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All Journal IJHCM (International Journal of Human Capital Management) MUHARRIK: JURNAL DAKWAH DAN SOSIAL Golden Ratio of Marketing and Applied Psychology of Business NUSRA: Jurnal Penelitian dan Ilmu Pendidikan Civil Officium: Journal of Empirical Studies on Social Science Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Ekonomika dan Manajemen Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Jurnal bintang manajemen Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Jurnal Padamu Negeri Global Leadership Organizational Research in Management
Koen Hendrawan
Universitas Budi Luhur Jakarta
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Smartphone Samsung di Jakarta) Dwi Kristanto; Hasan Ipmawan; Aris Wahyu Kuncoro; Pambuko Naryoto; Maruji Pakpahan; Koen Hendrawan
Jurnal Bintang Manajemen Vol. 1 No. 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i2.1382

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek terhadap Keputusan Pembelian Smartphone Samsung di Jakarta. Metode pengumpulan data meliputi studi pustaka dan studi lapangan. Studi lapangan dilakukan dengan cara observasi langsung ke tiga toko yang menjual produk Samsung di Jakarta, observasi ini meliputi wawancara langsung dan penarikan pendapat konsumen tentang variabel penelitian yang diteliti menggunakan kuesioner. Metode analisis data menggunakan uji asumsi klasik dan uji hipotesis. Sedangkan metode statistik yang digunakan adalah analisis regresi linear berganda menggunakan SPSS versi 23. Hasil penelitian ini menunjukkan bahwa Kualitas Produk, Promosi Penjualan dan Ekuitas Merek berpengaruh signifikan terhadap Keputusan Pembelian.
Analysis Of The Effect Of Current Ratio, Debt To Equity Ratio, Total Asset Turnover, And Firm Size On Return On Assets M. Jusman Syah; Aris Wahyu Kuncoro; Hasan Ipmawan; Dwi Kristanto; Koen Hendrawan; Pambuko Naryoto
Jurnal Bintang Manajemen Vol. 1 No. 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i2.1384

Abstract

Abstract, This research is to determine the effect of the current ratio, debt to equity ratio, total asset turnover, and firm size on the return on assets of pharmaceutical companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The samples used in this study were 10 pharmaceutical companies. The sampling technique used purposive sampling method. The analytical tool used is multiple linear regression analysis. The results of this study indicate that the Current ratio, which is measured using a comparison of current assets with current liabilities, has no effect on profitability. The Debt to Equity Ratio, which is measured using a comparison between debt and capital, has a negative and significant effect on the return on assets. Total Asset Turnover as measured using a comparison between total sales and total assets has no significant effect on return on assets. Firm Size or company size as measured using total assets has no effect on return on assets.
PEMBERDAYAAN KOMUNITAS DAN PEMULIHAN LINGKUNGAN UNTUK KESEHATAN DAN KENYAMANAN DI RPTRA ASTHABRATA BINTARO JAKARTA SELATAN Marini, Marini; Hendrawan, Koen; Andayani, Lies; Pakpahan, Maruji; Kristanto, Dwi; Kasmawati, Yuni; Kuncoro, Aris Wahyu; Said, Said; Suparmoko, Yuphi Handoko; Hariyanto, Hariyanto
Multidisiplin Pengabdian Kepada Masyarakat Vol. 4 No. 02 (2025): Multidisiplin Pengabdian Kepada Masyarakat, July-Oktober 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kualitas ruang publik dan kesadaran masyarakat terhadap perilaku hidup bersih dan sehat melalui pendekatan revitalisasi lingkungan dan edukasi komunitas. Kegiatan dilaksanakan di RPTRA Asthabrata Bintaro dengan melibatkan warga setempat secara aktif dalam kegiatan fisik dan edukatif. Metode pelaksanaan menggunakan pendekatan partisipatif, dimulai dari observasi, perencanaan program, pelaksanaan revitalisasi taman dan fasilitas, penyuluhan kesehatan, kelas literasi anak, hingga kolaborasi dengan instansi terkait. Hasil kegiatan menunjukkan peningkatan kualitas lingkungan fisik RPTRA, tumbuhnya kesadaran kesehatan masyarakat, meningkatnya keterlibatan sosial, serta antusiasme anak-anak dalam kegiatan literasi. Partisipasi aktif warga juga menjadi indikator keberhasilan program dalam mendorong keberlanjutan. Program ini membuktikan bahwa ruang publik dapat menjadi sarana efektif untuk pembentukan perilaku sehat dan interaksi sosial apabila dikelola dengan pendekatan kolaboratif dan edukatif.
The Influence of Work Discipline, Organizational Culture, and Work Conflict on Employee Performance: A Study of Miss Cimory Employees at Cimory Center Pesanggrahan Hendrawan, Koen; Ibrahim, Rizqi Maulana; Kuncoro, Aris Wahyu; Wahyudi, Widi
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of work discipline, organizational culture, and work conflict on employee performance. The research was conducted on employees of Miss Cimory at Cimory Center Pesanggrahan. A quantitative approach was employed using a questionnaire distributed to the respondents. The data were analyzed using multiple linear regression with the assistance of statistical software. The findings indicate that work discipline does not have a significant effect on employee performance. In contrast, organizational culture shows a positive and significant influence, suggesting that a strong and supportive organizational culture can enhance employee performance. Furthermore, work conflict also has a significant effect, which implies that certain forms of conflict may act as stimulants to employee productivity when managed properly. These results provide valuable insights for organizational leaders in developing strategies to improve employee performance by fostering a positive culture and managing conflict effectively.
Pengaruh Komunikasi, Lingkungan Kerja, dan Beban Kerja terhadap Kepuasan Kerja Karyawan pada Perusahaan untuk Meningkatkan Kinerja dan Produktivitas Organisasi: Studi Pada Karyawan PT Indomarco Prismatama Farah Tasya Untari; Koen Hendrawan
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.3197

