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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM

Maria Tielung

Sam Ratulangi University Manado

Author-ID : 403355

Economics, Econometrics & Finance Education

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ANALYSIS CONSUMER PREFERENCES FOR BRAND IMAGE OF FOREIGN AND DOMESTIC DAIRY PRODUCTS IN MANADO Liow, Christiani; Mekel, Peggy A.; Tielung, Maria V. J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 598 - 726
Publisher : FEB Universitas Sam Ratulangi Manado

All of the consumers that used foreign product and domestic product have their own perception why they used foreign product and why they used domestic product. Phenomenon in dairy consumption in Manado is not so much different from other big cities in Indonesia. Most of the people have a tendency to consume foreign dairy dairy products thanthedomestic one. In fact, still there are a few consumers who prefer to consume domestic products rather than foreign product. However, this situation is unclear about the reason consumers of dairy products in Manado to choose foreign product or select domestic product. The purpose of this research is to analyze the consumer preferences of foreign and domestic dairy products in Manado. This research used qualitative approach and descriptive method. The data is collected through the interview as case study types. The analysis is descriptive process, and there are 15 informants as research samples. The result of this research show that most of the informants prefers for foreign dairy product rather than domestic dairy product. There are five indicators of consumer preferences, which are: product quality, reference group, brand loyalty, price, and packaging. This research suggest the company that produce domestic dairy product to improve their marketing ways and find solutions to promote their product and for the company that produce foreign dairy product to make another product innovation to attract the consumers to keep buying their products. Keywords: consumer preferences, brand image, product

THE IMPORTANCE AND PERFORMANCE ANALYSIS OF AGENT COMPETENCIES (Case Study: PT. Prudential Life Assurance) Oroh, Cliff R.; Kindangen, Paulus P.; Tielung, Maria V. J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 1 (2017): JE VOL. 5 NO. 1 (2017) HAL. 1 - 114
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: The success of the Lifeâ€™s Insurance Company is influenced by the performance of the sales agents inside. Based on the previous related research about the agent competencies, researcher determine the most important five attributes in agent competencies to measuring the customers satisfaction to their performance, namely: Performance (Reliability), Cooperation (Credibility), Guarantee (Security), Personal Skill (Ability), and Experience. (1) Personal Skill (Ability) is located in the quadrant I â€œConcentrate Hereâ€ (very important to employees, but performance levels are fairly low); (2) Guarantee (security) and Cooperation (Credibility) are located in quadrant II â€œKeep up the good workâ€ (very important to employees, and at the same time has a high level of performance in these activities); and (3) Experience and Performance (Reliability) is located in the quadrant III â€œLow priorityâ€ (low importance and low performance). Keywords: Importance Performance Analysis, Agent Competencies, Personal Skill (Ability), Guarantee (Security), Cooperation (Credibility), Experience, Performance (Reliability).

ANALYZING FACTORS THAT DRIVE IMPUSLIVE BUYING BEHAVIOR TOWARD FASHION PRODUCTS IN MANADO TOWN SQUARE Lontoh, Nathania .; Saerang, David P.E; Tielung, Maria V.J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 No 3 (2017) HAL 3644
Publisher : Universitas Sam Ratulangi

Abstract: The fashion industry has a great influence and is a significant driver in Indonesiaâ€™s creative economy. Manado Town Square is the social and shopping center of Manado; therefore, it presents a huge opportunity for marketers to provoke impulsive buying behavior of consumers. This research aims to analyze and define the factors that drive impulsive buying behavior toward fashion products in Manado Town Square. Knowing these factors, marketers can enhance and take advantage of these factors in order to instigate consumers to purchase more items than planned generating more revenue. In order to define these factors this research takes a quantitative approach by obtaining data through questionnaires using convenience sampling in which 100 buyers of fashion products in Manado Town Square are the respondents. To analyze the data this research uses Factor Analysis as the research method. There are 20 variables included in the analysis, and the results show that 19 variables correlate with the other factors. From the results of the factoring process there are 5 factors formed which are: Environmental Factors, Multisensory Atmospheric Stimuli Triggering Mood and Emotion, Promotional Techniques, Situational Factors and Marketing Strategies. Marketers should take advantage of these factors to trigger consumersâ€™ impulsive buying behavior.Â Â Keywords: fashion products, impulsive buying behavior, factor analysisÂ

