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All Journal Jurnal Ekonomi dan Kewirausahaan Transformasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Ilmiah Administrasi Publik (JI@P) Solidaritas Jurnal Ilmiah Wahana Bhakti Praja GANESHA: Jurnal Pengabdian Masyarakat SASI
Maya Sekar Wangi
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Solidaritas

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THE IMPACT OF K-POP ON YOUTUBE ONLINE MEDIA ON PATTERNS OF COMMUNICATION BETWEEN INDIVIDUALS IN INDOMYSOLAR BTS ARMY COMMUNITY IN SOLO Widi Utama, Arga; Wangi, Maya Sekar; Siswanta, Siswanta
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Bangtan Boy ( BTS ) is a South Korean boyband that has attraced a lot of young peoples attention, so that it is not uncommon for communities to form based on the same hobbies. One of the communities formed is INDOMYSOLAR which is based in Solo City. The way fans enjoy BTS's work is by listening to their music via the online media YouTube. This hobby ultimately had an impact, especially in communication patterns between individual community members. This research aims to determine the impact of K-Pop on the online media YouTube on communication patterns between individuals in the INDOMYSOLAR community. In this research, researchers used descriptive qualitative methods which intended to describe communication patterns between individuals in the INDOMYSOLAR community. In order to obtain data for this research, researchers used observation, documentation and interviews with purposive sampling techniques. In order to provide relevant research results, researchers use source triangulation, technique triangulation, and time triangulation which can be used as data validity. The data that has been obtained is then analyzed using the Miles and Huberman analysis method. The results of this research explain the impact of changes in communication patterns of INDOMYSOLAR community members. Where before getting to know K-Pop, the members communicated using Indonesian and Javanese. Then after getting to know K-Pop, there was the addition of a new language, namely Korean, in the members' communication patterns. With code mixing and outer mixing language patterns, making the use of Korean a characteristic in the communication process between members of the INDOMYSOLAR community. Keywords: BTS, Change in Communication Pattern, K-Pop
POLA KOMUNIKASI LEADER CENTER NOISE DALAM MENDUKUNG TIM PERSIS SOLO DI TRIBUN B6 STADION MANAHAN SURAKARTA UNTUK MENINGKATKAN KREDIBILITAS Ramadani, Alif; Wangi, Maya Sekar; Itasari, Andri Astuti
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This study aims to: To find out the pattern of group communication between Leader Center Noise, Center Noise, and Firm Hooligan at the Tribune B6 Manahan stadium in Surakarta to increase credibility.This type of research is qualitative research using descriptive study methods. Data collection techniques used in the form of interviews and participatory observation. The selection of this research method is based on the phenomena found, from the phenomenon of facts, such as the knowledge of the subject under study based on an incident or experience, so that the results of descriptive data are obtained in the form of written or spoken words from the people or observed behavior.The object of this research is Center Noise and representatives from each company as the main data source. Researchers conducted a search for information from interviews conducted on informants. The main data source was obtained from the Noise Center named Ramadhan Eka Admaja from the Surakarta Offender Firm. Other data sources were obtained from company representatives, totaling ten people. The researcher also collected secondary data in the form of photos and video observations at the B6 Stand at the Manahan Stadium, Surakarta. From the interview results, the group communication pattern that occurs between Center Noise, Center Noise, and Firm is a group communication pattern, namely the primary communication pattern in the form of verbal symbols including language and non-verbal symbols including limb gestures, secondary communication patterns in the form of communication with technology, linear communication patterns in the form of planning, and circular communication patterns in the form of reciprocal responses. Through communication that is established, it is able to increase the credibility of the Persis Solo team.
