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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM

Maria Tielung

Sam Ratulangi University Manado

Author-ID : 403355

Economics, Econometrics & Finance Education

Published : 109 Documents Claim Missing Document

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THE INFLUENCE OF BRAND IMAGE AND ADVERTISING ON CONSUMER BUYING BEHAVIOR IN TELKOMSEL 4G PACKAGE PLAN Umboh, Frederik Jibrael; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 2 (2016): JE Vol.4 No.2 (2016) Hal. 395-517
Publisher : Universitas Sam Ratulangi

This research is about to analyze the influence of brand image and advertising on consumer buying behavior in Telkomsel 4G package plan. Consumer buying behavior plays an important role to increase sales of a companyâ€™s product. In order to attract consumer buying behavior, company need to implement some strategies to increase their sales. Strategy that must be considered by Telkomsel to increase 4G users they are building a stronger brand image and massive promotion through their advertising so the consumers will more trust, know and use Telkomsel 4G network service. This research is a quantitative research and using multiple regression analysis. The respondent of this research are the users of Telkomsel 4G. These researches conclude that there is a significant influence of brand image and advertising on consumer buying behavior simultaneously and partially. This study suggests to Telkomsel management should further improve brand image and advertising to make the consumers attract and using Telkomsel 4G product. Keywords: consumer buying behavior, brand image, advertising

ANALYZING THE ROLE OF BUZZ MARKETING ON START-UP CULLINARY BUSINESS IN MANADO Tangel, Lois Merry; Tulung, Joy E.; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract:Buzz Marketing refers to marketing strategies used to capture the attention of the customers and other influencers to amplify the marketing message to an extent where talking about the brand, product, or service becomes entertaining, fascinating, and newsworthty also word of mouth marketing. The aim of this study is to know how is the Role of Buzz Marketing on Start-Up Cullinary Business in Manado. In order to achieve these objectives the researcher got information from 10 respondents using qualitative study which is in-depth interview and uses purposive sampling. The results show that Buzz Marketing has played Â an important role for the Start-Up Cullinary Business, and it has given a positive impact to their business. All the informants said that Buzz Marketing was very helpful and useful for promoting and offering a product of cullinary business. Through Buzz Marketing it is easy for the Owners of Cullinary Business to promote their productsÂ and it is very easy, low cost with high impact. The recommendation for the Start-Up Cullinary Business, it is good to keep using Buzz Marketing to promote their product, so their product will grow up faster and be known by many people, in addition they still need to keep it improving and sustain.Â Keywords: buzz marketing, start-up business, cullinary business.

PENGARUH POTONGAN HARGA DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA MATAHARI DEPARTEMENT STORE MEGA MALL MANADO Dalihade, Meigie Putri; Massie, James D.D; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE. VOL 5. NO. 3 (2017) HAL 3529
Publisher : Universitas Sam Ratulangi

Abstrak : Dengan berjalannya pertumbuhan bisnis ritel di Kota Manado, menyebabkan semakin tingginya pula tingkat persaingan bisnis ritel yang dihadapi oleh Matahari Department Store. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh potongan harga, dan store atmosphere terhadap impulse buying. Penelitian ini telah menguji adanya dua variabel independen yaitu potongan harga, dan store atmosphere yang dapat mempengaruhi variabel dependen yaitu impulse buying. Metode yang digunakan analisis regresi berganda. Sampel pada penelitian ini diambil sebanyak 100 responden. Hasil dari penelitian ini menunjukkan bahwa potongan harga, dan store atmosphere berpengaruh terhadap impulse buying. Semakin banyak diskon harga yang diberikan oleh perusahaan akan semakin banyak pula konsumen yang akan berbelanja di MDS, suasana toko semakin ditingkatkan agar konsumen merasa nyaman berada dalam MDS. Potongan harga berpengaruh positif dan signifikan terhadap impulse buying. Perusahaan tetap memperbanyak diskon dan promosi-promosi agar supaya dapat menarik minat beli konsumen sehingga konsumen akan melakukan perbelanjaan di MDS. Store atmosphere berpengaruh positif dan signifikan terhadap impulse buying. Pencahayaan, wangi-wangian, penetapan barang sebaiknya diperhatikan agar supaya bisa menarik konsumen serta mempengaruhi konsumen untuk memutuskan melakukan pembelian pada Matahari Departement Store Mega Mall Manado.Kata kunci : potongan harga, suasana toko, secara tidak terencana

