influences, namely, self-congruity on brand trust, self-congruity on customer engagement, perceived price on customer engagement, brand trust on willingness to continue and subscribe, and customer engagement on willingness to continue and subscribe.
Pengaruh Motivasi Hedonisme dan Korean Wave Terhadap Impulsive Buying dengan Personal Branding Syariah Sebagai Variabel Intervening Faturrazaq, Ramadhani Aulia; Sukresna, I Made
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.11420

Abstract

In the last two decades, Korean culture has experienced rapid development and has spread globally to various countries in the world, including Indonesia. The Korean Wave or in Korean usually called hallyu according to (Suh, Cho, & Kwon, 2006) is defined as "The rapid expansion of the Korean contemporary culture and cultural products throughout East Asia since the mid-1990's" or the expansion of Korean culture and products carried out in a large and rapid manner to East Asia in the mid-1990s. The massive development of information technology due to globalization is the main factor in the growth of public enthusiasm for the Korean Wave in Indonesia itself, especially among the younger generation (millennial generation) in the 2000s and the current young generation (generation Z). The aim of this research is to determine the influence of Hedonistic Motivation and the Korean Wave on Impulsive Buying with Personal Branding as an intervening variable. This research uses quantitative methods to test and search for evidence for the hypotheses that have been established. As many as 133 respondents were generated from the questionnaire distributed by researchers. The purposive sampling method was chosen in this research because the researcher determined the criteria and attributes of the individuals who were used as research respondents. Judging from the objectives of the research conducted, it is known that hedonistic motivation is related to impulsive buying, but the Korean wave and personal branding are not related or have an influence on impulsive buying. However, hedonic motivation and Korean wave each have a significant influence on personal branding. The research model construct focuses on impulsive buying among consumers who are fans of K-pop groups in Indonesia. The research was carried out with a sample size that was stated to be sufficient using PLS SEM as a data processing tool. Next, findings related to the research hypotheses presented will be revealed.
STRATEGI PENGEMBANGAN CITRA MEREK DI SMA KHALIFA IMS KOTA TANGERANG SELATAN Chandra Dewi, Maharsiwi Diah; Sukresna, I Made
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.12650

Abstract

This research is a qualitative research. Data collection was carried out by interview method. Respondents were parents, teachers, principals, school committee and main director of SMA Khalifa IMS, South Tangerang City. Seeing the increasingly fierce competition in the world of education, managers of educational institutions are getting stronger to continue to compete in improving the quality of education. SMA Khalifah IMS is a newly established school and currently the school needs a lot of promotion in order to get a good brand image. In this study, respondents were asked about their perceptions of the school's brand image. The results of the interviews obtained an overview of the students' parents assessing the quality of the IMS Khalifah school both for kindergarten, elementary and junior high schools. But it needs proof for the high school level, the quality in question is the integration of the Cambridge and Islamic curricula. In addition, there are several negative brand images that are felt by parents of students, including school facilities that are still lacking, especially buildings, sports fields and parking lots, there are several teachers who are less professional in mastering English. On the other hand, the school has made various efforts to improve the school's brand image through improving the quality of teachers, adding school facilities, marketing activities, providing scholarships, organizing events and competitions. The increased brand image is expected to increase the interest of parents to entrust their children to attend Khalifa IMS High School. Keywords: brand image, high school, marketing, promotion
Co-Authors Abdillah, Aris Abdulghani, Zaki Abrari, Fuad Aflit Nuryulia Praswati Ahyar Yuniawan Al Caesar, M. Rizky Augusty Tae Ferdinand Azra Rafi Nur Asy'ari Bintoro, Bintoro Chandra Dewi, Maharsiwi Diah Christyawan, Harry Dani, Akhmad Nur Dewi, Ade Puspita Dhikriyah, Laeli Dinata, Amet Candra Dita Monica Sekarini, Dita Monica Edy Rahardja Ekaputri, Alya Maherka Elmer Hafiizh Fernaldi ERIC GUNAWAN Farida Indriani Faturrazaq, Ramadhani Aulia Fernaldi, Elmer Hafiizh Fikri, Raden Muhammad Mukhlis Fitria Ridho Utami Fitriana, Diana Gunawan, Muhammad Arief Gunawan, Vanessa Cahyani Hapsari, Yunita Chandra Hari Basuki Harry Soesanto Hidayat, Dayu Nur Hikami, Syaroful Imroatul Khasanah Intan Shaferi Irawan, M. Felik Ferdy Irfan Affandi Jamhari Jamhari Kurniawan, Novan Laras Dipta Sri Ida Susilowati Mahfudz Mahfudz Mahfudz Mardiyah, Meicicho Muhammad Mirza Maulana Nafisa, Jihan Nagara, Agung Satya Najib, Muhammad Alfiyan Nalal Muna Naufaldy, Iqbal Nazareth, Mega Nida, Syifa Ni’matun Octavian, Yayan Oktav, Riyandika Pamungkas, Brian Putra Pangestu MT, M. Adjie Perkasa KS, Nicholas Anggada Pragunadi, Nindita Gabriele Pramudhita, Abimanyu Cahya Primandesera, Andika RA Nur Amalina, RA Nur Rahman, Yuwanda Ratna, Maria Moniqua Restiandi, Andri Rijal, Khusnur Rio Dhani Laksana Riyan Indra Pramana, Riyan Indra Salsabella, Shella Santoso, Wibowo Iman Satyarini, Yuane Selestio, Robby Setiawan, Annisaa Nabhila Simanjuntak, Mariana Simbolon, Nathalia Rouli Sugiharto, J. Sugiono Sugiono Sukaryono, Adilaksana Suratin, Mochammad Susilo Toto Raharjo Sutanto, Inggrid Benedicta Sutopo Sutopo Syarifudin, Faiz Syuhada Sufian Tamara Citra, Tamara Tri Astuti, Atik Rahmawati Utami, Fitria Ridho Utomo, Bagus Satrio Wardhani, Hernita Wisnu Wibawa, Hanasta Toar Widhi Pangestuti, Aisah Widoningrum, Luluk Nastiti Yuko, Mohammad Yunita Budi Rahayu Silintowe