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All Journal Jurnal Reviu Akuntansi dan Keuangan Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) SENTRALISASI Assets: Jurnal Akuntansi dan Pendidikan International Journal of Social Science and Business Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Ilomata International Journal of Management Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur National Multidisciplinary Sciences Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi IIJSE Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Pengabdian Masyarakat Manage Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Proceeding of International Conference on Social Science and Humanity Jurnal Simki Economic
Budi Santoso
Universitas Muhammadiyah Jember, Jember, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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The Effect of Servqual, Social Media Marketing, and Facilities on Interest in Admission at Private Islamic University of Jember through Brand Religiosity Image as an Intervening Variable Soraya Firdausi Nuzzila; Budi Santoso; Nursaid Nursaid
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9431

Abstract

The main objective of this study is to analyze the influence of service quality, social media marketing, and facilities on students' interest in registering with brand religiosity as an intervening variable. This study adopted a quantitative approach with a numerical method using the Partial Least Square (PLS) technique with WarpPLS 8.0 software. The population used in this study were active students of private universities in Jember Regency, with a total sample of 250 respondents, selected using non-probability sampling. Information was collected through a Likert scale survey and examined through validity and reliability checks, as well as structural model testing. The results showed that Servqual, Social Media Marketing, and Facilities influenced Interest in Registering and Brand Religiosity. Brand Religiosity has a positive and significant influence on Interest in Registering. However, Servqual, media marketing, and facilities have a positive and significant indirect effect on the Interest in registering through Brand Religiosity.
Co-Authors Abadi Sanosra Achmad Hasan Hafidzi Agung Budi Sulistiyo Ahmad Izzuddin Ahmad Izzuddin Alhanani, Ghina Ariyanto, Nunus Ayuningtyas, Erika Azhad, M. Naely Bayu Aprillianto Delisanti, Galindra Fiola Deni Hadiatullah Dewi, Eka Dewi, Winda Atika DWI CAHYONO Dwi Ristantri, Citra Dwiansyah, Ipung F., Reza Febrianti, Dina Deltalia Feti Fatimah Feti Fatimah Haris Hermawan, Haris Hasanah, Erina Mauidhatul HERU DWI SETIAWAN Ida Ayu Putu Sri Widnyani Istifadah, Anissaul Jekti Rahayu Maharani, Daniar Moh. Halim Molektuzzahro, Arila Napik, Ahmad NUR FADILAH Nursaid Nursaid Nursaid Nursaidah Nursaidah, Nursaidah Nurul Qomariah P Purwanto Rahayuningtyas, Dwi Besti Rahmadita Elsa Effendy Risma Nur Ariyana Putri Riyanto Setiawan Suharsono Rozzaid, Yusron Rusdiyanto, R Soraya Firdausi Nuzzila Srimiatun Srimiatun Supriyanto, Eko Sugeng Susbiyani, Arik Thasya Moulinda Totok Sugiharto, Totok Trias Setyowati Trias Setyowati, Trias Umamy, Septy Holisa Wahyu Eko Setianingsih Wati, Wiwin Sri Niscahya Winahyu, Pawestri Wulandary, Dian Anisa Yafie, Yogie Indra Yanuar, Masnia Mahardi Yonandra, Mita Yosefa Sayekti Yuvianti, Ike Agustin Zaini, Ahmad Zakiyyah, Amalina Maryam