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IDENTIFIKASI PENGGUNAAN MEDIA SOSIAL DAN DAMPAKNYA PADA KINERJA PEMASARAN DALAM PERSPEKTIF EKONOMI ISLAM PADA USAHA SKALA MIKRO DI KABUPATEN BANYUMAS sulasih, sulasih; Wahyuningtyas, Ida Puspitarini; Rohiwan, Sidik; Suliyanto, Suliyanto
MUSLIM HERITAGE Vol 9 No 1 (2024): Muslim Heritage: Jurnal Dialog Islam dengan Realitas
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/muslimheritage.v9i1.7555

AbstractThis research aims to determine the role of entrepreneurial orientation on the use of social media and marketing performance with innovative ability as a moderating variable in microscale businesses in Banyumas Regency. The sample in this study was determined using slovin and sampling using the purposive sampling method and the sample size was 100 respondents. The data analysis technique used in this research is partial least squares (PLS) analysis. The research results show that it partially has a positive and significant effect, while the use of social media partially mediates the effect of entrepreneurial orientation on marketing performance. Mediation in this research model is partial, in other words, the use of social media has a function to bridge the influence of entrepreneurial orientation on marketing performance. However, because the mediation characteristics are partial, even without the social media use variable, entrepreneurial orientation is still able to influence marketing performance positively and significantly. These results confirm that entrepreneurial orientation can increase and strengthen the use of social media by micro-scale business actors in Banyumas, which will also have an impact on improving business performance. Furthermore, innovative ability does not moderate the relationship between the use of social media and marketing performance. Entrepreneurial orientation, innovative ability and the use of social media by micro-scale business actors in Banyumas Regency are in accordance with the Islamic economic perspective where business actors dare to take risks, are innovative and use media. in the form of technology for muamalah activities that are in accordance with sharia principles, and this has an impact on the benefit of the people in the form of increasing marketing performance AbstrakPenelitian ini bertujuan untuk mengetahui peran orientasi kewirausahaan pada penggunaan media sosial dan kinerja pemasaran dengan kemampuan inovatif sebagai variabel moderasi pada usaha skala mikro di Kabupaten Banyumas. Sampel dalam penelitian ini ditentukan dengan menggunakan slovin dan pengambilan sample dengan metode purposive sampling dan jumlah sampel sebanyak 100 responden. Teknik analisis data yang digunakan dalam hal ini penelitian adalah analisis partial least square (PLS). Hasil penelitian menunjukkan bahwa secara partial berpengaruh positif dan signifikan, sedangkan penggunaan media sosial memediasi secara partial pengaruh orientasi kewirausahaan pada kinerja pemasaran. Mediasi dalam model penelitian ini bersifat parsial, dengan kata lain, penggunaan media sosial memiliki fungsi untuk menjembatani pengaruh orientasi kewirausahaan terhadap kinerja pemasaran. Namun, karena karakteristik mediasinya partial, bahkan tanpa variabel penggunaan media sosial, orientasi kewirausahaan masih mampu mempengaruhi kinerja pemasaran secara positif dan signifikan. Hasil ini menegaskan bahwa orientasi kewirausahaan dapat meningkatkan dan memperkuat penggunaan media sosial oleh para pelaku usaha skala mikro di Banyumas, yang juga akan berdampak pada peningkatan kinerja bisnis. Lebih lanjut, kemampuan inovatif tidak memoderasi antara penggunaan media sosial dengan kinerja pemasaran, Orientasi kewirausahaan, kemampuan inovatif dan penggunaan media sosial oleh pelaku usaha skala mikro di Kabupaten Banyumas telah sesuai dengan perspektif ekonomi islam dimana pelaku usaha berani mengambil resiko, memiliki inovatif serta menggunakan media berupa teknologi untuk kegiatan muamalah yang sesuai dengan prinsipprinsip syariah, dan hal tersebut berdampak pada kemaslahatan umat berupa adanya peningkatan kinerja pemasaran.