ANALISIS SELF DISCLOSURE PADA PENGGUNAAN SECOND ACCOUNT INSTAGRAM DI KALANGAN MAHASISWA UNIVERSITAS SLAMET RIYADI (UNISRI) Widodo, Triandi Febriansah; Wangi, Maya Sekar; Mahar Rizqi, Fikriana
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACTThis study aims to determine the form, purpose and impact caused among Unisri students after self-disclosure through a second Instagram account. In this study using qualitative methods with observational data collection techniques, interviews and documentation. In this study, researchers used the theory of Dramaturgy developed by Erving Goffman. The main informants in this study numbered six people with predetermined characteristics. The results showed that the form of self-disclosure carried out was in theform of activities, romance, opinions, and so on. Informants conduct self-disclosure aimed at self-expression, self-clarification, and developing relationships. The impact is in the form of positive and negative impacts. The positive impact is in the form of solutions, suggestions, getting to know yourself better and not disturbing others. While the negative impact caused is addiction, and reduced self-confidence. So that users are expected to be wiser and can limit themselves in using social media by not providing personal data to just anyone. Researchers also remind to pay more attention to things that will be shared on social media, so that no party feels disadvantaged. Keywords : Self Disclosure, Second Account, Instagram
KOMUNIKASI INTERPERSONAL GURU DALAM MENINGKATKAN KETERAMPILAN SOSIAL SISWA TUNARUNGU (Studi Kasus di Sekolah Dasar Luar Biasa A.B.C.D Yayasan Suka Dharma Kecamatan Polokarto Kabupaten Sukoharjo) Kartikaningtyas, Bella; Wangi, Maya Sekar; Hindra, Nurnawati
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Every child is unique, there are children who easily perceive external responses, but there are also those who are slow to perceive responses. Nobody wants to be born less than perfect. Deafness of hearing in deaf people has a big impact on the ability to receive information that is developing in society and has an impact on lack of verbal skills, so that in communicating with others, deaf students have language limitations, a lack of vocabulary which results in students needing special media to communicate. Education has an important role in the deaf learning phase to speak and communicate. Interpersonal communication between teachers and deaf students in the teaching and learning process is very influential in improving student’s skills. When they are new students, deaf students tend to be passive aggressive, close themselves off and find it difficult to communicate, and tend to be less sensitive to current social situations. The formulation of the problem in this research is How Teacher Interpersonal Communication Improves the Social Skills of Deaf Students in the A.B.C.D Extraordinary Elementary School, Suka Dharma Foundation, Polokarto District, Sukoharjo Regency. This research aims to determine, describe and analyzse teacher’s interpersonal communication in improving the social skills of deaf students at Suka Dharma Foundation A.B.C.D Special Elementary School, Polokarto District, Sukoharjo Regency. The research method used is descriptive with a qualitative approach. Data collection techniques used in-depth interview techniques with four informants. The results of this research show that the social skills of deaf students based on each indicator proposed by Nandang Budiman are perceived by special school teachers through three main components as a result of interpersonal communication established between teachers as subjects and deaf students as objects resulting in the conclusion that the interactional communication model which was carried out successfully met the criteria for improving the social skills of deaf students which were divided into three components, namely communication skills, the ability to adapt to the environment, good relationship skills with other people.   Keywords: Interpersonal Communication, Deaf Students, Social Skills
Peran Komunikasi Organisasi dalam Meningkatkan Loyalitas Karyawan McDonalds The Park Solo Baru Islamnudin, Rifky Uchwa; Wangi, Maya Sekar; Widiyowati, Estu
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The aim of this research is to find out the role of organizational communication in an effort to increase employee loyalty at McDonalds' The Park Solo New. Informer determination technique using purposive sampling. Data collection using interview and documentation techniques. Triangulation is the triangulation of sources and methods. Data analysis techniques use qualitative analysis. The new Park Solo consists of upward communication, downward communication and horizontal communication. Downward communication is a form of instruction and also supervision of its employees, upwards communication is the form of employee participation to the organization while horizontal communications is the coordination in the execution of work at The Park Solo New. Organizational communication plays a role in increasing employee loyalty.
