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All Journal Jurnal Dinamis Jurnal Ekonomi Modernisasi JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of Secretary and Business Administration JURISMA: Jurnal Riset Bisnis & Manajemen JOURNAL OF APPLIED BUSINESS ADMINISTRATION The International Journal of Business Review (The Jobs Review) Business Journal : Jurnal Bisnis Dan Sosial Cakrawala Repositori Imwi Jurnal Syntax Transformation Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Charity : Jurnal Pengabdian Masyarakat Journal of Applied Business, Taxation and Economics Reseach Prosiding Konferensi Nasional PKM-CSR Jurnal Sosiologi Pertanian dan Agribisnis Jurnal Ilmu Administrasi Negara Journal of the Community Development in Asia Asia Pacific Journal of Management and Education DEVICE : JOURNAL OF INFORMATION SYSTEM, COMPUTER SCIENCE AND INFORMATION TECHNOLOGY Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jurnal Manajemen Maranatha
Syahputra Syahputra
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THE ROLE OF COMMUNICATION AND MARKETING STRATEGY IN REALIZING THE EDUCATIONAL MISSION Tasya Salsabiila; Syahputra Syahputra
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 2 (2023): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i2.6899

Abstract

Kazeto Putra Perkasa Foundation is an educational institution committed to providing a positive impact on society through educational programs and humanitarian assistance. To realize a mission that originates from the vision of the Kazeto Putra Perkasa Foundation itself, this journal was created to find out the role of communication and marketing strategies used by the Kazeto Putra Perkasa Foundation in the current competitive era. Develop strong marketing, innovative social media tactics, and strategies to build strong relationships with stakeholders, including foundation partners. In addition, this journal discusses concrete actions taken during the process of realizing the educational mission of the Kazeto Putra Perkasa Foundation, as well as the results achieved in improving the perception of the foundation and gaining support from various parties. The purpose of this research is to describe the role of communication and marketing strategies used by the Kazeto Putra Perkasa Foundation in promoting its educational services to the community. The method used in this research is qualitative descriptive research, which illustrates and describes an event that occurred. In collecting data, interviews and literature studies are the methods used to complete the theory and concepts in this research. This integrated approach has enabled the Kazeto Putra Perkasa Foundation to strengthen its position as a driver of significant change in improving social welfare and education, having a greater impact on communities in need.
Analisis Pemasaran Tembakau (Nicotiana Tabacum,L) Petani Ilenial Di Kecamatan Bintang Kabupaten Aceh Tengah Syahputra, Syahputra
Jurnal Sosiologi Pertanian dan Agribisnis Vol 4 No 1 (2022): Januari 2022 : Jurnal Sosiologi Pertanian dan Agribisnis
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.131 KB) | DOI: 10.55542/juspa.v4i1.155

Abstract

Penelitian ini bertujuan untuk mengetahui saluran rantai pasok pemasaran, marjin dan farmer’s share pemasaran komoditi Tembakau di Kecamatan Bintang Kabupaten Aceh Tengah. Populasi dalam penelitan ini sebanyak 65 petani milenial dan di ambil 3 desa yang terbanyak memiliki petani milenial, dari ke 3 desa yang terpilih berjumlah 38 petani hanya 30 petani yang di ambil untuk menjadi sampel penelitian. Untuk sampel pedagang pemasaran dilakukan dengan wawancara terhadap petani untuk selanjutnya yang bersangkutan diminta untuk menyebutkan calon responden berikutnya sampai dengan konsumen akhir. Analisis data yang digunakan adalah analisis kuantitatif, analisis saluran pemasaran, analisis margin pemasaran dan farmer’s share. Hasil penelitian menunjukkan bahwa saluran pemasaran di Kecamatan Bintang ada 3 saluran yakni : saluran I (produsen-pedagang pengecer-konsumen), saluran II (produsen-pedagang pengumpul-pedagang pengecer-konsumen) dan saluran III (produsen-pedagang pengumpul-pedagang besar-pedagang pengecer-konsumen). Untuk responden pada setiap saluran yaitu; saluran I berjumlah 7 orang, saluran pemasaran II sebanyak 15 dan saluran III berjumlah 8 orang. Margin yang paling tinggi di saluran III karena banyak lembaga atau pedagang yang terlibat dalam pemasarannya. Untuk saluran pemasaran yang paling efektif yaitu pada saluran I karena memiliki nilai farmer's share yang tinggi.
ANALISIS KONTEN POST INSTAGRAM TERHADAP ONLINE ENGAGEMENT Flaviana, Aneu Karlob; Syahputra, Syahputra
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 11 No 2: Oktober 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v11i2.3063