FACTORS INFLUENCING CONSUMER ACCEPTANCE OF MOBILE BANKING AT SAM RATULANGI UNIVERSITY STUDENTS Massie, Avigayil; Lapian, Joyce S.L.H.V.; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Technology has grown in ways we never could have imagined and has an impact on just about every area of our everyday lives. No generation has felt the impact of the technological advances like this generation. New innovations in telecommunications have also had an impact on the banking industry. With equipment that surpass telephone needs, the mobile phone, and later the smartphone has created a lucrative market opportunity, as the number of people owning mobile phones far exceeds any other technological device. This study multiple linear regression analysis, investigated consumer acceptance of mobile banking, case study of bank negara indonesia (bni) with 100 customers of sam ratulangi university students that already used bni mobile banking application. Results indicated that perceived usefulness, perceived ease of use and perceived risk has a significant and positive influence to consumer acceptance of bni mobile banking. From this study the developers should pay attention on these factors when developing a mobile banking service. The developers and managers need to ensure consumers that bni mobile banking services are secure, to reduce the risk for the consumers.Â Keywords: mobile banking, perceived usefulness, perceived ease of use, perceived risk

ANALISIS PROGRAM PELATIHAN, PENEMPATAN PEGAWAI DAN LINGKUNGAN KERJA PENGARUHNYA TERHADAP KINERJA PEGAWAI Djoharam, Haryati; Lengkong, Victor. P.K; Tielung, Maria V.J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 353 - 469
Publisher : Universitas Sam Ratulangi

Kinerja merupakan salah satu unsur penting dalam tercapainya tujuan organisasi. Beberapa faktor penting agar tercapainya tujuan organisasi antara lain, melalui program pelatihan, penempatan pegawai dan lingkungan kerja yang baik. Pelatihan yang baik akan menghasilkan pegawai yang bekerja secara lebih efektif dan produktif, sehingga kinerja pegawai dapat meningkat, penempatan pegawai yang tepat dapat membuat kinerja pegawai meningkat, demikian juga dengan kondisi lingkungan kerja yang memadai dapat membantu pegawai dalam menyelesaikan pekerjaan dengan baik sehingga kinerja organisasi tercapai. Penelitian ini bertujuan untuk mengetahui pengaruh pelatihan, penempatan, dan lingkungan kerja terhadap kinerja pegawai pada Kanwil Ditjen Kekayaan Negara Sulawesi Utara, Tengah, Gorontalo dan Maluku Utara Di Manado. Menggunakan metode asosiatif yang bertujuan untuk mengetahui pengaruh antar variabel dengan menggunakan teknik analisis regresi berganda, dengan sampel sebanyak 48 pegawai yang menggunakan teknik sensus. Hasil penelitian menunjukkan pelatihan, penempatan, dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai. Kata kunci: pelatihan, penempatan dan lingkungan kerja, kinerja pegawai

ANALYZING THE EFFECT OF CONSUMERS EMOTIONS ON CONSUMER BEHAVIOR AT MATAHARI DEPARTMENT STORE MANADO Makarawung, Evanglin M.; Mekel, Peggy A.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 727 - 852
Publisher : Universitas Sam Ratulangi

Companies have to face all of challenge that happen, utilize all of opportunity and understand all of needs and wants of consumers to get a win in business competition. Development of Department Store in Indonesia showed significant figures in line with the increasing of needs toward fulfillment of a fairly large of consumersâ€™ needs. Emotions are important factor in studying consumption, consumer decision making and consumer behavior. The purpose of this study is to analyze the effect of positive and negative emotions simultaneously and partially. The research method is associative with the analysis technic is multiple linear regression. Consumers who buy and visit at Matahari Department Store Manado are the population of this study and researcher collected 100 respondents as a sample. The result showed both positive and negative emotion effect very significantly on consumer behavior simultaneously and partially. Researcher recommended for management of Matahari Department Store Manado to pay attention deeply on consumersâ€™ emotions. Keywords: emotions, retail management, consumer behavior.

