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All Journal JAM : Jurnal Aplikasi Manajemen Future : Jurnal Manajemen dan Akuntansi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat SULTANIST: Jurnal Manajemen dan Keuangan Kontigensi: Jurnal Ilmiah Manajemen Journal of Economics Review (JOER) Curricula : Journal of Teaching and Learning International Journal of Educational Research Excellence (IJERE) Economos : Jurnal Ekonomi dan Bisnis The Journal of Business and Management Research Advances in Management & Financial Reporting Advances in Human Resource Management Research Advances in Business & Industrial Marketing Research Advances in Community Services Research Advances: Jurnal Ekonomi & Bisnis Sasambo: Jurnal Abdimas (Journal of Community Service) Atestasi : Jurnal Ilmiah Akuntansi WORKFORCE: Jurnal Ilmiah Manajemen & Bisnis
Yendra
Universitas Yapis Papua
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Advances in Community Services Research

 1 
The Impact of Digital Marketing on Local Businesses Yendra, Yendra; Zakaria, Zakaria; Noy, Ismail
Advances in Community Services Research Vol. 2 No. 1 (2024): September - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v2i1.340

Abstract

Purpose: This study investigates how digital marketing impacts local businesses, focusing on its role in enhancing customer engagement, sales performance, and brand building. It aims to address the challenges local businesses face in adopting digital marketing tools and strategies to achieve sustainable growth and competitive advantage in a digital-first environment. Research Design and Methodology: A qualitative literature review method was used, incorporating systematic thematic analysis and meta-synthesis of existing academic studies. Relevant sources were selected from databases like Google Scholar, JSTOR, ScienceDirect, and ProQuest. The analysis emphasizes key digital marketing elements such as social media marketing, email marketing, and search engine optimization (SEO), particularly their effects on local businesses. Findings and Discussion: Digital marketing significantly boosts customer engagement by enhancing interaction and satisfaction through social media and email platforms. It increases sales and revenue via targeted advertising and improved online visibility through SEO. Additionally, digital marketing strengthens brand identities by enabling consistent and engaging content delivery. Challenges include continuous adaptation to digital trends and managing complex tools, highlighting the necessity for strategic planning and ongoing learning. Implications: This study emphasizes the need for local businesses to integrate digital marketing and invest in continuous skill development strategically. It provides practical insights for leveraging digital marketing to foster growth and resilience, contributing to academic and practical fields.
Community Services and Their Role in Enhancing Urban Resilience Khotimah, Khusnul; Zakaria, Zakaria; Yendra, Yendra; Tonggiroh, Mursalim
Advances in Community Services Research Vol. 3 No. 1 (2025): September - February
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v3i1.414

Abstract

Purpose: The research aims to comprehensively understand how community services—such as disaster preparedness programs, public health initiatives, and social support systems—fortify urban resilience by addressing diverse urban challenges. Research Design and Methodology: Employing a qualitative research approach, this study conducts an extensive literature review to identify and analyze how community services contribute to urban resilience. The methodology involves thematic analysis and cross-case comparisons to synthesize findings from relevant literature. Findings and Discussion: The findings highlight that community services are pivotal in fostering social cohesion, enabling collective action, and providing essential resources, enhancing communities' capacity to withstand and recover from crises. Disaster preparedness programs improve emergency response and recovery times, while public health initiatives address health-related vulnerabilities and support overall well-being. Social support systems, including welfare programs and housing assistance, mitigate economic hardships and promote social inclusion. Implications: Implications of this study suggest that policymakers and practitioners should focus on enhancing community engagement, investing in community services, and developing innovative models for their integration and sustainability. Future research should explore the long-term impacts of community services on resilience and identify best practices for their implementation across diverse urban contexts.
Co-Authors Abdul Rasyid Ahadi Rerung Akbar, Mohammad Aldrin Akbar, Muhammad Aldrin Andri Irawan Andri Irawan Ayusningtyas, Anthonia Fransisca Da Costa, Marissa Elisabeth Entar Sutisman Entis Sutisna Fachril, Fadriansyah Fahrudin Pasolo Fauzi, Fahrul Ahmad Halija Tara Hendrayani, Eka Humairah, Kuraisyah Al Husen, Sjamsiar Husen, Syamsier I Ketut Artawa Ibrahim, Muhdi B. Hi Idrus, Nanda Lutfiah Irwan Irwan khusnul khotimah Khusnul Khotimah Korwa, Irma Adelina lina, Ros lola susanti Maluegha, Merliana Inna Mansur Mansur Mardatillah Mardatillah Marihi, La Ode Marihi, Laode Megawati Yunus Misi, Triana Mohammad Aldrin Akbar Akbar Muh. Syafii Muhamad Syafii Muhamad Yamin Noch Muhammad Ridwan Rumasukun Nisa, Ayu Khoirun Noy, Ismail Nurwijayanti Putri, Jihan Febriyanti Asmara Rahma, Ulva Nuraulya Rasyid, Abdul Ros Lina RR. Ella Evrita Hestiandari Saling, Saling Sari, Nurhantika Wulan Septyana Prasetianingrum Shofiyah, Anira Gita Nur Siswati, Endang Siti Masruro Suratini, Suratini Suriati, Suriati Susiana Susiana TERWELINE TAPILATU Tonggiroh, Mursalim Ulfi Lestiana Lafiatun Wa Ariadi Wa Ariadi Windy Jatmik Wulandari Wulandari yadin yadin, yadin Yohanes Cores Seralurin Zakaria Zakaria Zakaria