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All Journal Saintika Medika: Jurnal Ilmu Kesehatan dan Kedokteran Keluarga. Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Jurnal Mahasiswa Fakultas Hukum Jurnal Ilmiah Mahasiswa FEB Suska Journal of Mathematics Education Jurnal Elemen FIKRI : Jurnal Kajian Agama, Sosial dan Budaya JUTIK : Jurnal Teknologi Informasi dan Komputer JURNAL PENGABDIAN KEPADA MASYARAKAT MAJU : Jurnal Ilmiah Pendidikan Matematika Social, Humanities, and Educational Studies (SHEs): Conference Series JPMI (Jurnal Pembelajaran Matematika Inovatif) Al-Mishbah: Jurnal Ilmu Dakwah dan Komunikasi Jurnal Riset Manajemen dan Bisnis Jurnal Sistem Informasi Universitas Dinamika Jurnal Defendonesia (DEFENDONESIA) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Bisnis Manajemen dan Akuntansi OKTAL : Jurnal Ilmu Komputer dan Sains Nuansa : Jurnal Studi Islam dan Kemasyarakatan Jurnal Ekonomi dan Bisnis Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Health Care : Journal of Community Service JALC : Journal of Applied Linguistics and Studies of Cultural The Indonesian Journal of Computer Science Jurnal Mahasiswa Manajemen, Bisnis, Enterpreneurship DIGIMAS: Jurnal Transformasi Digital Masyarakat
Wahyu Setiawan
STMIK Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Peran Brand Trust pada Pengaruh Online Customer Review dan Perceived Value terhadap Purchase Intention Amrina Rosada; Wahyu Setiawan
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1519

Abstract

This study aims to analyze the influence of Online Customer Review (X₁) and Perceived Value (X₂) on Purchase Intention (Y), with Brand Trust (Z) as a mediating variable among consumers who purchase Samsung smartphones through the Samsung Official Store on Shopee. The research employs a quantitative approach by conducting a survey of 100 respondents in Semarang City who have either purchased or intend to purchase Samsung smartphones via Shopee. Data analysis was performed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The results reveal that Online Customer Review does not have a significant direct effect on Purchase Intention but has a positive and significant impact on Brand Trust. Perceived Value has a significant influence on Purchase Intention both directly and indirectly through Brand Trust mediation. Additionally, Brand Trust positively and significantly affects Purchase Intention, confirming its role as a mediator between Online Customer Review and Perceived Value toward Purchase Intention. These findings suggest that the Samsung Official Store on Shopee should improve the quality of customer reviews and the perceived value of products to strengthen brand trust and encourage consumers’ purchase intentions
Co-Authors Adriano Femaz Rivaldy Al Jupri Alex Kurniawandy Amalia, Karina Nine Amrina Rosada Asep Ikin Sugandi BAYU PRASTOWO Bobbi Rahman Caswita Caswita Dadang Juandi Dea Siti Mutmainah Dessy Prihatini Diah Hermayanti Diana Sari Dura Rosi Mariya Dwi Widayati Ermiyati Ermiyati Ety Istriani Ety Istriani Farrel Ega Nur Royyan Finola Marta Putri Fitriani, Nelly Haninda Bharata Hawin Nurdiana Helmi Ilham Nabila Hesty Marwani Siregar Irmaliya, Iryana Muhammad Khoerul Anam Marhami Marno Nugroho Masrullah, Masrullah Nanda Alfarosus Salsabila Puji Savvy Dian Faizati Putri Chania Sari Rahayu Sursyanita Rani Martalisa Taorina Ratna Marlina Refa Maulana Azhar Reni Nuraeni, Reni Riki Irawan Rima Aksen Cahdriyana Rindi Antika Roisah Masuliyah Romi Andrianto Sahrullah Sardin Sembiring, Sugihana Septiano Anggun Pratama Sifa Nurjahidah Sintia Devi Astuti Dwi Cahyani Sulistiowati Sulistiowati Talisadika Serrisanti Maifa Tonra, Wilda Syam Tsania Nur Syahadatina Veny Triyana Andika Sari Willy Abdul Ghany Wirdayanti Yoppy Mirza Maulana Yunita Sari Yuri Yudhaswana Joefrie Zainatul Khasanah Zairina Laisa Atini