Abstract

This research is based on the background to find out how the influence of post type on online engagement in five coffee shops in Bandung and how the effect of posting time on online engagement in the five coffee shops. In addition, this study also aims to find recommendations for managing posts in five coffee shop accounts to increase online engagement. This research uses quantitative methods with descriptive research type by taking post data uploaded by five Instagram coffee shop accounts from September 2018 to August 2019 to be used as research objects. The posts analyzed in this study totaled 448 posts. Data analysis techniques in this study are descriptive analysis and different tests of Kruskal Wallis and Post Hoc.The results of this study indicate that the type of post and time of posting (month and day), only the month has a significant influence on online engagement, while the day has no significant effect on likes and comments. The posting time of the month that has the most significant influence on likes and comments is January, May, June, and August. The type of post information has the most significant effect on likes and comments compared to other post types. Keywords: Social Media; Instagram; Online Engagement.
PENERAPAN DATA MINING DALAM MENGHITUNG PENGELOMPOKAN OBAT-OBATAN KADALUARSA MENGGUNAKAN K-MEANS Syahputra, Syahputra; Yasir, Amru
DEVICE : JOURNAL OF INFORMATION SYSTEM, COMPUTER SCIENCE AND INFORMATION TECHNOLOGY Vol 4, No 2: DESEMBER 2023
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/device.v4i2.4060

Abstract

Penelitian ini bertujuan untuk mengaplikasikan teknik data mining, khususnya algoritma K-Means, dalam menghitung pengelompokan obat-obatan kadaluarsa. Kehadiran obat-obatan kadaluarsa di apotek atau pusat kesehatan dapat menyebabkan risiko kesehatan dan keuangan yang serius. Oleh karena itu, pengelolaan stok obat yang efisien dan pengenalan pola kadaluwarsa dapat meningkatkan efektivitas sistem manajemen farmasi, Hasil penelitian diharapkan dapat memberikan kontribusi dalam pengembangan sistem manajemen farmasi yang lebih cerdas dan efisien. Dengan menggunakan pendekatan data mining, diharapkan dapat ditemukan pola-pola yang tidak terlihat secara manual dan dapat memberikan solusi yang lebih baik dalam mengelola persediaan obat-obatan, serta mengurangi potensi kerugian akibat obat-obatan kadaluarsa.Kata Kunci: Data Mining , K-Means , Pengelompokan , Obat-Obatan , Kadaluarsa
Why Do Customers Still Use Telemedicine Platforms? Analysis During the COVID-19 Endemic in Solo, Indonesia Mangruwa, Rajiv; Syahputra, Syahputra
The International Journal of Business Review (The Jobs Review) Vol 6, No 2 (2023): The International Journal of Business Review. December 2023
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v6i2.65270

Abstract

The COVID-19 pandemic has changed people's lifestyles as they adapt to the 'new normal' situation. One significant change is the widespread use of telemedicine. Hallodoc is one the largest telemedicine platforms in Indonesia and is the 1st he choice of many patients in developing learning skills amidst the post-COVID-19 pandemic. The Solo City became the sample and the best city in Indonesia's 2023 Investment Services Award. This research uses the SOR approach to determine consumer behavior's influence on consumer purchasing decisions for Halodoc products in the post-pandemic period, with Situations and Objects as Stimuli, Consumers as Organisms, and Purchasing Decisions as the response. This research uses a quantitative method with a survey approach by distributing questionnaires to 100 respondents who are Solo residents who have used Halodoc products in the post-pandemic period. The analysis method uses SEM-PLS. This research found that from the five hypotheses studied, it can be concluded that consumer behavior positively and significantly influences consumer purchasing decisions for Halodoc services. 
PENGARUH CUSTOMER SERVICE DAN WORD OF MOUTH TERHADAP MINAT BELI KONSUMEN AL AZIZIAH TOUR AND TRAVEL Baladhika, Nicole Kansa Kostra; Syahputra, Syahputra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54239

