Claim Missing Document
Check
Articles

Found 30 Documents
Search

The Influence of Promotion on TikTok Live Streaming Selling on Consumer Purchasing Decisions in Take on Thrift Online Businesses Veronika, Veronika; Indriati, Ellen
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4643

Abstract

This study aims to determine the effect of promotion through TikTok live streaming selling on consumer purchase decisions in the online business Take on Thrift. The research uses a quantitative approach with an explanatory method, and data collection was conducted through online questionnaires distributed to consumers who had watched and purchased products from Take on Thrift’s live streaming sessions. The total number of respondents in this study was 100, selected using purposive sampling. The analysis results showed that all questionnaire items were valid and reliable. A simple linear regression test indicated that the promotion variable has a positive and significant influence on purchase decisions, with a significance value of 0.000 < 0.05 and a coefficient of determination (R²) of 0.906, meaning that 90.6% of the variation in purchase decisions can be explained by promotion through TikTok live streaming selling. These findings demonstrate that interactive promotions carried out through TikTok live streaming selling can significantly influence consumer purchase decisions.
Pengaruh Lingkungan Kerja dan Work-Life Balance Terhadap Kepuasan Kerja Karyawan Generasi Z di Indonesia dengan Loyalitas Karyawan sebagai Variabel Mediasi Veronika, Veronika; Komari, Nurul; Karsim, Karsim; Fauzan, Rizky; Saputra, Pramana
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2288

Abstract

Kepuasan kerja adalah indikator utama untuk mengevaluasi seberapa baik hubungan antara karyawan dan organisasi mereka. Fenomena perubahan generasi di dunia kerja semakin nyata, terutama dengan masuknya Generasi Z. Lingkungan kerja yang nyaman akan membuat karyawan merasa nyaman di tempat kerja mereka. Seorang pekerja akan merasa lebih baik secara mental dan fisik jika ada Work-Life Balance yang efektif. Sifat kepatuhan dan kesetiaan karyawan pada perusahaan yang terlihat dari perilaku dan sikap mereka disebut loyalitas karyawan. Tujuan dari penelitian ini adalah untuk mempelajari bagaimana lingkungan kerja dan Work-Life Balance memengaruhi kepuasan kerja Generasi Z di sektor swasta Indonesia, dengan loyalitas karyawan sebagai variabel mediasi. Penelitian ini dilakukan secara kuantitatif. Purposive Sampling adalah teknik pengambilan sampel yang tidak memiliki kemampuan. Jumlah sampel yang digunakan adalah 167 orang yang menjawab. SmartPLS 3 digunakan untuk melakukan analisis data dengan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa lingkungan kerja dan kepuasan kerja memengaruhi loyalitas karyawan. Loyalitas karyawan sangat dipengaruhi oleh Work-Life Balance dan kepuasan kerja. Namun, variabel Work-Life Balance tidak berpengaruh secara langsung terhadap loyalitas karyawan, ini menunjukkan meskipun karyawan merasa Work-Life Balance yang baik, itu tidak membuat mereka lebih setia kepada perusahaan. Untuk penelitian lebih lanjut, variabel kompensasi yang memiliki pengaruh yang signifikan terhadap loyalitas karyawan, harus digunakan.
INTEGRATING TORAJA CULTURAL ELEMENTS IN SENTENCE WRITING: ENHANCING ENGLISH EDUCATION FOR STUDENTS AT UKI TORAJA Tandi Arrang, Judith Ratu; Patanduk, Sushy Teko; Siumarlata, Viktor; Ba’dung, Yabes; Veronika, Veronika; Cherady, Jones
EXPOSURE : JURNAL PENDIDIKAN BAHASA INGGRIS Vol. 14 No. 1 (2025): EXPOSURE
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/exposure.v14i1.16510

Abstract

This study examines the integration of Toraja cultural elements in the sentence writing of English Education students at UKI Toraja. Using a quantitative descriptive analysis with 56 participants, the research utilized a questionnaire to evaluate engagement with local cultural aspects. The results show a significant incorporation of traditional food and natural landscapes, which received mean scores of 59 and 63, respectively, indicating students' appreciation for their heritage and enhancing their identity through sensory experiences. However, cultural expressions such as Londe/Pantun and the Rambu Tuka’ ceremony were less represented, with mean scores of 41 and 52, revealing gaps in students' familiarity and confidence. These findings highlight the need for educational initiatives that encourage the exploration of underrepresented cultural elements, thereby enriching student narratives and providing a more comprehensive portrayal of Toraja culture. Expanding curricular approaches to include diverse expressions of local heritage can improve writing skills and strengthen cultural connections among students.
Exploring The Impact of MBKM Program To The Learners Academic Quality Pasoloran Pongsapan, Nehru; Veronika, Veronika; Markus Deli Girik Allo
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 10 No. 2 (2024)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/onoma.v10i2.2609