COMPARISON ANALYSIS OF CONSUMER PERCEPTION BETWEEN I-PHONE 5S AND SAMSUNG GALAXY S5 Akim, Lirvi Livana Wenas; Tielung, Maria
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 973 - 1089
Publisher : Universitas Sam Ratulangi

The Development of business today has brought the business itself into a very tight competition to gain the attention of customers. Samsung and Apple are two companies that have very attractive products when compared with other brands in the industry. The purpose of this study is to compare the quality, value and company Reputation between i-Phone 5S and Samsung Galaxy S5 to know the difference of Consumer Perception of each product. This research is a comparison type. This research is a quantitative method since using questionnaire as a tool to gather data and analysis. The populations observed are young generation in Manado with sample 100 respondents. This research analyzes about the compare means with independent samples T-test between i-phone 5S and Samsung Galaxy S5 based on quality, value and company reputation. The result shows that are a mean different between i-phone 5S and Samsung Galaxy S5, and itâ€™s supported by level of significant. In terms of value and company reputation, consumers more interested of value and company consumers more interested of value and company reputation of i-Phone 5S. The management of smartphone company has to provide a good quality product, good value and good company reputation. Â Keywords: quality, value, company reputation

THE ROLE OF TRUST ON DIRECT SELLING OF ORIFLAMEâ€™S MULTI LEVEL MARKETING Madjegu, Mahdalena S.; Kindangen, Paulus .; Tielung, Maria V.J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Multi level marketing business is rapidly growing especially in North Sulawesi, the one of advantages of multi level marketing business is the contribution it makes to economic growth, one of the examples of multi level marketing in Manado is oriflameâ€™s company. The objective can be achieved of this research is to know the consumerâ€™s trust on the salesperson in a direct selling context as measured by different measures of trust. Theories supporting research are consumer trust and direct selling. This research is qualitative research that uses an exploratory approach with in-depth interviews. The sample of this research is 10 of the consumer oriflame in Manado. The result of this research is in the cognitive trust of the consumer oriflame is they trust to the salesperson and never commitment to build relationship if the goods not really same with the percentage of the salesperson, most of them are never get the stuff that not same with their expectation, so they trust of confidence. For the affective trust, the consumer respect and gratitude to the salesperson and the last is generalized trust the result is they never get conflict with the salesperson so the salesperson could be dependable.Â Keywords: consumer trust, direct selling, multi level marketing.Â

THE ANALYSIS OF DETERMINANT ON CUSTOMER REPURCHASE BEHAVIOR AT MATAHARI DEPARTMENT STORE MANADO TOWN SQUARE Wakary, Gizela. C.; Pangemanan, Sifrid S.; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

One way to retain customers and make customers buy again is by analyzing what factors affect the customerâ€™s intention to repurchase. Matahari Department Store is the largest retail company in Indonesia engaged in fashion, Matahari Department Store has 151 outlets in more than 60 cities and one online store MatahariStore.com. The purpose of this research was to analyze the factors that influence Customer Repurchase. In the beginning of the research there are twenty factors that are determined as material for testing and research. The methodology of this research is quantitative which used two kinds of factors analysis method both explanatory factor analysis and confirmatory factor analysis. The samples of the research are 100 samples which are the customers of Matahari Department Store Manado Town Square. In the result of the study there is one thirteen factor that eliminated which is Competition, Regulation, Perceived, Promotion, Business Segment, Psychological, Trends, Word of Mouth, Price Lining, Discount, Product Variety, Place and Environment, this factor eliminated because the extraction value of this factor less than 0.5. And suggestions for companies to be able to analyze again what are the factors influence the customers buying interest or how to maintain it.Â Keywords: repurchase behavior, marketing, consumer behavior, brand, trust.

THE INFLUENCE OF MARKETING COMMUNICATION ON SALES IMPROVEMENT OF PT. GARUDA INDONESIA AIRWAYS Manengkey, Regina; Tielung, Maria
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 2 (2015): Jurnal EMBA, HAL 758- 883
Publisher : FEB Universitas Sam Ratulangi Manado

One of the faster changes that happen in Indonesia at last several years is the growth rate of airline industry. The role of Marketing Communications is important to improve and maintain the company's position in the market is reflected in the company's market share. This research aims to understand and extend the knowledge about the impact of marketing communications on sales improvement of PT. Garuda Indonesia Airways. This research uses causal type of research where the research methods associative with regression analysis. The result shows that Sales Promotion, Advertising, and Personal Selling do not have significant influence, while Direct Marketing has significant influence on sales improvement of PT. Garuda Indonesia Airways. The marketing divisions of PT. Garuda Indonesia Airways should be more focus on sales promotion, advertising and personal selling variables to get more intention of consumers. On the other hand, management of Garuda Indonesia Airways also needs to evaluate their advertising strategies so it can increase tickets purchases by consumer. Keywords: sales, promotion, advertising, personal selling, direct marketing

