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All Journal Jurnal Manajemen Teknologi Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Seminar Nasional Informatika (SEMNASIF) Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah Tazkia Islamic Finance and Business Review International Journal of Social Science and Business International Journal of Supply Chain Management Almufida: Jurnal Ilmu-Ilmu Keislaman Jurnal Ilmiah Al-Mu'ashirah: Media Kajian Al-Qur'an dan Al-Hadits Multi Perspektif AT-TASYRI' Jurnal Ilmiah Prodi Muamalah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sharia Economics Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Share: Jurnal Ekonomi dan Keuangan Islam Jurnal Ekonomi dan Bisnis GROWTH (JEBG) EKOBIS SYARIAH Jurnal Ekonomi Syariah Jurnal Mahasiswa Entrepreneur Enrichment: Journal of Multidisciplinary Research and Development International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen, Akuntansi Jejak: Jurnal Ekonomi dan Kebijakan
Hendra Syahputra
Lecturer Of The Knowledge Management In Faculty Of Da’wa- Islamic Community Development Faculty Of Ar-Raniry State Islamic Institute, Banda Aceh, Indonesia. Ph.D Student On Manegement And Business Program, Syiah Kuala University
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Transportation

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Journal : Jurnal Mahasiswa Entrepreneur

 1 
PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO BARU SENANG Indriani, Shafa Arina; Hamdun, Edy Kusnadi; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 8 (2024): AGUSTUS 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i8.5130

Abstract

The aim of the research is to determine the influence of product diversity, price and location on purchasing decisions through consumer decisions as an intervening variable at the Baru Senang Store. The sampling technique in this research is simple random sampling. Data analysis and hypothesis testing in this research used Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product diversity has a significant positive effect on purchasing decisions, price has a significant positive effect on purchasing decisions, location has a significant positive effect on purchasing decisions, product diversity has a significant positive effect on consumer satisfaction, price has a significant effect positive effect on consumer satisfaction, location has a positive but not significant effect on consumer satisfaction, purchasing decisions have a significant positive effect on consumer satisfaction, product diversity has a significant positive effect on consumer satisfaction through purchasing decisions, price has a significant positive effect on consumer satisfaction through purchasing decisions, location has a positive effect on satisfaction consumers through purchasing decisions have a significant positive effect,
PENGARUH HARGA, LOKASI, DAN FASILITAS TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DI BEACH FOREST KLATAKAN SITUBONDO Maulidayanti, Elsa Bela; Wahyuni, Ika; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6519

Abstract

The results of direct effect hypothesis testing, using Smart PLS 3.2.8 software, show that Price does not have a significant effect on Consumer Satisfaction; Location has a significant positive effect on Consumer Satisfaction; Facilities have a positive but not significant effect on Consumer Satisfaction; Price have a positive but not significant effect on Consumer Loyalty; Location has a negative but not significant effect on Consumer Loyalty; Facilities have a positive but not significant effect on Consumer Loyalty; and Consumer Satisfaction has a significant positive effect on Consumer Loyalty. The results of indirect effect hypothesis testing show that Price has a positive but not significant effect on Consumer Loyalty through Consumer Satisfaction; Location has a significant positive effect on Consumer Loyalty through Consumer Satisfaction; and Facilities have a positive but not significant effect on Consumer Loyalty through Consumer Satisfaction.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELUAN PADA PRODUK UD. YULI MAKMUR DI DESA SEMIRING KABUPATEN SITUBONDO DENGA MINAT BELI SEBAGAI VARIABEL INTERVENING Qomariyah, Umam Durrotul; Wahyuni, Ika; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6502