Sistem Informasi Akuntansi Manajemen, Orientasi Pasar dan Kinerja UMKM: Peran Mediasi Kemampuan Inovasi Susetyo, Aris; Suliyanto, Suliyanto; Susilowati, Dewi; Herwiyanti, Eliada; Lestari, Puji
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 3 (2024): Artikel Research July 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i3.2135

Performance is a combination of strategic, administrative and operational management of an organization. To become superior MSMEs, able to compete and be sustainable in the future, it is necessary to master management accounting information systems, understand market orientation and innovation capabilities, which are a must for MSMEs to master. The aim of this research is to determine the influence of management accounting systems, market orientation on performance and innovation capabilities as mediating variables on MSME information actors. A total of 295 MSMEs in the food and beverage sector were studied. Data collection used a questionnaire with purposive sampling technique. The results of this study support the research hypothesis. Management accounting information systems, market orientation, innovation capabilities have a positive effect on performance. Innovation capability can mediate the influence of management accounting information systems on performance, and innovation capability also mediates the influence of market orientation on performance. The theoretical contribution of research is that management accounting information systems can be explained by the theory of the superiority of human resource-based competencies on performance, because management accounting information systems can support organizations in creating competitive advantages. Empirical findings that innovation capabilities can mediate management information systems to performance and innovation capabilities can mediate market orientation to performance.

IDENTIFIKASI PENGGUNAAN MEDIA SOSIAL DAN DAMPAKNYA PADA KINERJA PEMASARAN DALAM PERSPEKTIF EKONOMI ISLAM PADA USAHA SKALA MIKRO DI KABUPATEN BANYUMAS sulasih, sulasih; Wahyuningtyas, Ida Puspitarini; Rohiwan, Sidik; Suliyanto, Suliyanto
MUSLIM HERITAGE Vol 9 No 1 (2024): Muslim Heritage: Jurnal Dialog Islam dengan Realitas
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/muslimheritage.v9i1.7555

AbstractThis research aims to determine the role of entrepreneurial orientation on the use of social media and marketing performance with innovative ability as a moderating variable in microscale businesses in Banyumas Regency. The sample in this study was determined using slovin and sampling using the purposive sampling method and the sample size was 100 respondents. The data analysis technique used in this research is partial least squares (PLS) analysis. The research results show that it partially has a positive and significant effect, while the use of social media partially mediates the effect of entrepreneurial orientation on marketing performance. Mediation in this research model is partial, in other words, the use of social media has a function to bridge the influence of entrepreneurial orientation on marketing performance. However, because the mediation characteristics are partial, even without the social media use variable, entrepreneurial orientation is still able to influence marketing performance positively and significantly. These results confirm that entrepreneurial orientation can increase and strengthen the use of social media by micro-scale business actors in Banyumas, which will also have an impact on improving business performance. Furthermore, innovative ability does not moderate the relationship between the use of social media and marketing performance. Entrepreneurial orientation, innovative ability and the use of social media by micro-scale business actors in Banyumas Regency are in accordance with the Islamic economic perspective where business actors dare to take risks, are innovative and use media. in the form of technology for muamalah activities that are in accordance with sharia principles, and this has an impact on the benefit of the people in the form of increasing marketing performance AbstrakPenelitian ini bertujuan untuk mengetahui peran orientasi kewirausahaan pada penggunaan media sosial dan kinerja pemasaran dengan kemampuan inovatif sebagai variabel moderasi pada usaha skala mikro di Kabupaten Banyumas. Sampel dalam penelitian ini ditentukan dengan menggunakan slovin dan pengambilan sample dengan metode purposive sampling dan jumlah sampel sebanyak 100 responden. Teknik analisis data yang digunakan dalam hal ini penelitian adalah analisis partial least square (PLS). Hasil penelitian menunjukkan bahwa secara partial berpengaruh positif dan signifikan, sedangkan penggunaan media sosial memediasi secara partial pengaruh orientasi kewirausahaan pada kinerja pemasaran. Mediasi dalam model penelitian ini bersifat parsial, dengan kata lain, penggunaan media sosial memiliki fungsi untuk menjembatani pengaruh orientasi kewirausahaan terhadap kinerja pemasaran. Namun, karena karakteristik mediasinya partial, bahkan tanpa variabel penggunaan media sosial, orientasi kewirausahaan masih mampu mempengaruhi kinerja pemasaran secara positif dan signifikan. Hasil ini menegaskan bahwa orientasi kewirausahaan dapat meningkatkan dan memperkuat penggunaan media sosial oleh para pelaku usaha skala mikro di Banyumas, yang juga akan berdampak pada peningkatan kinerja bisnis. Lebih lanjut, kemampuan inovatif tidak memoderasi antara penggunaan media sosial dengan kinerja pemasaran, Orientasi kewirausahaan, kemampuan inovatif dan penggunaan media sosial oleh pelaku usaha skala mikro di Kabupaten Banyumas telah sesuai dengan perspektif ekonomi islam dimana pelaku usaha berani mengambil resiko, memiliki inovatif serta menggunakan media berupa teknologi untuk kegiatan muamalah yang sesuai dengan prinsipprinsip syariah, dan hal tersebut berdampak pada kemaslahatan umat berupa adanya peningkatan kinerja pemasaran.