REWARD AND WORKPLACE ENVIRONMENT ON EMPLOYEE PERFORMANCE AT FACULTY OF ECONOMICS AND BUSINESS SAM RATULANGI UNIVERSITY Afifah, Addien; Tielung, Maria V.J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 4 (2014): Jurnal EMBA, HAL 613- 713
Publisher : FEB Universitas Sam Ratulangi Manado

Employee performance is an important thing in a company or organization. It plays a vital role because performance of the company or organization depends on their employee performance. There are several factors that can influence employee performance. Several factors that can considered as the major determinants of employee performance are reward and workplace environment. Reward and workplace environment is used to motivate employee performance to achieve their goal. The objective of this research is to know the influence of reward and workplace environment on employee performance. This research used quantitative method. The method used to analyze the data is the Multiple Regression Analysis. This research uses casual type of research where it will investigate the influence of reward and workplace environment on employee performance. The population observed is the employees of Faculty Economics and Business Sam Ratulangi University (FEB UNSRAT) with sample size as many as 30 respondents. This study reveals those rewards and workplace environment has significant effect partially on employee performance in FEB UNSRAT. Therefore, to increase employee performance of FEB UNSRATreward and workplace environment should be considered intensively. Keywords: employee performance, reward, workplace environment

THE INFLUENCE OF GOOD CORPORATE GOVERNANCE ON FIRM VALUE: EMPIRICAL STUDY OF COMPANIES LISTED IN IDX30 INDEX WITHIN 2013-2017 PERIOD Gosal, Melisa Maria; Pangemanan, Sifrid S.; Tielung, Maria V.J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Abstract: In Indonesia, the implementation of Good Corporate Governance is still very poor compared to other ASEAN countries. However, if the implementation is done properly and correctly, it can increase the investor confidence and maximize firm value. This study aims to determine the effect of the GCG mechanism, especially Managerial Ownership, Institutional Ownership, Independent Board of Commissioners, and Audit Committee in increasing the firm value. Moreover, this study also aims to find out whether behind companies with high liquidity, GCG plays a role in influencing the firm value. The population of this study are companies listed on the IDX30 index within 2013-2017 period. The sample consists of 8 companies selected by purposive sampling technique. Data were analyzed descriptively and statistically using linear regression. Findings indicate that the GCG mechanism is significantly influenced firm value. While Institutional ownership is significantly influenced firm value. On the contrary, Managerial Ownership, Independent Board of Commissioners and Audit Committee has no influence on firm value significantly. It is recommended for companies to implement the GCG mechanism very well and consistent with the applicable rules, but not only for formality but as the actual application for the long-term development of the company.Keywords: good corporate governance, managerial ownership, institutional ownership, independent board of commisioner, audit committee, firm value

PKM KELOMPOK IBU RUMAH TANGGA (IRT) DI KELURAHAN PANIKI BAWAH KECAMATAN MAPANGET Palandeng, Indrie D; Tumbel, Altje; Tielung, Maria; Soepeno, Djurwati
Jurnal LPPM Bidang EkoSosBudKum (Ekonomi,Sosial,Budaya, dan Hukum) Vol 4, No 2 (2018)
Publisher : Universitas Sam Ratulangi

