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All Journal Primanomics : Jurnal Ekonomi & Bisnis Query : Jurnal Sistem Informasi Zero : Jurnal Sains, Matematika, dan Terapan Jurnal Mantik Majalah Ilmiah Warta Dharmawangsa TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Jurnal Ilmiah Manajemen Kesatuan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JURNAL PENELITIAN PENDIDIKAN BAHASA DAN SASTRA GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JBMR: Journal of Business and Management Review Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Cemara Education and Science Journal of Business Integration Competitive
Muhammad Fathoni
Manajemen Informatika Politeknik Unggul LP3M
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : Journal of Business Integration Competitive

 1 
Unlocking Buyer Intent: How the Marketing Mix Shapes Purchasing Decisions at Ummah Cahaya Restaurant Khairani Nurbayan; Ratih Amelia; Khairatun Nazah; Muhammad Fathoni; Mega Hernawati Harefa
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.14

Abstract

This study aims to examine the influence of product, price, location, and promotion on consumer purchasing decisions at RM Ummi Cahaya. Employing an associative and quantitative research design, the study involved a sample of 95 respondents selected from a population of 1,800 customers who made purchases in 2023. Data were collected through structured questionnaires and analyzed using SPSS Version 25, incorporating validity and reliability tests, multiple linear regression analysis, and hypothesis testing. The findings reveal that product, price, and location each have a positive and significant impact on purchasing decisions. However, promotion does not exhibit a significant influence. Collectively, the variables of product, price, location, and promotion demonstrate a simultaneous positive and significant effect on consumer purchasing decisions at RM Ummi Cahaya. These results suggest that enhancing product quality, competitive pricing, and strategic location may effectively increase customer purchase intentions, while promotional strategies may require further optimization to yield meaningful impact
Digital Support and Human Touch: A Strategic Combination to Enhance Students' Learning Motivation Sri Andini; Ratih Amelia; Loly; Wily Julitawaty; Muhammad Fathoni
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.20

Abstract

This study aims to analyze the role of computer laboratory facilities and staff services in influencing the learning motivation of students in the Informatics Management Program at Ganesha Polytechnic Medan. The research employed a qualitative method with observation-based questionnaires as the primary instrument. The questionnaire was distributed to 20 active students enrolled in relevant courses. The findings indicate that 75% of respondents rated the quality of computer laboratory facilities as “very good,” suggesting a significant positive impact on their learning motivation. Additionally, 80% of respondents rated staff services as “good,” indicating a positive contribution to enhancing students’ motivation to learn. These findings underscore the importance of synergy between technological infrastructure and the quality of human services in fostering a conducive learning environment.
Co-Authors Adi Harianto Ahmad Fadli Ahmad Rivai Amanda, Sharina Amin Hou Ayu Wirda Ningsih Chaniago, Sabaruddin Cici Handayani, Cici Debora Tambunan Dewi Wulandari Dini M Hutagalung Djohan, Deva Eddy Harnjo Fiqrida Amalia Hendry Hendry Heni Pujiastuti Indra Budiman Indra Budiman Khairani Nurbayan Khairatun Nazah Loly Maduma Sari Sagala Mahyudin Mega Hernawati Harefa Mhd Restu Razaq Razaq Minda Mora Nasib Nissa, Fachrun Novirsari, Emma Nur Indah Sari Rangkuti, Raihan Maulana Ratih Amelia Ratih Amelia, Ratih Rika Adelina Br. Ginting Robin Roni Juliansyah Sekar Maulina BR Tarigan Sri Andini Sujarwo Sujarwo Sujarwo Sujarwo Sumardi, Hari Wily Julitawaty Yuniar Andi Astuti ZAKIA FADILA Zepri Johanda