The Effect of Greenwashing on Switching Intention: The Mediating Roles of Green Consumer Confusion and Perceived Consumer Skepticism, and the Moderating Role of Green Perceived Risk (A Case Study on PlantBottle Coca-Cola Consumers among Indonesian Citizens) Prabaningrum, Meliyana Rizki; Suliyanto, Suliyanto; Pradipta, Refius
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5261

This study investigates the influence of greenwashing on switching intention by examining the roles of green perceived risk, green consumer confusion, and perceived consumer skepticism. A quantitative approach was employed, using surveys distributed to Indonesian consumers who had purchased PlantBottle Coca-Cola products in eight different countries. A total of 120 valid responses were collected and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The results indicate that greenwashing does not have a direct effect on switching intention. Furthermore, green consumer confusion does not mediate this relationship. However, perceived consumer skepticism significantly mediates the relationship between greenwashing and switching intention. Additionally, green perceived risk does not moderate the effect of greenwashing on switching intention. These findings underscore the importance for companies to communicate environmental claims transparently and credibly. Misleading sustainability messages may foster consumer skepticism, which can ultimately undermine brand loyalty and increase switching behavior. In the context of eco-friendly branding, this study contributes to a deeper understanding of the psychological mechanisms that drive negative consumer reactions to greenwashing.

Gambaran Kemampuan Konsentrasi Pada Remaja Autisme di SLBN Prof. Dr. Sri Soedewi Masjchun Sofwan, S.H Suliyanto, Suliyanto; Ekawaty, Fadliyana; Nasution, Riska Amalya; Oktaria, Rina; Suryati, Suryati
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Autisme merupakan gangguan perkembangan otak yang ditandai dengan keterbatasan dalam interaksi sosial, komunikasi verbal dan non verbal, serta pola perilaku yang terbatas dan berulang. Salah satu tantangan utama yang dialami anak autisme adalah rendahnya tingkat konsentrasi, yang dapat menghambat proses pemahaman dalam proses pembelajaran dan aktivitas sehari-hari. Prevelensi autisme didunia menurut WHO 1 dari 100 anak di dunia, di Indonesia jumlah anak autisme sebanyak 2.407.000, di Jambi jumlah anak autisme meningkat 310 pada tahun 2023 meningkat menjadi 389 pada tahun 2024. Tujuan penelitian ini adalah untuk mengetahui gambaran kemampuan konsentrasi pada remaja autisme di SLBN Prof. Dr. Sri Soedewi Masjchun Sofwan, S.H. Penelitian ini merupakan penelitian kuantitatif deskriptif dengan jumlah sampel 28 orang yang diambil dengan teknik purposive sampling. Pengumpulan data menggunakan instrumen Digit Symbol Substitution Test (DSST). Hasil penelitian menunjukkan bahwa sebagian besar remaja autisme memiliki tingkat konsentrasi rendah 92,8%, dan 7,8% memiliki konsentrasi tinggi.

ANALYSIS OF FACTORS AFFECTING PNEUMONIA IN INDONESIAN TODDLERS USING NONPARAMETRIC REGRESSION WITH LEAST SQUARE SPLINE AND FOURIER SERIES METHODS Saifudin, Toha; Suliyanto, Suliyanto; Nurdin, Nabila; Christiano Ginzel, Bryan Given; Oktavia, Sabrina Salsa; Ariyawan, Jovansha; Ubadah, Mohammad Noufal
BAREKENG: Jurnal Ilmu Matematika dan Terapan Vol 20 No 1 (2026): BAREKENG: Journal of Mathematics and Its Application
Publisher : PATTIMURA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/barekengvol20iss1pp0087-0104

