Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

p-Index From 2020 - 2025

5.379

P-Index

This Author published in this journals

All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM

Maria Tielung

Sam Ratulangi University Manado

Author-ID : 403355

Economics, Econometrics & Finance Education

Published : 109 Documents Claim Missing Document

Claim Missing Document

Articles

4 5 6 7 8

ANALYSIS OF PACKAGING ELEMENTS AND ITS IMPACT TO CONSUMERS BUYING DECISIONS USING FACTOR ANALYSIS TOOL ON COFFEE PACKAGING PRODUCTS Mohede, Christian Elroy; Tumbuan, W.J.F Alfa; Tielung, Maria V.J
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 2 (2018): JE VOL 6 NO 2 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: The appearance of the package plays a significant role in influencing consumers or to stir up buying desire as the packages give out images or ideas to consumers and create emotional attachment in consumers towards the products. The main purpose of this research is to analyze the packaging elements and its impact to consumers buying decisions on coffee packaging. Factor Analysis method was used in this research and the types of this research is qualitative method. 100 respondents are contributed on this research. There are three findings in this research, which are The Aesthetic of packaging, second is the Protection and Environmental of Packaging, and Promotion. The recommendations that can be drawn in this research. Companies must carefully in choosing right color on the packaging, different packaging sizes based on consumers needs, shape of packaging must attractive, convenience in handling, improve the durability of packaging, a package that has no trouble on environment (friendly packages to environment). improve the design of packaging be attractive and unique, improve the bonus pack on packaging such a buy one get one to increase the consumers on coffee packaging. improve marketing strategies, consumers buying decisions were motivated by discount that listed on the packaging.Keywords: consumers buying decisions, factor analysis, packaging element, coffee packaging

ANALYZING THE EFFECTIVENESS OF EMPLOYEE EMPOWERMENT PRACTICE ON EMPLOYEE WORK ATTITUDE STUDY CASE ON MANADO QUALITY HOTEL Devina, Fitriyantama .; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Abstract:The sustainability of the company's business cannot be separated from the role of the employees. The organization can survive and exist, not only because of the leader or managerâ€™s role within a company. Employee plays a very important role to make it happen. The employeesâ€™ role within an organization is in a form of their involvement in planning and process in order to achieve the organizationâ€™s objective. The purpose of this research is to analyze the effect of employee empowerment on employeesâ€™ work attitude. This research used quantitaitve method. The sample of this research is 150 respondents. This research used purposive sampling and the date filled by the questionaire. The result of this research shows that the independent variable which are social-structural empowerment and psychological empowerment simultaneously affect employee work attitude as the dependent variable, social structural empowerment as one of independent variables does not partially affects employee work attitude significantly and psychological empowerment as one of independent variables does not partially affects employee work attitude significantly.Quality Hotel Manado should enhance employee empowerment both social structural and psychological to even more because the effectiveness of empowerment towards work attitude so the performance of the company can be more improving.Â Keywords: employee empowerment practice

THE INFLUENCE OF REPUTATION, DISTANCE AND INVOLUNTARY SWITCHING ON CUSTOMER SWITCHING BEHAVIOR AT PT. JNE IN MANADO Kawengian, Kezia D.; Pangemanan, Sifrid S.; Tielung, Maria V.J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : Universitas Sam Ratulangi

Abstract:Â Â Along with the development of technology, the internet is becoming very popular in the public, especially in the e-commerce section. Expedition business plays a key role in e-commerce because it facilitates the flow of goods to arrive at its destination. Seeing that opportunity, expedition service has become a very competitive business and it makes people confused about which expedition they want to use. Therefore, it affects the customer switching behavior, this situation is a big problem for service providers, because Customer will be reduced and profits will decrease. This study aims to determine the Influence of Reputation, Distance and Involuntary switching on Customer Switching Behavior at PT.JNE in Manado. This research applied causal type with quantitative research method. 100 respondents from customers PT.JNE in Manado were samples of this study. Findings indicate that the reputation and distance are significantly influence the customer switching behavior. Meanwhile, involuntary switching is insignificantly influenced the customer switching behavior. As a suggestion aimed at PT. JNE companies, in order to pay attention to the reputation of the company and company location or distance, because these things if not in the notice will causes the customer switching.Â Keywords: switching behavior, reputation, distance, involuntary switching

