Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

2.907

P-Index

This Author published in this journals

All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi dan Bisnis IRJE (Indonesian Research Journal in Education) MANDAR: Management Development and Applied Research Journal Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Pengabdian Masyarakat Madani Jurnal Publika Pengabdian Masyarakat Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnalku Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review JEBD Jurnal Pengabdian Masyarakat dan Riset Pendidikan Pajak dan Manajemen Keuangan

Elliyana, Dessy

Universitas Jambi

Author-ID : 4096954

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

Published : 19 Documents Claim Missing Document

Claim Missing Document

Articles

1 2

Pendampingan dan Pelatihan Strategi Pengelolaan Bisnis di Kawasan Wisata Muaro Jambi Di Desa Muara Jambi Kecamatan Maro Sebo Kabupaten Muaro Jambi Fitriaty Fitriaty; Tona Aurora Lubis; Zulfina Adriani; Dessy Elliyana; Fitri Widiastuti
Jurnal Pengabdian Masyarakat Madani Vol 1 No 2 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Creative economy entrepreneurs and the community around this tourist destination should be a concern for many parties, their readiness in dealing with changes that occur mus be balanced with the knowledge and strategies they must have in order to make it potential to be able to improve their standard of living and independence in entrepreneurship. The increase in creative economy business actors, they can provide employment opportunities for themselves and their surroundings so that the development of the tourism sector can go hand in hand with the development of the creative economy of the surrounding community. Assistance in developing business strategies is currently an important requirement for the Muara Jambi village community to be able to compete with other private and large entrepreneurs, so that they also have benefit from the development of these tourist destinations. The achievement target of this activity is a change in mindset so that their business is more business-oriented with accsess to online-based sales. The Result from this activity are small business traders and local residents who are very enthusiastic and understanding of the material that has been provided is expected to be realized soon to increase family income.

ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN INVESTASI SELAMA COVID-19 DI BURSA EFEK INDONESIA Fitriaty Fitriaty; Muhammad Haris Saputra; Dessy Elliyana
Jurnal Manajemen Terapan dan Keuangan Vol. 11 No. 2 (2022): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v11i2.18604

Penelitian ini bertujuan menganalisis faktor-faktor yang mempengaruhi keputusan investasi selama covid-19 di Bursa Efek Indonesia yaitu return saham, harga emas, tingkat suku bunga dan IHSG secara simultan dan secara parsial serta menguji perbedaan kinerja saham sebelum dan disaat pandemi covid-19 dengan membandingkan comulative abnormal return (CAR) sebelum dan disaat pandemi covid-19. Sampel dalam penelitian ini adalah perusahan subsektor makanan dan minumam. Hasil penelitian ini menemukan bahwa secara simultan variabel return saham, harga emas, tingkat suku bunga dan IHSG memiliki pengaruh signifikan terhadap keputusan investasi, secara parsial return dan IHSG memiliki pengaruh negatif dan signifikan terhadap keputusan investasi, Harga emas dan tingkat suku bunga memiliki pengaruh negatif dan signifikan terhadap keputusan investasi. Berdasarkan uji paired samples Test terdapat perbedaan comulative abnormal return sebelum dan disaat pandemi covid-19.

PELATIHAN PROMOSI BERBASIS MEDIA SOSIAL PADA UMKM BAWANG GORENG RIA JUNA Raja Sharah Fatricia; Dessy Elliyana
Jurnal Publika Pengabdian Masyarakat Vol 1, No 01 (2019): Jurnal Publika Pengabdian Masyarakat
Publisher : Institut Informatika dan Bisnis Darmajaya

One of the UMKM in Jambi Province is Fried Onions UMKM. The number of UMKM producers on fried onions but among them does not have a broad means of promotion, namely through social media. Due to the fast growing business of fried onions, fried onions are also selling to sell their products from one place to another, even within a considerable distance. This Juna fried onion UMKM has considerable potential for them to still carry out conventional promotions by word of mouth, even though promotion is an important aspect of marketing to inform products to consumers.Keywords: Training, Promotion, UMKM

Innovation model for MSMEs recovery business strategy: Lessons from tourism area during the COVID-19 pandemic Fitriaty Fitriaty; Dessy Elliyana; Fitri Widiastuti
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 10 No. 3 (2022): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

