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Indria Angga Dianita
Universitas Telkom
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The Effect Of E-WOM And Source Credibility Of Instagram Account @racunshopeecheck On Customer Path 5A (Aware, Appeal, Ask, Act, Advocate) Tharisa Azzahra Rizky; Indria Angga Dianita
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 2 (2022): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i2.5833

Abstract

One of the marketplaces that has managed to get a lot of users in Indonesia is Shopee. Having many users encourages Shopee to develop features that can facilitate and satisfy its users. One new feature launched by Shopee is Shopee Affiliate Program. Among many affiliates account in Instagram, @racunshopeecheck Instagram account has the highest followers’ and engagement rate. To maintain audiences and compete with other competitors, @racunshopeecheck as an affiliate needs to create an innovative marketing strategy to attract and moved audiences to act. Therefore, this study aims to analyze the effect of E-WOM and source credibility on customer path 5A. Through this research, it is hoped that it can produce an appropriate marketing strategy that can run customer path 5A effectively. This research was conducted using quantitative methods with descriptive research type. The sampling technique used in this study is probability sampling, with simple random sampling techniques. The analysis technique uses a normality test, multicollinearity test, heteroscedasticity test, coefficient correlation test, coefficient of determination, and multiple linear regression. Based on the study results, E-WOM partially influenced Customer Path 5A by 81,6%, and the remaining 18,4% was influenced by other factors not examined in this study. Source Credibility partially influenced Customer Path 5A by 84,2%, and the remaining 15,8% was influenced by other factors not examined in this study. E-WOM and Source Credibility simultaneously influenced Customer Path 5A by 84,3%, and the remaining 15,7% was influenced by other factors not examined in this study.
Pengaruh Media Sosial Instagram @wonderfulindonesia Terhadap Citra Destinasi Indonesia Dellia Paramitha; Indria Angga Dianita
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5823

Abstract

Instagram social media is a digital application that is used to be able to provide information and carry out two-way communication with fellow users. In Instagram, there are features that can be used to support communication, including hashtags, geotags, follow, share, like, comments, mentions. The purpose of this study was to determine the influence of social media Instagram @wonderfulindonesia on the image of Indonesian destinations. The method used in this study is quantitative with the correlation coefficient test and the coefficient of determination test and the data analysis technique uses simple linear regression analysis. The results of the correlation coefficient test were 0.895 so that it can be concluded that Instagram social media variables and destination image variables have a very strong relationship. In addition, it was found that there was a relationship between Instagram social media variables that affected the image of Indonesian destinations by 80%, while 20% were influenced by other variables not discussed in this study. The positive and significant influence on the image of the Indonesian destination, as evidenced by the results of a simple linear regression of 0.611 on the Instagram social media variable has the effect that every one unit increase will affect the Indonesian destination image variable.
THE EFFECT OF #JUMATBERKAHF EWOM AND DIMAS SETO AS SOURCE CREDIBILITY ON KAHF BRAND IMAGE Dya Savica; Indria Angga Dianita
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 2 (2022): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i2.5794

Abstract

The phenomenon of men who are now more aware and concerned about their selfappearance positively impacts the Indonesian men's personal care market. Therefore, this study aims to analyze the effect of eWOM and source credibility on Kahf's brand image. Through this research, it is hoped to produce an appropriate marketing strategy to build a positive brand image in the minds of consumers. This research was conducted using quantitative methods with descriptive research type. The sampling technique used in this study is probability sampling, with simple random sampling techniques. The analysis technique uses a normality test, multicollinearity test, heteroscedasticity test, coefficient correlation test, coefficient of determination, and multiple linear regression. Based on the study results, eWOM partially influenced Kahf's Brand Image by 21%, and the remaining 79% was influenced by other factors not examined in this study. Source Credibility partially influenced Kahf's Brand Image by 25%, and the remaining 75% was influenced by other factors not discussed in this study. eWOM and Source Credibility simultaneously influenced Kahf's Brand Image by 32%, and the remaining 68% was influenced by other factors not examined in this study
TAHAPAN PELAKSANAAN EVENT KELANA KENALI JAKARTA JAKLINGKO INDONESIA Indria Angga Dianita; Joanne Bonycke Graciela
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 2 (2022): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i2.5797

