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All Journal Jurnal Manajemen Dayasaing International Journal of Economics, Business and Accounting Research (IJEBAR) Management Studies and Entrepreneurship Journal (MSEJ) Didaktik : Jurnal Ilmiah PGSD STKIP Subang Komitmen : Jurnal Ilmiah Manajemen Populer: Jurnal Penelitian Mahasiswa Jurnal Bisnis Manajemen dan Akuntansi Journal of Artificial Intelligence and Digital Business Proceeding of International Conference Health, Science And Technology (ICOHETECH) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Journal of Management and Informatics JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Journal of Innovative and Creativity Indonesian Journal of Innovation Multidisipliner Research Jurnal Manajemen, Bisnis dan Kewirausahaan MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Proceedings Law, Accounting, Business, Economics and Language (LABEL) Optimal: Jurnal Ekonomi dan Manajemen
Indra Hastuti
Universitas Duta Bangsa Surakarta
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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KELAYAKAN USAHA ELSTE RIMPANG INOVASI MINUMAN HERBAL MODERN BERBASIS TRADISIONAL Ellysa Dwi Stevanny; Indra Hastuti
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 7 No. 1 (2026): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v7i1.57670

Abstract

Elste Rimpang merupakan usaha mikro di bidang minuman jamu tradisional yang telah dijalankan secara turun-temurun sebelum dikembangkan kembali sebagai inovasi usaha berbasis minuman herbal modern. Penelitian ini bertujuan mengkaji kelayakan usaha Elste Rimpang sebagai bentuk inovasi minuman herbal modern yang tetap berpijak pada tradisi jamu dengan menggunakan pendekatan kualitatif dengan desain studi kasus. Data diperoleh dari dokumen usaha, catatan keuangan, dan pengamatan langsung terhadap proses produksi, kemudian dianalisis secara deskriptif melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan modal investasi usaha sebesar Rp. 1.366.000 dengan modal kerja Rp. 5.574.777, sehingga diperoleh estimasi laba usaha per bulan sebesar Rp. 3.559.223. Titik impas (BEP) tercapai pada tingkat penjualan Rp. 1.117.771, jauh di bawah proyeksi pendapatan bulanan sebesar Rp. 10.500.000, sedangkan return on investment (ROI) tercatat sebesar 363,26% dengan periode pengembalian modal sekitar 0,28 tahun. Angka-angka tersebut menunjukkan bahwa usaha ini layak untuk dilanjutkan secara finansial. Di luar angka tersebut, penelitian ini menemukan bahwa inovasi pada kemasan, variasi rasa, dan pemasaran digital berfungsi sebagai jembatan yang membuat resep jamu warisan keluarga tetap relevan bagi konsumen muda yang peduli kesehatan, tanpa menghilangkan keaslian budayanya.
Pengaruh Job Design dan Servant Leadership Terhadap Peningkatan Kinerja Karyawan KSPPS Bina Insan Mandiri Karanganyar Amanda Gardiana Wibowo; Indra Hastuti; Khabib Alia Akhmad
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 3 No. 4 (2026): April
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v3i4.500

Abstract

This study aims to analyze the effect of job design and servant leadership on employee performance at KSPPS Bina Insan Mandiri Karanganyar. The background of this study is based on the importance of human resource management in Islamic cooperative organizations, where employee performance is a key factor in achieving organizational goals, particularly in member services and operational sustainability. This research employs a quantitative approach using data collected through a Likert-scale questionnaire distributed to 54 employees using a saturated sampling technique. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing with SPSS. The results show that job design has a positive and significant effect on employee performance (t-value = 2.504; sig. 0.016), and servant leadership also has a positive and significant effect on employee performance (t-value = 5.768; sig. 0.000). Simultaneously, job design and servant leadership have a significant effect on employee performance (F-value = 22.546; sig. 0.000), with an Adjusted R Square value of 0.448, indicating that 44.8% of the variation in employee performance is explained by these two variables. In conclusion, better implementation of job design and servant leadership leads to improved employee performance at KSPPS Bina Insan Mandiri Karanganyar, making both factors important in organizational human resource management.
EFIKASI DIRI DAN KEMAMPUAN ADAPTASI BERPENGARUH TERHADAP KINERJA PEGAWAI PADA BADAN PUSAT STATISTIK KABUPATEN JEPARA Muhammad Falah Alfian; Taufiq Nur Muftiyanto; Indra Hastuti
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 03, September 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.18024

