Articles
<![CDATA[Evaluating Hygiene and Sanitation Practices in Pastry Equipment ]]>
<![CDATA[Nurlena, Nurlena]]>;
<![CDATA[Sumarsih, Umi]]>;
<![CDATA[Dianita, Indria Angga]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol 9, No 2 (2023): December, 2023 ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v9i2.394
<![CDATA[Hygiene and sanitation in pastry production are essential to ensure food safety, maintain product quality, and build customer trust. Pastry production involves intricate tools and processes where hygiene plays a critical role in preventing contamination and ensuring safe consumption. This qualitative study examined the cleanliness and sanitation of pastry utensils of two prominent hotels in Bandung, Indonesia. Through a combination of observational assessments and semi-structured interviews, this study uncovered existing practices, identified potential vulnerabilities, and proposed targeted improvements to enhance overall equipment hygiene standards in pastry production settings. The findings are poised to contribute to the greater understanding of cleanliness and sanitation protocols’ impact on culinary productions.]]>
<![CDATA[Pengaruh Media Sosial Instagram @jaklingkoindonesia terhadap Pemenuhan Kebutuhan Informasi Pengguna Jaklingko ]]>
<![CDATA[Azzahra, Cut Afra]]>;
<![CDATA[Dianita, Indria Angga]]>
<![CDATA[ Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 1 (2024): Jurnal Interaksi: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[UMSU ]]>
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DOI: 10.30596/ji.v8i1.14819
<![CDATA[Media sosial instagram merupakan aplikasi yang digunakan untuk memberikan informasi dan melakukan komunikasi dua arah dengan sesama pengguna. Terdapat fitur-fitur yang dapat digunakan pada media sosial Instagram diantaranya adalah hashtag, geotag, follow, share, like, komentar dan mention. Tujuan dari penelitian ini untuk mengukur berapa besar pengaruh penggunaan media sosial Instagram @Jaklingkoindonesia terhadap pemenuhan kebutuhan informasi pengguna Jaklingko di DKI Jakarta. Metode yang digunakan dalam penelitian ini adalah kuantitatif deskriptif. Teknik analisis data yang digunakan dalam penelitian ini adalah uji koefisien korelasi, uji koefiesien determinasi dan analisis regresi linear sederhana. Hasil uji koefisien korelasi sebesar 0,884 sehingga dapat disimpulkan variabel media sosial Instagram dan variabel kebutuhan informasi memiliki hubungan yang sangat kuat. Selain itu ditemukan adanya besaran pengaruh variabel media sosial Instagram @jaklingkoindonesia terhadap pemenuhan kebutuhan informasi pengguna Jaklingko adalah 78,2% sedangkan 21,8% dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini. Analisis regresi linear sederhana memberikan hasil yaitu setiap kenaikan satu satuan pada variabel Instagram @jaklingkoindonesia akan memberikan pengaruh kenaikan sebesar 0.486 pada variabel kebutuhan informasi pengguna Jaklingko. Dibuktikan melalui penelitian ini bahwa variabel X yaitu media sosial Instagram @jaklingkoindonesia memperoleh hasil signifikan positif terhadap variabel Y yaitu kebutuhan informasi pengguna Jaklingko. ]]>
<![CDATA[Analisis Pengelolaan City Branding “Explore Makassar” Dinas Pariwisata Kota Makassar Pasca Pandemi ]]>
<![CDATA[Lambe, Pearly Claire Christabella]]>;
<![CDATA[Dianita, Indria Angga]]>
<![CDATA[ Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 1 (2024): Jurnal Interaksi: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[UMSU ]]>
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DOI: 10.30596/ji.v8i1.14816
<![CDATA[Explore Makassar merupakan City Branding yang diberikan kepada Kota Makassar oleh KEMENPAREKRAF RI pada tahun 2017. Memasuki pasca pandemi di tahun 2020 ini, Dinas Pariwisata Kota Makassar berusaha dalam menyusun strategi untuk memulihkan sektor pariwisata Kota Makassar. Tujuan dari penelitian ini adalah untuk mengetahui pengelolaan City Branding yang dilakukan oleh Dinas Pariwisata Kota Makassar terhadap brand Explore Makassar dalam menghadapi pasca pandemi COVID-19. Metode dalam penelitian ini menggunakan pendekatan kualitatif deskriptif dan pengumpulan data dengan teknik observasi serta teknik wawancara. Hasil dari penelitian ini menunjukkan bahwa pengelolaan city branding “Explore Makassar” yang dilaksanakan oleh DinasnPariwsata Kota Makassar adalah terkait dengan visi dan strategi, budaya internal, komunitas lokal, sinergitas, infrastruktur, cityscapes gateways, peluang dan komunikasi.]]>