Abstract

After the end of the Covid-19 pandemic, the world economy began to show signs of improvement with economic growth in various countries. The economic growth then triggered business development in Indonesia which occurred in various sectors, including the tourism and service sectors such as Hajj and Umrah travel agency companies. With such high competition, Umrah travel organizers need an appropriate way to compete. One of the efforts that can be carried out to compete is to improve the quality of marketing. In obtaining consumers, one of the crucial aspects to keep in mind is the buying interest of Umrah pilgrims, because it can play a role in the success of the Umrah travel agency business. One of the aspects that have an impact on buying interest is service quality, including the customer service section or more commonly referred to as customer service and verbal word of mouth communication or commonly referred to as word of mouth. This study was conducted on Al Aziziah Tour and Travel. Al Aziziah Tour and Travel is a travel agency that organizes umrah in Indonesia. It was founded in 2013 and is headquartered in Bekasi. The purpose of this study is to examine the influence of customer service and word-of-mouth on Al Aziziah's customer purchase intention. A quantitative approach based on a descriptive causal research type was used in this investigation. A total of 325 participants were polled using a non-probability sampling technique. Descriptive statistics and multiple linear regression were employed for data analysis. The data were processed using SPSS Version 23 software. The findings revealed that the customer service factor exhibited a positive and noteworthy impact on purchase intention, with a significance level of 0.000, indicating its significance at a 5% level of significance. The t-value of 7.122 surpassed the t-table value of 1.967. Similarly, the word-of-mouth variable demonstrated a positive and significant influence on purchase intention, with a significance level of 0.000, also surpassing the t-table value with a t-value of 7.435. When considered simultaneously, both customer service and word of mouth significantly affected purchase intention, with a significance level of 0.000 and an F-value of 171.302, exceeding the F-table value of 3.0237. The combined influence of the independent variables, word of mouth, and customer service, accounted for 51.6% of the variation in purchase intention, while the remaining 48.4% was attributed to unexamined factors in this research.
PELATIHAN KEWIRAUHASAAN DIGITAL BAGI UMKM BOUQET BUNGA JENINA.FLO DI KOTA BANDUNG mangruwa, rajiv dharma; Syahputra, Syahputra
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.1956

Abstract

Usaha kecil dan menengah (UMKM) di Indonesia memainkan peran ekonomi dan sosial yang signifikan dengan menawarkan kesempatan kerja, menurunkan tingkat pengangguran, meningkatkan persaingan, produktivitas dan memberikan manfaat yang besar bagi masyarakat Indonesia. Jenina.Flo adalah salah satu UMKM yang menjual bunga hias yang menggunakan style Omakase Korean Style Flower Boutique memliki peran dalam menciptakan peluang baru melalui kewirausahaan digital. Permasalahan yang dihadapi UMKM ini adalah keterbatasan Sumber Daya Manusia (SDM), terbatasnya bahan-bahan yang dibutuhkan, dan masih kurangnya penerapan sistem atau cara manajemen bisnis dengan baik khususnya penjualan secara digital. Kurangnya strategi untuk mengelola usaha secara digital dan media promosi yang dapat menarik calon customer menjadi perhatian kegiatan pengabdian masyatakat. Konsep pemasaran digital melalui metode rangkaian bunga Omakase Korean Style Flower Bouqet yang diusung merupakan konsep yang baru dan unik di kota Bandung sehingga menjadi unique value yang membedakan Jenina.Flo dengan kompetitornya namun keberadaannya masih belum banyak diketahui masyarakat pada umumnya. Solusi yang ditawarkan untuk menyelesaikan permasalahan tersebut adalah mengimplementasikan strategi Kewirausahaan Digital melalui media organic sosial media dalam bentuk pelatihan dan pembuatan kontent promosi digital untuk meningkatkan awareness, consideration dan conversion terhadap usaha. Pelatihan dilakukan langsung di Margahayu, Kota Bandung melibatkan stakeholder usaha. Hal ini akan membantu keberlanjutan dan pertumbuhan usaha lokal dengan memberikan pengajaran Kewiraushaan digital, nilai sosial dan meningkatkan kesejahteraan penjual bouqet bunga dalam meningkatkan penjualannya.
Pengaruh Ketersediaan Produk Kursi Roda Terhadap Kestabilan Rantai Pasok Syahputra, Syahputra; Axchell
Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 1 No. 4 (2024): AGUSTUS-OKTOBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/mister.v1i4.2230

