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Indria Angga Dianita
Universitas Telkom
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PENDAMPINGAN PUBLIC SPEAKING PADA RISMA (REMAJA ISLAM MASJID) SMPN 45 BANDUNG) Wisudawaty, Hanna; Dianita, Indria Angga
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 2 No. 1 (2024): JP2N :September - Desember 2024
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/k782ep45

Abstract

Public speaking is an important skill that can affect one's performance in public. The ability to speak confidently, clearly and convincingly is key to success when speaking in public, including to academic, professional and social audiences. This activity highlights the importance of mastering Public Speaking in improving speaking performance and delivering material in public.This activity was carried out at SMPN 45 Bandung with participants from the extracurricular activities of the Islamic Youth Mosque. This training aims to improve the Public Speaking performance of extracurricular members of the Islamic Youth Mosque who are still not maximized in delivering material in public. This activity was attended by 30 participants with resource persons and activity assistants from the Telkom University Lecturer Team with a background in Communication Science expertise. By mastering public speaking, good public speaking skills can boost confidence, influence audiences more effectively, and deliver messages more clearly and convincingly. In addition, public speaking skills help reduce anxiety, boost confidence and eliminate the fear of public speaking, and open up opportunities to achieve success in various career fields. Thus, investing in the development of public speaking skills is an important step towards achieving good performance and an important asset in personal and professional life.
Analisis Strategi Komunikasi Pemasaran @Ninetysixvintages Pada Media Sosial Instagram Raffi, Muhammad; Dianita, Indria Angga
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3305

Abstract

This study aims to determine the marketing communication strategy of @Ninetysixvintage through Instagram social media to support sales. This research uses a qualitative approach. A qualitative approach is a research method that focuses on an in-depth understanding of human phenomena, including in this case, marketing communication strategies on Instagram social media. This method involves data collection that is descriptive and narrative, with the aim of exploring a deeper understanding of the research subject. The results of this study are the message strategy and media strategy used by @Ninetysixvintages in their marketing communication on the Instagram social media platform. The applied communication strategy involves various aspects, including information content and creative. In terms of information content, @Ninetysixvintages focuses on delivering information about the product and its characteristics. While in terms of creative messaging on the Instagram platform, @Ninetysixvintages divides it into rational and emotional elements seen in their posts. In addition, there are also media usage strategies implemented by @Ninetysixvintages, including media selection and target market identification. In an effective marketing communication effort on the Instagram social media platform, @Ninetysixvintages utilizes various features such as followers and following, captions, interaction in the form of likes and comments, tagging, the use of hashtags, Instastory, live broadcasts, and direct messages to support the marketing communication strategy they implement.
ANALISIS PENGELOLAAN MEDIA SOSIAL BIRO ADMINISTRASI PIMPINAN JAWA BARAT Indria Angga Dianita
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.6244

Abstract

Social media is a means for mass communication and can serve as a bridge to showcase its users' existence. The Leadership Administration Bureau, or Biro Adpim Jabar, is a government agency in West Java responsible for matters related to leadership administration. However, this Bureau is not widely recognized by the public. The Biro Adpim Jabar manages social media to increase its recognition, especially among the people of West Java. The purpose of this study is to understand how the Biro Adpim Jabar manages its social media. This research employs a descriptive qualitative method through interviews, observations, and literature studies for data collection. The researcher uses Regina Luttrell's The Circular Model of SoMe as a guide to study the social media management of the Biro Adpim Jabar. The results show that the Biro Adpim Jabar implements all stages of The Circular Model of SoMe: Share (understanding goals, sharing content, following trends & consistency), Optimize (optimizing favorite content, features, use of captions & hashtags, and leveraging popular figures and collaborations), Manage (media monitoring, time management, and management of administrators), and Engage (interaction with the audience and organizing contests or campaigns). The study also found some shortcomings in the social media management of the Biro Adpim Jabar, such as the suboptimal use of features on platforms like TikTok, X, and YouTube. The Biro Adpim Jabar tends to focus more on managing Instagram.
PENGARUH KONTEN INSTAGRAM @MENTALHUB.ID TERHADAP PERUBAHAN PERILAKU MASYARAKAT GEN Z Nugraha, Dhandy Agra; Dianita, Indria Angga; Abdullah, Nisa Nurmauliddiana
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh konten Instagram @mentalhub.id terhadap perubahan perilakumasyarakat Generasi Z. Metode yang digunakan adalah kuantitatif dengan pendekatan regresi linier sederhana,melibatkan 384 responden yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesionerberbasis Google Form dan dianalisis dengan uji statistik seperti uji t, uji korelasi, dan koefisien determinasi. Hasilmenunjukkan bahwa konten Instagram @mentalhub.id memiliki hubungan kuat (r = 0,748) dan berpengaruhsignifikan terhadap perubahan perilaku masyarakat Gen Z dengan kontribusi sebesar 56%, sedangkan 44%dipengaruhi oleh faktor lain. Dengan demikian, dapat disimpulkan bahwa konten edukasi kesehatan mental diInstagram memiliki peran penting dalam meningkatkan kesadaran dan perubahan sikap positif di kalangan Gen Z.Kata Kunci-Konten Instagram, Perubahan Perilaku, Generasi Z, Kesehatan Mental, Edukasi Digital.
Hotel Interdepartmental Communication: A Case of F&B Service and Sales & Marketing at Mercure Bandung Nexa Musadad, Musadad; Dianita, Indria Angga; Dirgantara, Pradipta
Jurnal Penelitian Pariwisata Vol 5 No 1 (2021): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i1.97