<![CDATA[Pengaruh Fitur Media Sosial Instagram @Aerostreet terhadap Brand Perception ]]>
<![CDATA[Rahmansyah, Candra]]>;
<![CDATA[Dianita, Indria Angga]]>
<![CDATA[ JURNAL SYNTAX IMPERATIF : Jurnal Ilmu Sosial dan Pendidikan Vol. 5 No. 4 (2024): Jurnal Syntax Imperatif: Jurnal Ilmu Sosial dan Pendidikan ]]>
Publisher : <![CDATA[CV RIFAINSTITUT ]]>
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DOI: 10.36418/syntaximperatif.v5i4.463
<![CDATA[Fenomena yang muncul mengenai brand lokal yang banyak diminati masyarakat menimbulkan sebuah gerakan dengan tagar #LocalPride yang ada di media sosial. Brand lokal saat ini lebih mengutamakan penggunaan media sosial terutama Instagram dalam melakukan aktivitas bisnis agar dapat berkembang lebih besar. Penggunaan media sosial juga dapat mempengaruhi persepsi konsumen dalam melihat atau menilai sebuah brand. Penelitian ini bertujuan untuk mengetahui pengaruh fitur media sosial Instagram @aerostreet terhadap brand perception. Metode penelitian menggunakan kuantitatif deskriptif dengan teknik pengambilan sampel probability sampling jenis simple random sampling. Teknik analisis data terdiri dari analisis deskriptif, uji asumsi klasik, uji koefisien korelasi, uji koefisien determinasi, uji hipotesis, dan analisis regresi linear sederhana. Hasil penelitian menunjukkan adanya pengaruh fitur media sosial Instagram @aerostreet terhadap brand perception sebesar 48,9% sedangkan 51,1% sisanya dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini. Penelitian ini menyimpulkan bahwa fitur media sosial Instagram @aerostreet memiliki hubungan yang sangat kuat dan berpengaruh positif serta signifikan terhadap brand perception]]>
<![CDATA[The Influence of E-Wom on Tiktok Accounts of Brand Tenue De Attire on Brand Awareness ]]>
<![CDATA[Kunto Ayla Balqiya Vietrandita]]>;
<![CDATA[Indria Angga Dianita]]>;
<![CDATA[Chairunnisa Widya Priastuty]]>
<![CDATA[ Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 5 (2024) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.daengku2866
<![CDATA[This study aims to analyze the influence of Electronic Word of Mouth (e-WOM) on the TikTok platform on the Brand Awareness of the Tenue De Attire brand. The methodology used in this research is a quantitative method with data analysis using SPSS23 software and a survey approach involving 385 active TikTok users who have been exposed to content from the brand through a questionnaire. Based on the study titled “The Influence of e-WOM on the TikTok Account of the Tenue De Attire Brand on Brand Awareness,” a strong relationship and positive influence were found between Electronic Word of Mouth (e-WOM) and Brand Awareness. The correlation coefficient analysis yielded a value of 0.800, indicating a very strong relationship. The R-Square (R²) value of 0.641 indicates that e-WOM explains 64.1% of the variability in Brand Awareness. Simple linear regression results show that each one-unit increase in e-WOM increases Brand Awareness by 0.479. The T-test results show a significance level of 0.000 < 0.05 and a t-value of 26.124 > t-table value of 1.9663, indicating that e-WOM has a significant impact on Brand Awareness.]]>
<![CDATA[The Influence of E-Wom #Pakaisomethinc in Tiktok Towards Somethinc Consumer Perception ]]>
<![CDATA[Putri Shinta Bella Harahap]]>;
<![CDATA[Indria Angga Dianita]]>
<![CDATA[ ARRUS Journal of Social Sciences and Humanities Vol. 3 No. 4 (2023) ]]>
Publisher : <![CDATA[PT ARRUS Intelektual Indonesia ]]>
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DOI: 10.35877/soshum1995
