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All Journal JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management Jurnal Ilmiah Ekonomi Islam Jurnal Organisasi Dan Manajemen Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan DIJB (Diponegoro International Journal of Business) International Journal of Economics, Business and Accounting Research (IJEBAR) Indicators : Journal of Economic and Business Asian Management and Business Review Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Industrial Research Workshop and National Seminar Journal of International Conference Proceedings e-Jurnal Apresiasi Ekonomi Research Horizon Economic and Business Horizon
I Made Sukresna
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Peningkatan Brand Satisfaction dan Brand Trust Berbasis Brand Value Terhadap Brand Loyalty (Studi Pada Pengguna Apple Iphone di Semarang) Christyawan, Harry; Sukresna, I Made
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 19, No 2 (2020): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v19i2.75-91

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi loyalitas merek pada konsumen pengguna iPhone yang berdomisili di Semarang , dengan menggunakan variabel nilai merek, kepuasan merek , kepercayaan merek, dan loyalitas merek diharapkan dapat menjadi strategi bagi perusahaan untuk mendapatkan loyalitas pelanggan. Analisis data pada penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis model persamaan struktural (SEM) dengan menggunakan software AMOS pada 159 klien yang telah ditentukan untuk menjadi responden penelitian melalui teknik non probability sampling. Penelitian ini terdiri dari enam hipotesis yang diajukan, hasil penelitian membuktikan bahwa ke enam hipotesis semua diterima dan terbukti memiliki pengaruh yang positif yang signifikan terhadap hubungan: 1) brand value dengan brand satisfaction, 2) brand value dengan brand trust, 3) brand satisfaction dengan brand trust, 4) brand value dengan brand loyalty 5) brand satisfaction dengan brand loyalty dan 6) brand trust dengan brand loyalty. Hasil penelitian ini diharapkan dapat memberikan masukan untuk perusahaan guna menyusun strategi untuk mendapatkan loyalitas dari perlanggan.
Studi Kualitas Pelayanan Nasabah Pada Bank Mandiri Area Semarang Pahlawan Sutanto, Inggrid Benedicta; Sukresna, I Made
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 1 (2021): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i1.53-72

Abstract

The objectives of this study are: (1). Assessing customer service quality in the aspects of tangibles, reliability, responsiveness, assurance, and empathy; (2). Assessing ways to increase customer satisfaction in order to achieve or exceed service targets. The type of data used is primary data which comes from 2 (two) groups of informants, namely customers and employees, with a purposive sampling method. The analysis tool uses a pure qualitative descriptive approach. The results of the study prove that: Customer satisfaction with the services provided by Bank Mandiri Semarang Pahlawan area regarding the dimensions of tangibles, reliability, responsiveness, assurance, and empathy is at the level of confirmation or satisfaction. Furthermore, how to increase customer satisfaction in order to achieve or exceed service targets by providing more attractive facilities, the number of front liner officers and queuing seats added, strategies to stay on time and fulfill obligations as marketing, increase cooperation with all departments.
ANALISIS PENGARUH NON-INTERNET DAN SOCIAL MEDIA PROMOTION TERHADAP BRAND EQUITY (Studi Pada Produk Lipstick Pixy di Kota Semarang) Salsabella, Shella; Sukresna, I Made
Diponegoro Journal of Management Volume 10, Nomor 3, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT The competition in cosmetics industry is increasing over time. Therefore, companies are competing to make products that consumers like and make strategies to sell their products. Through this competition there is a ranking of the most favorite brands according to the Top Brand Index. The purpose of this study was to determine the effect of non-internet promotion and social media promotion on brand equity with brand experience as an intervening variable and perceived quality as a moderating variable in Pixy lipstick products in Semarang. The population in this study are Pixy lipstick consumers in Semarang. The number of sample used was 175 people who were selected using purposive sampling through a questionnaire. The data obtained is then analyzed using the AMOS program. The results of the study showed that non internet promotion and social media promotion variables had positive effect on brand experience, and the results of the study also showed that perceived quality variable can moderate the effect of brand experience on brand equity.
STUDI TENTANG PERSEPSI DAN PENGAMBILAN KEPUTUSAN PELANGGAN MUSLIM UNTUK BERALIH KE LAYANAN PREMIUM DI PLN UP3 KUDUS Irfan Affandi; I Made Sukresna
Jurnal Ilmiah Ekonomi Islam Vol 8, No 1 (2022): JIEI : Vol. 8, No. 1, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i1.4724

