Article Per Year (5 Year)
p-Index From 2021 - 2026
5.823
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Lingkungan IMAGE Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Mirai Management Syntax Literate: Jurnal Ilmiah Indonesia urnal Interaksi: Jurnal Ilmu Komunikasi SEIKO : Journal of Management & Business Jurnal Common Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian JURNAL PUSTAKA KOMUNIKASI Business Journal : Jurnal Bisnis Dan Sosial Tourism Reserch Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Komunikasi Network Media Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management - Small and Medium Enterprises (SME's) Business Economic, Communication, and Social Sciences Journal (BECOSS) Charity : Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities eProceedings of Management Innovative: Journal Of Social Science Research Community Service Seminar and Community Engagement (COSECANT) Journal of Business on Hospitality and Tourism Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Indria Angga Dianita
Universitas Telkom
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
Pengaruh Membership Starbucks Card Terhadap Brand Engagement Starbucks Kota Bandung Azizah, Sandra; Dianita, Indria Angga; Arifputri, Aiza Nabilla
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kopi menjadi pilihan utama untuk dikonsumsi di Indonesia, bahkan dunia. Biji dan mesin kopi yang semakinberkembang pesat di seluruh dunia membuat negara Indonesia menjadi konsumen dalam industri kopi. Starbucks adalahkedai kopi yang sudah hadir sebelum minum kopi menjadi bagian dari gaya hidup. Perusahaan PT. Sari Coffeemempertahankan kedai kopi Starbucks tidak hanya dari penambahan gerai nya saja, namun juga melalui programmembership Starbucks. Membership Starbucks memberikan nilai lebih untuk Starbucks terutama Starbucks di kotaBandung. Brand Engagement merupakan proses hubungan rasional dan emosional antara pelanggan dengan brand.Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh Membership Card terhadap Brand EngagementStarbucks di Kota Bandung. Penelitian ini menggunakan metode kuantitatif melalui proses uji analisis regresi, koefisiendeterminasi, hipotesis, validitas, dan reliabilitas. Hasil pengujian hipotesis menunjukkan bahwa Membership Card,berpengaruh terhadap Brand Engagement Starbucks Kota Bandung. Dengan nilai t hitung 4,865> t table 1,66055. Dapatdisimpulkan Ha diterima, sehingga terdapat pengaruh antara Membership Card (X) terhadap Brand Engagement (Y)Starbucks Kota Bandung. Hasil dari koefisien determinasi, Membership (X) berpengaruh sebesar 19,5% terhadap BrandEngagement Starbucks Kota Bandung. Kata Kunci-membership, Starbucks, brand engagement
The Influence of Following @KAI121’S X Account on Information Needs Fulfilment of PT KAI Customers Rubini, Amaliyah; Dianita, Indria Angga
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Adanya peningkatan jumlah kendaraan bermotor di Indonesia memicu kenaikan jumlah kemacetan yang terjadi. Salahsatu cara yang pemerintah gunakan untuk mengurangi tingkat kemacetan tersebut adalah dengan mengurangipenggunaan kendaraan pribadi dan beralih menggunakan kendaraan umum. Salah satu yang pemerintah sarankanadalah Kereta Api. PT KAI selaku penyedia layanan kereta api di Indonesia membuat akun media sosial sebagai salahsatu sarana edukasi terkait layanannya. Salah satu media sosial yang mereka miliki adalah media sosial X. Akun@KAI121 ini menyediakan informasi seputar layanan milik PT KAI. Dalam penelitian ini, hendak diketahui apakahadanya pengaruh dari mengikuti akun X PT KAI yaitu, @KAI121, terhadap pemenuhan kebutuhan informasi parapenggunanya. Kata Kunci-penggunaan media sosial, kebutuhan informasi, Media Sosial X.
PENDAMPINGAN PUBLIC SPEAKING PADA RISMA (REMAJA ISLAM MASJID) SMPN 45 BANDUNG) Wisudawaty, Hanna; Dianita, Indria Angga
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 2 No. 1 (2024): JP2N :September - Desember 2024
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/k782ep45

