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Journal : INASJIF

PREDICTING PREDICTING THE INTENTION OF PURCHASE OF COSMETIC PRODUCTS IN ISLAMIC COLLEGE STUDENTS IN BANYUMAS INDONESIA WITH HALAL LABELS AND THEORY PLANNED BEHAVIOR Parno, Parno; Sulasih, Sulasih; Novandari, Weni
Indonesian Scientific Journal of Islamic Finance Vol 3 No 1 (2024): Indonesian Scientific Journal of Islamic Finance
Publisher : Faculty of Islamic Economics and Business, Sultan Aji Muhammad Idris State Islamic University of Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v3i1.9350

Abstract

Cosmetics are products that can not be separated in everyday life. When planning a purchase is influenced cosmetics are products by several factors. This study uses the Theory of Planned Behavior, which is a theory that explains that behavior is formed because of intentions/interests that are influenced by attitudes, subjective norms, and behavioral control. In addition, this study uses the halal label as another independent variable. So the purpose of this study was to determine the effect of attitudes, subjective norms, behavioral control, and halal labels on the intention to purchase cosmetic products in Islamic Religious College Students in Banyumas, Indonesia. This research uses quantitative research methods. The population is Islamic Religious College Students in Purwokerto. The number of samples used is 397 respondents. The sample collection technique used probability sampling by means of proportionate stratified random sampling and other techniques, namely nonprobability sampling by means of purposive sampling. This research was analyzed by multiple linear regression methods. The results of this study indicate that partially and simultaneously attitudes, subjective norms, behavioral control, and halal labels have a positive effect on purchase intentions Keywords: Attitude; Subjective Norms; Behavioral Control; Halal Labels; Intention Purchase
ANALISIS FAKTOR PENGETAHUAN, REPUTASI, LINGKUNGAN, DAN RELIGIUSITAS TERHADAP MINAT MENABUNG PADA SISWA SMK JURUSAN PERBANKAN SYARIAH Salsabilla, Ashifa Isnaeni; Sulasih, Sulasih; Parno, Parno; Setianingsih, Dias
Indonesian Scientific Journal of Islamic Finance Vol 4 No 1 (2025): Indonesian Scientific Journal of Islamic Finance
Publisher : Faculty of Islamic Economics and Business, Sultan Aji Muhammad Idris State Islamic University of Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v4i1.11523

Abstract

Although Indonesia has a predominantly Muslim population, the market share of Islamic banking in 2020 remained relatively modest at only 6.18%. One of the major challenges lies in the low savings interest among the younger generation. Previous studies have investigated the influence of knowledge, reputation, environment, and religiosity on saving behavior; however, the findings remain inconclusive, thereby creating a research gap that merits further exploration. The novelty of this study lies in its simultaneous examination of these four variables within the context of vocational high school students majoring in Sharia banking who have direct access to a school-based mini-bank facility, an environment that has rarely been addressed in prior research. Employing a quantitative approach, the study utilized a survey method with purposive sampling involving 139 students from SMK Negeri 1 Purwokerto. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression, preceded by validity, reliability, and classical assumption tests. The findings reveal that knowledge exerts a significant negative effect on saving interest, while reputation, environment, and religiosity demonstrate significant positive effects. Collectively, these four variables significantly influence saving interest, with a coefficient of determination of 40.2%. This study highlights that Islamic banks may enhance their attractiveness to young customers by strengthening institutional reputation, fostering supportive environments, and reinforcing religious values. Nevertheless, positive perceptions of products and services should be complemented by improved financial knowledge to further optimize savings interest in Islamic banking