Abstract

Produk kursi roda merupakan faktor utama di dalam proses produksi ketersediaan rantai pasok pada setiap perusahaan besar maupun perusahaan kecil. Setiap perusahaan selalu mengadakan persediaan agar kelangsungan proses produksi perusahaan tidak terganggu. Pada penelitian kali ini, penulis menggunakan distributor dan customer kursi roda sebagai sampel penelitian. Penelitian ini menggunakan metode regresi sebagai acuan pembuatan laporan. Penelitian ini adalah penelitian deskriptif kuantitatif yang menggambarkan populasi, sampel, dan data kepuasan yang dihadapi customer dan distributor. Hasil dari penelitian berupa analisis pengrauh ketersediaan produk kursi roda terhadap kestabilan rantai pasok kursi roda
Pengaruh E-Service Quality Dan Harga Terhadap Kepuasan Pelanggan Vidio.Com Syahputra Syahputra; Faisal Dava Fikriansyah
Cakrawala Repositori IMWI Vol. 7 No. 1 (2024): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v7i1.583

Abstract

Vidio merupakan platform OTT (Over the Top) penyedia layanan streaming terlengkap di Indonesia. Kesuksesan suatu perusahaan sangat tergantung pada sejauh mana perusahaan dapat memenuhi kepuasan pelanggan. Tingkat kepuasan pelanggan ini dipengaruhi oleh mutu layanan yang diberikan oleh perusahaan. Oleh karena itu Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana pengaruh e-service quality dan harga terhadap kepuasan pelanggan Vidio.com serta bagaimana pengaruh e-service quality dan harga secara simultan maupun parsial terhadap kepuasan pelanggan Vidio.com. Metode penelitian yang digunakan dalam penelitian ini merupakan metode kuantitatif. Data dikumpulkan melalui kuesioner yang disebarkan oleh penulis dengan sampel sebanyak 400 responden, Teknik analis data yang digunakan dalam penelitian ini dilakukan dengan menggunakan SPSS 26 (Stastical Package for the Social Sciences). Berdasarkan pengujian hipotesis hasil menunjukan bahwa e-Service Quality memiliki pengaruh positif yang signifikan terhadap kepuasan pelanggan serta harga memiliki pengaruh positif yang signifikan terhadap kepuasan pelanggan Vidio.com.
The Influence of Social Presence on Purchase Intention in Live Video Commerce (Empirical Study in Bandung City) Putri, Anida Juliana; Syahputra, Syahputra; Pradana, Mahir
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 1 (2024): October 2024
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i1.380

Abstract

The rapid development of internet technology has changed the way we live and interact. The increasing number of internet users in Indonesia has encouraged business actors to be more innovative in marketing their products digitally. The emergence of direct shopping features on various social media platforms has revolutionized the way consumers shop, allowing transactions to occur instantly and interactively. There is competition between e-commerce that uses live video features such as Shopee, TikTok, Tokopedia, and Lazada. This study aims to determine the role of social presence on purchase intention mediated by immersive experience and trust in live video commerce features in Indonesia. The research methodology employed is a descriptive and quantitative approach, which utilizes data acquisition techniques through online questionnaires to obtain 385 respondents. Purposive sampling is implemented in conjunction with nonprobability sampling. The data collected will be analyzed using SmartPLS version 3.9. The results of this study found that social presence has no effect on purchase intention. Keywords: Social Presence, Live Video Commerce, Purchase Intention.
Co-Authors Aditya Wardhana Aldo Putra Kusuma Almaida, Nisya Anak Agung Gde Agung Andorra, Dyana Arisyanti, Faiza Iffa Arry Widodo Astadi Pangarso Axchell Azka, Kansanida Ghaniya Baladhika, Nicole Kansa Kostra Baskara, Muhamad Br Karo, Ella Manisa Budi Rustandi Kartawinata Christian Bernard Gunawan Devie Ryana Suchendra Fadillah, Mohammad Fakhsi Fahira, Luwisca Faisal Dava Fikriansyah Fauzi, Muhammad Luthfi Fauziah, Ismi Al Febri Yuliani Febriantika, Rifda Zahra Flaviana, Aneu Karlob Gifani, Auliannisa Gunawan, Tedi Haryady, Arys Naufal Hendriawan, Mochamad Izza Ryan Kristina Sisilia Luh Putu Ratna Sundari Luwisca Fahira Mahir Pradana Mangruwa, Rajiv Marlindia Ike Sari Novena Allowcya Regina Caeli br. Tarigan Putri, Anida Juliana Putu Nina Madiawati Rajiv Dharma Mangruwa Raphaela Medisa Rini Handayani Roni Riandi Seto Perbowo, Grahatama Windhu Silaban, Ester Riski Safira Suherman Suherman Syakhilla, Nurfarahim Tambunan, Otari Adelia Tasya Salsabiila Yasir, Amru Zaili Rusli