Abstract

This study aims to analyze the effect of communication (X1), work environment (X2), and workload (X3) on job satisfaction (Y) among employees at PT Indomarco Prismatama. Job satisfaction is a crucial factor influencing employee performance and productivity; therefore, understanding the factors that affect it is essential for the company’s sustainability and growth. This research employs a quantitative approach with a saturated sampling technique, in which the entire population is used as the sample. The total number of respondents in this study was 30 employees. The analytical method used was path analysis with the assistance of SPSS version 22 software. The results show that the communication variable (X1) has a significant effect on job satisfaction (Y), with a significance value of 0.000. This indicates that effective, clear, and open communication between management and employees can enhance employees’ satisfaction with their jobs. Furthermore, the work environment variable (X2) also has a significant effect on job satisfaction (Y), with a significance value of 0.000. This finding suggests that a safe, comfortable, and supportive work environment, both physically and non-physically, plays a vital role in shaping employees’ positive perceptions of their work. In addition, the workload variable (X3) has a significant effect on job satisfaction (Y), with a significance value of 0.009. This means that a proportional workload, in accordance with employees’ capabilities, can improve job satisfaction, whereas excessive workloads may reduce it. Overall, this study concludes that communication, work environment, and workload have a significant effect on job satisfaction among employees at PT Indomarco Prismatama. The implication of this study is that management should continuously improve the quality of communication, create a conducive work environment, and establish a balanced workload to maintain and enhance employee job satisfaction.
Pengaruh Pelatihan K3, Kepatuhan K3, dan Gaya Kepemimpinan Terhadap Tingkat Kecelakaan Kerja : Studi pada PT. XYZ Syahrani Fitria; Koen Hendrawan
Global Leadership Organizational Research in Management Vol. 3 No. 4 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i4.3267

