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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Komunikator Binus Business Review Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Lontar : Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Common Syntax Idea International Journal of Communication and Society Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Al Azhar Indonesia Seri Ilmu Sosial Journal of Servite ASPIRATION Journal Jurnal Ilmu Komunikasi Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Cyber PR Mediator: Jurnal Komunikasi Jurnal Media Penyiaran Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara INJECT Interdisciplinary Journal of Communication
Manik Sunuantari
Universitas Al-Azhar Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Komunikasi Publik Perbankan Indonesia dalam Mewujudkan Program Ekonomi Berkelanjutan Agus Prakarsa; Manik Sunuantari
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5418

Abstract

This study analyzes the sustainability communication strategies of key actors in Indonesia, consitstsof Bappenas, the Financial Services Authority (OJK), Bank Mandiri, and Bank Central Asia (BCA). The research examines how each institution formulates and manages communication related to sustainable finance and assesses the alignment of these practices with Stakeholder Theory and Excellence Theory. Using a qualitative approach, the study employs qualitative content analysis and comparative document analysis of SDGs communication guidelines, sustainable finance roadmaps, regulations, annual reports, and sustainability reports. The findings reveal that sustainability communication in Indonesia remains fragmented. Bappenas provides a macro-level and normative communication framework but lacks operational stakeholder segmentation. OJK adopts a primarily one-way communication model centered on regulatory dissemination, with limited mechanisms for public engagement. At the industry level, Bank Mandiri demonstrates a more advanced approach, supported by a dedicated ESG unit and comprehensive stakeholder mapping, whereas BCA integrates ESG issues into broader corporate communication, resulting in a more compliance-oriented practice. The study concludes that organizational structure, communication models, and stakeholder management strongly influence the effectiveness of sustainability communication. Strengthening cross-actor harmonization and enhancing dialogic, two-way communication are recommended to improve Indonesia’s national sustainability communication ecosystem.
Ethno Gastronomy Simbolic of Indonesian Ethnic Chinese Culture at Jakarta Old Town Manik Sunuantari; Nurul Haniza; Arry Rahayunianto
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 4 No. 2 (2019): December 2019 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v4i2.329

Abstract

One of the ways to increase the country's foreign exchange earnings is encouraging tourism. As one of the countries that is rich in culinary taste of the archipelago, Indonesia has the potential to develop cultural gastronomy as one of the determining factors for tourists to choose tourist destinations. This study aims to determine the symbolic meaning of gastronomy in the culture of ethnic Chinese in Indonesia. The theory used in this study is the symbolic interactionism theory and cultural gastronomy. This study employs a case study method by selecting the  Kota Tua (Old Town) area as the research site. Data were collected by means of observation and interviews with informants related to the purpose of the research. The conclusion shows that the Chinese gastronomic culture in Indonesia is the assimilation and acculturation of Chinese and Indonesian gastronomic culture. Thus, it presents   culinary tastes that are different from the original, namely  Ethno Gastronomy of Ethnic Chinese in Indonesia.
Social Network Analysis on Odd-Even Policy in Bogor City Imsar Gunawan; Manik Sunuantari; Yoedo Shambodo
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.728

Abstract

Social network analysis (SNA) has been widely used in epidemiology to understand how the structure of the relationship is formed in the odd-even policy implemented in the city of Bogor. SNA can also be an appropiate tool for mapping the effectiveness of a policy. The public policy implemented by the Mayor of Bogor regarding odd-even policy in Bogor shaped various responses from the community. This study aims to determine the effectiveness of the Odd-Even policy through Twitter’s hashtagh #GanjilGenapBogor. The theory used was media convergence theory, with the concept of User Generated Content (UGC). The method used was network analysis with a qualitative approach. The results indicated that the users of Twitter’s social media showed various responses to this issue. The responses formed various conversations among the users. From these conversations, the Popularity Centrality of the actors involved was formed. Each actor plays a role in the formation of public opinion. Actors who are involed in these conversations, played an important role in creating interrelated group communication networks. The exchange of information carried out by the main actors in the communication network aims to see how much influence is generated to the followers or members of the network created by the main actor. This circumstance brings up one dominant actor, which is called ‘opinion leader’. In addition, this response resulted in the emergence of news sentiments. Sentiments that appear in the public tend to be negative. These sentiments touched 55% of the total coverage on various news media platforms.
Tourism Communication Policy in Sustainable Tourism and Climate Change in Garut Regency Manik Sunuantari; Tamara Klicek
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.1048