This study aims to analyze the performance of MSMEs in tourist areas in Jambi Province by integrating innovation models and recovery strategies during the COVID-19 pandemic. The research was conducted in several main tourist areas in Jambi Province. The population in this study were all MSME entrepreneurs in the selected tourist area, with a sample of 151 entrepreneurs. The data is sourced from interviews (questionnaire-based) with MSME entrepreneurs and in-depth interviews with MSME entrepreneurs, the Jambi Provincial Tourism Office, and the Jambi Province Industry and Trade Office. The data were analyzed with the SEM-PLS analysis tool. The analysis found that competitive strategy and innovation positively affected the productivity of MSMEs. Likewise, productivity has a positive effect on the performance of MSMEs. Furthermore, there are three main strategies to recover the MSME business: digitizing business, controlling and assessing supply chains, and utilizing business assistance from the government.

The Relationships among Lecturers’ Performance, Knowledge Management, Budget Planning Models and Innovation: Evidence from Three Universities in Jambi Fitriaty Fitriaty; Dessy Elliyana; Tona Aurora Lubis
Indonesian Research Journal in Education |IRJE| Vol. 6 No. 2 (2022): IRJE |Indonesian Research Journal in Education|
Publisher : Universitas Jambi, Indonesia

This study aimed to provide an understanding of knowledge management, budget planning models, lecture performance and innovation at universities in Jambi Province. This study adopted an inferential research design. This study was a cross-sectional survey study. The data were collected from 485 lecturers at 3 universities in Jambi province. This study used a structural equation modeling (PLS-SEM) to analyze the data. The results of this study showed that 1) budget planning models (BPM) affect performance lecturer and innovation, 2) knowledge management affects lecturer performance and innovation, 3) innovation affects lecturer performance, 4) budget planning models affect lecturer performance moderated by innovation, and 5) knowledge management affects the performance of lecturers mediated by innovation. In organizations that place greater emphasis on budgetary objectives by using budget planning models with greater flexibility, it is important to create an enabling atmosphere for leaders of both universities and faculties to maximize the effectiveness of evaluation and monitoring.

MARKET DEVELOPMENT STRATEGY MODEL AND EFFICIENCY OF COST OF BROILER CHICKEN EGG FARMER BUSINESS IN JAMBI CITY Raja Sarah Fatricia; Dessy Elliyana
Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Animal Husbandry is a sub-sector that is a very important role in maintaining food security, because food from animal origin is a source of animal protein, as a basic need in meeting community nutrition. Broiler eggs are one of the commodities that have been favored by many people, but the selling price of eggs is currently increasing. The increase in egg prices is due to the smaller amount of egg supply and production in Jambi City. In general, the final goal of this study was to formulate a development strategy model and cost efficiency of broiler breeder business in Jambi City. Specifically, the objective is to formulate a market development strategy and cost efficiency of broiler breeders in Jambi City.

PRODUCT DEVELOPMENT STRATEGY IN MSME DEFIA OYSTER MUSHROOM IN JAMBI Raja Sarah Fatricia; Dessy Elliyana
Journal of Business Studies and Management Review Vol. 3 No. 1 (2019): JBSMR Vol. 3 No.1, December 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Micro Small Medium Enterprises (MSME) gives the latest innovation to the development of its business. Enterprises in order to maintain their survival in order to survive in a competitive climate should have a strategy to attract consumers to switch to their products. One strategy to choose from is product development strategy. So the purpose of this research is to know the internal and external conditions of MSMEs Nugget Oyster Defia in determining product development strategy and analyze and recommend product development strategy based on SWOT analysis to MSME Nugget Oyster Defia. This research was conducted at MSME Nugget Oyster Defia fungus located in Jambi City. Data collection using secondary and primary data.The method of data collection by using observation and direct interview which result will be processed using IFE, EFE and SWOT matrix. Based on the results of the analysis obtained IFE matrix which shows a score of 2.802 score that identified wide space and business improvement and EFE matrix with a score of 2.6255 shows nugget business can be said to be successful and able to attract profits. In the IFE and EFE matrix, the SWOT analysis is to increase the number of outputs and business performance inputs, expand marketing area and increase promotion, increase the number of experts and cooperation, use good technology and planning system, improve nugget business quality and cooperate with other agencies to development