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Artikel ini merupakan hasil kegiatan PKM yang dilaksanan di Kelurahan Paniki Bawah Kecamatan Mapanget Kota Manado, dengan target Ibu Rumah Tangga (IRT). Tujuan dari kegiatan PKM ini untuk menambah pemahaman, pelatihan dan pendampingan kepada IRT mengenai motivasi untuk berwirausaha, pengembangan usaha, dan manajemen usaha. Kelurahan Paniki bawah terletak di pada ketinggian kurang lebih 65 meter di atas permukaan laut dan merupakan suatu hamparan perkebunan yang cukup rata. IRT merupakan pekerjaan yang mulia, namun tingkat kesejahteraan keluarga akan meningkat apabila suami istri memiliki pendapatan yang akan menunjang ekonomi keluarga. Dengan demikian kegiatan PKM ini dilaksanakan berupa sosialisasi mengenai wirausaha dan pengembangan usaha dalam kegiatan IRT yang ada di Kelurahan Panili Bawah. Sosialisasi ini diselenggarakan telah disesuaikan dengan permasalahan kebutuhan yang dihadapi IRT di Kelurahan Paniki Bawah. Metode pelaksanaan kegiatan ini terdiri dari tiga tahap yaitu: Pertama, pembentukan Tim, Pra survei, pembuatan tim dan proposal, koordinasi dengan mitra, serta persiapan perlengkapan yang dibutuhkan, Kedua, Pelaksanaan kegiatan berupa sosialisasi. Kegiatan sosialisasi ini dilaksanakan melalui pemberian materi dan diskusi. Ketiga, laporan dan evaluasi. Evaluasi dilakukan dengan melihat perbandingan sebelum dan sesudah kegiatan PKM ini dilaksanakan, kemudian pembuatan laporan. Hasil dan luaran dalam kegiatan PKM ini adalah IRT yang ada di Kelurahan Paniki Bawah adalah para peserta mengalami peningkatan jiwa entrepreneur, dapat membuat perencanaan bisnis, peningkatan pemahaman mengenai strategi pemasaran yang lebih efisien melalui pemanfaatan media sosial sebagai sarana untuk mempromosikan penjualan. Adanya kegiatan PKM ini, maka terjadi perbaikan dalam masyarakat dalam peningkatan kesejahteraan melalui wirausaha baru _____________________________________________________________________________Kata Kunci: Motivasi, Perencanaan Bisnis, Strategi Pemasaran

ENTREPRENEURIAL ORIENTATION OF LOCAL HANDICRAFTS PRODUCERS IN MANADO Simbala, Nifia G.; Massie, James D. D.; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: Entrepreneurial orientation plays an important role in development and improving business. Most of the SMEs in Manado, they have a strong enough the entrepreneurial orientation in their own business especially in handicrafts business sector. The purpose of this study was to analyze the importance of three main entrepreneurial orientationâ€™s indicators (innovativeness, proactiveness, risk-taking) in handicrafts business sector and how to see the opportunities that caused by Entrepreneurial orientation on local handicrafts producers in Manado. This study uses an exploratory approach with in-depth interview to collecting all the data from ten informants. The qualitative approach used in this study illustrates the importance of Entrepreneurial orientation for Local handicrafts producers in Manado. The result of this research shows that entrepreneurial orientation are closely related with handicrafts businesses especially for local handicrafts producers because the indicators from entrepreneurial orientationare really needs to be applied in business development to support businesses get more profit. Based on the findings, the recommendations of this study are for craftman in Manado, especially local handicrafts producers, North Sulawesi government and next researcher to develop and maintain these 3 indicators to become successful handicrafts producers, become a responsible government, and the next researcher should expanding the research area.Â Keywords: handicrafts, entrepreneurial orientation, inovativeness, proactiveness, risk-taking.