Pola Komunikasi Hubungan Jarak Jauh Keluarga Merantau Dalam Membentuk Karakter Remaja: Studi Kasus di Desa Pakelan Kelurahan Kasihan Kabupaten Wonogiri) Wahyuni, Mira; Wangi, Maya Sekar; Sihabuddin, Sihabuddin
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACTIn forming a child's character, the role of parents is needed. Children's growth and development really depends on the communication patterns taught by parents to children. Complex problems regarding the characteristics of adolescents are an important role for parents considering that parents are the people who educate, accompany, communicate, supervise, direct and are also the main teachers for children. Therefore, researchers are interested in conducting research on long- distance communication patterns in shaping children's character in Pakelan Village, Kasihan District. This research aims to analyze how communication patterns between parents and children shape the character of teenagers. To analyze this communication pattern, researchers used communication pattern theory. This type of research is descriptive qualitative research by conducting interviews with 18 informants who are residents of the Pakelan Village community. From the results of this research it can be concluded that the communication patterns carried out by parents and teenagers as well as the role of family companions through circle and star communication can work effectively. In forming the character of teenagers, parents and companions can communicate well even though there are inhibiting factors from parents who are far away and parents' time is limited.Keywords: Communication Patterns, Long Distance Relationships, Adolescent Characters
HUBUNGAN ANTARA MOTIF DAN KEPUASAN PENONTONDALAM MENONTON YOUTUBE: Studi Korelasi Motif dan Kepuasan Penonton dalam Menonton Tonight Show di YouTube Pada Mahasiswa Ilmu Komunikasi di Surakarta Ayu Sinaga, El Grace; Maya Sekar Wangi; Siswanta
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Tonight Show is a very popular talk show program on television and also has an official channel on YouTube. Its presence on YouTube offers accessibility to reach a global audience. Therefore, understanding the motives and satisfaction of the audience is important. This research aims to determine the relationship between motives and audience satisfaction in watching YouTube. The theory used to analyze this research is the uses and gratification theory. This research is quantitative research with data collection using a questionnaire distributed to respondents. The population in this research were communication science students in Surakarta, totaling 3,248 students with a research sample of 100 students. This research uses a random sampling method to take samples. The hypothesis in this study was tested using the Spearman correlation test. The research results state that there is a positive and significant relationship between motives and satisfaction in watching the Tonight Show on YouTube. This is indicated by the correlation coefficient value of 0.864. In the Spearman rank interpretation, this value means that there is a very strong relationship with motives and satisfaction in watching YouTube.
Strategi Komunikasi Affiliator Pada Program Tiktok (Studi Kasus Pada Akun Tiktok @Yogaade): Studi Kasus Pada Akun Tiktok @Yogaade Putri, Rossy; Wangi, Maya Sekar; Rizqi, Fikriana Mahar
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract The purpose of this study is to describe the communication strategy carried out by affiliators in the TikTok program in order to influence user behavior in following and buying products recommended by affiliators on the TikTok @yogaade account. The research uses an approach with the theory of Anwar Arifin, which includes steps such as knowing the audience, determining the message, determining the method, determining the media. The type of research used in this research is descriptive qualitative research. Data collection techniques in this research are using participant observation methods, interviews and documentation. Data analysis techniques use data collection, data reduction, data presentation and conclusion drawing or verification. Based on the research results obtained, Yoga Ade recognizes its audience through audience segmentation, understanding User Persona, and conducting keyword research. Yoga Ade determines its content message by considering the purpose of the content, the value of the brand being promoted, and understanding the target audience. His content methods involve creating engaging content, content schedules, using social tools, content analysis, social media audits, competition monitoring, and keyword identification. By choosing TikTok as a media platform as an affiliator, Yoga Ade managed to reach his audience of mainly 18-30 year olds, especially women. Despite his success, he has also experienced obstacles such as uncertainty. Keywords: Communication Strategy, TikTok, Affiliator, Knowing The Audience, Determining The Message, Determining The Method, Determining The Media
PENERAPAN INTEGRATED MARKETING COMMUNICATION BUMDES SINERGI SIDOWAYAH DALAM PENGELOLAAN DESA WISATA SIDOWAYAH PERIODE 2023 Azizah, Fatimah Nur; Wangi, Maya Sekar; Maserona, Lukas