THE EFFECT OF INTELLECTUAL CAPITAL ON COMPANY PERFORMANCE AND COMPANY VALUE BEFORE AND DURING COVID-19 PANDEMIC Fitriaty Fitriaty; Muhammad Haris Saputra; Dessy Elliyana
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

This study aims to examine the effect of Value added Intellectual capital (VAIC) consist of Human Capital Efficiency (HCE), Structural Capital Efficiency (SCE), Capital Employed Efficiency (CEE) on company performance and company value before and during the Covid-19 pandemic. The sample of this research is companies listed on the Indonesia Stock Exchange for the Mining Industry period 2017-2021. The results of this study before covid HCE, SCE and Size had a negative and significant effect on company performance, CEE and VAIC had a significant positive effect on company performance. VAIC has a positive and significant effect on company value. Meanwhile, when the Covid-19 pandemic CEE had a positive and significant impact on company performance, VAIC had a positive and significant impact on company value.

Post-COVID-19 improvement strategies for strengthening the competitiveness of MSMEs in the tourism area of Jambi Fitriaty Fitriaty; Tona Aurora Lubis; Musnaini; Dessy Elliyana; Muhammad Haris Saputra
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15674

This study aims to analyze and formulate strategies strengthen competitiveness after the COVID-19 pandemic. This study used a mix method with two approaches, namely a qualitative approach interviews as information to make a SWOT analysis and quantitative by providing questionnaires to MSME actors around tourist areas in Jambi City, 120 respondents were obtained, a quantitative approach using SEM-PLS as a data analysis tool and forming a model for developing a strategy to strengthen the competitiveness of SMEs after the pandemic. The results of this study obtain several recommended strategies for strengthening competitiveness, namely increasing innovation, improving product quality to gain competitive advantage, improving supply chains, having strength in the distribution section from raw materials to consumers, providing training to improve employee capabilities, taking advantage of opportunities by become a business actor who is adaptive to all conditions. Based on the results of quantitative analysis, a model is formed that contributes to strengthening the competitiveness of MSMEs after the COVID-19 pandemic, namely product quality, capital, supply chains, market diversification and skills that have a very strong relationship to strengthening MSMEs' power.

Sustainable Strategy toward Community Life Satisfaction in Heritage Tourism Fitriaty Fitriaty; Shofia Amin; Musnaini Musnaini; Dessy Elliyana; Muhammad Haris Saputra
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 18 No. 2 (2024): JKI Edisi Desember 2024
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v18i22024.257-286

This research aims to form a model strategy for community life satisfaction by developing sustainable tourism in cultural heritage sites. This research used mixed method: qualitative method by in-depth interviews with four respondents from local communities, MSMEs, Kawasan Cagar Budaya Nasional (KCBN) Muaro Jambi, government involved in heritage site tourism activities and analyzed using QDA Miner. The quantitative method was by distributing questionnaires using purposive sampling to 200 respondents, and data were processed using SmartPLS to build a holistic model of community life satisfaction in heritage sites. The results of this research are: firstly, social culture and urban landscapes contribute to community satisfaction; secondly, social culture and urban landscape have a significant positive influence on sustainable tourism; thirdly, through sustainable tourism, community life satisfaction will be formed. This research has relevant implications for providing a deeper understanding of the impact of sustainable tourism in improving community life satisfaction in heritage sites by integrating natural values and urban landscape and empowering the local community.

Co-Authors Agus Solikhin, Agus Dwi Kurniawan Elman, Irma Lestari Febriansyah, Wahyu Fitriaty, Fitriaty Kurnia Permana Larissa, Luna Laila M, Musnaini Mike Sarmila Agustin Moh. Ihsan Muhammad Haris Saputra Muhammad Irsyad Musnaini Musnaini musnaini musnaini Musnaini Musnaini Nur Hasanah Nurlaila, Endang R.S, Salsa Faradilla Raja Sarah Fatricia Raja Sharah Fatricia Ramadhan, Syabani Raudho Lestari Retno Putri Lestari Rike Setiawati Shofia Amin Simanjuntak, Elisabet Sry Rosita Sumarni Sumarni Tona Aurora Lubis Widiastuti, Fitri Widiatmoko, Agus Wiratama, Putri Amelia Yosefa, Yessa Okta Zulfina Adriani

Title

Found 19 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 19 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 19 Documents
Search