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Implementasi Data Mining Dengan Metode Algoritma Apriori Dalam Menetapkan Paket Menu Yang Akan Dipromosikan Napitupulu, Leni Marsaulina; Zunaidi, M; Sari, Vina Winda
Jurnal Sistem Informasi Triguna Dharma (JURSI TGD) Vol. 3 No. 2 (2024): EDISI MARET 2024
Publisher : STMIK Triguna Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53513/jursi.v3i2.6138

Abstract

Ayam Presto Cabe Hijo Cabang Medan merupakan perusahaan yang bergerak dibidang kuliner di Kota Medan. Namun kondisi perusahaan saat ini menurut evaluasi bulanan memiliki hasil pendapatan yang kurang maksimal, karena proses penjualan menu restoran yang ditawarkan kepada pelanggan kurang maksimal. Menu yang dijual kepada pelanggan di restoran tidak terjual secara merata. Menu yang tidak terjual habis mengakibatkan stock menu di restoran mengalami penumpukan bahan baku makanan, sehingga mengakibatkan kerusakan bahan makanan yang telah lama di stock. Sehingga di butuhkan solusi berupa pengelompokan data transaksi pelanggan yang dilakukan penambangan informasi. Cara ini dikenal dengan istilah data mining. Data Mining adalah suatu istilah yang digunakan untuk menguraikan penemuan pengetahuan didalam database atau sering disebut  Knowledge Discovery in Database (KDD). Dari hasil penambangan tersebut, maka akan akan dibuat promosi paket menu dimana akan dilakukan penggabungan makanan dan minuman yang diminati oleh pelanggan dan yang kurang diminati, sehingga penjualan makanan dan minuman akan menjadi seimbang dan bisa meningkatkan penjualan. Dengan menggunakan algoritma apriori dapat mengetahui berapa banyak yang terjual makanan dan minuman yang muncul bersamaan dalam suatu transaksi.
SELECTION OF THE BEST COFFEE SHOP USING THE VIKOR METHOD Hutagalung, Juniar; Sari, Vina Winda; Aini, Zulfa
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 9 No. 4 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v9i4.2500

Abstract

Coffee businesses in Medan are becoming increasingly competitive. Due to the invention of coffee menus and coffee serving packaging to remain competitive, every coffee shop has a distinct quality. However, choosing the finest coffee shop remains a challenge for the decision-maker in this scenario, the consumer. Therefore, we need a mechanism to pick which clients or visits to a coffee shop. Clear, simple-to-understand idea-winning tactics make it simple to make decisions that are effective. The efficacy of various choices may be assessed by an efficient computer procedure. The purpose of this study is to use the Visekriterijumsko Kompromisno Rangiranje (Vikor) technique to choose the best coffee shop based on the following criteria: ambience, taste, pricing, diversity of the menu, service, and facilities. The responses of the questionnaire are used to determine the weight gain based on weighing. The option with the lowest value is chosen as the best option when A5 = 0. In other words, alternative A5 was chosen as the spot where coffee is most strongly recommended
Pengaruh Net Profit Margin terhadap Cash Dividen Habibie, Muhammad; Sari, Vina Winda
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 1 No. 2 (2021): Article Research Volume 1 Nomor 2, Juli 2021
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v1i2.1106

Abstract

Penelitian ini bertujuan Untuk mengetahui bagaimana pengaruh dari Marjin Laba Bersih Terhadap Struktur Modal Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia periode2012-2014. Metode penelitian yang digunakan adalah metode deskriptif dan verifikatif.Sedangkan data yang di gunakan adalah data sekunder.Metode analisis data dalam penelitian ini menggunakan analisis regresi linier sederhana untuk memperoleh gambaran yang menyeluruh mengenai pengaruh antara variabel menggunakan program SPSS 17 for Windows. Untuk mengetahui apakah ada pengaruh yang signifikan dari variabel independen terhadap variabel dependen tersebut maka digunakan model regresi linier sederhana.Hasil pengujian hipotesis menunjukkan bahwa: Hipotesis pertama yang diajukan menyatakan bahwa Ha yang diajukan menyatakan bahwa :Marjin Laba Bersih berpengaruh Terhadap Struktur Modal Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia periode 2012-2014. Dari tabel di atas dapat disimpulkan Ha diterima, hal tersebut dapat dilihat dari nilai t-hitung pada pengujian dua arah sebesar -5,674 <nilai t-tabel (df:49, ? : 5%) sebesar -1,752, selain itu nilai signifikansi sebesar 0,000 lebih kecil dibandingkan dengan nilai signifikansi yang digunakan dalam penelitian yaitu 5%. Dengan kata lain artinya, Marjin Laba Bersih berpengaruh Terhadap Terhadap Struktur Modal Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia periode 2012-2014
DAMPAK WORK-LIFE BALANCE DAN STRES KERJA TERHADAP PRODUKTIVITAS PEGAWAI DI KANTOR URUSAN AGAMA (KUA) KECAMATAN TELUK MENGKUDU KABUPATEN SERDANG BEDAGAI Sari, Dian Purnama; Sari, Vina Winda; Nazmah, Nazmah; Ekawati, Yuni Andri
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4886

