Article Per Year (5 Year)
p-Index From 2021 - 2026
5.03
P-Index
This Author published in this journals
All Journal Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) EBSJ At-Tadbir : jurnal ilmiah manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Abdidas Journal of Social Science Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Humanities Education and Social Sciences Jurnal Ilmu Manajemen Mulawarman (JIMM) Journal of Social Science International Journal of Multidisciplinary Approach Research and Science Journal of Community Service and Society Empowerment IIJSE Hut Publication Business and Management Nomico Asian Journal of Management, Entrepreneurship and Social Science FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi
Doddy Adhimursandi
Universitas Mulawarman
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

Published : 62 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Nomico

 1 
Smart Marketing, A Growing Economy: an Analysis of The Role of Marketing Innovation in the 4.0 era Sampeliling, Alexander; Rauf, Abdul; Adhimursandi, Doddy
Nomico Vol. 2 No. 4 (2025): Nomico - May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j3eeb106

Abstract

In the era of Industry 4.0, marketing innovation has become a crucial factor for business sustainability and economic acceleration, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the role of marketing innovation in driving business growth and contributing to economic development. Using a quantitative approach with survey data from selected MSMEs, the research applied statistical analysis through SPSS to examine the relationship between marketing innovation and business performance indicators such as sales growth, customer loyalty, and market expansion. The findings reveal that digital marketing tools, such as social media platforms, e-commerce integration, and personalized content, significantly enhance business outcomes. However, challenges such as low digital literacy, financial constraints, and limited access to technology remain critical barriers to wider adoption. The study concludes that marketing innovation not only improves individual business competitiveness but also has the potential to boost economic vitality. Policy recommendations include strengthening digital training programs and infrastructure to support innovation among MSMEs.
Co-Authors Aan Fahrizal Abdul Rauf Agung Wicaksono Ahmad, Afan Anaya Astylia Anis Rachma Utary Anis Rachma Utary Anis Rachma Utary Ardhi Prasetyo Ardi Paminto Arief Edy Wianto Ariesta Heksarini Asnawati Asnawati Baidowi, Mofid Dela Farah Diba Devi Astuti Dewi Septiani Dini Annisa Humaira Dirga Lestari Djoko Setyadi Dody Paringga Dwi Yunianto Fajri, Muhammad Luthfi Fany Guswati Febryany Felisitas Defung Firlianzo, Muhammad Freddy Tumbuan Pasaribu Gusti Noorlitaria Achmad Hadi Wardoyo Halida, Baraqbah Haribowo, Rio Hasnidar Hasnidar Heksarini, Ariesta Hendra Hendra Herliana Rosalin Herliana Rosalin Herning Indriastuti Husniati, Nur Indah Purnamasari INDAH PURNAMASARI Indah Purnamasari Justina Ade Judiani Justina Ade Judiarni Juwita Puspita Sari Komariah Komariah Kuleh, Yohanes M. Alda Saputra Maryam Nadir Maryam Nadir Michael Hadjaat Muhammad Herru Hendrawan Musdalifah Azis Nikita Sari Nur Husniati Nursyifa, Anida Paschal Muhammad Reza Pramesti Wijaya, Alma Argriphi Ardhia Prisca, Ekinda Famelia Prof. Dr. Sukisno S. Riadi Putri, Andina Fitriasiska Putri, Diny Ayu Ermalia Rahmat Efendi Rahmawati, Rahmawati Renhart Purba Rio Andika pratama Ririn Novianti Risna Fariha Damayanti Rizky Yudaruddin Sampeliling, Alexander Santri Fitriani SAYID MOHAMMAD HANAFIAH Septiyadi Wardani Siti Amalia Siti Maria Siti Maria Sri Mintarti Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Taufiqur Rahman Tengku Fahri Farisan Widi Hariyanti Yonathan Pongtuluran Yonathan Pongtuluran Yonathan Pongtuluran Yunianto, Dwi Zainal Abidin Zainal Abidin Zainal Ilmi Zainal Ilmi