<![CDATA[Current study aims to measure the effect of electronic word of mouth (E-WOM) variables on consumer perceptions of the advertisement for the Something brand with the hashtag #PakaiSomethinc on TikTok social media. This research was conducted using quantitative methods with descriptive research types. The sampling technique used in this research is probability sampling with simple random sampling technique. Through sample calculation using the Bernoulli formula, a sample of 385 respondents was obtained. Empirical data were collected through a Google Form-based questionnaire and data were analyzed using the Normality test, heteroscedasticity test, correlation coefficient test, coefficient of determination, simple linear regression. The findings in this study indicate that the electronic word of mouth strategy which includes the quantity, credibility, and quality of information contained in the E-WOM #PakaiSomething strategy on the TikTok platform can significantly influence consumer perceptions. The results of the correlation coefficient test of 0.789 provide an understanding that the relationship between the two variables is included in the "Very Strong" category. Calculation of the coefficient of determination also confirms that the consumer perception variable can be explained or predicted by 62.3% by electronic word of mouth (E-WOM) variables. While the remaining 37.7% (100% - 62.3%) can be explained by other factors not examined in this study. This research is able to make a theoretical contribution to the literature and practically for Something to strengthen its brand and products so that the E-WOM strategy can run successfully and be able to create a positive impression in the minds of consumers]]>
<![CDATA[PENGARUH MEDIA SOSIAL WEVERSE TERHADAP PEMENUHAN KEBUTUHAN INFORMASI PADA PENGGEMAR K-POP DI WEVERSE ]]>
<![CDATA[Zakia, Rifa]]>;
<![CDATA[Dianita, Indria Angga]]>;
<![CDATA[Rochimah, Haris Annisari Indah Nur]]>
<![CDATA[ Jurnal Common Vol. 8 No. 2 (2024): Common ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi Universitas Komputer Indonesia ]]>
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DOI: 10.34010/common.v8i2.13674
<![CDATA[The South Korean culture known as the Korean Wave has spread widely in the world. The popularity of Korean culture includes the entertainment industry such as dramas, movies, and music. The rapid development of technology through online media, facilitates the spread of popular culture from South Korea throughout the world. Fans of the South Korean entertainment industry, especially K-Pop fans, often engage in information seeking behavior related to their idols. One important element in fulfilling the information needs of K-Pop fans is using Weverse, which is one of the popular social media among K-Pop. This study aims to measure how much influence Weverse social media has on fulfilling the information needs of K-Pop fans in Weverse. This research applies a quantitative method with a descriptive approach. Uses and Gratification theory is applied to this research. The research subjects consist of K-Pop fans who know Weverse and have used Weverse. Data was collected by distributing questionnaires to 100 respondents in the form of Google Form. The results showed that social media variables had a large influence reaching 90.4% on the information needs of K-Pop fans in Weverse. While the remaining 9.6% has no effect on information needs. This study proves that variable X, namely social media, has a positive and significant influence on variable Y, namely information needs.]]>
<![CDATA[The Effect of Experiential Brand Activation Through Vidio's "Roaring Night" Event on Customer Trust ]]>
<![CDATA[Faaiz, Muhammad Al]]>;
<![CDATA[Dianita, Indria Angga]]>;
<![CDATA[Gracia, Amanda Bunga]]>;
<![CDATA[Seprina, Wa Ode]]>
<![CDATA[ Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/becossjournal.v6i3.12142