Abstract

Electricity is one of the benchmarks for the progress of society and the nation. Electrical service providers must innovate to attract new customers and expand customer relationships. In an effort to provide excellent service, especially to customers, especially corporate customers, PT PLN (Persero) launched a new innovation product in the form of premium services. Premium service is a form of service provided by PT PLN with quality assurance, ensuring the reliability and certainty of the connection in accordance with the SLA (Service Level Agreement) agreed by PT PLN with customers as well as in UP3 Kudus. from a total of 361 existing medium voltage customers, only 7 customers switched to premium services with a percentage of 0.31%. With such a large gap, it is interesting to study what causes customers to still not want to switch to premium electricity services. The purpose of this study is to find out how the perceptions, knowledge, expectations, and intentions to buy PLN industrial customers towards the premium electricity services offered and to analyze the buying behavior of industrial customers in terms of external influences, internal influences and the purchasing decision-making process to switch from regular electricity services. to premium electricity service. The samples in this study were 4 medium voltage customers who had not switched to premium services and 4 customers who had switched to using premium services engaged in various business fields. Customers have a good perception that PLN's premium electricity services are the best in Central Java, especially for planned blackouts that can be well communicated by PLN. However, the problem in terms of price in each service matrix is ​​still considered by some customers to be burdensome and also in terms of the minimum operating hours requirement which is still a customer consideration. The expectation from PLN's industrial customers is that by switching to premium electricity services, the services provided must also be premium. In addition, customers also expect that this premium electricity service can accommodate only certain loads that require reliable and continuous supply quality, not for the entire production load so that the company does not need to shift all its burdens to premium electricity services. Keywords: Muslim consumer behavior, electricity, premium services.
Analisis Pengaruh Sikap Pada Perluasan Merek Terhadap Minat Beli Produk Sikat Gigi Pepsodent di Kota Semarang Fitria Ridho Utami; I Made Sukresna
Journal of Economics and Business Vol 3, No 1 (2021): May
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47729/indicators.v3i1.104

Abstract

The competition in dental and oral care products industry is increasing over time. Therefore, companies must have new strategies in marketing their products, for example by brand extension. The purpose of this study is to determine the effect of attitudes towards brand extension towards buying interest in Pepsodent toothbrush products in Semarang. The population in this study are Pepsodent consumers in Semarang who use toothbrush products and other products from Pepsodent. The number of samples used was 209 people who were selected using purposive sampling through a questionnaire. The data obtained is then analyzed using the AMOS program. The results of the study showed that familiarity and perceived fit variables had a positive effect on attitudes toward brand extension. While the perception of quality and innovativeness variables have no effect on the attitude towards brand extension variable. And the dependent variable, attitude towards brand extension has an effect on purchase intention. The most influential process for increasing consumers purchase intention in Pepsodent toothbrush products is by increasing perceived fit that affect attitudes toward brand extension which will increase purchase intention.
The influence of tourist evaluative factors on tourist behavioral intention: the mediating role of tourist satisfaction Elmer Hafiizh Fernaldi; I Made Sukresna
Diponegoro International Journal of Business Vol 1, No 1 (2018)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.1.1.2018.33-39