CONTENT ANALYSIS OF STORYTELLING ELEMENTS AND BRAND ARCHETYPE OF LINKEDIN AD CAMPAIGN Maatota, Fyolin T.; Lapian, Joyce S.L.H.V.; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Abstract: In a brand management context, storytelling became a valuable instrument to positively affect consumer brand perception and related behavior. With LinkedIn as the object, this research purpose is to understand how it integrates its ad campaign and develops its storytelling. This research is a qualitative exploratory research and content analysis is used to analyze the data. The result shows that LinkedIn use storytelling to communicate messages that reflect on the company core values. Through the campaign, LinkedIn present peopleâ€™s life experiences and conflict that their members who is trying to establish career and passion can relate to. The dominant subthemes: Opportunity, Passion and Caring shows how the conflict rising when the ad representative trying to do or keep doing what they believe and passionate about. This story also progress in: The Quest, Rags to Riches, and Overcoming the Monster storylines. Additionally, LinkedIn is depicted with the archetype of Caregiver as a connector that helps its member to achieve their mission and goals. For brands and marketer, it is recommended to make ads more relatable with everyday lives, including the consumer to participate and build a communication and relationship through more living experience and dialogues.Â Keywords: storytelling, brand archetypes

ANALYSIS OF CUSTOMER RELATIONSHIP MARKETING AT PT. BNI AMURANG Pongoh, Stevani Agustin; Tielung, Maria V.J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Abstract: Many companies are looking for ways to engage their customer to increase the interest, to build long-term relationship with customers. This the case in the development of the banking sector. This study analyzesnthe customer relationship marketing at PT. BNI Amurang. How BNIâ€™s implemented customer relationship marketing towards BNI performance. The objective of this study that is to find out the implementation of customer relationship marketing at PT. BNI Amurang. Theories that are used in this research are theories about customer relationship marketing and customer retention. This research used qualitative analysis, using the interview and observation techniques. The population of this research is all customers of BNI Amurang. And the sample is 10 respondents of BNIâ€™s customers and 2 staffs of BNI Amurang. The result from this research shows that customer relationship marketing at PT BNI Amurang have positive statement from 10 informants bonding with implementation of customer relationship marketing which is trust, commitment, communication, conflict handling. There are two recommendation in this research: first, customer relationship marketing are the action that the bank must consider to build positive and long-term relationship with customer. Second, the bank must improve how to deliver timely information to provide right information to customer.Â Keywords : customer relationship marketing, trust, commitment, communication, conflict handling.

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT, KUALITAS PELAYANAN DAN KEUNGGULAN BERSAING TERHADAP LOYALITAS NASABAH PADA BANK SULUT GO CABANG UATAMA Rorong, Megawati R. I.; Lapian, Joyce S.L.H.V.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 2 (2020): JE VOL 8 NO 2 (2020)
Publisher : Universitas Sam Ratulangi