Abstract

The objective of this research was to find out how is the impact of MBKM program to the learners academic quality after participating in the MBKM program. In carrying out this research, the researcher used describe qualitative research. The purpose sampling strategy was used obtain data from six (6) learners of the English Education Study Program at Universitas Kristen Indonesia Toraja class of 2020 who had pariticpated in the MBKM program. Data were obtained using observation, interview and document file analysis techniques. Based on the results of the research, the researcher concluded that the MBKM program has a positive impact to the learners academic quality in the English Education Study Program at Universitas Kristen Indonesia Toraja. These results are shown by the experience by learners after participating in the MBKM program both when studying in campus and also teaching practice outside campus so that they experience improvements therefore, understanding concepts, the ability to think critically in solving a problem, develop skills obtained, motivation and independence in learning, fun learning experiences, participation in academic activities that can train leadership skills, academic achievement and career adaptability. Through the MBKM program learners can improve their academic quality gradually, especially as future English teachers. There are some obstacles in the implementation of the MBKM program and for this reason it is hoped that there will be an evaluation related to the program, so that learners and university can be of mutual quality.
Stopping the Virus; Study on Participatory Journalism and Digital Humanitarian during a Non-Natural Disaster in Indonesia Nusantara, Samiaji Bintang; Rinaldi, Ingki; Veronika, Veronika
Jurnal Kajian Jurnalisme Vol 7, No 2 (2024): KAJIAN JURNALISME
Publisher : School of Journalism, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v7i2.50101

Abstract

Philanthropic initiatives during disaster events have become embedded in Indonesian society. It also manifests in a digital humanitarian practice during the COVID-19 pandemic, categorized by the government as a non-natural disaster from 2020 to 2023. The spreading of misinformation and inaccurate data on cases of COVID-19 patients, have become an obstacle in the early stages of efforts to stop fatalities. As the government imposes lockdown and restrictions access to information, the news media as one of the key sources of information is under attack. Thus, citizen initiatives in stopping the pandemic are worth documented as a lesson learned when managing disasters in the future. By conducting qualitative method, this research describes the implementation of participatory journalism in practice related to the data gathering and reporting on COVID-19 cases in Indonesia by "LaporCovid-19" and "KawalCOVID19". This research finds both platforms carry out digital humanitarian practices while organizing citizens and producing, curating, and disseminating information. As the government imposes lockdown and restricted access toward media and journalists, the digital humanitarian practice involves citizens through decentralization, self-organization, volunteerism, and the optimization of digital platforms. The collaboration is a multidisciplinary subject that combines crises management, communications, network collaborative organizational structures, social computing and technology. In conclusion, their efforts offer a model to develop citizen participation in the non-natural disaster using digital apps and citizen resources. The model intertwines participatory journalism and digital humanitarian practices that engage citizens during the pandemic on both digital platforms contribute to other citizens' efforts to prevent and overcome health crises.
Dampak Teknologi Absensi Biometrik pada Efektivitas Kerja – Sebuah Tinjauan Literatur Veronika, Veronika; Setiawan, Amelia; Djajadikerta, Hamfri
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.15971

Abstract

Work effectiveness is the ability to do something appropriately based on predetermined goals. Work effectiveness can be influenced by several factors, one of which is employee discipline. Disciplined employees tend to be able to complete their work well and on time. One way to measure employee discipline is with an attendance system. The attendance system that is widely used today is biometric attendance technology because it is considered more reliable and accurate than manual attendance systems. The influence of biometric attendance technology on work effectiveness and employee discipline will be proven through a literature study method that discusses 15 selected articles. The criteria for the selected articles are articles published in 2018-2024. From the articles that have been researched, the results show that biometric attendance technology has an effect on employee discipline, and employee discipline has an effect on employee work effectiveness.
HARMONI KEWAJIBAN DAN HAK BAGI PENYANDANG AUTISME MELALUI IMPLEMENTASI CONVENTION THE RIGHT OF PERSONS WITH DISABILITIES (CPRD) DALAM PENDIDIKAN DI SLB NEGERI AUTIS SUMUT Yunita, Sri; Agnes, Agnes; Angelica, Angelica; Enzelly, Enzelly; Gloria, Gloria; Veronika, Veronika; Yesika, Yesika
Jurnal Kajian Pembelajaran dan Keilmuan Vol 6, No 2 (2022): OKTOBER 2022
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jurnalkpk.v6i2.59403