Abstract

This study aims to understand how product quality, price, and promotion influence consumers' purchasing decisions for local snack products, with a particular focus on the mediating role of purchase intention in linking these factors to the final buying decision. The background of this study arises from the increasingly intense competition in the snack food industry, particularly for micro-enterprises such as UD. Yuli Makmur, which face challenges in maintaining product quality, setting competitive prices, and developing effective promotional strategies. This research employs a quantitative method with a descriptive approach, utilizing observation, interviews, literature review, and the distribution of questionnaires to consumers. The results of the study indicate that consumers consider multiple aspects simultaneously before making a purchase decision; consistent quality, value-for-money pricing, and effective promotion are proven to influence both purchase intention and actual buying decisions. Purchase intention plays a crucial role in bridging consumers’ initial perceptions of the product to their final purchasing decision. These findings offer practical contributions for business practitioners in formulating more targeted marketing strategies and serve as an academic reference for understanding consumer behavior, particularly within the small business sector striving to enhance competitiveness and sustain customer loyalty.
PENGARUH DISIPLIN KERJA, KOMPENSASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA CV.MUSA’ADAH P2S2 DI KABUPATEN SITUBONDO Afifah, Kuni; Tulhusnah, Lusiana; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.6952

Abstract

Human resource management is a branch of management that focuses on managing human elements. In an organization, humans are considered the main asset because their role is very important in achieving predetermined goals. The effectiveness of human resource utilization is the main indicator in assessing the success of management in an organization. CV.Musa'adah P2S2 (Pondok Pesantren Salafiyah Syafi'iyah) is a company that produces packaged drinking water (AMDK). The AMDK produced is named Syifa P2S2 drinking water CV. Musa'adah P2S2 has several goals to increase production and quality in its mineral water products. To fulfill a company's goals, of course CV.Musa'adah P2S2 must be able to manage human resources well and with quality. To achieve optimal work results, employees are entitled to get results from work in the form of compensation from the company. The purpose of this study is to analyze and test the Effect of Work Discipline, Compensation and Work Environment on Employee Performance with Job Satisfaction as an Intervening Variable at CV. Musa'adah P2S2 in Situbondo Regency. This research is a quantitative study. The population used in this study was 75 employees. The sampling technique used simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Method - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, showed that Work Discipline has a positive and significant effect on Job Satisfaction, Compensation has a positive and significant effect on Job Satisfaction, Work Environment has a positive and significant effect on Job Satisfaction, Work Discipline has a positive and significant effect on Employee Performance, Compensation has a positive and significant effect on Employee Performance, Work Environment has a positive and significant effect on Employee Performance, Consumer satisfaction has a positive and significant effect on Employee Performance. The results of the indirect influence hypothesis test show that the variable Work discipline on employee performance through Job satisfaction has a positive and significant effect, Compensation on employee performance through Job satisfaction has a positive and significant effect, Work environment on employee performance through Job satisfaction has a positive and significant effect.
PENGARUH MOTIVASI KERJA, KERJASAMA TIM, DAN KOMITMEN TERHADAP KINERJA KARYAWAN HONORER PADA PUSKESMAS PANJI KABUPATEN SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Fitriani, Intan; Arief, Mohammad Yahya; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7034

Abstract

As a technical implementing unit (UPT) of the Situbondo District Health Office, Panji Health Center has an important role in providing basic health services for the community in its area. The purpose of this study was to analyze and test the effect of Work Motivation, Teamwork, and Commitment on the Performance of Honorary Employees at the Panji Health Center, Situbondo Regency with Job Satisfaction as an Intervening Variable. The population in this study were honorary employees of the Panji Health Center. The sampling technique used a saturated sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the hypothesis test using the Smart PLS 3.0 application, show that Work motivation has a negative but insignificant effect on Job Satisfaction, Teamwork has a significant positive effect on Job Satisfaction, Commitment has a significant positive effect on Job Satisfaction, Work motivation has a positive but insignificant effect on Performance, Teamwork has a significant negative effect on Performance, Commitment has a positive but insignificant effect on Performance, Job satisfaction has a significant significant effect on Performance, Work motivation has a positive but insignificant effect on Performance through Job Satisfaction, Teamwork has a significant positive effect on Performance through Job Satisfaction, Commitment has a significant positive effect on Performance through Job Satisfaction.
PENGARUH BRAND IMAGE, TRUST, DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN KOPI KAPAL API DI KECAMATAN PANJI Arisusanto, Maulana Febri; Syahputra, Hendra; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6806