Abstract

This study examines the effect of tourist evaluative factors, specifically service quality and tourist experience on tourist satisfaction and its further influence on revisit intention and intention to recommend. Service quality and tourist experience serve as independent variables, while revisit intention and recommend intention are posited as dependent variables, with satisfaction acts as the intervening variable. Data analysis using  Structural Equation Modeling (SEM) of 186 tourist visiting Umbul Sidomukti, Semarang, Central Java, Indonesia, finds that both revisit intention and intention to recommend could be increased through the improvement of service quality and tourist satisfaction.
Green Self-Identity as a Mediating Variable of Green Knowledge and Green Purchase Behavior Yunita Budi Rahayu Silintowe; I Made Sukresna
Jurnal Organisasi dan Manajemen Vol. 18 No. 1 (2022)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v18i1.2564.2022

Abstract

Purpose - Most environmental problems can be solved with community support through public purchase behavior on eco-friendly products. Therefore, this study aimed to examine the effect of green knowledge on purchase behavior with self-identity as a mediating variable. Methodology - The data were collected using a questionnaire and a self-administered survey, generating 271 valid responses. The PLS-SEM approach with SmartPLS Version 3.0 was used to develop a study model and evaluate hypotheses. Findings - The results showed that green knowledge influences purchase behavior and self-identity. Furthermore, green self-identity influences purchase behavior and mediates between knowledge and purchase behavior. When customers gain more knowledge, their identity in caring for the environment increases and enhance the purchase behavior of eco-friendly products. The results implied that business people should educate consumers concerning environmental conservation efforts through the use of eco-friendly products. Originality - Green self-identity as a mediator between green knowledge and purchase behavior. Studies on green self-identity are still limited as many focus on purchase intention in green products, only a few studies focus directly on green purchase behavior.
Competitive intensity value resonance antecedence for successful brand performance Imroatul Khasanah; I Made Sukresna
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (791.415 KB) | DOI: 10.33021/icfbe.v2i1.3542

Abstract

This study aims to mediate the influence of the Brand Management System on Brand Performance by proposing a Competitive Intensity Value Resonance that mediates between the Brand Management System and the improvement of Brand Performance. Sample data from 160 food product SMEs in Central Java were used to test a model consisting of five hypotheses. The statistical test in this model uses five variables: Brand Management System, Marketing Orientation, Internal Branding, Competitive Intensity Value Resonance and Brand Performance. The results of the data show that Competitive Intensity Value Resonance has an important role in improving Brand Performance.
Peningkatan Kinerja Pemasaran Digital melalui Technology Acceptance Model Mariana Simanjuntak; I Made Sukresna
Prosiding Industrial Research Workshop and National Seminar Vol 11 No 1 (2020): Prosiding 11th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.284 KB) | DOI: 10.35313/irwns.v11i1.2120

Abstract

Salah satu upaya peneliti dan akademisi dalam meningkatkan kualitas SDM yang inovatif dan berdaya saing, terutama dalam menghadapi situasi Pandemi Covid-19, adalah dengan menyediakan kerangka kerja manajerial industri melalui Technology Acceptance Model (TAM). Oleh karena itu, peneliti melakukan penelusuran literatur dan melakukan meta analisis terhadap 59 artikel studi empiris yang bersumber dari berbagai jurnal bereputasi (Q1-Q2) periode 2016-2020 untuk menjelaskan tentang kerangka model TAM dalam upaya peningkatan kinerja pemasaran digital di Indonesia. Hasilnya menunjukkan bahwa baik korelasi antara kegunaan dan penerimaan; kegunaan dan kemudahan penggunaan signifikan terhadap penciptaan nilai bersama pemasaran digital. Konsumen lebih banyak waktunya mengakses Teknologi Informsi dan Komunikasi (TIK) dibuktikan dengan adanya penerimaan terhadap teknologi sangat kuat dan hampir seluruh kegiatan pemangku kepentingan terhubung dengan TIK. Tujuan dari studi penelusuran literatur ini adalah untuk memahami sejauh mana perkembangan, pengaruh dan ruanglingkup TAM dalam literatur yang dapat meningkatkan kinerja pemasaran digital, dengan mengintegrasikan temuan empiris melalui perilaku konsumen meliputi perceived usefulness, perceived ease of use, free of effort. Hasil dari studi penelusuran TAM ini kiranya dapat dipergunakan sebagai tolak ukur dalam memahami perilaku konsumen dan pengembangan penelitian TAM terkait pemasaran digital di masa yang akan datang.
Organizational Citizenship Behavior on Public Organizational Performance Mahfudz Mahfudz; I Made Sukresna; Rio Dhani Laksana; Intan Shaferi
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.654

