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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pendidikan Ekonomi (JURKAMI) EQIEN - JURNAL EKONOMI DAN BISNIS JURNAL MANAJEMEN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Maker: Jurnal Manajemen JURNAL LENTERA BISNIS Akuntansi : Jurnal Akuntansi Integratif Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA) Mestaka: Jurnal Pengabdian Kepada Masyarakat Engagement: Jurnal Pengabdian Kepada Masyarakat
Ika Korika Swasti
Faculty Economics And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Pemasaran Pada UMKM Di Sirah Kencong Melalui Pembuatan Banner Nurul Lailis Shofi; Ika Korika Swasti
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.277

Abstract

By considering the various issues affecting Micro, Small and Medium Enterprises (MSMEs) in Sirah Kencong, guidance is needed to help MSMEs design effective marketing strategies and expand their market coverage. To deal with this problem, a method is used, namely the implementation method. This implementation method includes several things including a survey of MSMEs, design planning, material selection and determining the size of the banner to be used. The results of this service show that these MSMEs need branding in the form of making banners. The banner creation stage begins with this stage, namely designing banners for Micro, Small and Medium Enterprises (MSMEs) aimed at increasing visibility and promoting products, conveying information about MSMEs. Designed to reinforce brand identity by highlighting consistent visual elements, encouraging active responses from customers. After designing the banner design, the next step is to print the banner to the agreed size. The MSME owner has approved the size and material of the banner. In this way, the resulting banner will be in accordance with your wishes and approval. Next, this is the final stage after going through the printing process, the banner is handed over to the MSME owner. After handover, the next step is to install the banner in the location or area that has previously been decided with the MSME owner. The purpose of this installation is to increase the visibility of the banner and maximize the marketing impact, so that more people can see and respond to the information or promotions conveyed through the banner.
Desain Logo Untuk Peningkatan Identitas Visual Pada UMKM Lesehan 12 Sirah Kencong Nur Aida Lisurur; Ika Korika Swasti
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): April 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i2.278

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy by generating employment and business opportunities. However, many MSMEs overlook the importance of visual identity, especially logos, in enhancing competitiveness in the era of globalization. This research focuses on Warung Lesehan 12 in Kebun Bantaran, Blitar, which lacks visual identity. Combining observation and interviews, this study aims to improve visual identity through effective logo design. The establishment, located in an agro-tourism area, has the potential to attract tourists but lacks visual branding. By designing a logo in the form of a white circle with brown elements, including contact information, this research successfully creates an attractive and memorable identity. The logo is then materialized into a stamp for promotional use. The results demonstrate Warung Lesehan 12's commitment to enhancing their brand image.
Non-verbal Communication Training as the Soft Skill Development for PAUD Educator at Pakal Surabaya Dewi Khrisna Sawitri; Wiwik Handayani; Ika Korika Swasti
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3315

Abstract

As an educator, soft skill plays an important factor in teaching performance. Communication skill is beneficial as educators are interacting with their students. PAUD educators need to develop their communication skills since this skill is very beneficial for them while dealing with their early childhood students. In this community service, soft skill training for PAUD educators in Pakal district is given to focus on nonverbal communication development as they are about to conduct a face-to-face meeting with their students. There were 25 participants of Bunda PAUD (the term for PAUD educators) from 25 different PPTs (Pos PAUD Terpadu) who joined the training. The training had two sessions in which participants not only learn types of nonverbal communication but they also practice implementing nonverbal communication in Roleplays. They learn to implement haptics to calm students while they are having problems. They also practice maintaining distance (proxemics) by entering into students’ distance and try to perform eye behavior by showing eye contact while speaking with their early childhood students. This community service results in the development of Bunda PAUD’s nonverbal communication that exists during the monitoring and evaluation session of the Community service Team in some PPTs.
Hybrid Learning Readiness: Techno Pedagogical Skills and Digital Competence Education Ika Korika Swasti; Endang Sholihatin
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.33105