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Sidowayah Village, located in Klaten Regency, Central Java, has significant potential in the tourism sector, particularly through water attractions like Umbul Siblarak. The Covid-19 pandemic that began in 2020 led to a sharp decline in visitor numbers. Bumdes Sinergi Sidowayah responded to this challenge by implementing an Integrated Marketing Communication (IMC) strategy in 2023 to increase tourist numbers and strengthen the positive image of Umbul Siblarak. This research aims to analyze the effectiveness of IMC implementation by Bumdes in managing Sidowayah Tourism Village. Five key IMC elements, namely advertising, sales promotion, public relations, direct marketing, and personal selling, are examined in depth. The research employs a descriptive qualitative method, with data collected through in-depth interviews, observation, and documentation. The results indicate that IMC implementation successfully increased visitor numbers and reinforced Umbul Siblarak’s image as a safe and attractive tourist destination. Keywords: Integrated Marketing Communication, Bumdes Sinergi Sidowayah, Umbul Siblarak, Marketing, Tourism
PENGARUH CELEBRITY ENDORSE DAN BRAND TRUST TERHADAP KEPUTUSAN MEMBELI: studi deskriptif kuantitatif tentang pengaruh celebrity endorse dan brand trust "kaesang pangarep" terhadap keputusan membeli di cafe hebat solo Pradana Sakti, Dimas Bernanda; Wangi, Maya Sekar; Hindra H, Nurnawati
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Marketing strategies have evolved along with technological advances and changing consumer behavior. The use of celebrities as endorsers is increasingly common in promoting products to increase consumer appeal and trust in the brand. Cafe Hebat Solo, as a culinary business, implements this strategy by using Kaesang Pangarep as an endorser, so it is necessary to analyze its influence on consumer purchasing decisions. Purchasing decisions are a process carried out by consumers to fulfill their needs in order to obtain satisfaction with the highest value. Consumer decision-making to purchase a product begins with an awareness of the fulfillment of needs and desires. The purpose of this study is to analyze the influence of Celebrity Endorsement and Brand Trust on purchasing decisions at Cafe Hebat Solo. The theory used in this study is the Brand Trust theory. Consumer trust in a brand can strengthen purchasing decisions, and Celebrity Endorsement The use of celebrities in marketing aims to increase consumer trust and interest in the product. This study uses a quantitative approach with a survey method. The research sample consisted of 96 respondents who were customers of Cafe Hebat Solo. Data were collected through a questionnaire with questions that measured the influence of celebrity endorsers and brand trust on purchasing decisions. The analysis was carried out using multiple linear regression to test the relationship between independent variables. The results of the study indicate that both celebrity endorsement and brand trust have a significant influence on purchasing decisions. The T-test conducted shows that the Celebrity Endorsement variable has a t-value of 20,641 with a significant value of 0.000, which means its influence is significant. The Brand Trust variable has a t-value of 2,878 with a significant value of 0.005, also indicating a significant influence. Simultaneously, celebrity endorsement and brand trust contribute significantly to purchasing decisions, with an adjusted R-square of 0.851 or 85%, which means that these two variables explain 85% of the variability in consumer purchasing decisions at Cafe Hebat. Keywords: Celebrity Endorsement, Brand Trust, Purchase Decision
Co-Authors Adi Nugroho Agus Setyawan Aji, Haryo Kusumo Andri Astuti I Anggoro, Fajar Tri Ardhi, Mahardika Kurnia Aris Tri Haryanto Artalinda, Mega Okta Ayu Amardika Ayu Sinaga, El Grace Azizah, Fatimah Nur Buddy Riyanto Cantika Dewi Nagagini Danang Risdianto, Danang Dewi Kurniasari, Agnes Berlian Dian Esti Nurati Dora Kusumastuti Efitria Dewanti, Dela Eko Wahyuni, Eko Elisa Agnes Paramesthi Estu Widiyowati Fakihul Jihad Al Muzaky Febriyaningrum, Brigitha Kartika Feliesa Putri, Astrid Fikriana Mahar Rizqi H.T.S, Yonatan Krisna Haryo Kusumo Aji Herning Suryo Herning Suryo Sardjono Hindra H, Nurnawati Hindra, Nurnawati Ibrahim, Ahmad Zubir Islamnudin, Rifky Uchwa Itasari, Andri Astuti Jemmy Novian Tirayudi Johan Bhimo Sukoco Joko Pramono Kartikaningtyas, Bella Mahar Rizqi, Fikriana Maserona, Lukas Mira Wahyuni, Mira Muchtarom, Dicky Nur Dyatin, Rochmad Pradana Sakti, Dimas Bernanda Pradana, Mahera Iman Puspitaningrum, Veronica Monica Putri, Rossy Ramadani, Alif Rizqi, Fikriana Mahar S Siswanto Sardjono, Herning Suryo Sari, Atika Arum Sarwendah, Lintang Setiodjati, Josef Purwadi Sihabuddin, Sihabuddin Siswanta Siswanta, Siswanta Suryo S, Herning Syaifuddin, Taufiq Anwar Taufiq Anwar Syaifuddin Tirayudi, Jemmy Novian Uswatul Jannah, Hesti Viviana Arbaning Tyas Wibisono, Panglipur Ilham Desla Wicaksono, Jonathan Anggit Widi Utama, Arga Widiyowati, Estu Widodo, Triandi Febriansah Winarti Winarti WINARTI WINARTI Wulan Kinasih