Abstract

This study sought to investigate the communication between the Food & Beverage Department and the Sales & Marketing Department at Mercure Bandung Nexa through the perspective of hotel interdepartmental communication. It was benefited from employing a qualitative method. The data collection was conducted through in-depth interviews with the managers of the two departments and field observations. The data collected was then analyzed and carried out through the elements of communication: people (sender and receiver), message, channel, noise, feedback, and effect. This study found that communication between the two departments goes well to keep the service excellent. Based on the analysis of the elements of communication, the only major obstacle is the sudden event that can disrupt the communication process. This result has brought discussion in the context of excellent service being delivered through the communication between the Food & Beverage Department and Sales & Marketing Department. However, this study is limited in the number of informants. More informants should be involved to gather more reliable and deeper data. After all, this study contributes to enriching the application of Interdepartmental Communication in organizations, especially in a hotel. Keywords: Interdepartmental Communication, F&B Service, Sales & Marketing
Pelatihan Menjadi Konten Kreator Dalam Dunia Bisnis Digital Bagi Pelajar di SMA Al Ma’Soem Adrio Kusmareza Adim; Nisa Nurmauliddiana Abdullah; Indria Angga Dianita; Tasya Amelia Putri Diandra; Haqqi Radifan Ahmad; Rizkyna Mutia Aisyah
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 4 No. 2 (2024): The Proceeding of Community Service and Engagement (COSECANT) Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v4i2.8519

Abstract

Di era digital saat ini, kemampuan untuk memanfaatkan media sosial secara efektif menjadi keterampilan yang sangat penting, terutama bagi siswa Sekolah Menengah Atas (SMA) yang sedang mempersiapkan diri memasuki dunia kerja maupun kuliah. Namun, banyak siswa SMA yang masih memiliki keterbatasan dalam literasi digital, khususnya dalam pembuatan konten yang menarik dan relevan untuk tujuan bisnis. Sosialisasi ini bertujuan untuk meningkatkan literasi digital siswa SMA melalui pelatihan pembuatan konten di media sosial yang berfokus pada pemasaran produk dan jasa. Program ini akan dilaksanakan siswa dari jurusan terkait, dan mencakup sesi teori, praktik langsung, serta evaluasi konten yang dihasilkan. Dengan pendekatan interaktif dan berbasis pada studi kasus nyata, diharapkan siswa dapat memahami cara membuat konten yang menarik dan efektif, serta memanfaatkan media sosial sebagai alat untuk mempromosikan produk mereka. Hasil yang diharapkan adalah peningkatan kemampuan siswa dalam menciptakan konten yang dapat meningkatkan visibilitas dan daya saing usaha mereka, serta mempersiapkan mereka untuk berkontribusi lebih baik dalam dunia bisnis. Sosialisasi ini diharapkan menjadi langkah awal dalam membekali siswa SMA dengan keterampilan yang relevan di era digital.
Digital Marketing for Smart Youthpreneur: Mengembangkan Jiwa Wirausaha Siswa melalui Pemasaran Online Indria Angga Dianita; Almira Shabrina; Nabila Zahiro; Taufiqul Hakim; Selvy Kusuma Putri
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 5 No. 2 (2025): Prosiding COSECANT : Community Service and Engagement Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v5i2.10326