<![CDATA[The growth of Over-The-Top (OTT) services has led to a cultural shift towards streaming, which has been accompanied by a rise in content piracy. As the official broadcaster for the English Premier League in Indonesia, Vidio encounters significant challenges from piracy that undermine customer trust and loyalty. Declines in customer trust can lead to increased customer attrition and reduced loyalty. To address these issues and rebuild customer trust, Vidio implemented an Experiential Brand Activation strategy through the "Roaring Night" event. This study investigates how Experiential Brand Activation affects customer trust using a quantitative research method, surveying 400 members from 11 English Premier League fan communities in Jakarta. The findings show a positive link between Experiential Brand Activation and customer trust. However, the correlation analysis reveals a weak but statistically significant relationship (coefficient 0.180, p = 0.000), with Experiential Brand Activation accounting for only 3.2% of the variance in customer trust. This indicates that other factors also play a role. Future research should use qualitative methods to explore these additional factors, including customer engagement, celebrity endorsements, and loyalty. This study provides valuable insights for OTT marketing strategies, highlighting the importance of a holistic approach to enhancing long-term consumer trust and loyalty. Studi ini memberikan wawasan berharga untuk strategi pemasaran OTT, menyoroti pentingnya pendekatan holistik untuk meningkatkan kepercayaan dan loyalitas konsumen jangka panjang.]]>
<![CDATA[PENDEKATAN INOVATIF THREE-WAY DALAM DIGITAL MARKETING PUBLIC RELATION: STUDI PADA PT PERUSAHAAN GAS NEGARA TBK ]]>
<![CDATA[Azka, Lulu Khafiyyani]]>;
<![CDATA[Dianita, Indria Angga]]>
<![CDATA[ Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 4 (2024): EDISI OKTOBER ]]>
Publisher : <![CDATA[Laboratorium Ilmu Komunikasi Fisip UHO ]]>
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<![CDATA[Upaya penerapan net zero emission perlu dibangun melalui awareness masyarakat akan penggunaan gas bumi, yang dilakukan oleh Perusahaan Gas Negara (PGN) sebagai perusahaan energi gas bumi di Indonesia. PGN menyampaikan Marketing Public Relations (MPR) secara digital kepada audience. MPR menjadi aktivitas pemasaran dan penjualan akan produk perusahaan, dalam membangun awareness kepada masyarakat akan penggunaan gas bumi. Tujuan dari penelitian ini adalah untuk menganalisis strategi digital marketing public relations pada PT Perusahaan Gas Negara Tbk. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Data penelitian ini di ambil melalui proses wawancara dan observasi. Peneliti menggunakan konsep tiga strategi marketing public relations, yaitu pull strategy, push strategy, dan pass strategy yang diterapkan oleh peneliti di era digital. Hasil penelitian menunjukkan bahwa PGN menerapkan pull strategy dengan mengajak konsumen melalui konten media sosial, push strategy dengan komunikasi pemasaran melalui iklan, dan pass strategy dengan membangun hubungan kerja sama eksternal. Strategi MPR yang dilakukan PGN, menjadi aktivitas komunikasi pemasaran perusahaan dengan audience, sebagai target sasar pengguna gas bumi.]]>
<![CDATA[Evaluating Hygiene and Sanitation Practices in Pastry Equipment ]]>
<![CDATA[Nurlena, Nurlena]]>;
<![CDATA[Sumarsih, Umi]]>;
<![CDATA[Dianita, Indria Angga]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol. 9 No. 2 (2023): December, 2023 ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v9i2.394
<![CDATA[Hygiene and sanitation in pastry production are essential to ensure food safety, maintain product quality, and build customer trust. Pastry production involves intricate tools and processes where hygiene plays a critical role in preventing contamination and ensuring safe consumption. This qualitative study examined the cleanliness and sanitation of pastry utensils of two prominent hotels in Bandung, Indonesia. Through a combination of observational assessments and semi-structured interviews, this study uncovered existing practices, identified potential vulnerabilities, and proposed targeted improvements to enhance overall equipment hygiene standards in pastry production settings. The findings are poised to contribute to the greater understanding of cleanliness and sanitation protocols’ impact on culinary productions.]]>
