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All Journal Journal The Winners el-Jizya: Jurnal Ekonomi Islam Jurnal Ilmiah Administrasi Publik (JI@P) MUSLIM HERITAGE: JURNAL DIALOG ISLAM DENGAN REALITAS Jurnal ORTOPEDAGOGIA ADMINISTRASI PUBLIK Jurnal Basicedu Referensi : Jurnal Ilmu Manajemen dan Akuntansi Performance JCRS (Journal of Community Research and Service) JBIMA (Jurnal Bisnis dan Manajemen) Jurnal E-Bis: Ekonomi Bisnis Al-Mal:Jurnal Akuntansi dan Keuangan Islam Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Islamic Business and Economics (IJIBE) Mabsya : Jurnal Manajemen Bisnis Syariah Journal Mathematics Education Sigma [JMES] Didaktika Disclosure: Journal of Accounting and Finance Journal of Management and Islamic Finance JAMAIKA: Jurnal Abdi Masyarakat Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Basicedu DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Muslim Heritage INASJIF Miftah Jurnal Sains Student Research
Sulasih Sulasih
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Meningkatkan Kinerja Pemasaran : Pengaruh Orientasi Kewirausahaan melalui Penggunaan Media Sosial dan Kemampuan Inovatif sebagai Variabel Moderasi Sulasih, Sulasih; Wahyuningtyas, Ida Puspitarini; Maamor, Selamah; Dwinalida, Khairunnisa
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 33 No 1 (2025): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2025.33.1.14544

Abstract

Penelitian ini bertujuan untuk mengetahui peran orientasi kewirausahaan pada penggunaan media sosial dan kinerja pemasaran dengan kemampuan inovatif sebagai variabel moderasi pada usaha skala mikro di Kabupaten Banyumas. Sampel dalam penelitian ini ditentukan dengan menggunakan slovin dengan jumlah 100 sampel dan pengambilan sampel dengan metode purposive sampling. Teknik analisis data yang digunakan dalam hal ini penelitian adalah analisis partial least square (PLS). Hasil penelitian ini menunjukkan bahwa orientasi kewirausahaan berpengaruh positif terhadap kinerja pemasaran untuk nilai path koefisien 0,401 dan sig. 0,000, begitu juga orientasi kewirausahaan berpengaruh positif terhadap penggunaan media sosial 0,567 dan sig. 0,000. Penggunaan media sosial berpengaruh positif terhadap kinerja pemasaran 0,389 dan sig. 0,001, sedangkan kemampuan inovatif berpengaruh positif terhadap kinerja pemasaran 0,352 dan sig. 0.001. Penggunaan media sosial memediasi secara partial pengaruh orientasi kewirausahaan pada kinerja pemasaran 0,645 dan sig. 0.000. Mediasi dalam model penelitian ini bersifat parsial, dengan kata lain, penggunaan media sosial memiliki fungsi untuk menjembatani atau menengahi pengaruh orientasi kewirausahaan terhadap kinerja pemasaran. Namun, karena karakteristik mediasinya partial, bahkan tanpa variabel penggunaan media sosial, orientasi kewirausahaan masih mampu mempengaruhi kinerja pemasaran secara positif dan signifikan. Hasil ini menegaskan bahwa orientasi kewirausahaan dapat meningkatkan dan memperkuat penggunaan media sosial oleh para pelaku usaha skala mikro di Banyumas, yang juga akan berdampak pada peningkatan kinerja bisnis. Lebih lanjut, hasil menunjukkan bahwa kemampuan inovatif tidak memoderasi antara penggunaan media sosial dengan kinerja pemasaran -0,078 dan nilai sig. 0,430, hal ini bisa dimaknai bahwa kemampuan inovatif pelaku usaha skala mikro masih rendah dalam penggunaan media sosial dan pengaruhnya terhadap kinerja pemasaran.
Peran ESG dalam Mendukung Green Economy Indonesia dalam Perspektif Perbankan Syariah Maulana, Mohamad Riski; Pratiwi, Rizka Sobriyani; Aizza, Dianatul; Sulasih, Sulasih
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 4 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) - In Press
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i4.3803

Abstract

This study aims to examine the role of implementing Environmental, Social, and Governance (ESG) principles in supporting the transition toward a green economy in Indonesia from the perspective of Islamic banking. The research employs a qualitative approach using a library research method, reviewing academic literature published between 2020 and 2025. Data were analyzed through thematic content analysis to identify the alignment between ESG dimensions and maqashid shariah, as well as the challenges and opportunities of ESG implementation within Islamic banking institutions. The findings reveal that ESG application in Islamic banking remains partial, with greater emphasis on the environmental dimension through instruments such as green sukuk and green financing. The social and governance aspects have not yet been fully integrated into sustainability strategies. Nevertheless, integrating ESG with maqashid shariah strengthens the role of Islamic banks as agents of change in sustainable development. The study highlights the importance of establishing specific regulations, transparent reporting systems, and sharia-compliant green financial innovations to enhance the contribution of Islamic banking to Indonesia’s green economy.
Analisis SWOT Dalam Pengembangan Koperasi pada Koperasi Unit Desa (KUD) Rukun Tani Cilongok Mukarromah, Laili; Maulida, Indah Ilma; Maula, Muhammad Ihza; Sulasih, Sulasih
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i3.3796

