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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen dan Kewirausahaan (JMDK) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Jurnal Samudra Ekonomi dan Bisnis JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Journal of Applied Engineering and Technological Science (JAETS) International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Journal of Management and Entrepreneurship Research Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Inspirasi Binsis dan Manajemen
Devi Yulia Rahmi
Universitas Andalas
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Awareness of Consumer: Consumer Purchase Intention and Purchase Behavior towards Halal Products Devi Yulia Rahmi; Fikri Alwi; Ratni Prima Lita; Fatma Poni Mardiah
Journal of Management and Entrepreneurship Research Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.1-60

Abstract

Objective: The study aims to examine the effect of halal awareness, halal logo, religiosity, and price on consumers' intention to buy food products with a halal logo. This study also examines the effect of purchase intention on consumer purchase behaviour of food products with the halal logo Research Design & Methods: This study uses a quantitative method with 200 respondents who consume food products with the halal logo in West Sumatra. Data were analyzed using the PLS-SEM (Partial Least Square-Structural Equational Modeling) method. Findings: The results of the study show that the halal logo, religiosity, and price are significant for purchase intention. No significant effect was found on halal awareness and attitude towards purchase intention. Moreover, the study's results show that purchase intention significantly affects purchase behaviour. Implications and Recommendations: This research implies that consumers of food products labelled halal consider the halal logo on a product before consuming it, so food producers must try to sell products that have a halal logo Contribution & Value Added: This study addresses the existing literature by modifying the research model regarding the purchase behaviour of halal products. In practical, companies in the halal food industry should focus on maintaining and enhancing product quality, obtaining halal certification, and establishing a trusted halal label to foster consumer purchase intention and behavior.
Co-Authors Adila Adisti Agestayani Agestayani Agestayani Agestayani Ahmad, Faisal Ali Alfin Adha Anshar Alfin Adha Anshar Anwar, Khairil Asniati Asniati Asniati Bahari Dessi Nelty Chan Erizal Erizal Faisal, Ranny Fitriana Faisal, Ranny Fitriana Fatma Poni Mardiah Fikri Alwi Hadi Nasbey Henmaidi Henmaidi Indri Juliyarsi Indri Juliyasri Khairil Anwar M. Fajar Syafrida Marlina, Winny Alna Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia, Meuthia Mulia Gusmai Musbatiq Srivani Nazaruddin, Erizal Nilda Tri Putri Nur Ari Sufiawan Putri Ayu Putri, Dina Agustin Qisthina Anira Rahmadoni, Jefril Rahmat Eka Putra Ranny Fitriana Faisal Ratni Prima Lita Saibah, Bintang Rizky Abdullah Majo Sari Surya Sri Melia Susiana Susiana Susiana Susiana Suziana, Suziana Triani, Laura Amelia Verinita, Verinita Wellyalina, Wellyalina Weriantoni, Weriantoni Yindrizal, Yindrizal Yola Marzhanda Yolanda Rozalia