Abstract

This study was conducted to analyze the effect of occupational safety and health (OHS) training, OHS compliance, and leadership style on the workplace accident rate among employees of PT. XYZ. Workplace accidents remain a significant problem in the industrial sector, thus this study seeks to provide a deeper understanding of the factors that can reduce this risk. The research method used was a quantitative survey approach, where primary data were obtained by distributing questionnaires to 40 respondents selected using a non-probability sampling technique with a purposive sampling method. The analysis techniques used in this study were descriptive analysis and multiple linear regression with the help of SPSS software version 25. The use of regression analysis allows researchers to determine the strength and direction of the relationship between independent and dependent variables. The results show that OHS compliance has a significant influence on the workplace accident rate. This confirms that compliance with occupational safety and health procedures can minimize the risk of accidents. Meanwhile, OHS training and leadership style did not show a significant influence on workplace accidents. This finding indicates that training programs and leadership style may not directly reduce workplace accidents unless they are consistently implemented and supported by strong compliance. Thus, OHS compliance is a key factor in creating a safe and productive work environment. This research provides a practical contribution for companies to focus safety management policies more on improving worker compliance with OHS regulations. Furthermore, the results of this study can serve as a reference for further research in different industrial contexts.
Pengaruh Disiplin Kerja, Motivasi Kerja, dan Kepuasan Kerja terhadap Kinerja Guru (Studi pada SMK Kartika X-2 Jakarta Selatan) Herlina Ayu Ningsih; Koen Hendrawan
Global Leadership Organizational Research in Management Vol. 3 No. 4 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i4.3284

Abstract

This study aims to determine the effect of work discipline, work motivation, and job satisfaction on the performance of teachers at SMK Kartika X-2 South Jakarta. The research method used is descriptive quantitative, with data analysis using multiple linear regression. The sampling technique employed is non-probability sampling, specifically saturated sampling, with 45 teacher respondents. Data was collected through questionnaires using a Likert scale and processed using Microsoft Excel software and SPSS version 22. This study focuses on three main variables: work discipline, work motivation, and job satisfaction, which are believed to affect teacher performance. The results of the study indicate that the work discipline variable has a significant effect on teacher performance, meaning that the better the work discipline of teachers, the higher the performance they produce. However, work motivation and job satisfaction were found not to have a significant effect on teacher performance at SMK Kartika X-2 South Jakarta. This finding suggests that work discipline is more dominant in influencing teacher performance compared to work motivation and job satisfaction. The results of this study are expected to provide managerial implications for the school in designing policies to improve teachers' work discipline, which in turn will contribute to the overall improvement of performance within the educational environment of SMK Kartika X-2 South Jakarta.
From Digital Natives to Agile Learners: Rethinking Digital Skills among Generation Z Hendrawan, Koen; Mardi; Susita, Dewi
IJHCM (International Journal of Human Capital Management) Vol. 8 No. 2 (2024): International Journal of Human Capital Management
Publisher : Program Studi S3 Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/IJHCM.08.02.8

Abstract

This study explores the digital skills of Generation Z students through a qualitative lens, emphasizing the concept of agile digital skills as a multidimensional and adaptive competence. Drawing on in-depth interviews and focus group discussions with university students, the research investigates how young people understand, apply, and evaluate digital technologies in their academic and personal lives. The findings indicate that while students demonstrate strong operational proficiency with popular applications, they face significant challenges in theoretical knowledge and evaluative competences, particularly in critical assessment of online information. Moreover, social factors such as family background, gender, and prior learning experiences significantly shape the development of digital skills. By situating these findings within the frameworks of the second level digital divide and digital literacy theory, the study highlights the importance of cultivating agility in digital competence that is, the ability to adapt, transfer, and critically apply digital skills across diverse contexts. For higher education, this underscores the urgent need for curricula that integrate technical, conceptual, and evaluative components to promote critical digital citizenship, employability, and lifelong learning. Ultimately, digital literacy must be reframed not as a static skill set but as an evolving capacity for resilience and adaptation in the rapidly changing digital economy.
Powering Brand Success: The Impact of Firm-Created and User-Generated Content on Equity, Attitude, and Purchase Intentions Soekotjo, Sundari; Lestari, Setyani Dwi; Hendrawan, Koen; Brabo, Nora Andira; Iswati, Heni
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.81

