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All Journal TARBIYA : Journal Education in Muslim Society Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Industri Kreatif dan Kewirausahaan Jurnal Scientia Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Multidisiplin Madani (MUDIMA) International Journal of Advanced Multidisciplinary Jurnal Multidisiplin Sahombu Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Journal of Mandalika Literature Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Applied Business and Administration Journal (ABAJ) Score: Jurnal Lentera Manajemen Pemasaran Neraca Manajemen, Akuntansi, dan Ekonomi Siber Journal of Advanced Multidisciplinary Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Jurnal Pengabdian Masyarakat dan Penelitian Terapan Prosiding SeNTIK STI&K
Abdullah, Muhamad Al Faruq
Universitas Dian Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : Jurnal Ekonomi Manajemen Sistem Informasi

 1 
Analisa Indeks Kepuasan Ekuitas Merek (Brand Equity) Dan Keputusan Pembelian Indomie Di Causeway Bay Hongkong Purbaningrum, Tri Wahyu; Abdullah, Muhamad AL Faruq
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i6.2223

Abstract

Penelitian ini bertujuan untuk memberikan gambaran tentang kepuasan equisitas brand Indomie di daerah Causeway Bay, Hong Kong.Metode yang digunakan adalah survei lapangan dengan analisa deskriptif kuantitatif yang dilakukan terhadap 100 responden yang merupakan pengguna aktif produk Indomie di wilayah tersebut. Data dikumpulkan melalui kuesioner yang dirancang untuk mengukur tingkat kepuasan konsumen terhadap berbagai aspek brand equity Indomie, termasuk kesadaran merek, asosiasi merek, kualitas produk, dan loyalitas merek. Dari hasil penelitian bahwa empat variabel dari ekuitas merek akan mempunyai implikasi tersendiri bagi pihak Indomie,implikasi ini akan mempunyai nilai yang penting bagi perusahaan sebagai pertimbangan dalam pengambilan kebijakan perusahaan dalam mengeluarkan produk-produknya,kesadaran merek merupakan variabel yang memiliki indeks rata-rata tertinggi dari keempat variabel ekuitas merek yaitu sebesar 78,47. Penelitian ini memberikan gambaran yang penting tentang kepuasan equisitas brand Indomie di daerah Causeway Bay, Hong Kong. Implikasi dari penelitian ini adalah pentingnya menjaga kualitas produk dan memperkuat strategi branding Indomie untuk memperkuat brand equity di pasar internasional yang semakin kompetitif.
How Green Marketing Builds Consumer Intention: A Study on the Mediating Role of Green Perceived Value and Green Trust in Organic Agricultural Product Purchases Eriklex Donald; Abdullah, Muhamad Al Faruq
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5980

Abstract

This study is titled “How Green Marketing Builds Consumer Intention: A Study on the Mediating Role of Green Perceived Value and Green Trust in Organic Agricultural Product Purchases.” It aims to examine the influence of green marketing strategies on consumer purchase intention of organic agricultural products by considering the mediating roles of green perceived value and green trust. The study employs a quantitative approach using a survey method with 180 respondents who have purchased or considered purchasing organic products in modern traditional markets in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that green marketing has a positive and significant effect on green perceived value and green trust. Both mediating variables also have a significant influence on purchase intention. Furthermore, green perceived value and green trust significantly mediate the relationship between green marketing and purchase intention. The study concludes that effective green marketing strategies not only enhance consumer value perceptions and trust but also strengthen consumer purchase intention toward organic agricultural products. These findings contribute to the development of sustainable marketing strategies in the agribusiness and eco-based SME sectors.
Co-Authors Achmad Tarmizi Achmad Tarmizi Adi Prayogo, Dhani Agung Hudaya Agung Kurniawan Alifa Savira Andi Juanna Anuar Ahmad Shukor, Ahmad Shaifful Ari Apriani Bias Yulisa Geni Cantika Putri Apriliani Dermala Sari, Susilawati Desty Febrian, Wenny Diajeng Reztrianti Didin Hikmah Perkasa Doktoralina, Caturida Meiwanto Donald, Eriklex Eriklex Donald Fathihani, Fathihani Febrian, Wenny Desty Ferry, Setyo Hasanah, Hani Hendy Tannady Jefriyanto Jefriyanto Lasnida Permata Sari Intan Nainggolan Leli Deswindi Lestari Lutfi Alhazami Magito Maulana, Diky Muhamad Ekhsan Muhammad Syamsul Hidayat Nainggolan, Lasnida Permata Sari Intan Nanny Mayasari Nur Endah Retno Wuryandari Prayogo, Dhani Adi Purbaningrum, Tri Wahyu R. Madhakomala Rahmawati, Siti Irma Reza Yonatan Hanata Sani, Indra Sari, Ovi Hamidah Septiana, Khofifah Usep Suhud Wenny Desty Febrian Wenny Desty Febrian Febrian Wibowo Yanthy Herawaty Pangaribuan Yanthy Herawaty Purnama Yanthy Herawaty Purnama yulisa geni, bias