Abstract

Perkembangan teknologi yang semakin pesat menuntut generasi muda untuk memiliki kemampuan adaptif, terutama dalam memanfaatkan digital marketing sebagai peluang pengembangan usaha. Sebagai respon terhadap kebutuhan tersebut, kegiatan pengabdian masyarakat "Digital Marketing for Smart Youthpreneur: Mengembangkan Jiwa Wirausaha Siswa melalui Pemasaran Online" diselenggarakan untuk membantu siswa SMKN 7 Bandung memahami praktik pemasaran digital yang relevan dengan tuntutan industri kreatif masa kini. Pelatihan ini bertujuan untuk mengembangkan jiwa kewirausahaan siswa melalui penguasaan strategi pemasaran berbasis teknologi, mulai dari membangun citra usaha, membuat konten kreatif, hingga mengoptimalkan media sosial sebagai sarana promosi yang efektif. Selain itu, kegiatan ini turut memberikan wawasan mengenai pentingnya membaca tren pasar, memahami perilaku audiens digital, serta memanfaatkan berbagai platform online secara strategis agar siswa dapat melihat potensi usaha dari perspektif yang lebih luas dan berorientasi pada perkembangan zaman. Diharapkan melalui pelatihan ini, siswa mampu membangun motivasi berwirausaha sejak dini, lebih percaya diri dalam memanfaatkan teknologi secara produktif, serta mampu menciptakan peluang usaha yang berkelanjutan di era digital.
Public Speaking sebagai Strategi Penguatan Kepercayaan Diri dan Keterampilan Komunikasi Siswa SMKN 15 Bandung Almira Shabrina; Indria Angga Dianita; Silvya Haryacovil; Rizkyna Mutia; Mhd Dian Al Fajr
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 5 No. 2 (2025): Prosiding COSECANT : Community Service and Engagement Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v5i2.10327

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kepercayaan diri dan keterampilan komunikasi publik siswa sekolah menengah kejuruan sebagai penguatan soft skills menghadapi dunia kerja. Mitra kegiatan adalah siswa SMKN 15 Bandung yang memiliki kompetensi teknis di bidang pariwisata dan seni, namun masih mengalami kecemasan saat berbicara di depan umum. Metode pelaksanaan menggunakan pendekatan partisipatif melalui pelatihan public speaking yang mencakup penyampaian materi dasar komunikasi, latihan teknik vokal dan bahasa tubuh, simulasi tampil di depan publik, serta evaluasi melalui pre-test dan post-test. Hasil kegiatan menunjukkan peningkatan pemahaman siswa terhadap pentingnya komunikasi verbal dan non-verbal, meningkatnya kepercayaan diri, serta berkurangnya kecemasan komunikasi. Kegiatan ini menyimpulkan bahwa pelatihan public speaking berbasis praktik efektif dalam memperkuat soft skills siswa SMK dan perlu dikembangkan secara berkelanjutan.
Co-Authors Abdul Fadli K Abdul Fadli Kalaloi ADRIO KUSMAREZA ADIM Aiza Nabila Arifputri Aiza Nabilla Arifputri Almira Shabrina Alwan Setiawan Amanda Bunga Gracia Azizah, Sandra Azka, Lulu Khafiyyani Azzahra, Cut Afra Camalia, Rizki Chairunnisa Widya Priastuty Citrawati Dasrun Hidayat Dellia Paramitha Dinda Putri Damara Dya Savica Faaiz, Muhammad Al Farrah Septrina Fauzan Firzatullah Hanna Wisudawaty Haqqi Radifan Ahmad Haris Annisari Indah Nur Rochimah Joanne Bonycke Graciela K, Abdul Fadli Kunto Ayla Balqiya Vietrandita Lambe, Pearly Claire Christabella Maharani, Iris Fatia Mahestu, Gayes Mhd Dian Al Fajr Muhammad Faiz Athallah Muhammad Jhorgi Dafitra Musadad Musadad Musadad Musadad Nabila Zahiro Nisa Nurmauliddiana Abdullah Nugraha, Dhandy Agra Nur Rochimah, Harris Annisari Indah Nurfikria, Ikrima Nurlena, Nurlena Panji Rizqullah Pradipta Dirgantara Prasanti, Amandira Maharani Putri Shinta Bella Harahap Raffi, Muhammad Rahmansyah, Candra Ramadhani, Bayu Rizky Ramdan, Andry Mochamad Retno Khairani Effendi Rizkyna Mutia Rizkyna Mutia Aisyah Rubini, Amaliyah Satria, Syamil Ghifari Ansharullah Selvy Kusuma Putri Seprina, Wa Ode Sheren Olivia Saputri Frans Silvya Haryacovil Sofia Turrifda Sumarsih, Umi Syahwitri, Sylviana Suci Tasya Amelia Putri Diandra Taufiqul Hakim Tharisa Azzahra Rizky Wibisono, Novel Gumilang Wildan Alfarizi Zakia, Rifa