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All Journal (JELIKU) Jurnal Elektronik Ilmu Komputer Udayana Mimbar PGSD Undiksha JUIMA : Jurnal Ilmu Manajemen JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Bisnis Indonesia Jurnal Review Pendidikan dan Pengajaran (JRPP) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JUPADAI : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Teknologi dan Bisnis Indonesian Journal of Advanced Research (IJAR) IJESPG (International Journal of Engineering, Economic, Social Politic and Government) journal Paradoks : Jurnal Ilmu Ekonomi International Journal of Asian Business and Management (IJABM) Journal of Economics and Public Health International Journal of Economics, Commerce, and Management Jurnal Widya Mahavira
I Made Wardana
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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The Role of Satisfaction in Mediating the Influence of Perceived Usefulness and Perceived Ease of Use on the Intention to Reuse Ovo E-Wallet in Badung Regency Wandarman Lombu; I Made Wardana
International Journal of Economics, Commerce, and Management Vol. 1 No. 4 (2024): October : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v1i4.261

Abstract

The increasing number of businesses using e-commerce in Bali, the use of e-wallets like OVO is expected to integrate technology into daily life and drive the growth of the digital economy in the region. Factors indicated to influence the intention to reuse include satisfaction, perceived usefulness, and perceived ease of use. This study employs an associative research design with causal relationships and was conducted in Badung Regency. The sample size consisted of 105 respondents. Data was collected through questionnaires and then analyzed using descriptive analysis and structural equation modeling (SEM) based on PLS. The results showed that perceived usefulness has a positive and significant influence on the intention to reuse. Perceived ease of use also has a positive and significant impact on the intention to reuse. Perceived usefulness has a positive and significant effect on satisfaction. Perceived ease of use has a positive and significant effect on satisfaction. Satisfaction has a positive and significant influence on the intention to reuse. Satisfaction significantly mediates the indirect effect of perceived ease of use on the intention to reuse. It also significantly mediates the relationship between perceived usefulness and the intention to reuse. These findings underscore the importance of usefulness, ease of use, and satisfaction in increasing users' intention to continue using the technology. OVO e-wallet managers should focus on enhancing the benefits, ease of use, and user experience to improve user retention and loyalty.
Literature Review Sensory Marketing Analysis: Theoretical Foundations, Practical Applications, and Their Impact on Consumer Behavior Richadinata, Kadek Riyan Putra; Wardana, I Made; Ekawati, Ni Wayan; Aksari, Ni Made Asti
Journal of Economics and Public Health Vol 3 No 4 (2024): Journal of Economics and Public Health: December 2024
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v3i4.5391

Abstract

Sensory marketing has emerged as an important strategy for businesses aiming to create lasting impressions and emotional connections with consumers. This study explores the theoretical foundations, practical applications, and impact of sensory marketing on consumer behavior. Sensory stimuli—such as visual, auditory, olfactory, gustatory, and tactile elements—play a critical role in shaping consumer perceptions and behaviors. The study suggests that sensory marketing not only influences immediate purchase decisions but also fosters long-term brand loyalty by creating memorable experiences. This study systematically reviews the current literature to evaluate the effectiveness of sensory marketing across multiple contexts, including physical retail environments, e-commerce, and the luxury goods market. data search with the keywords typed to search for articles are: "sensory marketing impact on consumer behavior", "sensory marketing impact on purchase intention", "sensory marketing impact on digital purchase decision", "Sensory marketing impact on purchase satisfaction", " sensory marketing impact on Product Perception”, “sensory marketing impact on price perception and “sensory marketing impact on with result 13 article that meet the inclusion and exclusion criteria” from 2014-2024. The study found that sensory marketing can enhance brand differentiation and consumer engagement, especially when integrated across multiple sensory touchpoints. the study highlights the importance of sensory consistency in building trust and loyalty. The reviewed studies emphasize the significant influence of sensory elements such as scent, color, music, and product packaging on consumer satisfaction, purchase intention, and decision-making processes, such as virtual reality and immersive e-commerce experiences, have also been identified as key drivers of sensory marketing success. The interaction of sensory stimuli and consumer responses is critical to developing effective marketing strategies that enhance consumer experiences and foster brand loyalty in today's competitive marketplace.
Peran Keunggulan Kompetitif Memediasi Pengaruh Orientasi Kewirausahaan Dan Orientasi Pasar Terhadap Kinerja Pemasaran I Wayan Lanang Pastika; Suasana, I Gst. A. Kt. Gd.; I Made Wardana; Putu Yudi Setiawan
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1544