Abstract

The tourism sector as one of the drivers of the Indonesian economy is also affected by natural and non-natural disasters. Climate change and disasters encourage the government of Garut Regency in West Java, Indonesia, to carry out various tourism communication policies  as part of the effort to increase sustainable tourism activities in the face of climate change and disasters. This research aims to find a model of sustainable tourism communication policy in the face of climate change in Garut Regency. This research uses symbolic interactionism theory, growth pole theory and Community Based Tourism (CBT). The exchange of symbols between tourism actors will build a common meaning in making sustainable tourism communication policies. The type of research used a case study with a research location in Garut Regency, a tourist site as well as a disaster-prone area. Data collection techniques were carried out through observation, interviews and documentation. Data validity used data triangulation, investigator triangulation, and theory triangulation. The results showed that the policy used in the development of sustainable tourism in Garut Regency emphasizes collaboration and communication of all stakeholders. The involvement of all stakeholders will encourage the realization of community welfare. The focus of sustainable tourism development is the community. Community welfare will be achieved if the community is fully involved in all tourism activities.
Instagram Reels in Local Government Tourism Promotion: An Analysis of @disparbudgarut's Digital Content Strategy Ganjar Wibowo; Manik Sunuantari; Imsar Gunawan; Winner Riyawan
Jurnal Common Vol. 10 No. 1 (2026): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v10i1.18398

Abstract

This study reviews the performance of Instagram Reels as a tourism communication tool used by local governments, focusing on @disparbudgarut accounts as an example of cases. This study aims to analyze the performance of Instagram Reels as a tourism communication medium, identify the characteristics of high-performance Reels content, and examine its contribution in supporting local government tourism communication and promotion. This research uses a descriptive qualitative approach, supported by digital analysis through the NotJustAnalytics platform, SocialBlade, and visual evaluation of content. The findings show that Reels is the most effective content format, with a view rate of 96.67%, much better than other official photo or video content. Reels are able to show a natural, authentic, and aesthetic visual appearance, as well as convey an interesting short story about the atmosphere of Garut, the activities of the local community, and its natural beauty. This phenomenon supports the theory of Uses and Gratifications, which explains that audiences watch content because it meets the needs of entertainment, information, identity, and social engagement. Reels also contribute greatly to shaping the image of tourist destinations, as they are in accordance with Instagram's algorithm and are in harmony with the visual tastes of the digital generation. However, the local government's content strategy is still inconsistent, with the dominance of bureaucratic content that is less in demand by the public. Based on the results of the research, it is recommended to implement a data-based content strategy, build a creative team, standardize visual design, and work with local creator communities so that the potential of Reels in tourism promotion can be maximized. This study has an important role in shaping local government communication policies in the midst of the development of the digital era. Keywords: Social Media Analytics; Digital Branding; Instagram Reels; Communication of Local Governments; Tourism Promotion.
Digital Branding “Livin By Mandiri” Dari Sudut Pandang Teori Social Exchange Agus Prakarsa Yuristama; Manik Sunuantari
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.5211

Abstract

This study discusses Digital Branding of Digital Banking products from Bank Mandiri. Mandiri Digital Banking products consist of Livin By Mandiri (individual) and Kopra by Mandiri (Company), where even though Bank Mandiri Digital Banking was only introduced after the Covid 19 pandemic, the number of transactions is relatively large (especially Livin by Mandiri) during 2024 ranked second after BCA which is indeed the leader in Digital transactions in Indonesia. The research method used is qualitative, using the Social Exchange Theory from John Thibaut and Harold Kelley with the substance of how people evaluate and maintain social relationships by comparing costs and benefits in establishing relationships. Customer Loyalty is the main thing, where in this study it can be seen that Bank Mandiri has programs including: Perceived Ease of Use, Perceived Usefulness, All-In-One Ecosystem, Building Connection That Mandiri Elevate my Living Norm We are beyond banking and Always Here For You! We grow together with our customers. The strategy in question is applied in Bank Mandiri's social media, for example in the FOMO IMLEK promo. The impact of this research is a personal and individual approach to management or customers, must utilize Bank Mandiri as Corporate Banking with an ecosystem approach to the company where the individual works, meaning that the priority marketing target is employees of the corporation in question.
Co-Authors Adella Anita Agus Prakarsa Agus Prakarsa Yuristama Alma Mandjusri Alviarel Syahren Annisarizki, Annisarizki Dimas Rahmatulah Fachmi Ibrahim Farhan, Raihan Farhan, Raihan Muhammad Ganjar Wibowo Gusmia Arianti Iin Soraya Imsar Gunawan Juan Malik Frederick Turpyn Klicek, Tamara Kussusanti Maksum, Asep Mandjusri, Alma Muchammad Nasucha Muhamad Emil Rachman Nadya Mara Adelina Nurul Haniza Rahayunianto, Arry Rahma Santhi Zinaida Rahma Santhi Zinaida Raihan Muhammad Farhan Ruvira Arindita SA, Grace Seccina Safira Hasna Sepang, Nurul Robbi Setyastuti, Mayda Putri Soraya Soraya Sunarto SUNARTO Sunarto Sunarto Tamara Klicek Tamara Klicek Tarisha Dinda Trinindyan Galuh Wiresi Untung Subroto Winner Riyawan Yoedo Shambodo Yogi Friando Zarkasi, Irwa Rochimah