Abstract

The research aims to examine the behaviors and perceptions of public employees regarding organizational performance through their voluntary contributions to the functioning of their organization. OCB can mediate the relationship between subjective constructs of organizational performance and the perceptions of employees regarding their leaders as well as their motivation to serve in the public sector. The purpose of this study is mapping Organizational Citizenship Behavior Model on Public Organizational Performance. The research was conducted in 3 City Sector public area, The population in this research was all employees at public sector organization in 3 Regency City in Central Java: Semarang, Purworejo and Purwokerto. The sample selection was conducted through purposive sampling method. The sample sin this research were civil servants of the financial section in SKPD with the number of 300 respondents. The data used in this study were primary data through the questionnaires.
Co-Authors Abdillah, Aris Abdulghani, Zaki Aflit Nuryulia Praswati Ahyar Yuniawan Al Caesar, M. Rizky Augusty Tae Ferdinand Azra Rafi Nur Asy'ari Bintoro, Bintoro Christyawan, Harry Dani, Akhmad Nur Dewi, Ade Puspita Dhikriyah, Laeli Dinata, Amet Candra Dita Monica Sekarini, Dita Monica Edy Rahardja Ekaputri, Alya Maherka Elmer Hafiizh Fernaldi ERIC GUNAWAN Farida Indriani Fernaldi, Elmer Hafiizh Fikri, Raden Muhammad Mukhlis Fitria Ridho Utami Fitriana, Diana Gunawan, Muhammad Arief Gunawan, Vanessa Cahyani Hapsari, Yunita Chandra Hari Basuki Harry Soesanto Hidayat, Dayu Nur Hikami, Syaroful Imroatul Khasanah Intan Shaferi Irawan, M. Felik Ferdy Irfan Affandi Jamhari Jamhari Kurniawan, Novan Laras Dipta Sri Ida Susilowati Mahfudz Mahfudz Mahfudz Mardiyah, Meicicho Muhammad Mirza Maulana Nafisa, Jihan Nagara, Agung Satya Najib, Muhammad Alfiyan Nalal Muna Naufaldy, Iqbal Nazareth, Mega Octavian, Yayan Oktav, Riyandika Pamungkas, Brian Putra Pangestu MT, M. Adjie Perkasa KS, Nicholas Anggada Pragunadi, Nindita Gabriele Pramudhita, Abimanyu Cahya Primandesera, Andika RA Nur Amalina, RA Nur Rahman, Yuwanda Ratna, Maria Moniqua Restiandi, Andri Rijal, Khusnur Rio Dhani Laksana Riyan Indra Pramana, Riyan Indra Salsabella, Shella Santoso, Wibowo Iman Satyarini, Yuane Selestio, Robby Setiawan, Annisaa Nabhila Simanjuntak, Mariana Simbolon, Nathalia Rouli Sugiharto, J. Sugiono Sugiono Sukaryono, Adilaksana Suratin, Mochammad Susilo Toto Raharjo Sutanto, Inggrid Benedicta Sutopo Sutopo Syarifudin, Faiz Syuhada Sufian Tamara Citra, Tamara Tri Astuti, Atik Rahmawati Utami, Fitria Ridho Utomo, Bagus Satrio Wardhani, Hernita Wisnu Wibawa, Hanasta Toar Widhi Pangestuti, Aisah Widoningrum, Luluk Nastiti Yuko, Mohammad Yunita Budi Rahayu Silintowe