Abstract

Penggunaan transportasi umum di Jakarta merupakan suatu hal yang kerap dijumpai terutama bagi masyarakat yang tinggal di daerah Jabodetabek. Transportasi umum digunakan oleh masyarakat untuk melakukan kegiatan kerja/sekolah di luar kabupaten/kota tempat tinggal dan secara rutin pulang- pergi (PP) ke tempat tinggalnya pada hari yang sama atau yang biasa disebut dengan komuter. Dengan tujuan memudahkan komuter, PT Jakarta Lingko hadir untuk memermudah pembelian tiket transportasi dari para komuter. Layanan yang ditawarkan beragam, diantaranya Tarif Integrasi dan Pembelian Tiket Transportasi menggunakan Aplikasi. Untuk memasarkan layanan tersebut, JakLingko bersama dengan +Jakarta menyelenggarakan event Treasure Hunt Kelana Kenali Jakarta 2022. Event ini memiliki konsep memperkenalkan kota Jakarta dengan cara berkelana keliling kota,yang dilakukan dengan perlombaan dan pelaksanaannya dilakukan secara bertahap. Maka dari itu, perancangan karya ini berjudul “Tahapan Pelaksanaan Event Treasure Hunt Kelana Kenali Jakarta 2022” yang diharapkan dapat menjadi referensi bagi pihak JakLingko dan mahasiswa Ilmu Komunikasi untuk mengadakan event selanjutnya. Teori yang menjadi acuan dalam pelaksanaan event ini adalah komunikasi pemasaran, komunikasi pemasaran terpadu, event dan event management. Penulis melakukan metode observasi parsipatoris, survey dan dokumentasi untuk melakukan tahapan pembuatan event. Setelah itu penulis akan mengolah data tersebut untuk dijadikan tahapan pelaksanaan event Treasure Hunt Kelana Kenali Jakarta 2022.
Implementasi Strategi Komunikasi dalam Perancangan Campaign Keselamatan, Kesehatan Kerja, dan Lingkungan (K3L) di PT Berau Coal Wildan Alfarizi; Indria Angga Dianita
Business Journal : Jurnal Bisnis Dan Sosial Vol 8 No 2 (2022): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v8i2.5799

Abstract

Setiap pekerjaan memiliki beragam risiko yang menyertainya, agar risiko tersebut tertanggulangi dan dapat dicegah maka kesadaran akan Keselamatan, Kesehatan Kerja, dan Lingkungan (K3L) perlu ditingkatkan dan ditaati. Salah satu sektor pekerjaan yang memiliki tingkat risiko kecelakaan kerja yang tinggi adalah sektor pertambangan. Melalui penerapan dari good mining practice, risiko tersebut dapat diminimalisir. PT Berau Coal merupakan salah satu perusahaan swasta nasional yang bergerak pada industri pertambangan batu bara dengan penerapan good mining practice yang baik. Meskipun begitu, dalam operasional pertambangan batu bara tetap terdapat risiko kecelakaan kerja yang tinggi. PT Berau Coal meningkatkan kesadaran serta wawasan mengenai budaya K3L melalui campaign K3L. Namun, perencanaan campaign di PT Berau Coal belum terstruktur. Maka dari itu, perancangan karya ini berjudul “Implementasi Strategi Komunikasi dalam Perancangan Campaign K3L di PT Berau Coal” yang diharapkan mampu merancang kampanye K3L yang lebih terstruktur bagi PT Berau Coal. Teori yang menjadi acuan dalam perancangan kampanye ini adalah strategi komunikasi dan perencanaan campaign. Untuk memperoleh data, penulis melakukan metode survey kuantitatif dan wawancara serta observasi untuk merancang campaign. Setelah itu, penulis mengolah data tersebut untuk dijadikan perancangan campaign K3L kuartal keempat PT Berau Coal tahun 2022. Melalui kelima tahapan untuk membuat strategi komunikasi efektif dari Kotler & Keller (2017), penulis menghasilkan campaign plan dari “Siaga Saling Menjaga” yang dilakukan pada bulan Oktober – Desember tahun 2022. Selain untuk meningkatkan kesadaran K3L, campaign ini juga memiliki tujuan untuk meningkatkan awareness terhadap IM BOD Nomor 119/BC/BOD-AWD/IX/2022 yang di mana terdapat poin – poin terkait isu K3L yang terjadi selama kuartal sebelumnya.
Strategi Membangun Personal Branding Acne Fighter Beauty Influencer Azhari Irsalna di Akun Instagram @Azhirs Retno Khairani Effendi; Indria Angga Dianita
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.828 KB) | DOI: 10.36418/syntax-literate.v7i7.8958