Abstract

This study aims to analyze the impact of Firm Created Content (FCC) and User Generated Content (UGC) on brand equity and purchase intention of Grab-and-Go coffee brand. In today's digital era, content generated by both companies and users plays a critical role in shaping consumer perceptions of brands. FCC refers to all content created by companies to promote their products and services, while UGC is content created by consumers that reflects their experiences with a product. This research employs a quantitative method using an online survey involving 300 respondents who are consumers of Grab-and-Go coffee. The results of the study indicate that both FCC and UGC have a significant impact on brand equity. High-quality FCC can enhance brand awareness, perceived quality, and consumer loyalty. On the other hand, positive UGC can strengthen the emotional connection between consumers and the brand, as well as increase consumer trust. Furthermore, the study also finds that strong brand equity contributes to an increase in purchase intention. Data shows that 75% of respondents are more likely to purchase Grab-and-Go coffee products after being exposed to engaging content from both the company and users. Through this analysis, the study provides valuable insights for marketers in designing effective content strategies to enhance brand equity and drive purchase intention. The findings are expected to serve as a reference for other coffee companies in leveraging FCC and UGC to achieve a competitive advantage in an increasingly competitive market. The study also recommends that companies be more proactive in encouraging consumer participation in content creation and utilize social media platforms to enhance engagement with their audience.
Optimasi Tingkat Kepuasan Mahasiswa Universitas Budi Luhur Melalui Pendekatan Analisis Faktor Hendrawan, Koen; Widyastuti, Umi; Sariwulan, Tuti; Yohana, Corry
NUSRA : Jurnal Penelitian dan Ilmu Pendidikan Vol. 5 No. 1 (2024): NUSRA: Jurnal Penelitian dan Ilmu Pendidikan, Februari 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/nusra.v5i1.1982

Abstract

This research aim to evaluate of student satisfaction at Budi Luhur University. This approach involves identifying the factors that determine satisfaction and determining the factors that are most dominant in the quality of UBL Teaching and Learning, as well as looking for indicators that make up these dominant factors. Data for this research was obtained through distributing questionnaires to students from 4 faculties, with a total sample of 302 students. Data analysis was carried out using two main methods, namely Descriptive Analysis and Factor Analysis. The purpose of Descriptive Analysis is to provide a general description of the factors that influence student satisfaction with Budi Luhur University student learning activities. Meanwhile, Factor Analysis is used to identify the main factors that student satisfaction. The research results show that overall, students have a sufficient level of satisfaction with teaching and learning activities at Budi Luhur University. The most dominant factor in determining student satisfaction is tangible. Therefore, increasing student satisfaction can be increased by increasing other factors which level of mastery is still low. The implications of these findings can be used as a basis for developing strategies and improving student teaching and learning activities, to improve the student experience at Budi Luhur University.
Co-Authors Andayani, Lies Aris Wahyu Kuncoro Corry Yohana Dewi Susita Dwi Kristanto Dwi Kristanto Dwi Kristanto Farah Tasya Untari HARIYANTO HARIYANTO Hasan Ipmawan Hasan Ipmawan Hasan Ipmawan Herlina Ayu Ningsih Ibrahim, Rizqi Maulana Ipmawan, Hasan Iswati, Heni Jesshinta Wendy Sari Jusmanyah, Muhamad Kartini Istikomah Kasmawati, Yuni Lestari, Setyani Dwi Lumbantoruan, Lasmaria Valentina M. Jusman Syah M. Jusman Syah Mardi Marini Marini . Marini Marini Maruji Pakpahan Maruji Pakpahan Natasya Islami Passya Nora Andira Brabo Pakpahan, Maruji Pambuko Naryoto Said Said, Said Soekotjo, Sundari Sriyanto, Agus Suparmoko, Yuphi Handoko Syahrani Fitria Tuti Sariwulan, Tuti Umi Widyastuti Wahyudi, Widi Widi Wahyudi