Abstract

Pemerintah Indonesia secara konsisten mendorong pertumbuhan ekonomi melalui UKM,  terbukti dari peningkatan jumlah unit usaha dengan dukungan regulasi. Namun, tantangan seperti penurunan pendapatan dan persaingan ketat memengaruhi kemampuan pelaku usaha dalam melunasi kewajiban finansial. Penelitian ini bertujuan menguji peran keunggulan kompetitif dalam memediasi pengaruh orientasi kewirausahaan dan orientasi pasar terhadap kinerja pemasaran mitra binaan Rumah BUMN di Bali. Penentuan sampel menggunakan teknik probability sampling, dengan pendekatan cluster random sampling sebanyak 147 unit usaha. Hasilnya menunjukkan orientasi kewirausahaan dan keunggulan kompetitif berpengaruh langsung terhadap kinerja pemasaran. Orientasi pasar tidak berpengaruh langsung terhadap kinerja pemasaran, tetapi berpengaruh langsung terhadap keunggulan kompetitif. Keunggulan kompetitif terbukti memediasi pengaruh orientasi kewirausahaan  dan orientasi pasar terhadap kinerja pemasaran. Temuan ini menguatkan Resource Based View Theory dalam  menyoroti pentingnya pengelolaan sumber daya strategis.  Secara keseluruhan, penelitian ini memperkaya teori ekonomi dan aspek praktis manajemen, khususnya kewirausahaan, orientasi pasar, keunggulan kompetitif, dan kinerja pemasaran.
Unleashing Competitive Edge: The Role of Entrepreneurial Marketing and E-Commerce in Fashion SMEs with Religiosity as a Key Moderator Saisaria Mandasari, IA Cynthia; Wardana, I Made; Ekawati, Ni Wayan; Setiawan, Putu Yudi
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.05

Abstract

Small and Medium Enterprises (SMEs) are essential to Indonesia's economy, particularly in Bali Province, where Denpasar City is a key commercial center. This study aims to analyze the role of competitive advantage in mediating the effects of entrepreneurial marketing and e-commerce on the performance of fashion SMEs in Denpasar, with religiosity as a moderator. Using a sample of 134 fashion SMEs, data were collected through questionnaires and analyzed with SmartPLS. The findings show that competitive advantage partially mediates the impact of entrepreneurial marketing and e-commerce on business performance. Additionally, religiosity strengthens the relationship between entrepreneurial marketing and business performance, enhancing consumer trust and ethical practices. This study highlights the significance of integrating religious values into business strategies and the importance of leveraging competitive advantages to improve SME performance. This study offers a novel perspective by integrating religiosity into the entrepreneurial marketing and e-commerce framework, highlighting its moderating role in SME performance. It provides valuable insights for fashion SMEs, emphasizing the strategic importance of aligning business practices with cultural and religious values to foster trust and enhance competitive advantage.
The Effect of Marketing Mix on Repurchase Intention with Customer Satisfaction as a Moderation Variable (Study on Braud Bali Cafe) Manyasa, Komang Merta Mulia; Wardana, I Made; Suprapti, Ni Wayan Sri; Triaryati, Nyoman
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.15085

Abstract

This study aims to examine the influence of price perception, product quality, service quality, place, and promotion on repurchase intention, with customer satisfaction as a moderating variable, in a case study of customers at Braud Café Bali. A quantitative approach using survey methods with moderation tests was employed for data analysis. The results indicate that price perception, product quality, service quality, and place have a positive and significant effect on repurchase intention. In contrast, promotion shows no significant effect. Furthermore, customer satisfaction does not moderate the relationship between the independent variables (price perception, product quality, service quality, place, and promotion) and repurchase intention. These findings suggest that aspects of quality and accessibility play a more critical role in driving repurchase decisions than promotional efforts or customer satisfaction as a moderating factor.
The Effect Of Customer Experience And Risk Perception On Repurchase Intention Of Boba Drinks Mediated By Customer Satisfaction (Study On Mixue Denpasar Area) Kyana, Ni Luh Gede Sari Marta; Wardana, I Made
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 6 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i6.111

