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All Journal Jurnal Manajemen Dayasaing International Journal of Economics, Business and Accounting Research (IJEBAR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Bisnis Manajemen dan Akuntansi Proceeding of International Conference Health, Science And Technology (ICOHETECH) Journal of Management and Informatics MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Indra Hastuti
Universitas Duta Bangsa Surakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences

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Pengaruh Firm Generated Content dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Pakaian Thrift pada Thriftshop Elnassupply Muhammad Anas Mu’tashim; Indra Hastuti; Khabib Alia Akhmad
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1032

Abstract

One of the current clothing phenomena that is popular with all groups is wearing used clothes that are still suitable for use or commonly called thrifting. In addition to product quality, the content produced by the company is an important element in encouraging consumers to make purchasing decisions. This study aims to analyze the influence of firm generated content and perception of product quality on purchasing decisions for thrift clothing. The population in this study were consumers of the elnassupply thriftshop. The sample in this study amounted to 64 respondents using purposive sampling techniques with criteria for the last 3 months. The data used in this study were primary data. The data collection method used was a questionnaire. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM PLS) and using SmartPLS 4.0. The results of this study indicate that firm generated content has a positive and significant effect on purchasing decision, perceptions of product quality have a positive and significant effect on purchasing decisions..
Co-Authors Agus Suyatno Akhmad, Khabib Alia Alfiati Nurrokhmini Antin Okfitasari, Antin Arie Rachma Putri Erna Chotidjah Suhatmi Faizah Khotimatul Husna Fakhry Adam Prayogo Ilham Hendra Prabowo Indah Puji Lestari Melisa Ari Rahmawati Muhammad Anas Mu’tashim Nagasa Waka Aji Novita Dian Setiaji Rahmawati Indah Sari Ratini Setyowati Rayhan Gunaningrat Samsul Rosadi Saryadi Sopingi Sopingi Sopingi, Sopingi Umi Hanifah Wulan Suci Rachmadani Yuand Nova Erlangga