Pneumonia is the leading cause of death among children under five, with the highest prevalence in Indonesia found in West Papua Province (75%) and the lowest in North Sulawesi (0.3%). This study aims to analyze the factors influencing the prevalence of pneumonia in Indonesian toddlers using nonparametric regression approach by comparing Least Square Spline (LS-Spline) and Fourier Series. Data sourced from the Indonesian Ministry of Health website, consisting of 34 provinces in Indonesia in 2023, with one response variable (Y) and five predictor variables (X). The analyzed factors include the coverage of vitamin A supplementation, malnutrition rates, low birth weight prevalence, measles immunization coverage, and exclusive breastfeeding rates. The analysis was conducted by modeling with nonparametric Least Square Spline regression using up to three optimal knot points, then performing analysis using nonparametric regression with the Fourier series approach. The two methods were compared based on GCV and R², with the best model having lower GCV and higher R². The results showed that LS-Spline was better than Fourier Series, with a GCV value of 233.16 and a coefficient of determination of 92.5%. The findings reveal that the relationships between predictor factors and pneumonia prevalence are nonlinear, with varying influence patterns across different variable ranges. These results indicate that LS-Spline has a strong ability to explain data variability. The Fourier series is limited in this study because it is best suited for periodic data, unlike pneumonia data and its causal factors which do not show such patterns. The weakness of the Fourier Series in this study lies in its suitability for periodic data, while pneumonia cases and their causal factors do not follow such patterns. This study offers insights into health policy making to reduce pneumonia cases, improve their lives, in line with the SDGs target on Good Health and Well-being.

Modelling Factors Affecting the Middle Income Trap in Indonesia Using Generalized Additive Models (GAM) Amelia, Dita; Suliyanto, Suliyanto; Zhafira, Azizah Atsariyyah; Ramadhanti, Aulia; Suyono, Billy Christandy; Hizbullah, Firqa Aqila
CAUCHY: Jurnal Matematika Murni dan Aplikasi Vol 11, No 1 (2026): CAUCHY: JURNAL MATEMATIKA MURNI DAN APLIKASI
Publisher : Mathematics Department, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/cauchy.v11i1.35119

Indonesia is currently facing a significant challenge known as the Middle Income Trap (MIT), a condition where economic growth stagnates after reaching middle-income status, hindering progress toward becoming a high-income country. This study aims to identify and model the socio-economic factors influencing MIT at the provincial level in Indonesia during the 2020–2023 period. The Generalized Additive Model (GAM) is employed to estimate nonlinear relationships between predictors and the response variable while capturing complex patterns in panel data. GRDP per capita is used as an indicator of MIT, with six predictor variables: life expectancy, poverty rate, informal employment share, secondary education completion rate, food insecurity prevalence, and population density. The results showed that the best model was obtained based on the minimum GCV and AIC values of the Gaussian family with an identity link function and 5 knot points with the highest correlation of 99,9%. Five variables show nonlinear effects, while food insecurity exhibits a significant negative linear impact. The findings provide a valuable reference for designing inclusive and adaptive eco nomic policies based on each region’s socio-economic characteristics to mitigate MIT risks and also supports the achievement of Sustainable Development Goal (SDG) 8, which promotes decent work and sustained economic growth.

FORECASTING THE INFLATION RATE IN INDONESIA USING ARIMA-GARCH MODEL Saifudin, Toha; Suliyanto, Suliyanto; Afifa, Fitriana Nur; Arrofah, Aini Divayanti; Fauzi, Doni Muhammad; Pratama, Fachriza Yosa; Adyatma, Isryad Yoga
BAREKENG: Jurnal Ilmu Matematika dan Terapan Vol 20 No 2 (2026): BAREKENG: Journal of Mathematics and Its Application
Publisher : PATTIMURA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/barekengvol20iss2pp0955-0970

Inflation is a key economic indicator that affects purchasing power, economic growth, and financial stability. Accurate forecasting is essential for policymakers to implement effective monetary and fiscal policies. However, traditional models like ARIMA (Autoregressive Integrated Moving Average) mainly capture general trends and often fail to address inflation volatility. This study enhances inflation forecasting accuracy by applying the ARIMA-GARCH hybrid model, which combines trend estimation with volatility modelling. Focusing on Indonesia’s inflation patterns using recent data, it addresses a gap in existing research. This type of research uses quantitative methods, and the data were obtained from the official website of Bank Indonesia. The dataset consists of 240 monthly Indonesian inflation data points spanning from September 2004 to August 2024. The ARIMA (0,1,1)-GARCH (2,0) model is used to analyze inflation trends and volatility dynamics. The model evaluation shows strong predictive performance, with a Mean Absolute Percentage Error (MAPE) of 2.73% and Root Mean Squared Error (RMSE) of 0.74 for training data. Testing data results in a MAPE of 18.95% and RMSE of 0.702, which remains within an acceptable range. These findings highlight the importance of incorporating volatility modelling in inflation forecasting to enhance economic decision-making. A reliable forecast mitigates economic uncertainty, thereby providing a stronger foundation for achieving long-term economic growth. This study contributes by demonstrating the practical application of ARIMA-GARCH in Indonesia’s inflation modelling, providing valuable insights for policymakers in managing inflation-related risks.