Abstract

One place that has been impacted by the phenomena of Mixue's rising popularity in Indonesia is Denpasar City, Bali. By 2023, Denpasar will already have fifty-eight percent of Bali's outlets. Conversely, Mixue's income is more likely to decrease. This study aims to investigate the role that satisfaction plays as a mediator between Mixue consumers' tendency to repurchase in Denpasar and their sense of experience and danger. This research is classified as associative quantitative research. The group under research consisted of consumers of Boba Mixue drinks in Denpasar City. The sample size was 158 respondents overall, and the method used was purposeful sampling. Data collection and surveying were done using a study instrument that resembled a questionnaire. In this work, the analytical approach used was PLS-based SEM analysis. The results showed that every variable had a significant effect. In the Denpasar region, satisfaction has a somewhat moderating role in resolving the impact of customer experience and risk perception on the desire to buy Boba Mixue beverages.
The Effect Of Customer Experience And Risk Perception On Repurchase Intention Of Boba Drinks Mediated By Customer Satisfaction (Study On Mixue Denpasar Area) Kyana, Ni Luh Gede Sari Marta; Wardana, I Made
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 6 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i6.111

Abstract

One place that has been impacted by the phenomena of Mixue's rising popularity in Indonesia is Denpasar City, Bali. By 2023, Denpasar will already have fifty-eight percent of Bali's outlets. Conversely, Mixue's income is more likely to decrease. This study aims to investigate the role that satisfaction plays as a mediator between Mixue consumers' tendency to repurchase in Denpasar and their sense of experience and danger. This research is classified as associative quantitative research. The group under research consisted of consumers of Boba Mixue drinks in Denpasar City. The sample size was 158 respondents overall, and the method used was purposeful sampling. Data collection and surveying were done using a study instrument that resembled a questionnaire. In this work, the analytical approach used was PLS-based SEM analysis. The results showed that every variable had a significant effect. In the Denpasar region, satisfaction has a somewhat moderating role in resolving the impact of customer experience and risk perception on the desire to buy Boba Mixue beverages.
The Role of Brand Awareness Mediating the Influence of Social Media Marketing on Purchase Intention I Gusti Bagus Krisna Saputra; I Made Wardana
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5752

Abstract

Social media marketing can be utilized as a digital marketing channel to establish brand awareness, as a well-known brand provides a sense of security and makes it easier for potential customers to identify a brand. Strong brand awareness has a greater chance of being chosen, and therefore, it has the potential to increase purchase intention. This research attempts to explain the crucial role of brand awareness in mediating the impact of social media marketing on purchase intention among potential consumers of the online travel agent Traveloka. The study was conducted in the Badung Regency, which is the tourism hub of Bali Province. The sample size consisted of 104 respondents, selected using a non-probability sampling technique from the population of potential Traveloka consumers. The survey was distributed online through the Google Form platform. This research follows a quantitative associative approach, employing path analysis and the Sobel test for analysis. The findings of the study reveal that social media marketing has a positive and significant impact on purchase intention; social media marketing has a positive and significant impact on brand awareness; brand awareness has a positive and significant impact on purchase intention; and brand awareness significantly mediates the effect of social media marketing on purchase intention
PERAN POSITIVE EMOTION DALAM MEMEDIASI PENGARUH STORE ATMOSPHERE TERHADAP IMPULSE BUYING (Studi Pada Pelanggan Gerai Ritel KKV Trans Studio Mall Bali di Kota Denpasar) Cahyanti, Ni Made Dwi Ratna; Wardana, I Made
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.29714

