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Opportunities and Challenges in Implementing CRM in Class C Private Hospitals: A Case Study Jeffry Rustandi; Benny Ranti; K P Suharyono; Marisi Pakpahan
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 4 (2024): November : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v1i4.23

Abstract

This study examines the opportunities and challenges of implementing Customer Relationship Management (CRM) in Class C private hospitals in Bogor, Indonesia. Using a mixed-methods approach, the research combines qualitative and quantitative analyses, including SWOT and Quantitative Strategic Planning Matrix (QSPM) methods, to identify the most effective CRM model. Findings reveal the hospital's internal strengths, weaknesses, external opportunities, and threats, offering strategies to improve patient engagement and operational efficiency. The results emphasize the critical role of digital transformation, staff training, and strategic adaptation to meet the needs of non-BPJS patients in a rapidly evolving healthcare landscape. The research contributes significantly to the development of CRM models tailored to healthcare institutions in emerging market..
The Effect of Work Motivation, Work Discipline and Compensation on Employee Performance in the Customer Care Unit of Bandung Adventist Hospital Anita Sukmawati; Rudianto Rudianto; Dwi Hernuningsih; Freddy Johannis Rumambi; Marisi Pakpahan
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 4 (2024): November : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v1i4.31

Abstract

Employee performance, particularly in the customer care department, is crucial as all aspects of hospital care related to patient experience. Effective and responsive interactions can enhance patient satisfaction, build trust, and create a supportive environment that aids the healing process. Additionally, customer care employees serve as a bridge between patients and medical staff, ensuring that patients' needs and inquiries are addressed with distinction. Therefore, it is essential for hospital management to maintain employee performance by providing work motivation, discipline, and appropriate compensation. This study aims to analyze the partial and simultaneous effects of work motivation, work discipline, and compensation on improving employee performance in the Customer Care Department of Bandung Adventist Hospital. This descriptive quantitative research was conducted with 30 customer care employees at Bandung Adventist Hospital in early September 2024. The findings indicate that work motivation and compensation do not significantly affect employee performance according to the data analysis, whereas work discipline has a significant impact on employee performance. However, when considered together, work motivation, work discipline, and compensation collectively have a significant effect, accounting for 44.1% of the variance. From this data, it can be concluded that maintaining work motivation, discipline, and compensation together can help sustain employee performance in the Customer Care Department of Bandung Adventist Hospital.
Pengaruh Budaya Organisasi Dan Komitmen Organisasi Terhadap Kinerja Pegawai Teguh Setiadi; Sri Sundari; Marisi Pakpahan
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.961

Abstract

This paper aims to find out about the influence of organizational culture and organizational commitment together on employee performance. performance is the success of an employee's work that has been carried out on the tasks or work assigned to the employee with indicators a. Work quantity includes completing work programs, completing work, making work reports, achieving work quantities, and adjusting work plans; b. Work quality includes developing competence, creating work strategies, having work quality standards, and being motivated to complete the leader's work immediately; c. Efficiency includes the amount of funds provided, working methods, competition with other employees, paying attention to work needs, suitability of work schedules, and completion of work administration; d. Effectiveness, including achieving work targets, utilizing potential, utilizing work time, setting work goals and work responsibilities, and e. Initiative includes several aspects such as the ability to take appropriate steps in the face of difficulties, the ability to do work without assistance, and the ability to take the first step in an activity. There is a positive and very significant influence between organizational culture and organizational commitment together with employee performance.
Peningkatan Kinerja Guru SMK Melalui Penguatan Literasi Digital Dan Kepemimpinan Melayani R. Nur Amalia; Sri Sundari; Marisi Pakpahan
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.963