Abstract

Salah satu faktor yang menentukan seberapa efektif suatu organisasi sektor publik mencapai tujuannya adalah kinerja karyawan. Adaptabilitas dan efektivitas dianggap sebagai komponen yang dapat meningkatkan kinerja karyawan dalam menghadapi lingkungan kerja yang dinamis. Studi ini meneliti pengaruh adaptabilitas dan efikasi diri terhadap kinerja karyawan di Badan Pusat Statistik (BPS) Kabupaten Jepara. Studi ini menggunakan metode kuantitatif dan survei. Tiga puluh dua karyawan direkrut dari sampel jenuh. Data dikumpulkan melalui kuesioner, dan IBM SPSS Statistics 27 digunakan untuk melakukan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa adaptabilitas dan efektivitas memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Studi ini menunjukkan bahwa kepercayaan diri karyawan terhadap kemampuan mereka dan kemampuan mereka untuk beradaptasi dengan lingkungan kerja yang berbeda meningkatkan kinerja mereka. Temuan ini menunjukkan bahwa karyawan yang bekerja di perusahaan sektor publik lebih produktif, dan peningkatan adaptabilitas dan efikasi diri harus menjadi bagian dari strategi pengembangan sumber daya manusia.
Pengaruh Source Credibility dan Green Marketing terhadap Minat Beli Produk Skincare Avoskin di Surakarta Nova Kusumaningtyas; Indra Hastuti; Agus Suyatno
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12291

Abstract

Perkembangan pemasaran digital melalui media sosial, khususnya TikTok, telah mengubah cara konsumen menilai informasi sebelum memutuskan pembelian, termasuk pada produk skincare berbasis keberlanjutan seperti Avoskin. Namun, tingginya paparan konten promosi tidak selalu diikuti oleh peningkatan minat beli, khususnya pada Generasi Z yang kritis terhadap informasi digital dan peduli terhadap isu lingkungan. Kondisi ini mengindikasikan bahwa faktor lain di luar intensitas promosi, seperti kredibilitas sumber informasi dan praktik pemasaran ramah lingkungan, turut membentuk minat beli konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh source credibility dan green marketing terhadap minat beli produk skincare Avoskin pada Generasi Z pengguna TikTok di Surakarta. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan metode survei terhadap 100 responden yang dipilih melalui teknik purposive sampling. Data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil pengujian model pengukuran menunjukkan bahwa seluruh indikator variabel valid dan reliabel. Hasil pengujian hipotesis menunjukkan bahwa source credibility berpengaruh positif dan signifikan terhadap minat beli (koefisien jalur 0,314; t-statistic 4,161; p-value 0,000), demikian pula green marketing berpengaruh positif dan signifikan terhadap minat beli (koefisien jalur 0,180; t-statistic 1,992; p-value 0,046). Kedua variabel mampu menjelaskan variasi minat beli sebesar 52,8%, tergolong kategori kuat. Temuan ini menegaskan bahwa kredibilitas influencer dan penerapan strategi pemasaran ramah lingkungan merupakan faktor penting dalam mendorong minat beli konsumen terhadap produk skincare berbasis keberlanjutan.
Motivasi Kerja dan Literasi Teknologi Berpengaruh terhadap Kinerja Guru dengan Kepuasan Kerja sebagai Variabel Mediasi (Studi Kasus Guru Taman Kanak-Kanak di Kota Surakarta) Dewi Mayang Sari; Indra Hastuti; Agus Suyatno
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.2048