Abstract

PT Santos Jaya Abadi is a multinational company with a focus on producing packaged coffee such as Kapal Api coffee and other packaged beverages. The TBI data above shows that Kapal Api packaged coffee has the best survey among other competitors of ground coffee with pulp. So the focus of this study is on Kapal Api packaged coffee consumers in Panji District, Situbondo Regency. The population in this study was the entire community of Panji District. The sampling technique was determined by Purpove sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the SMART PLS 3.2.8 application, show that Brand image has a positive but insignificant effect on Consumer Satisfaction, Trust and Product Quality have a significant positive effect on Consumer Satisfaction, Brand image, Trust and Product Quality have a positive but insignificant effect on Repurchase Intention, Consumer satisfaction has a significant positive effect on Repurchase Intention, Brand Image has a positive but insignificant effect on Repurchase Intention through Consumer Satisfaction, Trust and Product Quality have a significant positive effect on Repurchase Intention through Consumer Satisfaction.
PENGARUH DISKON HARGA, BRAND IMAGE DAN PROMOSI TERHADAP MINAT BELI PADA TOKO DINDASAYUDHA THRIFT DI SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Kiptiyah, Zainatul; Fandiyanto, Randika; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6934

Abstract

This study aims to examine the influence of price discounts, brand image, and promotion on consumer purchase intention at Dindasayudha Thrift Store in Situbondo, with customer satisfaction serving as an intervening variable. The background of this research is grounded in the growing trend of thrifting and the increasing importance of marketing strategies in sustaining and enhancing business competitiveness, particularly among younger consumers. The study employs a quantitative method with a descriptive approach. The sample consists of 98 respondents who are customers of Dindasayudha Thrift Store. Data were collected using a questionnaire and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 3.0 software. The findings reveal that price discounts, brand image, and promotion have a significant impact on customer satisfaction, while brand image and promotion also have a direct influence on purchase intention. Furthermore, customer satisfaction has been proven to act as an intervening variable that strengthens the effect of the independent variables on purchase intention. These findings have practical implications for business practitioners, enabling them to optimize their marketing strategies and enhance customer satisfaction, ultimately leading to increased purchase intention.
Co-Authors Afifah, Kuni Alfarisi, Azida Amanatillah, Dara Arief, Mohammad Yahya Arisusanto, Maulana Febri Cut Elfida Dian Widiarti Dwi Rizki Nurkusuma Ediyanto Elfida, Cut - Fandiyanto, Randika Fawwaz , Yudisth Hafidhah Hafidhah hamdun, Edy kusnadi Hendrik Tri Oktaviansyah Ika WAHYUNI Ikhwanul Farissa Ikramuddin, Ikramuddin Ilyas, Fithriady Indriani, Shafa Arina Insani, Muhammad Fitrah Intan Fitriani Intan Qurratulaini Kamal, Syafruddin Khairul Munadi Kiptiyah, Zainatul Koba Susanti, Ratna Kusno Kusno Lita Permata Sari Lubis, Maksum Syahri Lusiana Tulhusnah Mahdani Ibrahim Mailin Mailin Marlinda Marlinda Maulidayanti, Elsa Bela Minullah, Minullah Muhammad Adam, Muhammad Muhammad Adnan Muhammad Fauzan Azhmy Muhammad Fitrah Insani Muhammad Kautsar, Muhammad Muhammad Rusdi Mukahar, M. Agil Mukhlis Yunus Mursalmina Mursalmina Nasruddin Nasruddin Nur Edwar M Nur Faiza Nurul Islami, Nurul Pramadia, Rinda Qomariyah, Umam Durrotul Rachman, Riza Razali Amna Rini Kartika Sari Rizqy, Irhas Rudi Salam Sinaga, Rudi Salam Shintia, Riza Siregar, Ahmad Ansyari Suherman, Suherman syafruddin kamal Wasis Wiseso Pamungkas Wirawan, Soni