Spatial Analysis of Child Violence in West Java Using a Geographically Weighted Negative Binomial Regression Approach Suliyanto, Suliyanto; Amelia, Dita; Putri, Lisa Amanda; Anggakusuma, Aurellia Calista
CAUCHY: Jurnal Matematika Murni dan Aplikasi Vol 11, No 1 (2026): CAUCHY: JURNAL MATEMATIKA MURNI DAN APLIKASI
Publisher : Mathematics Department, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/cauchy.v11i1.40390

Kekerasan terhadap anak tetap menjadi isu kritis di Indonesia, dengan Jawa Barat secara konsisten melaporkan jumlah kasus yang tinggi. Studi ini meneliti faktor-faktor sosioekonomi yang memengaruhi jumlah kasus kekerasan terhadap anak di 27 kabupaten dan kota, dengan fokus pada tingkat kemiskinan, rata-rata tahun sekolah, tingkat perceraian, Tingkat Partisipasi Angkatan Kerja (PFPR), dan Tingkat Pengangguran Terbuka (OUR). Tes diagnostik mengidentifikasi heterogenitas spasial dan overdispersi, yang mendukung penggunaan model Regresi Binomial Negatif Berbobot Geografis (GWNBR). Model GWNBR mengungguli model Poisson dan Binomial Negatif global, yang ditunjukkan oleh nilai Akaike Information Criterion (AIC) terendah sebesar 193,23, yang menunjukkan kemampuannya untuk menangani data hitungan spasial yang overdispersi. Hasil penelitian mengungkapkan variasi spasial yang substansial dalam pengaruh faktor-faktor sosioekonomi. Rata-rata tahun sekolah dan tingkat perceraian signifikan di sebagian besar wilayah, sementara Kota Bandung adalah satu-satunya wilayah di mana kelima prediktor tersebut signifikan. Temuan ini menunjukkan struktur risiko yang bervariasi secara geografis yang tidak dapat ditangkap oleh model global. Studi ini menyoroti pentingnya pemodelan adaptif spasial dalam analisis sosial dan demografis serta menyarankan agar karakteristik spesifik wilayah dipertimbangkan dalam perumusan kebijakan. Temuan ini mendukung strategi perlindungan anak yang terarah dan selaras dengan SDG 3, SDG 4, dan SDG 16.

Analisis persepsi dan perubahan keputusan pembelian konsumen terhadap gula campuran Mustaufik, Mustaufik; Suliyanto, Suliyanto; Setyanto, Refius Pradipta; Hidrotunnisa, Hidrotunnisa
AGROINTEK Vol 20, No 1 (2026)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v20i1.28857

Blended sugar/refined brown sugar/cooking sugar is a mixture of coconut and refined crystal sugar (GKR). The lower selling price of mixed sugar than coconut sugar can reduce consumer buying interest in coconut sugar, thereby reducing the welfare of coconut sugar artisans. Therefore, this study needs to examine consumer perceptions and changes in the purchasing intention of mixed sugar in the domestic market. Data collection through questionnaires and interviews with 150 coconut sugar consumer respondents in Banjarnegara, Purbalingga, Banyumas, Cilacap, and Kebumen. The respondent selection technique used purposive random sampling and is proportional based on the population in each district. The study of changes in purchasing decisions (switching intention) for mixed sugar was analyzed using non-parametric statistics using the McNemar Test, a paired-sample 2-sample difference proportion test method.The results of the study showed that consumers perceive coconut sugar to have a good impact on health (91% of respondents), GKR harms health (59% of respondents), mixed sugar harms health (57% of respondents), and are against mixed sugar even though it is cheaper than coconut sugar (66% of respondents). Purchasing decisions show consumers are more willing to buy coconut sugar (60%; 48% unswitched, 12% switched intention) than mixed sugar (40%; 5% unswitched, 35% switched intention). There was a significant change in the purchase decision. As many as 35% of respondents switched intentions and decided to be willing to buy mixed sugar, considering the product's low price.

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