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All Journal Jurnal Kajian Komunikasi PRofesi Humas Jurnal Komunikasi Lontar : Jurnal Ilmu Komunikasi PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi Bina Hukum Lingkungan Jurnal Common Journal of Humanities and Social Studies Indonesian Journal of Economics, Social, and Humanities Jurnal Ilmu Politik dan Komunikasi Kajian Jurnalisme Bantenese Jurnal Pengabdian Masyarakat Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Manajemen Komunikasi JURNAL PUBLISITAS Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Education and Counseling (JECO) Bina Hukum Lingkungan Jurnal Penelitian Ilmu Pendidikan Indonesia Eduvest - Journal of Universal Studies JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Kajian Budaya dan Humaniora (JKBH) J-CEKI
Uud Wahyudin
Prodi Ilmu Komunikasi Fikom Unpad
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Pengaruh Content Marketing terhadap Minat Beli Produk Instaperfect pada followers akun TikTok @Instaperfect_id melalui Attitude Towards The Brand dan Attitude Towards The Advertisement Zain, Nada Khalishah; Wahyudin, Uud; Setiaman, Agus
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 3 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i3.1460

Abstract

The rapid growth of the cosmetic industry in Indonesia has led to unavoidable competition. The intense business competition at the moment poses a challenge for companies to stay competitive in the industry. This competition forces manufacturers to compete in creating innovative and varied products to satisfy their consumers. Therefore, companies need to pay more attention to the interests and needs of consumers in marketing their products to influence consumer purchasing interest. This study aims to analyze the influence of Instaperfect marketing content on the purchasing interest of Instaperfect products through brand attitude and attitude towards advertisements. The research respondents were taken from 84 followers of the TikTok account @Instaperfect_id who had commented on posts from March 2023 to May 2023. Data collection methods used a questionnaire with a scale from one to five (1-5). The analysis method used was path analysis to test hypotheses and to test the influence of mediating variables that mediate between independent and dependent variables. The results of the study show a significant influence of marketing content on purchasing interest, brand attitude, attitude towards advertisements, purchasing interest through brand attitude, and purchasing interest through attitude towards advertisements.
The experience of interacting: Learning communication for deaf students Rengganis, Linangkung Diah Ayu; Suryana, Asep; Wahyudin, Uud; Yati, Sri Eka; Santoso, Budi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 1 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i1.3890

Abstract

In the school environment in addition to studying teaching materials, deaf students also explore a variety of vocabulary. Teachers have a more role, in addition to helping students' understanding of communication teaching materials, it is also needed as a means of enriching vocabulary, including honing students in understanding oral communication, namely reading lip movements. The hope is that when deaf people can understand vocabulary and sign language, communication with sign language becomes equivalent to vocal communication in general which can make them confident in communicating with anyone. During the process, everything cannot be separated from the teacher's intervention in educating, exposing the material, and honing the potential of his students. Based on this phenomenon, researchers will examine the meaning of learning communication in teachers towards deaf people as research objects. This study aimed to determine the learning communication experience of deaf students at SLBN Cicendo, Bandung. It uses Symbolic Interaction Theory developed by George Herbert Mead as a guide. The approach used in this study is qualitative with a phenomenology method. The data in this study were obtained through observation, in-depth interviews, and a literature study. The results of this study indicate that learning communication in deaf students begins with the things closest to the children. These things can be experiences or what the child is thinking. The teacher as a teacher will lead the opinion on the material to be taught at that time. Then the teaching given is also adjusted to the abilities possessed by each child. The conclusion of this research is the provision of teaching materials to deaf students guided by individual learning. How to find out the best learning techniques for deaf students are obtained through the experience of interacting between classroom teachers and students. 
PELATIHAN PENINGKATAN LITERASI MEDIA SOSIAL UNTUK MEREDUKSI UJARAN KEBENCIAN BERBASISS KELOMPOK GENERASI MUDA DAN SEKOLAH DI KABUPATEN PANGANDARAN: PELATIHAN PENINGKATAN LITERASI MEDIA SOSIAL UNTUK MEREDUKSI UJARAN KEBENCIAN BERBASISS KELOMPOK GENERASI MUDA DAN SEKOLAH DI KABUPATEN PANGANDARAN Bajari, Atwar; Suryana, Asep; Wahyudin, Uud; Mulyana, Slamet
Jurnal Kajian Budaya dan Humaniora Vol 4 No 3 (2022): Jurnal Kajian Budaya dan Humaniora (JKBH), Oktober, 2022
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v4i3.59