Co-Authors Adrian, Mersondy T. Ahmad Maulana Ngurawan, Ahmad Maulana Altje L. Tumbel Anastasia Bonitha Rumagit Awuy, Jillie Eunike Bangkit, Josefine L. K. Bastiaan, Rachel Getroida Biera, Ardwin Christiani Liow Dalihade, Meigie Putri David P. E. Saerang David P.E Saerang David P.E. Saerang David Paul Elia Saerang Devina, Fitriyantama . Djurwati Soepeno Evanglin M. Makarawung F Farli, F Fisher Okmansius Taung, Fisher Okmansius Frederik G. Worang, Frederik G. Frederik Jibrael Umboh, Frederik Jibrael Gantar, Fedrico Saputra Daymand Gosal, Melisa Maria Haryati Djoharam Herman Karamoy Hulima, Jihan S. P. Hutadjulu, Rebecca R. P Imbar, Hanna R. K. Incha Restafanti Kahimpong, Incha Restafanti James D. D. Massie, James D. D. James D.D. Massie Josep Palulungan Joy Elly Tulung Karu, Sharon C.C.A Kattang, Fiorent E.C. Kawengian, Kezia D. Kolondam, Gabrila Fanesa Korengkeng, Marchella R. E. Lantang, Andhy Philip Lapian, Joyce S.L.H.V Lapianlan, S L. H. V. J, Linda Lambey, Linda Lirvi Livana Wenas Akim Liusito, Jenifer R. K. Lontoh, Nathania . Lotje Kawet Maatota, Fyolin T. Madjegu, Mahdalena S. Makasutji, Carolin Mamesah, Stefanus Mamonto, Audinia Manambing, Alsinta . Mandey, Silvya . Maryam Mangantar Massie, Avigayil Massie, James D.D Mawa, Maria . Mawuntu, Fransiska X. S. Mawuntu, Keren A. Mawuntu, Kezia Merinda H. Ch. Pandowo Mewengkang, Felizia P. J. Michell Jay Tansil Mohede, Christian Elroy Mongilala, Dave Monica Sharen Mononimbar Muhammad Afif Muin, Resti C Novita Maria Lengkong, Novita Maria Ogi, Imelda W.J. Oley, Denis Geraldo Brayan Oroh, Cliff R. Palandeng, Indrie D Pangkey, Sesilia Pangow, Visilia Lidyana Papalapu, Jimmy Pemberian Paulus Kindangen Peggy Adeline Mekel Pelealu, Julian Yehezkiel Pieter Palenewen Polii, Stephani M. Pongoh, Stevani Agustin Pulukadang, Muhammad Theodore Septiand Rakian, Sintia Melany Rambi, Bryan Heintje Rattu, Rhacyella R. Regina Manengkey, Regina Regina Rompas, Regina Reynaldo Pangemanan, Reynaldo Reynold Briando Turangan, Reynold Briando Riadiani Anastasia Tiwang, Riadiani Anastasia Rocky San Seaver Bukidz Rorong, Megawati R. I. Rudy S. Wenas Rumokoy, Lawren J. Rumokoy, Lawren Julio S.L.H.V Joyce Lapian Salea, Candra Sambuaga, Resa . Sarah Maryan Chandra, Sarah Maryan Saraun, Glen F. Sariputri, I Dewa Ayu Sendow, Fiorentina F. Senduk, Nasrani Janet Sifrid S. Pangemanan Silvya L. Mandey Simbala, Nifia G. Siwy, Dominic Emanuela Chinara Siwy, Gracia Soepono, Djurwati Soewarno, Michael Endrico Stacy Nindy Warouw, Stacy Nindy Tandaju, Frederik J. Tangel, Lois Merry Tawas, Hendra N. ` Tayuyung, Adventus Christ Tenda, Vinny Vennesya Tewu, Vanessa Violisari Tielung, James D. D. Tintingon, Glorya p. Tirajoh, Watson J. Trivena, Koroh Lavenia Tuerah, Kekee Marisa Tuilan, Brenda Melania Tumangkeng, Jackly Jackson Tumbuan, W.J.F Alfa Tumbuan, Willem J. F. A. Tumbuan, Willem J.F.Alfa Vergina Sheren Bawoleh, Vergina Sheren Victor Eko Prasetyo Lombo Victor. P.K Lengkong Voges, Nadine N Wahongan, Jellytha Leony Wakary, Gizela. C. Watung, Irene I. Watuseke, Christiadi . Waworuntu, Priskila Charity Wijaya, Kanaya Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Windah Nursanti Wongkar, Chindy Wongkar, Naftalia Wowiling, Pamela G. Wuwungan, Angelika Regina Yoel, Dayanti Adelia

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