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All Journal IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Jurnal Cendekia : Jurnal Pendidikan Matematika YUME : Journal of Management (JIML) JOURNAL OF INNOVATIVE MATHEMATICS LEARNING JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Bisnis, Manajemen, dan Ekonomi Jambura Journal of Mathematics Education Koordinat : Jurnal Pembelajaran Matematika dan Sains Jurnal Manajemen Jurnal Manajemen Jurnal Ekonomi Utama (Juria) Journal Online Manajemen ELPEI (JOMEL) Innovative: Journal Of Social Science Research Al-Aqlu : Jurnal Matematika, Teknik dan Sains Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang EDUCATIONAL: Jurnal Inovasi Pendidikan dan Pengajaran
Yuda Satria Nugraha
Program Studi Manajemen Universitas Andi Djemma Palopo
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Pengaruh Gratis Ongkir Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Kota Palopo Lestari Putri; Yuliana Simon Rian; Dinda Suci Avila; Yuda Satria Nugraha; Rosnida
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.544

Abstract

This study aims to analyze the influence of free shipping on purchasing decisions on the Shopee marketplace in Palopo City. A quantitative approach was employed, with a sample of 100 respondents selected using the incidental sampling technique. Data collection was conducted through observation, interviews, and the distribution of questionnaires. Data analysis was performed using SPSS software, encompassing validity and reliability tests, simple linear regression analysis, the t-test, and the coefficient of determination (R²) test. The results indicate that all research instruments were valid and reliable. The regression analysis yielded the equation Y = 11.739 + 0.894X, demonstrating that free shipping has a positive effect on purchasing decisions. The t-test results showed a calculated t-value of 9.977 with a significance level of 0.000 (p < 0.05), leading to the acceptance of the research hypothesis. The coefficient of determination (R²) of 0.504 indicates that free shipping accounts for 50.4% of the variation in purchasing decisions, while the remaining 49.6% is influenced by factors outside the scope of this study. Thus, the more attractive the free shipping program offered by Shopee, the higher the level of consumer purchasing decisions in Palopo City.
Co-Authors Adri Kalatiku Alfiansyah, Arya Ananda, Dwi Anita Susanti Anul, Eugaria Auli Irfah Budiarti Putri Uleng citra, Citra Danayasa, Gede Agus Dar, Mutmainna Didi Chandra Aditya Dinda Suci Avila Eka Febrianti Elda Elda Ernalisa Ernalisa Erwina Erwina Erwina Erwina, Erwina Fahmi Surya Ardaus Frisilia, Tria Kadek Riska Juwita Ketut Tiara Dewi Khairunnisa Edy Komang Putra Narayana Lestari Putri Mahfuddin, Musyrifah Marcela, Marcela Muallim Muallim Nurjannah Nurjannah Nurjannah Nurwahida Predika, Komang Sastra Purwadi, Tri Putri, Tria Manda Rahyuni, Kadek Elvy Renaldi Renaldi Rheinaldy Ari Rosnida S, Mawar Angraini Safira, Alma Sarfani, Andi Sari, Vhera Artika Taulia Damayanti Ummi Kulsum Uun Lestari Vadel Vaira Indah Wahyuni Vincent, Deva Recard Widiari, Made Wulan Guritno Yuliana Simon Rian