Abstract

Abstract. This study aims to analyze the internal and external conditions of the Village Unit Cooperative (KUD) Rukun Tani Cilongok using a SWOT analysis approach to formulate appropriate development strategies to improve the performance and competitiveness of the cooperative in Banyumas Regency. The background of this study is the strategic role of cooperatives, especially KUD, as pillars of rural economy in Indonesia facing various performance problems and competitive challenges. The research method employs a qualitative approach with data collected through in-depth interviews with KUD management and literature review. The analysis identifies KUD's strengths such as strategic location, diversified business units, and price competitiveness; weaknesses including limited competent human resources and capital fluctuations; opportunities from agricultural market potential and government programs; and threats from competition and market liberalization. Based on the SWOT analysis, recommended development strategies include internal strengthening through human resource development, membership inclusion, and utilization of agricultural market opportunities with product and service innovation. These strategies are expected to enhance KUD's performance and competitiveness in supporting the village economy.      
Analisis Strategi Pengelolaan Biaya Operasional Dalam Peningkatan Efisiensi (BOPO) Pada KSPPS Zam-Zam Barokah Cilongok Pendekatan SERVO Analysis Anisatul Amalia; Ita Solihatun; M. Irwan Farouki; Nindita Septiana Putri; Sutriawati Sutriawati; Sulasih Sulasih
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 6 (2025): Jurnal Sains Student Research (JSSR) Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i6.6756

Abstract

This study aims to analyze operational cost management strategies in improving efficiency (BOPO) at KSPPS Zam-Zam Barokah Cilongok using the SERVO Analysis approach, which includes five key elements: Strategy, Environment, Resource, Value, and Organization. The method used in this research is descriptive qualitative by means of in-depth interviews with KSPPS internal sources. The results of this study indicate that the efficiency strategy implemented by the institution has been effective, achieving a SERVO Index score of 4.08, categorized as good. KSPPS Zam-Zam Barokah Cilongok has successfully applied efficiency strategies through digital innovations such as the BMT Collector application, cost control, and resource optimization. However, further strategic improvements are required through product diversification, human resource capacity development, and member network expansion to enhance efficiency and institutional competitiveness.
Strategi Pengembangan Tabungan iB Ukhuwah melalui Analisis SWOT di PT. BPR Syariah Gunung Slamet Cilacap Asky Humeriatunnisa; Ega Fransiska; Humamul Hakim; Unfah Ziyan Zuhwa; Sulasih Sulasih
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 6 (2025): Jurnal Sains Student Research (JSSR) Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i6.6861

Abstract

This study to analyze the development strategy of the iB Ukhuwah Savings Product at PT. BPR Syariah Gunung Slamet Cilacap using the SWOT analysis approach (Strengths, Weaknesses, Opportunities, Threats). The SWOT framework is used tocreate successful development strategies and to determine the internal and external elements that affect a product’s competitiveness. This research adopts approach, using information gathered by direct interviews with the management of PT. BPRS Gunung Slamet. The finding reveal that the main strengths of the product lie in its zero monthly administration fees, compliance with Islamic principles, and an attractive prize draw program for customers. However, several weaknesses are identified, such as the absence of digital banking facilities like ATMs and mobile banking. Opportunities arise from partnerships with schools, Islamic boarding institutions, and local small businesses, while threats include increasing competition from conventional banks and other financial institutions. According to the SWOT assessment, suggested strategies involve improving online banking services, strengthening promotion through social media, expanding institutional collaborations, and improving employee competence to ensure excellent service quality.
Pengaruh Literasi Keuangan, Perilaku Keuangan dan Toleransi Risiko Terhadap Keputusan Berinvestasi Mahasiswa Melalui Aplikasi Ajaib Sulasih, Sulasih; Anjani, Wiwin
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 2 (2025): October 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v3i2.399

Abstract

This study examines the influence of financial literacy, financial behavior, and risk tolerance on students’ investment decisions when using the Ajaib application. A quantitative research design was employed with a sample of 343 students who actively invest through the platform. Data were collected using a structured questionnaire and analyzed using Multiple Regression Analysis with IBM SPSS. The empirical results indicate that financial literacy and financial behavior both have a positive and significant influence on investment decisions. In contrast, risk tolerance shows a negative and significant effect, suggesting that students with lower tolerance for risk tend to adopt more cautious investment strategies. Furthermore, the three variables collectively demonstrate a significant simultaneous effect on investment decision-making. These findings highlight the importance of strengthening financial knowledge and responsible financial practices to enhance rational investment behavior, particularly among novice student investors using digital investment platforms
Co-Authors Aizza, Dianatul Anggita Syafni Aulia Anisatul Amalia Anjani, Wiwin Asky Humeriatunnisa Darmawati Darmawati Darmawati Darmawati Diah Setyorini Gunawan Ega Fransiska Endang Pudjiastuti Sartinah Findianingnsih, Arisa Firmansyah, Dani Handini, Oktiana Humamul Hakim Icuk Rangga Bawono, Icuk Rangga Intansari, Anggita Isty Isnaeni, Resti Ita Solihatun Jajang Jajang Jamal Abdul Aziz Khairunnisa Dwinalida M. Irwan Farouki Maamor, Selamah Maryani, Sri Maula, Muhammad Ihza Maulana, Mohamad Riski Maulida, Indah Ilma Mukarromah, Laili Nindita Septiana Putri Nur Najiba Sukmawati Oktiana, Rima Dwi Pari Purnaningsih Parno Parno Pratiwi, Rizka Sobriyani Purnaningsih, Pari Rahman, Ifa Hanifa Resti Isnaeni Rifda Naufalin Rohiwan, Sidik Sarpini Sarpini Sidik Rohiwan SUKMAWATI, NUR NAJIBAH Suliyanto . Suliyanto Suliyanto Sutriawati Sutriawati Trianingsih, Ade Ulya, Rifqo Yatul Unfah Ziyan Zuhwa Wagino Wahyuningtyas, Ida Puspitarini Weni Novandari Weni Novandari