ANALYZING CONSUMERSâ€™ PERCEPTION OF THE USE OF ELECTRONIC PAYMENT IN MANADO Tuilan, Brenda Melania; Pangemanan, Sifrid S.; Tielung, Maria V.J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Abstract: Electronic payment system has grown rapidly in recent years especially in Indonesia. This e-payment system has substituted the role of money as a tool to transact. It is seen from many new products of e-payment are emerging in the form of card-based and application based. The presence of e-payment transaction provides many conveniences and advantages for the consumer as well as the business community. Therefore, this study aims to analyze consumersâ€™ perception of the use of electronic payment in Manado. To achieve this objective, the researcher obtained information from 20 informants used a qualitative study which is semi-structured interview to get detailed results. The results of this study showed factors; perceived trust, perceived usefulness, perceived ease of use, security and attitude have significant influence to consumer to use e-payment. Those factors sufficiently showed positive response towards its usage. Consumers dominantly have high trust and good perception with the security as well as the usefulness and ease of use of e-payment usage. However, this study indicated, network or system error become the main problem that faced by consumers during transaction. For issuer, it is better to keep improving the service quality, the security system as well as the infrastructure in Manado.Â Keywords: consumers perception, electronic payment, perceived trust, perceived usefulness, perceived ease of use, security, Â attitude.Â

COMPARATIVE ANALYSIS OF e-ADVERTISEMENT BETWEEN TOKOPEDIA AND SHOPEE Mawuntu, Keren A.; Pangemanan, Sifrid S.; Tielung, Maria V.J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020)
Publisher : FEB Universitas Sam Ratulangi Manado

The emergence of internet technology has created online advertising as the significant approach of commercial communication all over the world. Advertising has been defined as any paid form of non-personal communication of ideas and information about products in the media with the objective of creating brand image. The development of e-commerce in Indonesia has mushroomed based on MMX Multi-Platform on 2017 showed top 10 e-Commerce in Indonesia. The aim of this study is to analyze the difference of e-Advertisement between 2 big e-Commerce in Indonesia which are Tokopedia and Shopee. This research is a quantitative research and uses independent sample t-test. The sample size of this research is 100 customers of both e-Commerce. The results showed that there are 3 variables that there is no significant difference in e-Advertisement between Tokopedia and Shopee, and the rest were has a significant differences, by referring to the results of observations of online advertising between Tokopedia and Shopee, it was found that there is no difference, so the two big e-commerce companies should maximize their online marketing by determining the right segmentation. so that the direction of marketing is more measurable.Â Keywords: e-Advertisement, independent sample t-test, website design effectiveness, website security and privacy effectiveness, of information quality, brand recognition, demography.

ANALYSIS OF CUSTOMER EXPERIENCE QUALITY AT VEREL BAKERY & COFFEE SHOP MANADO Tandaju, Frederik J.; Saerang, David P.E.; Tielung, Maria V.J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: Customer experience is the product of an interaction between an organization and a customer over the duration of their relationship. Customer experience means that the individualâ€™s experience during all points of contact matches the individualâ€™s expectations. The aim of this research to know how is the customer experience quality at Verel Bakery & Coffee Shop. To achieve these objectives the researcher got information from 10 informants using qualitative study which is in-depth interview. Meanwhile, in-depth interview is used to collect the data among the respondents which are Verel Bakery & Coffee Shop Manado customers. From the results, many of the respondents give a positive review but few of them give a negative review about Verel Bakery & Coffee Shop Manado. Some recommendations proposed for the customer, it is good to know about the customer experience because they need to understand what factors make them experience. For Verel Bakery & Coffee Shop Manado, this research may be useful in order to decrease the bad experience from customers and to improve Verel Bakery & Coffee Shop performances.Â Keywords: customer experience quality, verel bakery & coffee shop

