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All Journal Jurnal Sosioteknologi Kanal : Jurnal Ilmu Komunikasi Jurnal Sinergitas PkM & CSR Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JIKE : Jurnal Ilmu Komunikasi Efek DIALEKTIKA Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Darma Agung Prosiding Konferensi Nasional PKM-CSR Jurnal Indonesia Sosial Teknologi eProceedings of Management Indonesian Journal of Digital Public Relations Jurnal Pustaka Dianmas Lektur, Jurnal Ilmu Komunikasi HUMANUS : Jurnal Sosiohumaniora Nusantara JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Knowledge Garden: International Journal of Library Studies Journal of Communication, Business and Social Science (JCOBS) Proceeding of Community Service and Engagement
Muhammad Al Assad Rohimakumullah
Universitas Telkom
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Optimalisasi Media Sosial LKK Tamansari melalui Pelatihan Content Pillar Rohimakumullah, Muhammad Al Assad; Pasaribu, Anggian Lasmarito; Buana, Gendra Wisnu; Debora, Elvi Bertha
Jurnal Pustaka Dianmas Vol 5, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v5i2.6457

Abstract

Tamansari Subdistrict, located in Bandung Wetan District, Bandung City, has considerable socio-economic potential and a strategic position in the city center. However, the Tamansari Subdistrict Partnership Institution (Lembaga Kemitraan Kelurahan/LKK Tamansari) faces challenges in social media management, particularly due to the lack of a consistent brand image and a structured content strategy. This situation has reduced the effectiveness of public communication and institutional image-building. This community service program aims to strengthen the capacity of LKK Tamansari to manage social media content professionally through an understanding of content pillar concepts and institutional brand image development. The program targets administrators and members of LKK Tamansari as key actors in subdistrict-level public communication. The activities were conducted using a Participatory Action Research (PAR) approach, including preliminary research, training material development, interactive workshops, content creation simulations, and evaluation through participant presentations. The results demonstrate a significant improvement in participants’ understanding, with most participants able to independently demonstrate social media content planning. Furthermore, participants showed increased confidence and greater awareness of social media’s potential as a tool for promoting local MSME products. This program contributes to the downstream application of research outcomes in empowering local institutions through digital communication.
The Effect of Social Media Content Exposure on the Health Literacy of Followers @halodoc Devi Mulyanti; Muhammad Al Assad Rohimakumullah
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 3 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i3.952

Abstract

Currently, content about health is an interesting thing on social media Instagram and TikTok, because in addition to being entertaining it is also an information. Halodoc Instagram plays an active role in routinely communicating health information to its users, with content divided into four pillars, namely product knowledge, tips and tricks, health facts, and inspirations. TikTok Halodoc also actively provides content about health involving general practitioners and specialists. The content exposure provided by the @halodoc social media account is very attached to health information, so that it can encourage people, especially its followers, to carry out health literacy activities easily. Health literacy is done by accessing and reading so as to increase knowledge about health. This study examines the effect of exposure to social media content on the health literacy of @halodoc followers. The purpose of this study was to determine how much influence social media content exposure has on the health literacy of @halodoc followers. The method used in this research is quantitative method using a survey or questionnaire. Sampling using non-probility sampling method with accidental sampling of 100 respondents who are followers or followers of Instagram and TikTok social media @halodoc. Based on the research results on the normality test, this study is normally distributed. In the partial hypothesis test (t test), this study found a significant effect of exposure to social media content on the health literacy of @halodoc followers with a value of 54.1%. While the remaining 45.9% is influenced by other factors outside this research model.
ANALISIS PERSIAPAN DAN PENDAMPINGAN DALAM MENGHADAPI PPDB TAHUN AJARAN 2023/2024 PADA PRESCHOOL TK PLUS INSAN MANDIRI GARUT Muhammad Al Assad Rohimakumullah; Intan Primasari; Dewi K Soedarsono; Muhammad Satria Duva Dama; Zayyin Abdul Quddus
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 3 No. 1 (2023): Prosiding COSECANT : Community Service and Engagement Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v3i1.7129