Abstract

Eksistensi media sosial Instagram menyebabkan munculnya tren baru, yaitu tren influencer. Perjalanan influencer dalam membangun personal branding mendapatkan fans dan tawaran kerjasama dengan brand menjadi sebuah fenomena besar, bersamaan dengan ramainya skin care dan perawatan wajah di kalangan pengguna instagram. Penelitian ini dilatarbelakangi oleh sedikitnya orang yang membahas mengenai strategi membangun personal branding seorang Acne fighter beauty influencer padahal hal ini dibutuhkan dan besar permintaannya. Penelitian ini bersifat kualitatif dengan menggunakan pendekatan deskriptif yang berfokus pada sebelas aspek pembentuk personal branding efektif yang dikemukakan oleh Rampersad (2008). Adapun subjek penelitian ini adalah Azhari Irsalna yang merupakan acne fighter beauty influencer sedangkan objek penelitiannya yaitu strategi personal branding yang dilakukan oleh Azhari pada akun instagramnya. Teknik analisis data pada penelitian kali ini adalah menggunakan wawancara, dokumentasi, serta observasi non participant. Hasil penelitian menunjukkan bahwa Azhari menerapkan sebelas karakteristik authentic personal branding yang dikemukakan oleh Rampersad dengan baik dalam profesinya sebagai influencer. Strategi personal branding Azhari memiliki keunikan dan visi yang konsisten dilihat dari reputasi baiknya serta transparansi dalam menggunakan produk yang dia promosikan. Spesialisasi Azhari sebagai influencer yang menitikberatkan pada acne fighting dengan sasaran berupa followers instagram yang memiliki masalah serupa dengan kulit wajahnya serta cara dia bereaksi dan bersikap di depan publik membuat Azhari disorot karena tidak seperti influencer lain, Azhari melakukan promosi tanpa gimmick, terlihat natural seperti tidak dibuat-buat. Kegigihannya dalam berusaha menjaga kinerja serta citra baik mendapatkan nilai lebih di mata followers.
Pengaruh E-Wom Pada Akun Tiktok @Somethincofficial Terhadap Brand Image Somethinc Sheren Olivia Saputri Frans; Indria Angga Dianita; Aiza Nabilla Arifputri
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.3942

Abstract

Mencari tahu sebuah produk di internet sebelum membelinya adalah sebuah kebiasaan baru semenjak munculnya media sosial. Ulasan produk baik positif atau negatif dari konsumen dikenal dengan e-wom (electronic word of mouth). Somethinc adalah brand kosmetik lokal yang memanfaatkan tiktok menjadi tools yang berfungsi sebagai e-wom. Somethinc menggunakan tagar #somethinc di setiap kontennya untuk memudahkan pengkategorian interest atau bisa masuk ke FYP (for your page). Penelitian ini ingin melihat seberapa besar pengaruh e-wom pada akun tiktok @somethincofficial terhadap brand image somethinc. Metode penelitian yang dilakukan adalah kuantitatif deskripif, dengan teknik non-probability sampling kepada 400 responden. Pengumpulan data dilakukan dengan menyebar kuesioner di media sosial. Hasil penelitian memberikan hasil bahwa variabel X yaitu e-wom diperoleh hasil signifikasi positif terhadap variabel Y yaitu brand image, variabel e-wom memberikan pengaruh sebesar 67,5% terhadap brand image somethinc sedangkan sisanya sebesar 32,5% merupakan factor yang tidak diteliti oleh peneliti pada penelitian ini.
New Media in Environmental Communication: A Study on CIFOR (The Center for International Forestry Research) Pradipta Dirgantara; Abdul Fadli Kalaloi; Indria Angga Dianita
Jurnal Ilmu Lingkungan Vol 22, No 3 (2024): May 2024
Publisher : School of Postgraduate Studies, Diponegoro Univer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jil.22.3.632-640

Abstract

Nowadays new media is widely used not only for entertainment purposes, but also to raise public awareness about major environmental issues which is critical for presenting topics like climate change, global warming, and deforestation, as well as encouraging public debate and information exchange. This research aims to seek the utilization of new media in environmental communication. Environmental communication extends beyond campaign-related activities which also affects how people see themselves and the natural world around them. This research uses CIFOR (The Center for International Forestry Research) as a study case because it is recognized as an internationally non-profit scientific organization that carries out research on the most important issues in global forest and landscape management. This research benefits from Ecological Model of the Communication Process which employs qualitative research method with single instrumental case study approach. Data is gathered through direct observation, semi-structured interviews, and extensive literary study. The result demonstrates that CIFOR has been developing multiple digital channels including podcasts, videos, datasets, presentations, and datasets. This is in accordance with the Ecological Model of the Communication Process to communicate their findings. Additionally, it has been found that new media in CIFOR combines and blurs the lines between interpersonal communication and mass media communication.
EFFECT OF SALES PROMOTION ON BRAND LOYALTY GRABFOOD Dinda Putri Damara; Indria Angga Dianita
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 2 (2023): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i2.5656