Abstract

Public speaking is an important skill that can affect one's performance in public. The ability to speak confidently, clearly and convincingly is key to success when speaking in public, including to academic, professional and social audiences. This activity highlights the importance of mastering Public Speaking in improving speaking performance and delivering material in public.This activity was carried out at SMPN 45 Bandung with participants from the extracurricular activities of the Islamic Youth Mosque. This training aims to improve the Public Speaking performance of extracurricular members of the Islamic Youth Mosque who are still not maximized in delivering material in public. This activity was attended by 30 participants with resource persons and activity assistants from the Telkom University Lecturer Team with a background in Communication Science expertise. By mastering public speaking, good public speaking skills can boost confidence, influence audiences more effectively, and deliver messages more clearly and convincingly. In addition, public speaking skills help reduce anxiety, boost confidence and eliminate the fear of public speaking, and open up opportunities to achieve success in various career fields. Thus, investing in the development of public speaking skills is an important step towards achieving good performance and an important asset in personal and professional life.
Analisis Strategi Komunikasi Pemasaran @Ninetysixvintages Pada Media Sosial Instagram Raffi, Muhammad; Dianita, Indria Angga
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3305

Abstract

This study aims to determine the marketing communication strategy of @Ninetysixvintage through Instagram social media to support sales. This research uses a qualitative approach. A qualitative approach is a research method that focuses on an in-depth understanding of human phenomena, including in this case, marketing communication strategies on Instagram social media. This method involves data collection that is descriptive and narrative, with the aim of exploring a deeper understanding of the research subject. The results of this study are the message strategy and media strategy used by @Ninetysixvintages in their marketing communication on the Instagram social media platform. The applied communication strategy involves various aspects, including information content and creative. In terms of information content, @Ninetysixvintages focuses on delivering information about the product and its characteristics. While in terms of creative messaging on the Instagram platform, @Ninetysixvintages divides it into rational and emotional elements seen in their posts. In addition, there are also media usage strategies implemented by @Ninetysixvintages, including media selection and target market identification. In an effective marketing communication effort on the Instagram social media platform, @Ninetysixvintages utilizes various features such as followers and following, captions, interaction in the form of likes and comments, tagging, the use of hashtags, Instastory, live broadcasts, and direct messages to support the marketing communication strategy they implement.
Co-Authors Abdul Fadli K Abdul Fadli Kalaloi ADRIO KUSMAREZA ADIM Aiza Nabila Arifputri Aiza Nabilla Arifputri Alwan Setiawan Amanda Bunga Gracia Azizah, Sandra Azka, Lulu Khafiyyani Azzahra, Cut Afra Camalia, Rizki Chairunnisa Widya Priastuty Citrawati Dasrun Hidayat Dellia Paramitha Dinda Putri Damara Dya Savica Faaiz, Muhammad Al Farrah Septrina Fauzan Firzatullah Hanna Wisudawaty Haris Annisari Indah Nur Rochimah Joanne Bonycke Graciela K, Abdul Fadli Kunto Ayla Balqiya Vietrandita Lambe, Pearly Claire Christabella Maharani, Iris Fatia Mahestu, Gayes Muhammad Faiz Athallah Muhammad Jhorgi Dafitra Musadad Musadad Musadad Musadad Nur Rochimah, Harris Annisari Indah Nurfikria, Ikrima Nurlena, Nurlena Panji Rizqullah Pradipta Dirgantara Prasanti, Amandira Maharani Putri Shinta Bella Harahap Raffi, Muhammad Rahmansyah, Candra Ramadhani, Bayu Rizky Ramdan, Andry Mochamad Retno Khairani Effendi Rubini, Amaliyah Satria, Syamil Ghifari Ansharullah Seprina, Wa Ode Sheren Olivia Saputri Frans Sofia Turrifda Sumarsih, Umi Syahwitri, Sylviana Suci Tharisa Azzahra Rizky Wibisono, Novel Gumilang Wildan Alfarizi Zakia, Rifa