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Sumitro Sumitro
Akademi Manajemen Informatika Labuhan Batu
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Analysis Market Orientation and Knowledge Management to Improve Innovation and Business Performance Meylananda, Siti; Sarkum, Sumitro; Halim, Abd.
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2198

Abstract

UMKM is a form of business that has an import rple in contributing income and helping to increase the regional economy. This study aims to explain the factors that influence innovation and business performance, namely customer orientation, competitor orientation, technology orientation, and knowledge management. In determining the sample of this study using using Non-Probability analysis method with saturation sampling technique, that the method of sampling by including all members as the research sample. So the respondents who have been determined are all members who have joined the Labuhanbatu UMKM House. As well as using the slovin formula with an error rate of 5%, so that the study sample amounted to 142 respondents. To analyze it using a path analysis tool assitessted by the SPSS and AMOS applications. The results of this study have seven influences were customer orrientation towards innovation and customer orrientation towards business performance. So it can be concluded that this study shows the role of strategic orientation which is required to increasingly innovate in improving business performance.
Co-Authors A Halim Ade Parlaungan Nasution, Ade Parlaungan Afandi, Arfan Akhamdi, Lalu Muslihul A. Akhamdi Ambarita, Juanda Halomoan Anoviansyah, Yoan Anoviansyah, Yoan Apandi, Aden Asih Okti Rahayu Asih, Mutiara Puspita Asih, Okti Rahayu Badrujamaludin, Asep Baenarti, Nadira Br. Pohan, April Yanti Budiyanti Budiyanti Chetrine, Ema Chiar, H.M Cindy Desrianti Cindy Destianty Cuan, How Kim Daulay, Armainuddin Desrianti, Cindy Desty Lismayanti Devi Yuliana, Devi Dhani, Rabiah Rahma Duwi, Aslan Hidayat Dwiyono, Yudo Efendi Siregar, Zulkifli Musannif Elida, Syofia Endah, Lely Estiani, Estiani Fawwazie, Arsa Fitria, Eva Fitriani, Dewi Rubi Ginanjar Syamsuar Ginting, Ade Krisna Gusman, Boy Hafid, Indah Fitria Halim, Susanna Harun, Ali Hasrah, Hasrah Iin Ira Kartika Iwan Purnama Jumaedi, Jumaedi Kharisma, Dinda Kurniasih Kurniasih Lismayanti, Desty Lumban Gaol, Slamat Andriani Maserih, Maserih Masluyah Suib Melani, Yeni Meylananda, Siti Monica, Nelly Muhammad Anhar Muhammad Yusuf Mutiara Puspita Asih Mutiaraa Puspita Asih Muttaqin, Alfin Nasution, Asnaida Nelli Novyarni Nining Sugihartati novita, debi Nuraini Nuraini Okti Rahayu Asih Purwaningrum, Ajeng Handayani Rabbani, Lalu Muhammad Nafi’ Ramadhan, Denny Ammari Ramadhan, Fiyan Syahrul Ronal Watrianthos Rosmalinda, Rosmalinda Rosmiyanti, Yanti Safia, Wa Ode Salahudin Salahudin Samosir, Mayer Alfian Sari, Rida Kurnia Sarini Sarini Sarini Seli, Yohana Sepriani, Yusmaidar Sepriani, Yusmaidar Silestian, Selvi Simanjuntak, Daslan Siregar, Habibatul Jannah SUDARMAJI SUDARMAJI Sudaryat, Rahmat Sugihartati, Nining Sukendar, Windu Sulistiyo Sulistiyo Suminar, Ami Siti Sunarti Syamsiar, Syamsiar Tasa, Siti Halimah Yahya, Masrur Yanti Rosmayanti Yayat Suryati Yazin Azhari Yorman Yulisnawati Yulisnawati Yusriyani, Ajijah Zaenab Hanim Zulkifli, Muhammad Irwan