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Tri Susanto
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Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Other

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Analisis Strategi Komunikasi Pemasaran De Box Cafe dalam Menarik Minat Konsumen Siti Ropiah; Tri Susanto; Muhammad Ramdhani
Jurnal Politikom Indonesiana Vol 3 No 2 (2018): Jurnal Politikom Indonesiana
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.095 KB) | DOI: 10.35706/jpi.v3i2.1670

Abstract

Strategi komunikasi pemasaran erat kaitannya dengan bauran pemasaran suatu produk atau jasa, karena bauran pemsaran adalah alat bagi pemasar yang terdiri dari berbagai unsur suatu program yang digunakan unuk mencapai tujuan dalam pasar sasaran. Hal ini menjadi sangat penting dalam mendorong suksesnya kegiatan pemasaran yang dilakukan oleh sebuah perusahaan. Dalam melakukan pemasaran, perusahaan harus memiliki produk yang berkualitas, harga yang terjangkau, lokasi yang strategis, maupun aktivitas promosi yang menarik.  Tujuan penelitian ini yaitu untuk mendeskripsikan strategi komunikasi pemasaran yang digunakan oleh De Box Cafe dalam menarik minat konsumen dan untuk mengetahui faktor-faktor yang mempengaruhi strategi komunikasi pemasaran De Box Cafe. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif dengan menggunakan teknik interview, observasi dan dokumentasi sebagai pengumpulan data. Setelah data terkumpul kemudian dianalisis menggunakan teknik analisis kualitatif dengan menginterpretasikannya dalam kalimat sederhana sehingga dapat diambil pengertiannya untuk mendapatkan kesimpulan sebagai hasil penelitian. Setelah melakukan penelitian, didapatkan hasil bahwa strategi komunikasi pemasaran yang di terapkan oleh De Box Café menggunakan konsep bauran pemasaran yang ia gunakan diantaranya, produst, place, price, promotion, people, physical evidence, process, public relation, dan power. Dari ke sembilan unsur tersebut, di De Box Café menggunakan enam unsur bauran pemasaran diantaranya product, place, price, promotion, physical evidence. Adapun faktor pendorong yang mempengaruhi strategi komunikasi pemasaran De Box Cafe yaitu adanya eventevent yang sering dilakukan oleh De Box Cafe dan faktor penghambatnya adalah gangguan cuaca seperti hujan. Sehingga gangguan cuaca menjadi kendala dalam kesuksesan bauran pemasaran De Box Cafe.Kata kunci: strategi komunikasi pemasaran, bauran pemasaran, De Box Cafe
Pemanfaatan Karbon Aktif dari Limbah Sekam Padi dan Bonggol Jagung untuk Mengurangi Kadar Pencemar pada Sungai Sekanak Kiagus Ahmad Roni; Evy Kurniati; Legiso Legiso; Tri Susanto
Jurnal Riset Teknologi Industri Vol.14 No.2 Desember 2020
Publisher : Balai Riset dan Standardisasi Industri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26578/jrti.v14i2.5980

Abstract

Sungai Sekanak merupakan salah satu sungai yang ada di kawasan pemukiman yang padat penduduk,pusat perekonomian serta pusat pemerintahan. Sungai sekanak memiliki tiga buah kolam retensi, yaituSiti Khodijah, Kambang Iwak Besar, dan Kambang Iwak Kecil. Kondisi sungai sekanak yang bau, dankotor, disebabkan oleh beberapa parameter yaitu COD, BOD, TDS, pH, dan Fe (Fe2+, Fe3+ terlarut, danFe3+). Sehingga dibutuhkan komposisi dan material yang pas untuk mengurangi kadar pencemaran padaair sungai sekanak. Dengan ini diharapkan dapat memperoleh komposisi dan material yang optimal untukmenurunkan nilai COD, TDS, BOD, dan Fe, serta meningkatkan nilai pH air pada sungai sekanak yangberdasarkan dengan standar mutu air. Berdasarkan penelitian yang telah dilakukan diperoleh komposisidan material yang optimal yang mampu menurunkan kadar COD, BOD, TDS, pH, dan Fe (Fe2+, Fe3+terlarut, dan Fe3+) yaitu pada karbon aktif dari limbah bonggol jagung dengan proses karbonisasi 300oC,25% H3PO4 sebagai aktivator yang menggunakan bahan baku bonggol jagung, serta waktu aktivasiselama 24 jam. Bonggol jagung dengan pH 7,18, sehingga didapat senilai COD sebesar 8mg/L, BOD1,5mg/L, TDS 102mg/L, dan kadar Fe 0mg/L. Sedangkan karbon aktif dari sekam padi yang diprosesdengan karbonisasi 300oC, 25% H3PO4, serta waktu aktivasi memiliki nilai pH sebesar 7,02 dari 6,30,sehingga diperoleh nilai COD 10mg/L, BOD 1,7mg/L, TDS 104mg/L, dan Fe 0mg/L.Kata kunci: bonggol jagung, karbon aktif, sekam padi, sungai sekanak
Flood Risk Assessment of Public Infrastructure in Semarang City from an Insurance Perspective Dita Mentari Putri; Hanggoro Iskandar Putra Wijaya; Tri Susanto
Rekayasa Sipil Vol. 19 No. 3 (2025): Rekayasa Sipil Vol. 19 No. 3
Publisher : Department of Civil Engineering, Faculty of Engineering, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.rekayasasipil.2025.019.03.11