Abstract

Abstract: This study aims to examine the extent to which work-life balance and work stress affect the productivity of employees at the Teluk Mengkudu Subdistrict Religious Affairs Office (KUA), both separately and simultaneously. A quantitative approach was used with a series of tests, including reliability analysis, classical assumption tests, and multiple linear regression. The results of the partial analysis indicate that work-life balance has a significant influence, as does work stress, on productivity. The simultaneous test confirms that both variables together contribute 84.6% to the variation in employee productivity, while the remaining 15.4% is influenced by factors outside the scope of this study.Keyword: Work-life balance, Work Stress, ProductivityAbstrak: Penelitian ini bertujuan untuk mengkaji sejauh mana keseimbangan kehidupan kerja (work-life balance) dan stres kerja memengaruhi produktivitas pegawai Kantor Urusan Agama (KUA) Kecamatan Teluk Mengkudu, baik secara terpisah maupun bersamaan. Pendekatan kuantitatif digunakan dengan serangkaian uji, meliputi analisis reliabilitas, uji asumsi klasik, serta regresi linier berganda. Hasil analisis parsial menunjukkan bahwa work-life balance memiliki pengaruh signifikan, demikian pula stres kerja, terhadap produktivitas. Uji simultan menguatkan bahwa kedua variabel tersebut secara bersama-sama berkontribusi sebesar 84,6% terhadap variasi produktivitas pegawai, sementara 15,4% sisanya dipengaruhi oleh faktor lain di luar penelitian ini.Kata kunci: Work-Life Balance, Stres Kerja, Produktivitas
Transformasi Manajemen Pemasaran Di Era Digital: Pendekatan Strategis Berbasis Teknologi Dan Perilaku Konsumen Modern Sari, Vina Winda; Simatupang, Bahagia; Zen, Husnul
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.274

Abstract

The development of digital technology has significantly transformed the marketing landscape, compelling companies to adopt more adaptive, interactive, and data-driven marketing management strategies. This article discusses the transformation of marketing management in the digital era through literature analysis, identification of digital strategy methods, and evaluation of their implementation effectiveness based on a conceptual study. The results indicate that digital marketing enhances communication efficiency, service personalization, and the effectiveness of customer acquisition strategies. However, challenges such as algorithm changes, data security, and intense digital competition require continuous innovation. This article provides practical implications for organizations to improve competitiveness through integrated digital marketing management.
Penguatan Kapasitas Aparatur Desa di Medan Johor melalui Pelatihan Manajemen Informatika dan Tata Kelola SDM yang Akuntabel Purnama Sari, Dian; Muhammad Syahrizal; Rizky Indra Saputra; Sari, Vina Winda; Peranginangin, Andreas P
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2026): January 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i3.3028

Abstract

This community service program aims to strengthen the capacity of village officials in Medan Johor District through training in informatics management and accountable human resource governance. The training was conducted using an interactive workshop and practice-based mentoring approach, focusing on digital information systems, administrative data management, and the implementation of public accountability principles in village governance. A total of 20 village officials participated in the program, and evaluations were carried out using structured pre- and post-training surveys. The results indicate a significant improvement in informatics skills (from an average score of 2.8 to 4.3), understanding of accountability (from 3.0 to 4.5), and work efficiency (from 2.9 to 4.2). Moreover, 92% of participants reported satisfaction with the program implementation. These findings demonstrate that the integration of digital training and public accountability ethics can effectively enhance local governance toward a more transparent, efficient, and participatory system. Nevertheless, limited training duration and digital infrastructure remain challenges for long-term implementation. This program serves as a model for digital-based capacity development of village officials in North Sumatra.
Peningkatan Kreativitas Siswa SMK Melalui Pengenalan Dasar Digital Marketing Berbasis AI Siregar, Dodi; Rahayu, Sri; Saputra, Imam; Sari, Dian Purnama; Sari, Vina Winda
Jurnal Pengabdian Masyarakat Inovasi Vol. 5 No. 1 (2026): February 2026
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/jpmi.v5i1.1000

Abstract

This community service program aimed to enhance the creativity of vocational high school students through the introduction of basic artificial intelligence (AI)-based digital marketing. The implementation method included literature review, partner needs assessment, and hands-on training involving 20 participants. The results revealed a significant improvement in participants’ understanding, where initially 80% were categorized as low, but after the training, 60% were categorized as good. Satisfaction responses also indicated that most participants felt satisfied or highly satisfied with the materials and delivery methods. This program demonstrates that introducing AI-based digital marketing can serve as an effective approach to foster 21st-century skills among vocational school students. However, the limitation of this activity lies in its short duration, which restricted the coverage of advanced materials, yet it provides a strong foundation for future community service initiatives.