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All Journal The International Journal of Accounting and Business Society Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Negotium: Jurnal Ilmu Administrasi Bisnis Jurnal Solusi Masyarakat (JSM) Proceedings of Malikussaleh International Conference on Multidisciplinary Studies (MICoMS) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Ritonga, Nursakinah
Universitas Malikussaleh
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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PENGARUH PER CEIVED USEFULNESS TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI SHOPEE Nursakinah Ritonga
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 2 (2021): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v4i2.6206

Abstract

This study aims to explain and analyze the effect of perceived usefulness on purchasing decisions on the Shopee application. The population of this research is Active Students of Business Administration Study Program, FISIP, UNIMAL, totaling 312 people. The number of samples in this study was taken using the Yamane formula with a standard error of 10% so that the number obtained was 76 people. The data analysis technique consists of several tests, namely the research instrument test which consists of validity and reliability testing and hypothesis testing using regression testing on the SPSS application. Based on the results of simple linear regression analysis, it is known that perceived usefulness has a positive effect on Purchase Decisions on the Shopee application among Business Administration Students, FISIP UNIMAL because the coefficient value obtained is positive, namely 0.576. Based on the results of the partial test or t test, the results show that perceived usefulness has a significant effect on purchasing decisions
PENGARUH PERCEIVED OF RISK (PERSEPSI RISIKO) TERHADAP MINAT BELI ONLINE Nadia Nadia; Nursakinah Ritonga
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5 No 1 (2022): Januari-Juni
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.8109

Abstract

This study aims to examine the influence of perceived of risk on the online buying interest of  the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency. This research was conducted in Hamlet 1 of Tambon Tunong Village, Dewantara District, North Aceh Regency. This study used primary data in the form of questionnaires that were distributed to the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency who made online purchases. The data analysis methods used are instrument tests and classical assumption tests as well as simple linear regression tests using the help of SPSS version 26 software. The results of the partial test showed that the perceived of risk had a positive and significant effect on the online buying interest of  the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA PANTAI UJONG BLANG KOTA LHOKSEUMAWE Mulana Khairunnisa; Nursakinah Ritonga
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 6 No 1 (2023): Januari-Juni
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v6i1.8940

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth terhadap keputusan berkunjung. Penelitian ini dilakukan di Pantai Ujong Blang Kecamatan Banda Sakti Kota Lhokseumawe dengan menggunakan pendekatan kuantitatif. Penelitian ini menggunakan data primer berbentuk kuisioner yang dibagikan kepada pengunjung atau wisatawan Pantai Ujong Blang Kota Lhokseumawe sebanyak 100 responden. Metode analisis data yang digunakan adalah uji instrumen dan uji asumsi klasik serta uji regresi linier sederhana menggunakan bantuan perangkat lunak SPSS versi 26. Hasil dari pengujian secara parsial menunjukkan bahwa electronic word of mouth secara parsial berpengaruh positif dan signifikan terhadap keputusan berkunjung pada Pantai Ujong Blang Kota Lhokseumawe. Di mana nilai koefisien korelasi diperoleh sebesar 0,438 atau keputusan berkunjung ke Pantai Ujong Blang Kota Lhokseumawe akan meningkat sebesar 43,8% jika electronic word of mouth meningkat sebesar 1%.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA SEVEN BARBERSHOP DI BIREUEN Khairun Nisa; Nursakinah Ritonga
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5 No 2 (2022): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i2.12632

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction at Seven barbershops in Bireuen. The data used in this research is primary data of 100 Seven Barbershop consumers. The sampling technique used is a technique based on convenience. The method used to analyze the relationship between the independent variables and the dependent variable is a multiple linear regression method. The results of the research partially show that service quality has a positive and significant effect on customer satisfaction, price has a positive and significant effect on customer satisfaction.
ARTIFICIAL INTELLIGENCE (AI) -BASED DIGITAL ADVERTISING ON TIKTOK ON INTEREST CONSUMER BUYING (Study of Undergraduate Students of the Faculty of Social and Political Sciences, Malikussaleh University) Melda Nilam Sari; Sutriani; Nanda Ameliany; Sufi; Nursakinah Ritonga
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the effect of Artificial Intelligence (AI)-based digital advertising on TikTok on consumer purchase intention among undergraduate students of the Faculty of Social and Political Sciences, Malikussaleh University. The study employed a quantitative survey approach and simple linear regression analysis. The sample consisted of 100 students selected through purposive sampling with proportional allocation across six study programs. Primary data were collected using a Likert-scale questionnaire and processed with SPSS version 27. The results show that AI-based digital advertising on TikTok has a positive and significant effect on consumer purchase intention. This is proven by a calculated t-value of 11.761, which is greater than the critical t-value of 1.984, with a significance value of 0.000 < 0.05. The correlation coefficient of 0.765 indicates a strong relationship, while the coefficient of determination of 0.585 shows that digital advertising explains 58.5% of the variation in purchase intention. These findings confirm that advertisements that are easy to understand, innovative, persuasive, and entertaining can increase consumers' interest in seeking product information and developing purchase intention
THE INFLUENCE OF E-SERVICE QUALITY ON USER SATISFACTION OF THE THREADS APPLICATION AMONG STUDENTS OF THE FACULTY OF SOCIAL AND POLITICAL SCIENCES Cut Sukmawati; Khairani; Nanda Ameliany; Maisyura; Nursakinah Ritonga
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E-Service Quality is one of the important variables in shaping user satisfaction on social media, such as the Threads application. The purpose of this study is to examine the effect of E-Service Quality on User Satisfaction of the Threads Application among students of the Faculty of Social and Political Sciences, Malikussaleh University. This study uses a quantitative method with an associative research type. The research sample used in this study was 100 respondents selected using a non-probability purposive sampling technique. The collected data were analyzed using a simple linear regression test. Based on the results of the analysis, it is shown that E-Service Quality has a positive and significant influence on User Satisfaction of the Threads application with a t-value of 9.848 greater than the t-table of 1.98447 and a significance value of 0.000 <0.05, so H1 is accepted. The coefficient of determination (R²) of 0.497 means that E-Service Quality significantly influences user satisfaction by 49.7%, while 50.3% is influenced by other factors outside the research variables.
PENGARUH PROMOSI PENJUALAN TERHADAP. MINAT BELI PRODUK FASHION PADA APLIKASI TIKTOK SHOP Nursakinah Ritonga; Nisa Setia Ningrum; Cut Andyna; Nanda Ameliany; Lisa Iryani; Yani Sukriah
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 6 (2024): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i6.2024.2425-2429