Abstract

Flooding poses a significant threat to public infrastructure, including facilities in Semarang. These risks can be transferred to third parties through insurance mechanisms. This study aims to assess vulnerability, exposure, and hazard levels as key components of flood risk assessment for public infrastructure from an insurance perspective. Primary data were collected through interviews and questionnaires with school and community health center infrastructure users, as well as insurance-related stakeholders. Secondary data were obtained from government agencies responsible for disaster management and infrastructure planning. The results show that 8.9% of infrastructure was classified as highly vulnerable, 42.2% as having medium vulnerability, and 48.9% as having low vulnerability. Exposure analysis indicated that 8.9% of infrastructure sustained severe damage, 68.9% sustained moderate damage, and 22.2% minor or no damage. Hazard analysis revealed that 46.7% of the infrastructure was located in high-hazard zones, 40% in medium-hazard zones, and 13.3% in low-hazard zones. Risk assessment findings indicate that 64.4% of the infrastructure falls into the low-risk category, 35.6% into the medium-risk category, and none into the high-risk category. The study highlights that implementing a risk-based insurance premium policy allows insurance rates to reflect the flood risk associated with each infrastructure asset more precisely, thereby promoting a more equitable distribution of insurance costs. However, the lack of stakeholder coordination remains a major challenge, as many stakeholders are unaware that public infrastructure is already insured. Improving coordination and awareness is essential for advancing flood insurance implementation in Semarang.
Pemanfaatan Akun Instagram @Lpmunsika Sebagai Media Komunikasi dan Informasi Bagi Mahasiswa Universitas Singaperbangsa Karawang Maylinda Rahmawati, Birty; Oky Oxcygentry; Tri Susanto
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.1244

Abstract

Mass media as a medium of communication and information has had a major impacton people’s livesover time. The media can provide good news and convey it ini a good way. Postive news and information provided by the press media can encourage positive behavior from readers. The Singaperbangsa University Karawang student press agency is one of the news outlets that reports about campus, the latest news, education, tips and tricks in clear, concise, easy to understand and trustworthy language. The Singaperbangsa University Karawang student press organiation also uses Instagram as a platform to provide positive and informative news and information to the public, especially to Singaperbangsa University Karawang Student. Therefore, the perceptions of Singaperbangsa University Karawang Student who follow the @lpmunsika account is very necessary to understand the Singaperbangsa University Karawang Student Press intitution in sharing posituve news and information via Instagram. The research method used is a qualitative approach using desciptive methods. The theory used is the Technology Accetance Model Theory (TAM). The results that have been obtained from this research are that the Student Press Intitution at Singaperbangsa University Karawang in sharing news and information via Instagram can influence the perceptions and knowledge of followers especially student at Singaperbangsa University Karawang.
Quarter Life Crisis Akibat Kebingungan Karier (Pengalaman Hidup Mahasiswa Akhir UNSIKA dalam Perspektif Fenomenologi) Hana Amelia; Tri Susanto; Oky Oxygentri
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.2016

Abstract

Quarter-life crisis is an emotional state commonly experienced by individuals in the emerging adulthood phase, namely the age range of 18–25 years, especially among final-year students. This condition is characterized by the emergence of anxiety, fear, confusion, and uncertainty regarding the future, particularly in achieving and determining career direction. The phenomenon of quarter-life crisis is generally felt when students are in the final stage of higher education and begin to face the realities of life after college, such as the demands of immediately entering the world of work and determining career choices that align with personal interests, abilities, and expectations. Uncertainty about job opportunities often triggers feelings of doubt and psychological stress. This study aims to determine the meaning of quarter-life crisis due to career confusion in final-year students, and explore their experiences in dealing with this condition. This study uses a qualitative approach with Edmund Husserl's phenomenology method to understand the subjective experiences of informants in depth. The Symbolic Interactionism theory of George Herbert Mead and Herbert Blumer is used as a theoretical basis in analyzing the meaning-making process carried out by students. The results show that final-year students have diverse experiences and meanings in dealing with quarter-life crisis due to career confusion. This meaning is formed through intrapersonal communication processes, such as self-reflection and inner dialogue, which influence how individuals interpret environmental demands and the uncertain future they face.
The Phenomenon of Waterlogging Due to Poor Drainage in the Tanjung Duren Area, West Jakarta Miftahudin , Miftahudin; Marsya Luna Lestari; Tri Susanto; Salsabila Ahadini Nurahmat; Williamzu Williamzu; Darmawan Listya Cahya
Journal of Engineering, Electrical and Informatics Vol. 5 No. 3 (2025): October: Journal of Engineering, Electrical and Informatics
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jeei.v5i3.5659