Abstract

Sebuah perusahaan, baik industri yang bergerak pada bidang jasa ataupun non jasa membutuhkan aktivitas pemasaran dan kehumasan. Hal ini merupakan suatu hal yang penting dan dapat menjadi kegiatan yang mendukung pencapaian tolak ukur keberhasilan dari sebuah target perusahaan. Begitupula dengan instansi swasta pendidikan yang berusaha untuk mendapatkan calon siswa/i baru pada setiap tahunnya. Penerimaan Peserta Didik Baru (PPDB) merupakan kegiatan yang dilakukan oleh instansi pendidikan pada seluruh jenjang pendidikan guna mendapatkan calon siswa’I yang menjadi target PPDB itu sendiri, Begitu juga hal yang di lakukan oleh Preschool TK Insan Mandiri Garut. Aktivitas pemasaran dan kehumasan untuk menjalankan program PPDB ini telah di lakukan oleh divisi korkom dari TK insan Mandiri Garut itu sendiri, Akan tetapi sesuai dengan pra observasi sebelumnya, instansi pendidikan ini mengalami penurunan calon siswa/i yang menurun secara signigikan. Telah terbentuk sebuah gap dikarenakan pada masa pandemi yang membuat seluruh aktivitas kegiatan sekolah menjadi cukup terbatas seperti penggunaan teknologi, berkurangnya SDM, Hilangnya stakeholder, hingga menurunnya kualitas fasilitas. Dampak dari gap tersebut menghasilkan terjadinya pergerakan dari program PPDB ini tidak semaksimal sebelumnya. Hal lainnya seperti bertambahnya pesaing preschool lainnya yang muncul di kawasan TK Insan Mandiri Garut dengan cepat membuat TK Insan Mandiri Garut perlu untuk bertahan dan menghadapi persaingan yang ketat. Maka dari itu TK Insan Mandiri Garut ini memerlukan strategi humas dan marketing yang dapat disesuaikan dengan kemampuan dan keadaan. Pengabdian masyarakat ini Tim Dosen dari berbagai fakultas dan universitas telah melakukan pendampingan dengan cara FGD, Wawancara, Analisis keadaan, Hingga pembuatan model mengenai strategi humas dan marketing dalam menghadapi PPDB dan dapat di lakukan oleh pihak TK Insan Mandiri Garut.
Co-Authors Achdiat, Alkahfi Putra Ade Putri Lestari Aditya Ali Affandi, Ahmad Fahrul Muchtar Ahmad, Hibatullah Zaidan Anggian Lasmarito Pasaribu Angling Dwi Wicaksono Anindya Fatona Aulia Hermiati Putri Buana, Gendra Wisnu Dama, Muhammad Satriand Duva Debora, Elvi Bertha Deswarita Tripani Devi Mulyanti Dewi K.Soedarsono Duva Dama, Muhammad Satrian Fatona, Anindya Hadi Purnama Hanna Wisudawaty Hantoro, Bima Syattriyo Hasna, Fakhriyah Nur Husniyyah, Yasmin Nawal Intan Primasari Maryufani, Fathiyyah Moch Armien Syifaa Sutarjo Muhammad Ilham Dikostariza Muhammad Ridho Rahmadiansyah Muhammad Rio Fariza Muhammad Sufyan Abdurrahman Muhammad Thoriq Alkadrie Najmina, Nushayba Novella Spania Putri Anggraeni PERMATASARI, DINDA AYU Pratama, Rizki Dika Puspitadewi, Cecillia Silvia Quddus, Zayyin Abdul Ramdani, Alwan Husni Restu, Aldo Rifqi Abdul Aziz Saputry Wahyuni, Haria Sarah Tazkiyatun Nufus Adha Septiana Yustika Widyaningrum Soedarsono, M.Si, Dr. Dewi K. Sri Nalendra, Muhammad Ariq Syarifudin, Dara Hadjrah Berliani Tita Melia Milyane Wahyuni, Haria Saputry Wibowo, Nicky Aureliano Wicaksono, Angling Dwi Zayyin Abdul Quddus