Peningkatan kualitas pelayanan kepada para nasabah adalah hal penting dalam upaya meningkatkan kepuasan nasabah. Hal tersebut sangat penting karena mengingat peranan nasabah yang sangat besar dalam kontribusi pendapatan secara langsung maupun secara tidak langsung untuk mendukung eksistensi perusahaan. Loyalitas konsumen merupakan harapan dari setiap perusahaan, konsumen yang loyal akan mendukung pertumbuhan perusahaan, hal ini akan didapatkan perusahaan apabila dalam penyampaian nilai (value) dari jasa yang ditawarkan dilakukan dengan pelayanan yang berkualitas. Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh customer relationship management, kualitas pelayanan, keunggulan bersaing terhadap loyalitas nasabah. Populasi dalam penelitian ini adalah nasabah di Bank Sulut Go Cabang Utama, dengan jumlah sampel 100 orang. Â Pendekatanyang digunakan dalam penelitian ini adalah pendekatan analisis deskriptif kuanlitatif untuk mengetahui sejauh mana pengaruhnya terhadap loyalitas nasabah. Â Hasil pengujian hipotesis menunjukkan bahwa customer relationship management, kualitas pelayanan, keunggulan bersaing berpengaruh secara simultan dan parsial terhadap loyalitas nasabah Bank Sulut Go Cabang Utama. Â Kesimpulan dalam penelitian ini adalah Bank Sulut Go Cabang Utama sebaiknya membangun daya tarik terhadap nasabah dengan cara memberikan suguhan keunggulan perusahaan sehingga calon konsumen tertarik untuk datangÂ dan tertarik dengan produk yang ditawarkan, dan (2) Bank Sulut Go Cabang Utama mempertahankan keandalan dalam memberikan pelayanan sesuai yang dijanjikan secara akurat dan terpercayaÂ Â Kata Kunci: customer relationship management, kualitas pelayanan, keunggulan bersaing, loyalitas nasabah

THE EFFECT OF THE BENEFIT OF JOB ROTATION ON EMPLOYEE DEVELOPMENT Tirajoh, Watson J.; Kindangen, Paulus .; Tielung, Maria V.J
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract : Generally a bank is a financial institution licensed by government of a country to provide loans, deposits, pay interest, financial transactions between one client to another and some financial services to its client. All of that can happen because employees of each of these banks that works in order to make it happen. The more qualified employee will give positive impact for each banks. Job rotation in this case, the employee will be in a division for a period of time and then moved to other division. Based on the background of job rotation in banks, researcher wants to do a research about the effect of the benefit of job rotation on employee development. The objective of this research is to analyze the effect of the benefit of job rotation on employee development. The type of this research is causal research, used Ordinal Regression Analysis and 100 sample. The result of this research shows that personal development and administrative knowledge have significant effect on employee development while employee interest, organization knowledge and technical knowledge have no significant effect to the dependent variable. Bank management should consider administrative knowledge and personal development because it affects employee development. This is important because job rotation will provide positive results for employee development when job rotation is well managed by management.Keywords : employee development, job rotation, ordinal regression

INFLUENCE OF STORE ATTRIBUTES TOWARDS CONSUMER PERCEPTION AT INDOMARET IN MANADO CITY Pangemanan, Reynaldo; Tielung, Maria
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 119 - 240
Publisher : FEB Universitas Sam Ratulangi Manado

Minimarket has become popular in Manado today's society, such as selling goods directly to consumers for private use which the buyer intends to consume the product sold. This study took place in Manado city, North Sulawesi. The objectives of this research are to analyze the influence of store attributes towards consumer perception to indomaret minimarket in Manado both simultaneously and partially .This research is the causal type of research where it will investigate the influence of elements on consumer perception using Multiple Regression models to answer the research problem. Conclusions of this study are There is a significant influence of store image, product assortment, product availability, discounts, and distance simultaneously. This study reveals that store attributes is a mental decision that made by the consumer has a strong influence factor in order to buy a product, when consumer go for purchasing, they prefer to purchase a product according to customer needs. Indomaret marketing division should be more focused on discount application because according to research prices the most in demand by consumers, so as to increase sales Indomaret in Manado. Keywords: consumer perception, store image, product, discounts.

PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN HOTEL BALIEM PILAMO DI WAMENA Chandra, Sarah Maryan; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 878 - 1003
Publisher : Universitas Sam Ratulangi

Pertumbuhan hotel di Indonesia meningkat setiap tahun, hal ini didorong meningkatnya jumlah kunjungan wisatawan di Indonesia. Akibatnya saat ini persaingan dibidang perhotelan, menjadi semakin ketat, terutamaÂ untuk memperoleh pelanggan sehingga dapat memenuhi target Occupancy Rate, dan laba usaha.Â Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan, Promosi, dan Lokasi Terhadap Keputusan Menggunakan Hotel Baliem Pilamo di Wamena. Hotel Baliem Pilamo berdiriÂ 14 september1990, dengan jumlah kamar sebanyak 17, dan saat ini telah berjumlah 87 kamar, dilengkapi restaurant dan fasilitas lainnya. Metode penelitian asosiatif, tehnik pengambilan data menggunakan survey, dan analisis data menggunakan Regresi Berganda, Uji F dan Uji t. Populasi penelitian para konsumen yang menginap di Hotel Baliem Pilamo di Wamena sebanyak 1367 orang dan sampelÂ 94 Responden.Â Hasil penelitian menunjukkan Kualitas Pelayanan, Promosi, dan Lokasi secara simultan berpengaruh terhadap Keputusan Konsumen menggunakan jasa hotel. Secara parsial Kualitas Pelayanan dan Lokasi berpengaruh positif dan signifikan terhadap terhadap Keputusan Konsumen menggunakan jasa hotel, sedangkan Promosi berpengaruh positif namun tidak signifikan terhadap Keputusan Konsumen menggunakan jasa hotel.Â Manajemen hotel sebaiknya meningkatkan Promosi, agar konsumen menjadi lebih tertarik menggunakan jasa hotel Baliem Pilamo. Â Kata kunci : kualitas pelayanan, promosi, lokasi, keputusan konsumen, hotel

THE IMPACT OF CELEBRITY ENDORSEMENT TO YOUTH CONSUMER PURCHASE DECISION ON ADIDAS APPAREL PRODUCT Lombo, Victor Eko Prasetyo; Tielung, Maria V. J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1214 - 1329
Publisher : FEB Universitas Sam Ratulangi Manado

Celebrity endorsements are commonly used strategies for promoting various types of products, services or brands. The main purpose of using celebrity endorser is to influence consumer behaviour, especially purchase intention that will lead to consumer purchase decision, which is directly linked to the revenue of the company. This research is conduct in Manado, North Sulawesi. The objectives of this research are to know the influence of celebrity endorsement to consumersâ€™ purchase decision of Adidas product in Manado partially and simultaneously. This research is the causal type of research where it will investigate the influence of celebrityâ€™s credibility on consumer purchase decision. The population in this study is the youth consumers of Adidas apparel products, whereas samples taken are 100 respondents. The conclusion of this research, there is a significant influence of attractiveness, trustworthiness, and expertise of celebrity endorser, simultaneously, on youth consumer purchase decision. There are also significant influences of attractiveness and expertise of celebrity endorser, partially, on youth consumer purchase decision. This study reveals that attractiveness is the most significant credibility source to influence youth consumer purchase decision. This means youth consumers significantly influenced by the physical appearance of celebrity endorsement in making purchase decision. Keywords: consumer purchase decision, celebrity endorsement, attractiveness

