Article Per Year (5 Year)
p-Index From 2020 - 2025
4.064
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Teknologi Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Seminar Nasional Informatika (SEMNASIF) Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah Tazkia Islamic Finance and Business Review International Journal of Social Science and Business International Journal of Supply Chain Management Almufida: Jurnal Ilmu-Ilmu Keislaman Jurnal Ilmiah Al-Mu'ashirah: Media Kajian Al-Qur'an dan Al-Hadits Multi Perspektif AT-TASYRI' Jurnal Ilmiah Prodi Muamalah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sharia Economics Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Share: Jurnal Ekonomi dan Keuangan Islam Jurnal Ekonomi dan Bisnis GROWTH (JEBG) EKOBIS SYARIAH Jurnal Ekonomi Syariah Jurnal Mahasiswa Entrepreneur Enrichment: Journal of Multidisciplinary Research and Development International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen, Akuntansi Jejak: Jurnal Ekonomi dan Kebijakan
Hendra Syahputra
Lecturer Of The Knowledge Management In Faculty Of Da’wa- Islamic Community Development Faculty Of Ar-Raniry State Islamic Institute, Banda Aceh, Indonesia. Ph.D Student On Manegement And Business Program, Syiah Kuala University
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Transportation

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ekonomi dan Bisnis GROWTH (JEBG)

 1 
PENTINGNYA MANAJEMEN STRATEGI DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI TITIK PENJUALAN UNIK PADA PLATFORM E-COMMERCE MARKETPLACE SHOPEE, TOKOPEDIA DAN LAZADA DI BANYUWANGI, JEMBER, SITUBONDO DAN BONDOWOSO Wirawan, Soni; Syahputra, Hendra; Minullah, Minullah
Growth Vol 23 No 1 (2025): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v23i1.6859

Abstract

This study aims to analyze the influence of strategic management and brand awareness on purchasing decisions directly and indirectly through unique selling points in the context of e-commerce. By focusing on users of several marketplace applications in the former Besuki Residency which includes the regencies of Banyuwangi, Bondowoso, Jember and Situbondo. This study adopts a non-probability sampling method with a quota sampling technique to determine a sample of 200 users. Path analysis was carried out using the IBM AMOS program after the data was tested for validity and reliability with SPSS. The results of the study indicate that both strategic management and brand awareness have a positive and significant influence on unique selling points and purchasing decisions, in addition, unit selling points have an indirect effect on strategic management and brand awareness on purchasing decisions. These findings are expected to provide practical insights for e-commerce business actors in designing attractive and sustainable marketing strategies, and emphasize the importance of building strong brand recognition in the face of increasingly tight e-commerce industry competition
Co-Authors Afifah, Kuni Alfarisi, Azida Amanatillah, Dara Arief, Mohammad Yahya Arisusanto, Maulana Febri Cut Elfida Dian Widiarti Dwi Rizki Nurkusuma Ediyanto Elfida, Cut - Fandiyanto, Randika Fawwaz , Yudisth Hafidhah Hafidhah hamdun, Edy kusnadi Hendrik Tri Oktaviansyah Ika WAHYUNI Ikhwanul Farissa Ikramuddin, Ikramuddin Ilyas, Fithriady Indriani, Shafa Arina Insani, Muhammad Fitrah Intan Fitriani Intan Qurratulaini Kamal, Syafruddin Khairul Munadi Kiptiyah, Zainatul Koba Susanti, Ratna Kusno Kusno Lita Permata Sari Lubis, Maksum Syahri Lusiana Tulhusnah Mahdani Ibrahim Mailin Mailin Marlinda Marlinda Maulidayanti, Elsa Bela Minullah, Minullah Muhammad Adam, Muhammad Muhammad Adnan Muhammad Fauzan Azhmy Muhammad Fitrah Insani Muhammad Kautsar, Muhammad Muhammad Rusdi Mukahar, M. Agil Mukhlis Yunus Mursalmina Mursalmina Nasruddin Nasruddin Nur Edwar M Nur Faiza Nurul Islami, Nurul Pramadia, Rinda Qomariyah, Umam Durrotul Rachman, Riza Razali Amna Rini Kartika Sari Rizqy, Irhas Rudi Salam Sinaga, Rudi Salam Shintia, Riza Siregar, Ahmad Ansyari Suherman, Suherman syafruddin kamal Wasis Wiseso Pamungkas Wirawan, Soni