Abstract

This study aims to examine techno-pedagogical skills to realize digital competence in the hybrid learning process. This study used a case study method, collecting data through questionnaires and in-depth interviews (FGD) from informants and a sample of 35 people. The research location is at UPN "Veteran" Jawa Timur. The results showed that there were differences in techno-pedagogical skills between teachers based on age. Teachers aged <35 years have the speed to adapt to the use of information technology, electronic presentation skills, web-based course development tools (web-based course development tools), and knowledge of computer security that supports learning so that they have more skills in the use of information and communication technology for online lectures. The findings of this study are the basis for creating a knowledge-sharing development model to improve techno-pedagogical skills to achieve digital competence in hybrid learning.
KINERJA KARYAWAN PRODUKSI CV.XYZ DIPENGARUHI OLEH DISIPLIN KERJA DAN BUDAYA ORGANISASI Fitri Destriani; Ika Korika Swasti
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1279

Abstract

Every organization must strive to achieve company goals. One aspect that can support progress within a company is employee performance. This finding intends to see how much the contribution of work discipline and cultural organizational culture to employee performance. Distributed questionnaires in this study were distributed to 40 production employees who were used as samples. The data was then processed using Smart Partial Least Square (PLS) to determine the validity, reliability, and hypothesis tests. This study shows the results that employee performance is positively influenced by work discipline and organizational culture. Employees who are able to obey all company regulations and are able to apply the culture set by the company will make employees able to improve their performance.
PENGARUH FLEXIBLE WORKING ARRANGEMENT, EMPLOYE ENGAGEMENT, DAN EMOTIONAL INTELLIGENCE TERHADAP EMPLOYE LOYALTY PT SURYACITRA ADIKUSUMA SURABAYA Yeriko Felis Samudra; Ika Korika Swasti
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1536

Abstract

This study aims to know the influence of Flexible Working Arrangement, Employe Engagement, and Emotional Intelligence to Employe Loyalty PT Suryacitra Adikusuma. This research used quantitative method which the data were collected through 56 respondents using the saturated sampling. The collected data were analyzed using software Smart PLS. The result of this research shows that Flexible Working Arragement doesn’t effect Employe Loyalty. Employe Engagement and Emotional Intelligence have positive and significant effects to Employe Loyalty
PENGARUH JOB ENLARGEMENT DAN KELELAHAN EMOSIONAL TERHADAP KEPUASAN KERJA PETUGAS PEMADAM KEBAKARAN KABUPATEN SIDOARJO Dimas Rangga Dewantara; Ika Korika Swasti
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1575

Abstract

This research aims to analyze the influence of job enlargement and emotional exhaustion on the job satisfaction of firefighters in Sidoarjo Regency. The background of this study is based on the phenomenon of increasing absenteeism in recent years, the burden of job enlargement, and the emotional pressure experienced by firefighters in carrying out their operational and non-operational duties. This study used a quantitative approach with a sample of 42 officers selected through purposive sampling. Data were obtained using a questionnaire and analyzed statistically using the Structural Equation Modeling (SEM) method assisted by SmartPLS 3.0 software. The results found that job enlargement and emotional exhaustion partially had a significant negative effect on job satisfaction. These findings indicate that increasingly varied tasks in high-risk jobs can reduce job satisfaction levels. Additionally, high emotional stress in the workplace caused by working conditions also contributes to a decrease in staff satisfaction.
Co-Authors Aditiya Olanda Ari Setya Budi Badi'ah, Roudlotul Devinda Anggitasari Dewi Khrisna Sawitri Dimas Rangga Dewantara Ela Wahyu Diyanti Endang Sholihatin Erwin Kusumastuti Evi Maya Odelia Fatimah Kalitdyah Fitri Destriani Hesty Prima Rini Invony Dwi Aprilisanda Isma Ulfaturrosida Jariyah Muhammad Akbar Kusuma Muhammad Khalif Nanang Haryono Niswah Brilliantia Nur Aida Lisurur Nur Aini Rahmaniah Nur Fadila Rosida Nurul Lailis Shofi Permata ELG Purba Rizqi Ariyanto Roziana Febrianita Rusfian Effendi Sarah Putri Madania Sukarno, Gendut Tri Lathif Vika Shafira Permatasari Widoretno, Astrini Aning Wiwik Handayani Yeriko Felis Samudra Yoga Dwi Anugrahadi Yoga Dwi Anugrahadi