Abstract

Penelitian ini bertujuan untuk menguji pengaruh promosi penjualan terhadap minat beli produk fashion pada aplikasi TikTok Shop (studi pada mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Malikussaleh). Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Menggunakan teknik pengumpulan data melalui kuesioner (angket) yang disebarkan kepada mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Malikussaleh Lhokseumawe dengan jumlah responden penelitian sebanyak 97. Metode analisis data yang digunakan adalah uji instrument dan uji asumsi klasik serta menggunakan uji regresi linear sederhana dengan bantuan perangkat lunak SPSS versi 25. Hasil pengujian hipotesis menunjukkan bahwa variabel promosi penjualan berpengaruh positif dan signifikan terhadap minat beli mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Malikussaleh. Dapat disimpulkan bahwa hasil penelitian yang telah dilakukan peneliti mendapatkan hasil yaitu variabel promosi penjualan berpengaruh terhadap peningkatan minat beli produk fashion pada aplikasi TikTok Shop mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Malikussaleh.
PELATIHAN PEMBUATAN KUE AGAR AGAR SUNTIK DAN PENGENALAN STRATEGI PEMASARAN MELALUI MEDIA SOSIAL DI GAMPONG PADANG SAKTI KECAMATAN MUARA SATU KOTA LHOKSEUMAWE Nanda Ameliany; Sufi Sufi; Lisa Iryani; Nursakinah Ritonga; Cut Sukmawati; Irhamsyah Irhamsyah; Juliansyah Juliansyah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5230-5240

Abstract

Pelatihan pembuatan kue agar-agar suntik merupakan program yang bertujuan untuk memberdayakan masyarakat di Gampong Padang Sakti dengan meningkatkan keterampilan kuliner mereka dan menciptakan peluang usaha baru. Pelatihan ini melibatkan pemberian pengetahuan dan keterampilan praktis dalam pembuatan kue agar-agar suntik, mulai dari teknik dasar hingga variasi resep yang lebih kompleks. Strategi pemasaran untuk produk agar-agar suntik melibatkan identifikasi pasar potensial, pengembangan merek dan kemasan produk, serta promosi melalui berbagai saluran, termasuk media sosial, acara lokal, dan kemitraan dengan toko-toko atau restoran setempat. Fokusnya adalah untuk meningkatkan visibilitas produk, menarik perhatian konsumen, dan membangun hubungan yang kuat dengan pasar target. Dengan kombinasi pelatihan yang berkualitas dan strategi pemasaran yang efektif, diharapkan program ini dapat memberikan manfaat nyata bagi mitra di Gampong Padang Sakti, seperti peningkatan pendapatan, kemandirian ekonomi, dan peningkatan kualitas hidup secara keseluruhan.
Co-Authors Ameliany, Nanda Andyna, Cut Cut Sukmawati Dedi Fariadi Dedi Feriadi Dedi Feriadi Endang Siti Astuti Failla, Failla Hafizatun Nisak Harahap, Mukhlis Yakup Hirawan, Muhammad Hutagalung, Ulianto Irhamsyah Irhamsyah Irhamsyah Irhamsyah, Irhamsyah Ismail, Muchlis Juliansyah Juliansyah Juliansyah Juliansyah Khairani Khairisma, Khairisma Khairun Nisa KN, Jamiati Linda Mora, Jessica Lisa Iryani M. Nazaruddin Mahnidar, Mahnidar Maisyura Maisyura Maisyura, Maisyura Melda Nilam Sari Meliza, Richa Muchlis Muchlis Muh. fahrudin Alawi Mulana Khairunnisa Muliana, Muliana Nadia Nadia Nanda Ameliany Nisa Setia Ningrum Nur Hafni Nursanjaya Nursanjaya, Nursanjaya Rosida, Erni Sjafruddin Sjafruddin Sufi Sufi Sufi Sufi Sufi, Sufi Sukamto, Ika Sumiyarsi Sukmawati, Cut Sukriah, Yani Sunarti - Sutriani Syafina, Ashifa Ridza Teuku Zulkarnaen Ulya, Putri Yani Sukriah