Co-Authors Adrian, Mersondy T. Ahmad Maulana Ngurawan, Ahmad Maulana Altje L. Tumbel Anastasia Bonitha Rumagit Awuy, Jillie Eunike Bangkit, Josefine L. K. Bastiaan, Rachel Getroida Biera, Ardwin Christiani Liow Dalihade, Meigie Putri David P. E. Saerang David P.E Saerang David P.E. Saerang David Paul Elia Saerang Devina, Fitriyantama . Djurwati Soepeno Evanglin M. Makarawung F Farli, F Fisher Okmansius Taung, Fisher Okmansius Frederik G. Worang, Frederik G. Frederik Jibrael Umboh, Frederik Jibrael Gantar, Fedrico Saputra Daymand Gosal, Melisa Maria Haryati Djoharam Herman Karamoy Hulima, Jihan S. P. Hutadjulu, Rebecca R. P Imbar, Hanna R. K. Incha Restafanti Kahimpong, Incha Restafanti James D. D. Massie, James D. D. James D.D. Massie Josep Palulungan Joy Elly Tulung Karu, Sharon C.C.A Kattang, Fiorent E.C. Kawengian, Kezia D. Kolondam, Gabrila Fanesa Korengkeng, Marchella R. E. Lantang, Andhy Philip Lapian, Joyce S.L.H.V Lapianlan, S L. H. V. J, Linda Lambey, Linda Lirvi Livana Wenas Akim Liusito, Jenifer R. K. Lontoh, Nathania . Lotje Kawet Maatota, Fyolin T. Madjegu, Mahdalena S. Makasutji, Carolin Mamesah, Stefanus Mamonto, Audinia Manambing, Alsinta . Mandey, Silvya . Maryam Mangantar Massie, Avigayil Massie, James D.D Mawa, Maria . Mawuntu, Fransiska X. S. Mawuntu, Keren A. Mawuntu, Kezia Merinda H. Ch. Pandowo Mewengkang, Felizia P. J. Michell Jay Tansil Mohede, Christian Elroy Mongilala, Dave Monica Sharen Mononimbar Muhammad Afif Muin, Resti C Novita Maria Lengkong, Novita Maria Ogi, Imelda W.J. Oley, Denis Geraldo Brayan Oroh, Cliff R. Palandeng, Indrie D Pangkey, Sesilia Pangow, Visilia Lidyana Papalapu, Jimmy Pemberian Paulus Kindangen Peggy Adeline Mekel Pelealu, Julian Yehezkiel Pieter Palenewen Polii, Stephani M. Pongoh, Stevani Agustin Pulukadang, Muhammad Theodore Septiand Rakian, Sintia Melany Rambi, Bryan Heintje Rattu, Rhacyella R. Regina Manengkey, Regina Regina Rompas, Regina Reynaldo Pangemanan, Reynaldo Reynold Briando Turangan, Reynold Briando Riadiani Anastasia Tiwang, Riadiani Anastasia Rocky San Seaver Bukidz Rorong, Megawati R. I. Rudy S. Wenas Rumokoy, Lawren J. Rumokoy, Lawren Julio S.L.H.V Joyce Lapian Salea, Candra Sambuaga, Resa . Sarah Maryan Chandra, Sarah Maryan Saraun, Glen F. Sariputri, I Dewa Ayu Sendow, Fiorentina F. Senduk, Nasrani Janet Sifrid S. Pangemanan Silvya L. Mandey Simbala, Nifia G. Siwy, Dominic Emanuela Chinara Siwy, Gracia Soepono, Djurwati Soewarno, Michael Endrico Stacy Nindy Warouw, Stacy Nindy Tandaju, Frederik J. Tangel, Lois Merry Tawas, Hendra N. ` Tayuyung, Adventus Christ Tenda, Vinny Vennesya Tewu, Vanessa Violisari Tielung, James D. D. Tintingon, Glorya p. Tirajoh, Watson J. Trivena, Koroh Lavenia Tuerah, Kekee Marisa Tuilan, Brenda Melania Tumangkeng, Jackly Jackson Tumbuan, W.J.F Alfa Tumbuan, Willem J. F. A. Tumbuan, Willem J.F.Alfa Vergina Sheren Bawoleh, Vergina Sheren Victor Eko Prasetyo Lombo Victor. P.K Lengkong Voges, Nadine N Wahongan, Jellytha Leony Wakary, Gizela. C. Watung, Irene I. Watuseke, Christiadi . Waworuntu, Priskila Charity Wijaya, Kanaya Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Windah Nursanti Wongkar, Chindy Wongkar, Naftalia Wowiling, Pamela G. Wuwungan, Angelika Regina Yoel, Dayanti Adelia

Title

Found 109 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 109 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 109 Documents
Search