Abstract

Currently, there are many private special needs schools in the province of North Sumatra, but very few public special needs schools, although not everyone with special needs has much money financially. Therefore, there are still many poor children who do not get the right to school. In 2018, the SLB Autistic Sumut was built. This SLB is one of three SLB at the provincial level in North Sumatra Province and the only one in Medan. Building a school will be very beneficial for poor people who have autistic families so that their children can experience school. The purpose of this study was to find out (1) the rights and obligations of persons with disabilities in the SUMUT State SLB schools (2) to determine the implementation of the SUMUT State SLB (3) implementation, learning planning, assessment and evaluation. Facilities students and teachers work there. This study used a descriptive qualitative method. Observations and interviews with one of the lecturers at SLB Negeri SUMUT were used as data collection techniques. Based on the information received, there are 27 teachers and 9 employees/staff, and 75% of students with autism. Based on the research conducted, it can be concluded that rights and obligations have been harmonized in SLB Negeri Autism
Participatory Communication Model Based on Local Wisdom in Ecotourism of West Detusoko Village Murtiningsih, Bherta Sri Eko; Meidiyawati, Niknik; Veronika, Veronika
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.934

Abstract

Sustainable ecotourism development needs participation, participatory communication, and local wisdom. A participatory communication strategy needs to be implemented so that the community is willing to accept the policy and get  involved in developing and maintaining these tourist destinations. Communication must be dialogical and symmetrical, and decision-making must be participatory by considering local wisdom. This study uses participatory communication theory. The study uses a qualitative approach with a case study method. Data collection uses literature studies, in-depth interviews, and FGDs. Informants in the study were selected using a purposive sampling technique. The research findings show that participatory communication in ecotourism planning and development includes Dialogue, Heteroglossia, Polyphony, and Carnival. Meanwhile, the model of community participation is empowered participation. Ecotourism based on local wisdom can increase community participation and build participatory communication. Optimizing ecotourism based on local wisdom can help increase people's income and maintain nature conservation and cultural preservation.
PENGARUH LIFESTYLE, BRAND LOVE, PRODUCT QUALITY TERHADAP PURCHASE DECISION PADA PRODUK UNIQLO Veronika, Veronika; Hasyim, Hasyim
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.34518

Abstract

Di era perkembangan zaman pada kemajuan bidang ilmu pengetahuan dan teknologi, banyak sekali industri didunia mengalami perkembangan. Salah satunya pada industri fashion. Saat ini fashion sangat popular sehingga membuat industri fashion naik denigan pesat. Fashion adalah gaya berpakaian yang digunakan untuk melengkapi penampilan seseorang. Dengan adanya fenomena ini maka terjadinya persaingan industri yang dapat membuat Perusahaan untuk saling meningkatkan product quality, ataupun kualitas dari perusahaannya. Tujuan pada penelitian ini adalah mengidentifikasi pengaruh lifestyle, brand love, product quality terhadap purchase decision baik secara simultan maupun secara persial. Sampel dalam penelitian ini berjumlah 170 responden dengan metode non-probability sampling dengan menggunakan teknik pengumpulan data menggunakan purposive sampling. Kemudian data tersebut diolah menggunakan metode regresi linier berganda. Berdasarkan hasil pengujian diketahui bahwa variabel Lifestyle berpengaruh signifikan, variabel Brand Love berpengaruh signifikan dan variabel Product Quality berpengaruh signifikan. Dengan demikian semua variabel pada penelitian ini berpengaruh signifikan terhadap Purchase Decision. Berdasarkan hasil tersebut, diharapkan uniqlo terus meningkatkan dan memperhatikan lifestyle, brand love dan product quality
EMPLOYEE PERFORMANCE IS REVIEWED FROM INCENTIVE, PROMOTIONS JABATAN AND EMPLOYEE WORK DISCIPLINE AT CV. BINTANG MITRA MULYA SURAKARTA Veronika, Veronika; Kustiyah, Eny; Marwati, Fithri Setya; Hartono, Sri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12545

Abstract

The domestic textile market and exports abroad have been eroded by manufacturers from other countries in recent years. The threat of a decline in the industry due to the trade war that occurred and also the industry was under heavy pressure due to the impact of the corona pandemic. This study aims to examine the Incentive, Promotion Jabatan, And Work Discipline on the performance of employees of CV.Bintang Mitra Mulya Surakarta The date used in this journal are observation, interviews, distribution of questionnaires and documentation to employees of CV. Bintang Mitra Mulya The research sample was purposive sampling as many as 75 employee with multiple linear regression method. The data analysis techniques in this study included several compilation data, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, Goodness Of Fit Model multiple linear regression, f test, t test and determination test. The results showed that Incentive, Promotion Jabatan, And Work Discipline had a significant effect on the performance of CV. Bintang Mitra Mulya Surakarta. employee performance of CV.Bintang Mitra Mulya Surakarta can be explained by the variables of incentive, promotin jabatan, and work dicipline by 40.4% and others are influenced by other variables. Keywords: Incentive, Promotion Jabatan, And Work Discipline