Abstract

Sales Promotion is a sales promotion activity that is carried out at a certain time which is useful for increasing product sales. There are various tools in sales promotion that can be used including samples, coupons, cashback, price offers, premiums, promotional products, and sweepstakes, contexts, games. Forms of sales promotion activities on GrabFood services, namely cashback, price offers, and premiums. The purpose of this study was to determine the magnitude of the influence of Sales Promotion on Brand Loyalty GrabFood. The method used in this study is quantitative with the correlation coefficient test, the coefficient of determination test and data analysis techniques using simple linear regression analysis. The result of the correlation coefficient test is 0.632 so it can be concluded that sales promotion and brand loyalty have a strong relationship. In addition, it was found that there was a relationship between the sales promotion variable and the influence of brand loyalty by 40%, while 60% was influenced by other variables that were not in this study. There is a positive and significant influence on brand loyalty, as evidenced by the results of a simple linear regression test analysis of 1,440 on the sales promotion variable which has the effect that every 1% increase will affect the brand loyalty variable.
Stages of International Virtual Competition Implementation in Indonesia Dianita, Indria Angga; Adim, Adrio Kusmareza; Dirgantara, Pradipta; Kalaloi, Abdul Fadli; Ramdan, Andry Mochamad
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.015

Abstract

The purpose of this study was to explore and describe the stages of implementing virtual competition as one of the types of virtual events. The virtual competition which was being studied was the 2021 International Photography and Short Movie Festival (IPSMF). One of the industries most affected by the Covid-19 pandemic is the event industry. As an industry that generates revenue from crowds of visitors, most event organizers are turning their offline agenda into virtual events. These phenomena continue to rise during the post-pandemic days. This research was conducted using a qualitative descriptive method. The analysis in this study was carried out based on the stages of organizing virtual which consists of Pre-Plan, Plan, Accomplish, and Response and Engage. This study indicate that the implementation of the 2021 IPSMF virtual competition has several differences. These differences exist in all stages. Based on these differences, it can be concluded that the activities carried out in the implementation of virtual events can be adjusted to the conditions and needs of the virtual event in question. The implementation of virtual events has a very wide audience reach compared to conventional events. Event organizers are required to create a digital platform with up to date, accurate, and interactive content.
Co-Authors Abdul Fadli K Abdul Fadli Kalaloi ADRIO KUSMAREZA ADIM Aiza Nabila Arifputri Aiza Nabilla Arifputri Almira Shabrina Alwan Setiawan Amanda Bunga Gracia Azizah, Sandra Azka, Lulu Khafiyyani Azzahra, Cut Afra Camalia, Rizki Chairunnisa Widya Priastuty Citrawati Dasrun Hidayat Dellia Paramitha Dinda Putri Damara Dya Savica Faaiz, Muhammad Al Farrah Septrina Fauzan Firzatullah Hanna Wisudawaty Haqqi Radifan Ahmad Haris Annisari Indah Nur Rochimah Joanne Bonycke Graciela K, Abdul Fadli Kunto Ayla Balqiya Vietrandita Lambe, Pearly Claire Christabella Maharani, Iris Fatia Mahestu, Gayes Mhd Dian Al Fajr Muhammad Faiz Athallah Muhammad Jhorgi Dafitra Musadad Musadad Musadad Musadad Nabila Zahiro Nisa Nurmauliddiana Abdullah Nugraha, Dhandy Agra Nur Rochimah, Harris Annisari Indah Nurfikria, Ikrima Nurlena, Nurlena Panji Rizqullah Pradipta Dirgantara Prasanti, Amandira Maharani Putri Shinta Bella Harahap Raffi, Muhammad Rahmansyah, Candra Ramadhani, Bayu Rizky Ramdan, Andry Mochamad Retno Khairani Effendi Rizkyna Mutia Rizkyna Mutia Aisyah Rubini, Amaliyah Satria, Syamil Ghifari Ansharullah Selvy Kusuma Putri Seprina, Wa Ode Sheren Olivia Saputri Frans Silvya Haryacovil Sofia Turrifda Sumarsih, Umi Syahwitri, Sylviana Suci Tasya Amelia Putri Diandra Taufiqul Hakim Tharisa Azzahra Rizky Wibisono, Novel Gumilang Wildan Alfarizi Zakia, Rifa