Abstract

Perkembangan bisnis ritel di Indonesia mengalami pertumbuhan yang pesat. Bisnis ritel modern saat ini memiliki fungsi bukan hanya sekedar tempat belanja, tetapi juga sebagai tempat rekreasi bagi keluarga. Sebagian besar ritel menciptakan suasana yang baik untuk mendapatkan perhatian kosumen Toko yang tertata dan dengan store atmosphere yang menarik dapat memicu konsumen untuk berbelanja. Penelitian ini bertujuan untuk menganalisis peran positive emotion memediasi pengaruh store atmosphere terhadap impulse buying pada pelanggan gerai ritel KKV Trans Studio Mall Bali. Penelitian ini menggunakan jumlah sampel sebanyak 120 orang pelanggan, dengan menggunakan purposive sampling. Pengumpulan data dalam penelitian ini dilakukan dengan metode kuesioner. Teknik analisis data digunakan dalam penelitian ini adalah Analisis Jalur (Path Analysis), Uji Sobel dan Uji VAF. Berdasarkan hasil analisis ditemukan bahwa positive emotion memediasi pengaruh store atmosphere terhadap impulse buying pada pelanggan gerai ritel KKV Trans Studio Mall Bali. Hasil penelitian ini menunjukan bahwa Store atmosphere berpengaruh positif dan signifikan terhadap impulse buying, Store atmosphere berpengaruh positif dan signifikan terhadap positive emotion, Positive emotion memiliki pengaruh positif dan signifikan terhadap impulse buying, dan Positive emotion memediasi pengaruh store atmosphere terhadap impulse buying pada pelanggan gerai ritel KKV Trans Studio Mall Bali.
Partisipasi Politik Masyarakat Dalam Pemilihan Kepala Daerah Serentak Tahun 2024 di Desa Punggul Kecamatan Abiansemal Kabupaten Badung Wardana, I Made
Jurnal Widya Mahavira Vol. 2 No. 1 (2026): Jurnal Widya Mahavira
Publisher : STISIP Margarana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines political participation of Punggul Village community in the 2024 simultaneous regional head elections in Abiansemal District, Badung Regency. Using qualitative descriptive methods with 12 informants, the study found that political participation was classified as passive, with only 87.83% voter turnout, while youth participation (ages 17-30) was notably lower at 21.3%. Key findings indicate that political participation occurred primarily in three phases: before election (limited involvement in campaigns and political discussions), during election (voter turnout), and after election (acceptance of results). Driving factors included political stimulation reception, personal characteristics, social characteristics, and conducive political environment. Meanwhile, inhibiting factors consisted of residence outside the village, work and study commitments, low government trust, insufficient political education, household responsibilities, feelings of inadequacy, limited political socialization, and weaknesses in voter list compilation. The study concludes that community political participation remains largely passive, though some citizens demonstrated active participation through compliance with government decisions and acceptance of election outcomes.
Co-Authors Agung Ari Priyantika Agus Daging Ahmad Sirojut Tholibin Alit Devi Laksmi Alit Suryani Anak Agung Sagung Mas Evy Aprillianty Cahyanti, Ni Made Dwi Ratna Cokorda Pramartha Desak Made Indah Paramitha Sari Dewi, Ni Ketut Meicintia Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke . Febe Vanesamay Jayadi Gede Bayu Rahantha I Gde Adnyana Sudibya I Gede Eka Sumanjaya Putra I Gede Riana I Gede Teguh Esa Widhiarta I Gst. A. Kt. Gd. Suasana I Gusti Ayu Dewi Adnyani I Gusti Ayu Ketut Giantari I Gusti Ayu Putu Utami Mayastuti I Gusti Ayu Swari Pradnyani I Gusti Bagus Krisna Saputra I Kadek Leon Saputra I Ketut Nurcahya I Ketut Rahyuda I Komang Lowis Siwandana I Made Surya Prayoga I Made Surya Prayoga I Nengah Aryana I Nyoman Dyo Sucahya Permana I Putu Gde Sukaatmadja I Wayan Lanang Pastika I Wayan Mahendra Putra AN I Wayan Sujana I.B Koman Suarmaja Ida Ayu Putu Dian Savitri Ida Bagus Made Juniartha Iwan Trisna Jaya Jerry Risnandar Saktinegara Kadek Tresna Widiananta Kadek Yoga Aditya Krismawintari, N.P.D. Kyana, Ni Luh Gede Sari Marta Made Ayu Swari Oktarini Made Dwi Listyandari Made Pradnyan Permana Usadi Made Surya Putra Manyasa, Komang Merta Mulia Maytri Kiara Saraswathi Ni Ketut Rahayu Laksmi Uttami Ni Luh Tiwi Hari Cahyani Ni Luh Wayan Sayang Telagawathi Ni Made Asti Aksari, Ni Made Asti Ni Made Maya Devi Theresia Theresia Ni Made Mirawati Ni Nyoman Kerti Yasa Ni Putu Anggun Udayani Ni Putu Dellya Febrianda Melzica Ni Putu Devi Putri Dikayana Ni Putu Hani Susanti Ni Putu Siska Yundari Ni Putu Wulan Widasari Ni Wayan Ekawati Ni Wayan Sri Suprapti Niky Purbawisesa Nyoman Doddy Widhiastana Nyoman Shanti Pranithi Karita Nyoman Triaryati Putu Budi Cahyadi Putu Laksmita Dewi Rahmayanti Putu Pradiva Putra Salain Putu Yudi Setiawan Putu Yudi Setiawan Richadinata, Kadek Riyan Putra Saisaria Mandasari, IA Cynthia Sarah Yulinar Adiputri Selvina Juliana Pelupessy Sri Suprapti Syamsul Arifin Tirtayoga, I Ketut Ogi Udayani, Ni Putu Anggun Wandarman Lombu Wayan Sanjaya Yenny Pratiwi Yohanes Paulus Hanny Wadhi