Abstract

Tanjung Duren in West Jakarta is a dense urban area with a high level of development and activity, which has an impact on increasing waterproofing surfaces and decreasing drainage capacity. This research aims to identify the main causes of inundation, evaluate the performance of drainage systems, and formulate ap-plicable technical and non-technical solutions. A mixed-method approach was used, including field ob-servations at inundation points, technical measurements of channels, citizen perception surveys, and semi-structured interviews. The results showed that clogging by garbage, inappropriate channel cross-sections, and poor drainage connectivity were the main causes of inundation. The impact of in-undation includes mobility disruptions, economic losses, and health risks to residents. Hydrologi-cal-hydraulic analysis showed a mismatch between runoff discharge (Qin) and channel capacity (Qcap), with a ratio value of ρ ≥ 1 at some points. The proposed solutions consist of routine cleaning, increasing channel capacity, implementing infiltration wells, and strengthening community participation. Recom-mendations also include the establishment of a local taskforce and a waste management education pro-gram. This research emphasizes the importance of an integrated approach based on data and cross-sectoral collaboration in sustainable urban drainage management.
PENGATURAN DAN EFEKTIVITAS SANKSI PIDANA KORUPSI DALAM HUKUM POSITIF SERTA REFORMULASINYA DALAM PERSPEKTIF PEMBAHARUAN HUKUM PIDANA DI INDONESIA Imam Fathwa; Siti Humulhaer; Bayu Triwibowo; Tri Susanto; Ratu Chumairoh Noor
Berajah Journal Vol. 5 No. 12 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v5i12.63

Abstract

Corruption is one of the crimes that has serious impacts on the life of the nation and the state, as it causes state financial losses and hampers national development. Therefore, Indonesian positive law strictly regulates criminal sanctions against perpetrators of corruption through Law Number 31 of 1999 concerning the Eradication of Corruption Crimes as amended by Law Number 20 of 2001. This study aims to analyze the regulation of criminal sanctions for corruption in Indonesian positive law, evaluate the effectiveness of their implementation in judicial practice, and examine the reformulation of sentencing policies from the perspective of criminal law reform. The research method used in this study is normative legal research employing statutory and conceptual approaches. The results of the study indicate that the regulation of criminal sanctions for corruption in Indonesian positive law includes principal penalties in the form of imprisonment and fines, as well as additional penalties such as payment of compensation for state losses, asset confiscation, and revocation of certain rights. However, in practice, the implementation of these sanctions still faces several obstacles, including sentencing disparities and the suboptimal recovery of state financial losses. Therefore, it is necessary to reformulate criminal sanction policies for corruption through strengthening asset recovery mechanisms and establishing sentencing guidelines in order to realize a criminal justice system that is more effective, fair, and capable of creating a deterrent effect for perpetrators of corruption crimes.
PERTANGGUNGJAWABAN HUKUM DALAM TRANSAKSI CROSS-BORDER E-COMMERCE STUDI KASUS SENGKETA KONSUMEN INTERNASIONAL Imam Fathwa; Annie Myranika; Tri Susanto; Ratu Chumairoh Noor; Bayu Triwibowo
Berajah Journal Vol. 6 No. 2 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i2.269

Abstract

The development of information and communication technology has transformed the global trade landscape through the emergence of cross-border e-commerce. Cross-border electronic transactions provide convenience for consumers in accessing international products, but simultaneously create significant legal complexities, particularly regarding legal liability and consumer dispute resolution. This study analyzes international and national legal frameworks governing liability in cross-border e-commerce transactions, with specific focus on case studies of international consumer disputes. Using normative legal research methods with a comparative approach, this research examines international conventions, EU regulations, ASEAN frameworks, and Indonesian legislation. The results indicate complex jurisdictional challenges in determining applicable law and competent forums, exacerbated by information asymmetry and negotiation power gaps between consumers and businesses. This study recommends regional legal harmonization through effective Online Dispute Resolution (ODR) mechanisms and strengthening consumer protection based on consumer-priority jurisdiction principles to create legal certainty in cross-border e-commerce transactions.
Co-Authors Achmad Subagio Ahmad Nafi Annie Myranika Bayu Triwibowo Bilpen Nainggolan Chasri Nurhayati Darmawan Listya Cahya Dita Mentari Putri Eko Pramono Evy Kurniati Fithri Choirun Nisa Frima Roza Hana Amelia Hanggoro Iskandar Putra Wijaya Hari Adi Prasetya I Ketut Putra Yasa Imam Fathwa K.J. Hartono Kiagus Ahmad Roni Legiso, Legiso Marsya Luna Lestari Maylinda Rahmawati, Birty Miftahudin , Miftahudin Muhammad Ramdhani Nesi Susilawati Nurud Diniyah Oky Oxcygentry Oky Oxygentri Popy Marlina Popy Marlina Rahmaniar Rahmaniar Ratu Chumairoh Noor Rifki Rifki Salsabila Ahadini Nurahmat Siti Humulhaer Siti Ropiah Syamsul Bahri Williamzu Williamzu Wiwi Widayani