Abstract

Teacher performance indicators can be the basis for planning teacher performance assessment, which includes teacher planning in learning activity programs, learning procedures, and learning assessment. Digital literacy is very important in the current digital era, because it allows individuals, especially teachers, to adapt and communicate effectively in various situations. aspects of life and career. Apart from that, teachers can also apply a servant leadership style, namely a leadership model that places service as the main priority. This research aims to determine efforts to improve teacher performance by strengthening variables related to teacher performance, namely Digital Literacy and Service Leadership. The research results concluded: 1) there is a positive and significant relationship between Digital Literacy and Performance; 2) there is a positive and significant relationship between Servant Leadership and Performance; 3) there is a positive and significant relationship between Digital Literacy and Servant Leadership together with Teacher Performance. This shows that strengthening digital literacy and servant leadership can improve teacher performance.
Manajemen Evaluasi Kinerja: Dampak Kepemimpinan di The Jungle Bogor Adie Nugraha Natanegara; Sri Sundari; Marisi Pakpahan
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.969

Abstract

This journal aims to analyze organizational performance evaluation by focusing on the impact of leadership at The Jungle Waterpark Bogor. The research involves data collection through feedback from various levels and functions within the organization, encompassing the perspectives of employees from various departments. Performance evaluation is conducted by considering factors such as employee well-being, recognition of rights, and interactions with leadership. The results of this study provide an in-depth understanding of how leadership influences organizational dynamics and employee performance in the entertainment industry.
Hubungan Antara Kepemimpinan Melayani Dan Kepribadian Dengan Kinerja Pegawai Raden Muhammad Syakur Fathurrahman; Sri Sundari; Marisi Pakpahan
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1006

Abstract

The performance of human resources can be influenced by the conditions of servant leadership that are formed. Factors that influence employee performance in servant leadership include a lack of commitment from employees towards understanding the values ​​and rules that have been established, a lack of disciplined behavior, a lack of inheritance of servant leadership, and a lack of understanding organizational identity. These things cause service leadership to be less than optimal in achieving the stated vision and mission of the organization. One factor in good servant leadership is that it requires commitment from all members of the organization under the leadership of someone who is able to influence all members of the organization and is expected to be able to build good and strong servant leadership. survey research design with a correlational approach. The approach used is a quantitative approach as the basis for analysis. There is a positive, very significant and strong relationship between servant leadership and employee performance. There is a positive, very significant and strong relationship between Personality and Employee Performance. There is a positive, very significant and strong relationship between Servant Leadership (X1) and Personality (X2) together with Employee Performance (Y). The two go hand in hand, which means that the higher the Service Leadership and Personality together, the higher the Employee Performance.
Peranan Disiplin dan Evaluasi Kerja untuk Meningkatkan Produktivitas Kinerja Karyawan Aston Batam Hotel & Residence Fakhrul Rizal; Mardi Siswoyo; Fernandez Hutagalung; Rudianto Rudianto; Marisi Pakpahan
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 3 (2025): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i3.5257

Abstract

This research explores the significant role of discipline and work evaluation in improving employee performance at Aston Batam Hotel & Residence. The primary objective is to analyze how the enforcement of workplace discipline and the implementation of systematic performance evaluations influence productivity, service quality, and overall operational success within the hospitality sector. Employing a quantitative research methodology, data were collected through structured questionnaires and supported by performance records. The results indicate that discipline serves as a foundation for consistency, punctuality, and adherence to established organizational standards, while regular and structured work evaluations offer constructive feedback, identify strengths and weaknesses, and provide targeted development opportunities. The synergy between these two factors not only enhances individual employee performance but also contributes to a positive organizational culture and sustained service excellence. The study concludes that a well-balanced approach, combining firm disciplinary practices with continuous performance evaluation, is essential for fostering motivation, accountability, and long-term competitiveness in the hotel industry. Meanwhile, performance evaluations provide an ongoing feedback loop that allows management to identify areas for improvement and recognize top performers. By offering clear metrics and expectations, performance evaluations give employees the tools they need to improve and excel. The study also emphasizes the importance of a constructive evaluation approach that not only addresses shortcomings but also celebrates achievements, fostering a growth-oriented work environment. The synergy between these two factors not only enhances individual employee performance but also contributes to a positive organizational culture and sustained service excellence. When employees feel supported by regular evaluations and held accountable through discipline, they are more likely to take ownership of their roles and contribute to the hotel's long-term success.