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja dan literasi teknologi terhadap kinerja guru dengan kepuasan kerja sebagai variabel mediasi pada guru Taman Kanak-Kanak (TK) di Kota Surakarta. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah seluruh guru TK di Kota Surakarta yang berjumlah 903 orang, dengan sampel sebanyak 90 responden yang ditentukan menggunakan rumus Slovin dan teknik purposive sampling. Data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa motivasi kerja dan literasi teknologi masing-masing berpengaruh positif dan signifikan terhadap kinerja guru maupun kepuasan kerja. Kepuasan kerja juga terbukti berpengaruh positif dan signifikan terhadap kinerja guru, serta mampu memediasi secara signifikan pengaruh motivasi kerja dan literasi teknologi terhadap kinerja guru. Model penelitian memiliki nilai R² Adjusted sebesar 0,510 untuk kepuasan kerja dan 0,620 untuk kinerja guru, dengan nilai predictive relevance (Q²) yang positif pada kedua variabel endogen, sehingga model dinyatakan layak digunakan. Temuan ini menegaskan pentingnya peningkatan motivasi kerja, literasi teknologi, dan kepuasan kerja sebagai strategi untuk meningkatkan kinerja guru TK.
Pengaruh Kepemimpinan Transformasional dan Work Engagement terhadap Produktivitas Gen Z Mifta Ajdilia Wilmasari; Harsanto Harsanto; Indra Hastuti
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7601

Abstract

Generation Z employee productivity has become a key determinant of organizational success in the digital era, where organizations are required to adapt to rapid technological advancements and evolving workforce expectations. This study aims to examine the influence of transformational leadership, the work environment, and work engagement on the productivity of Generation Z employees at Putra Store. The study adopts a quantitative approach using an associative research design. The research population consists of all Generation Z employees at Putra Store, with the entire group of 60 employees included as respondents through a saturated sampling technique. Data were collected using a structured questionnaire based on a five-point Likert scale and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS software. The results indicate that transformational leadership, the work environment, and work engagement each have a positive and significant influence on the work productivity of Generation Z employees, both individually and collectively. These findings demonstrate that enhancing employee productivity requires effective transformational leadership, a conducive and supportive work environment, and high levels of employee engagement. The study provides practical implications for Putra Store in developing human resource management strategies, strengthening organizational practices, and fostering a productive workplace that aligns with the characteristics and expectations of Generation Z employees.
Pengaruh Pemanfaatan Aplikasi Mobile JKN terhadap Minat Berkunjung Pasien BPJS Rawat Jalan di Rumah Sakit Umum Astrini Wonogiri Cahya Aninda; Indra Hastuti; Esti Dwi Rahmawati
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7644

Abstract

This study aims to examine the effect of Mobile JKN application utilization on the outpatient visit interest of BPJS Health patients at Rumah Sakit Umum Astrini Wonogiri. The study is motivated by a hospital policy requiring outpatient BPJS patients to register through the Mobile JKN application since March 2026, which raises questions about how patients' actual use of the application relates to their interest in visiting the hospital. A quantitative survey approach was used, with data collected from 100 respondents selected through accidental sampling from a population of approximately 5,000 monthly outpatient visits, using a Likert-scale questionnaire. Data were analyzed using simple linear regression, processed with SPSS version 26. The instrument was proven valid and reliable, and the regression model satisfied all classical assumption tests. The results show that Mobile JKN utilization has a positive and significant partial effect on patients' visit interest (t = 12.362; p = 0.000), so the hypothesis is accepted. These findings suggest that improving the accessibility and usability of Mobile JKN, particularly the initial access experience, can strengthen patients' motivation to seek outpatient care, offering practical direction for hospital management to prioritize digital service enhancement.
Hubungan Electronic Word of Mouth (E-WOM) terhadap Keputusan Pembelian Generasi Z melalui TikTok Shop di Kota Surakarta Mega Artha Meviana; Bangun Prajadi Cipto Utomo; Indra Hastuti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12740