Abstract

Peningkatan pelemparan ujaran kebencian dalam ruang media sosial semakin mengkhawatirkan. Para penggunan, semakin mudah terpancing untuk merespon dan mengirimkan ujaran kebencian yang berkaitan dengan isu-isu tertentu yang dianggap tidak sesuai dengan jalan pemikiran public/netizen. Para pengguna media sosial yang bersetru mudah sekali menggunakan kata atau frase yang merendahkan, mengumpat, memfitnah dan memprovokasi pihak-pihak yang tidak disukai mereka atau berbeda pandangan dengan mereka. Sebagai contoh, ketika pemerintah meluncurkan program penanganan pandemic Covid 19, seperti bantuan sosial (bansos), penyediaan Alat Pelindung Diri (APD) untuk tenaga medis, penguatan ekonomi, program AKB dan penutupan rumah-rumah peribadatan, memancing reaksi publik di ruang media sosial. Tokoh-tokoh yang menjelaskan program-program seringkali mendapatkan perundungan, pelecehan dan hinaan, bahkan fitnah dalam bentuk ujaran kebencian. Oleh karena itu, selama masa pandemic telah bermunculan ujaran kebencian dan hoaks yang ditujukan untuk menyerang kebijakan pemerintah atau menyerang golongan tertentu yang secara khusus muncul berkaitan dengan pandemic Covid 19. Para pihak yang terlibat dalam perseteruan ujaran kebencian ini ternyata mereka yang “dekat” dengan penggunaan media sosial yaitu kelompok generasi muda yang literer dengan media sosial termasuk siswa siswi sekolah dan hal itu ternyata hampir berlaku di seluruh wilayah baik di perkotaan maupun perdesaan. Pelatihan ini bertujuan untuk dapat meningkatkan literasi kelompk generasi muda dan sekolah dalam penggunaan media sosial dan terhindar dari ujaran kebencian atau setidaknya dapat mereduksi ujaran kebencian di kalangan mereka.
PELATIHAN PENINGKATAN LITERASI KESEHATAN DALAM MENDISIPLINKAN MASYARAKAT MEMATUHI PROTOKOL KESEHATAN DI KABUPATEN PANGANDARAN: PELATIHAN PENINGKATAN LITERASI KESEHATAN DALAM MENDISIPLINKAN MASYARAKAT MEMATUHI PROTOKOL KESEHATAN DI KABUPATEN PANGANDARAN Wahyudin, Uud; Arifin, Hadi Suprapto; Gemiharto, Ilham; Setiaman, Agus
Jurnal Kajian Budaya dan Humaniora Vol 4 No 3 (2022): Jurnal Kajian Budaya dan Humaniora (JKBH), Oktober, 2022
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v4i3.70

Abstract

Berbagai fakta menunjukkan,bahwa meningkatnya kasus terinfeksi corona Covid 19 disebabkan oleh tidak disiplinnya masyarakat dalam mematuhi 5M protokol kesehatan, maka sudah saatnya pemerintah dalam setiap melakukan komunikasi publik berperan dalam meningkatkan literasi kesehatan masyarakat. Literasi kesehatan masyarakat mengenai pandemi Covid-19 akan meningkat, bila masyarakat berdisiplin dalam menjaga jarak dan mengenakan masker, mencuci tangan dengan sabun dan air mengalir, menjauhi kerumunan, dan membatasi mobilitas dan interaksi. Pelatihan lietasi kesehatan dalam mendisiplinkan masyarakat dalam mematuhi protocol kesehatan merupakan salah satu upaya yang dilakukan agar penanggulangan pandemic covid 19 dapat segera terselesaikan sehingga kita bebas dari covid sehingga kehidupan sehari-hari dapat berlangsung secara normal.
Co-Authors agus rahmat Agus Setiaman Almadina Rakmaniar Arsyad, Andi Asy’hary J. Asep Suryana Ashariana, Ashariana Atwar Bajari Dadang Rahmat Hidayat Dartina, Vina Dedi Rumawan Erlandia Diah Fatma Sjoraida Duddy Zein Dwi Budi Santoso Engkus Kuswarno Firdausi, Indrianti Azhar Ghazala, Abida Hadi Suprapto Arifin Hayati, Neni Nur Ilham Gemiharto Ira Mirawati iwan koswara, iwan Jamal, Muchamad Fauzi Kinanti, Annisa Shafa Kismiyati El Karimah Kosasih, Egie Jatnika Lexianingrum, Siti Rahayu Pratami Melly Maulin Purwaningwulan Musfialdy Musfialdy Najwandari, Naura Niyu Niyu, Niyu Nuha, Mohammad Nadwa Ulin Nuriah, Siti Nurizal, Hendri Nuryanto, Iis Latifah Ope Destrian Purwana*, Dodi Purwanti Hadisiwi Puti Halimah, Puti Randa, Agrian Ratu Rengganis, Linangkung Diah Ayu Risanti, Yuliani Dewi Siti Karlinah Slamet Mulyana Sumpena, Agus Susanne Dida Trie Damayanti Yanti Setianti Yati, Sri Eka Yulisa, Fivi Permata Yunus, M. Adipati Zain, Nada Khalishah