Co-Authors Adrian, Mersondy T. Ahmad Maulana Ngurawan, Ahmad Maulana Altje L. Tumbel Anastasia Bonitha Rumagit Awuy, Jillie Eunike Bangkit, Josefine L. K. Bastiaan, Rachel Getroida Biera, Ardwin Christiani Liow Dalihade, Meigie Putri David P. E. Saerang David P.E Saerang David P.E. Saerang David Paul Elia Saerang Devina, Fitriyantama . Djurwati Soepeno Evanglin M. Makarawung F Farli, F Fisher Okmansius Taung, Fisher Okmansius Frederik G. Worang, Frederik G. Frederik Jibrael Umboh, Frederik Jibrael Gantar, Fedrico Saputra Daymand Gosal, Melisa Maria Haryati Djoharam Herman Karamoy Hulima, Jihan S. P. Hutadjulu, Rebecca R. P Imbar, Hanna R. K. Incha Restafanti Kahimpong, Incha Restafanti James D. D. Massie, James D. D. James D.D. Massie Josep Palulungan Joy Elly Tulung Karu, Sharon C.C.A Kattang, Fiorent E.C. Kawengian, Kezia D. Kolondam, Gabrila Fanesa Korengkeng, Marchella R. E. Lantang, Andhy Philip Lapian, Joyce S.L.H.V Lapianlan, S L. H. V. J, Linda Lambey, Linda Lirvi Livana Wenas Akim Liusito, Jenifer R. K. Lontoh, Nathania . Lotje Kawet Maatota, Fyolin T. Madjegu, Mahdalena S. Makasutji, Carolin Mamesah, Stefanus Mamonto, Audinia Manambing, Alsinta . Mandey, Silvya . Maryam Mangantar Massie, Avigayil Massie, James D.D Mawa, Maria . Mawuntu, Fransiska X. S. Mawuntu, Keren A. Mawuntu, Kezia Merinda H. Ch. Pandowo Mewengkang, Felizia P. J. Michell Jay Tansil Mohede, Christian Elroy Mongilala, Dave Monica Sharen Mononimbar Muhammad Afif Muin, Resti C Novita Maria Lengkong, Novita Maria Ogi, Imelda W.J. Oley, Denis Geraldo Brayan Oroh, Cliff R. Palandeng, Indrie D Pangkey, Sesilia Pangow, Visilia Lidyana Papalapu, Jimmy Pemberian Paulus Kindangen Peggy Adeline Mekel Pelealu, Julian Yehezkiel Pieter Palenewen Polii, Stephani M. Pongoh, Stevani Agustin Pulukadang, Muhammad Theodore Septiand Rakian, Sintia Melany Rambi, Bryan Heintje Rattu, Rhacyella R. Regina Manengkey, Regina Regina Rompas, Regina Reynaldo Pangemanan, Reynaldo Reynold Briando Turangan, Reynold Briando Riadiani Anastasia Tiwang, Riadiani Anastasia Rocky San Seaver Bukidz Rorong, Megawati R. I. Rudy S. Wenas Rumokoy, Lawren J. Rumokoy, Lawren Julio S.L.H.V Joyce Lapian Salea, Candra Sambuaga, Resa . Sarah Maryan Chandra, Sarah Maryan Saraun, Glen F. Sariputri, I Dewa Ayu Sendow, Fiorentina F. Senduk, Nasrani Janet Sifrid S. Pangemanan Silvya L. Mandey Simbala, Nifia G. Siwy, Dominic Emanuela Chinara Siwy, Gracia Soepono, Djurwati Soewarno, Michael Endrico Stacy Nindy Warouw, Stacy Nindy Tandaju, Frederik J. Tangel, Lois Merry Tawas, Hendra N. ` Tayuyung, Adventus Christ Tenda, Vinny Vennesya Tewu, Vanessa Violisari Tielung, James D. D. Tintingon, Glorya p. Tirajoh, Watson J. Trivena, Koroh Lavenia Tuerah, Kekee Marisa Tuilan, Brenda Melania Tumangkeng, Jackly Jackson Tumbuan, W.J.F Alfa Tumbuan, Willem J. F. A. Tumbuan, Willem J.F.Alfa Vergina Sheren Bawoleh, Vergina Sheren Victor Eko Prasetyo Lombo Victor. P.K Lengkong Voges, Nadine N Wahongan, Jellytha Leony Wakary, Gizela. C. Watung, Irene I. Watuseke, Christiadi . Waworuntu, Priskila Charity Wijaya, Kanaya Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Windah Nursanti Wongkar, Chindy Wongkar, Naftalia Wowiling, Pamela G. Wuwungan, Angelika Regina Yoel, Dayanti Adelia

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