Abstract

This study aims to analyze the relationship between Electronic Word of Mouth (E-WOM) and the purchasing decisions of Generation Z via TikTok Shop in Surakarta City. A quantitative approach was employed, involving 100 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using IBM SPSS Statistics version 25. The analysis encompassed tests for validity, reliability, and normality, as well as simple linear regression, t-tests, F-tests, and the calculation of the coefficient of determination. The results indicate that E-WOM has a positive and significant effect on purchasing decisions, evidenced by a calculated t-value of 15.012 and a significance level of 0.000 (<0.05). The validity of the research model is supported by the F-test, which yielded a significance value of 0.000. The coefficient of determination (0.697) indicates that E-WOM explains 69.7% of the variation in purchasing decisions, while the remaining 30.3% is influenced by factors outside the scope of this study. The findings suggest that the more positive information and reviews consumers receive via TikTok Shop, the greater the likelihood of Generation Z making a purchase.
Pengaruh Komunikasi Digital, Aplikasi Absensi dan Motivasi Kerja terhadap Disiplin Kerja Karyawan pada PT Tiga Serangkai Pustaka Mandiri Rini Wulandari; Taufiq Nur Muftiyanto; Indra Hastuti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12793

Abstract

This study aims to analyze the effects of digital communication, attendance applications, and work motivation on employee work discipline at PT Tiga Serangkai Pustaka Mandiri. A quantitative approach was employed using a survey method involving 66 respondents. The data were analyzed using IBM SPSS Statistics 25 through validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²). The results indicate that digital communication, attendance applications, and work motivation each have a positive and significant partial effect on employee work discipline. Simultaneously, the three variables also have a positive and significant effect on employee work discipline. The coefficient of determination (R²) of 0.691 indicates that the three independent variables explain 69.1% of the variation in employee work discipline, while the remaining 30.9% is explained by other factors outside the scope of this study. These findings demonstrate that effective digital communication, optimal implementation of attendance applications, and increased work motivation can contribute to improving employee work discipline. This study is expected to provide practical considerations for companies in developing strategies to improve employee work discipline through the optimization of communication and attendance technologies and the strengthening of work motivation.
Pengaruh Suasana Kerja dan Konflik Interpersonal terhadap Kinerja Karyawan di Dinas Kependudukan dan Pencatatan Sipil Surakarta Muhammad Zulfikar R; Indra Hastuti; Esti Dwi Rahmawati
Populer: Jurnal Penelitian Mahasiswa Vol. 3 No. 3 (2024): September : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v3i3.2437

Abstract

This study aims to analyze the effect of work atmosphere and interpersonal conflict on employee performance at the Surakarta City Population and Civil Registration Office (Dukcapil). The research population includes all employees of Dukcapil Surakarta, totaling 74 people. The variables studied include work atmosphere, interpersonal conflict, and employee performance. Data collection was conducted through a combination of primary and secondary data. Primary data collection methods used interviews and questionnaires, while secondary data were obtained through documentation. Data analysis used Structural Equation Modeling method with Partial Least Squares (SEM-PLS) approach, and data processing was done using SmartPLS software. The results showed that. Interpersonal conflict and work atmosphere are proven to have a significant impact on the performance of employees of the Surakarta City Dukcapil Office.
Co-Authors Agus Suyatno Alfiati Nurrokhmini Amanda Gardiana Wibowo Antin Okfitasari, Antin Azizah Qoirotu Fadhillah Bangun Prajadi Cipto Utomo Cahya Aninda Deshinta Nur Ramadhani Dewi Mayang Sari Ellysa Dwi Stevanny Erna Chotidjah Suhatmi Esti Dwi Rahmawati Faizah Khotimatul Husna Fakhry Adam Prayogo Fella Vidia Fravisdh Fravisdha Harsanto Ilham Hendra Prabowo Indah Puji Lestari KHABIB ALIA AKHMAD Mega Artha Meviana Melani Alifia Melisa Ari Rahmawati Melvin Reinaldi Mifta Ajdilia Wilmasari Muftiyanto, Taufiq Nur Muhammad Anas Mu’tashim Muhammad Falah Alfian Muhammad Zulfikar R Nagasa Waka Aji Niken Vera Kusumawati Nova Kusumaningtyas Novita Dian Setiaji Putri, Arie Rachma Rahmawati Indah Sari Ratini Setyowati Rayhan Gunaningrat Rini Wulandari Samsul Rosadi Saryadi Septiyanitha Dwi Maharani Putri Singgih Purnomo Siti Mudurikah Sopingi Sopingi Sopingi, Sopingi Umi Hanifah Wulan Suci Rachmadani Yasinta Marta Ashari Yuand Nova Erlangga