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Ritonga, Nursakinah
Universitas Malikussaleh
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Blue Ocean Strategy on Consumer Buying Interest (A Study On Richeese Factory Lhokseumawe City) Nurrasyidah, Nurrasyidah; Iryani, Lisa; Maisyura, Maisyura; Ritonga, Nursakinah; Ameliany, Nanda
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

This study uses a quantitative approach which aims to determine Blue Ocean Strategy has a Positive and Significant influence on Consumer Purchase Interest. The population in this study were all Richeese Factory consumers in Lhokseumawe City and the determination of the sample using the “simple random sampling” method and the formula used in determining the number of respondents using the Lemesshow formula so that the number of respondents was 96 consumers. In proving and analyzing this, validity and reliability tests, classical assumption tests, simple linear regression tests and t tests (partial) are used. Statistically, this value gives the understanding that 51.4% of Blue Ocean Strategy variables affect consumer buying interest at Richeese Factory Lhokseumawe. This means that Richeese Factory Lhokseumawe's Consumer Purchase Interest will be influenced by the Blue Ocean Strategy in accordance with the equation Y = 5.563 + 0.901x.
The Influence of Marketing Mix on Laptop Purchasing Decisions (Study at One's Computer Store in Krueng Geukuh, North Aceh Regency) Muliana, Muliana; Ameliany, Nanda; Nursanjaya, Nursanjaya; Iryani, Lisa; Ritonga, Nursakinah
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

One's Computer shop is a shop that sells various kinds of laptops and other laptop equipment. This study aims to determine the effect of marketing mix on laptop purchasing decisions at One's Computer stores in Krueng Geukuh, North Aceh Regency. This study uses descriptive quantitative research methods and obtained 97 respondents as a research sample obtained from the Lemesshaw formula. The data analysis method used in this study is simple regression analysis, instrument test, classical assumption test and hypothesis testing and the coefficient of determination with the help of the SPSS 20.0 program. The results of data processing that has been done previously show that the Ha hypothesis is accepted. Through the t-test with a 5% error rate (a=0.05), the value of Thitung is 19.079 and the value of Ttabel is 1.986 so that (19.079> 1.986) or a sig of 0.000 <0.05. So it can be concluded that the Marketing Mix variable (X) has a positive and significant effect on the Purchasing Decision variable (Y) at the One's Computer Store in Krueng Geukuh, North Aceh Regency. Based on the research that has been done, it means that consumers think that the One's Computer store implements the marketing mix well so that it can improve purchasing decisions.
Analysis of Competitive Strategies in Retaining Customers (Study on Makecents Coffee Space in New Terrain) Syafina, Ashifa Ridza; Nursanjaya, Nursanjaya; Iryani, Lisa; Sukmawati, Cut; Ritonga, Nursakinah
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

With the increasing popularity of the coffee shop business in the city of Medan, Makecents Coffee Space must implement appropriate competitive and marketing strategies in order to continue to win the competition, attract customers and maintain customer loyalty. witnessing it directly or indirectly is like giving a list of questions to be answered. From the results of the SWOT analysis and discussion, the factors that are the advantages of Makecents coffee space which can be used to increase competitiveness in facing competition between similar businesses are the price and quality factors offered. The strategies carried out by Makecents Coffee Space first analyze what the market wants, then provide a good service process so that it can attract customers, provide attractive product offers, and free customers to comment and provide input by providing stalls for commenting so that they can retain existing customers. already exists and is able to attract more customers. Based on the competitive strategy that has been created, the right strategy for Makecents Coffee Space to retain customers is to pay attention to customer orientation, personalize the customer experience, beautify existing customers by providing stalls so that customers are free to comment so as not to make customers disappointed and result in a decrease in the good value of Makecents. . coffee room. Of the existing strategies, all of them are the core of a market strategy where the company increases its sales of available products and markets through more aggressive marketing efforts.
The Influence of Location on Purchasing Decisions at the Plastic King Shop in Mancang Village, Samudera Sub-District, Northern Aceh District Mahnidar, Mahnidar; Ritonga, Nursakinah; Sufi, Sufi; Maisyura, Maisyura; Ameliany, Nanda
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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This study aims to determine the effect of location on purchasing decisions at Raja Plastik stores in Mancang Village, Samudera District, North Aceh Regency. This study uses descriptive quantitative research methods with 97 respondents as the research sample obtained from the lemesshow formula. The data analysis method used in this research is simple regression analysis with the help of the SPSS 20.0 program. Data collection techniques using a questionnaire. The results showed that through a t-test with a significant value of 5.053 at the 5% error rate, it was concluded that location had a positive and significant effect on purchasing decisions at Raja Plastik stores in Samudera District, North Aceh Regency. Based on the results of hypothesis testing, it can be concluded that Ha is accepted. This study focuses on specific aspects of the location of the Raja Plastik store such as access, visibility, traffic and parking. This study also examines the impact of the store's proximity to public transportation centers and its location near shopping areas and dense residential areas.
BRAND SWITCHING BEHAVIOUR KONSUMEN MUSLIM ACEH TERHADAP PRODUK MAKANAN DAN MINUMAN PASCA FATWA MUI NO 83 TAHUN 2023 Ritonga, Nursakinah; Andyna, Cut; Ameliany, Nanda; Sufi, Sufi; Sukmawati, Cut
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 1 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i1.2025.176-184

Abstract

The international Boycott, Divestment, Sanctions (BDS) movement is an effort of resistance that does not use violence but by boycotting products affiliated with Israel. In line with the BDS movement, the Fatwa commission of the Indonesian Ulema Council (MUI) on November 8, 2023 issued the latest fatwa number 83 of 2023 regarding the Law of Support for the Palestinian Struggle which confirms that supporting Israeli aggression against Palestine is haram. Aceh Province is the only province that implements the principles of Islamic Shari'ah in Indonesia.This study aims to explain and analyze the effect of e-WOM and Brand Image on consumer behavior to do Brand Switching directly. This type of research is Explanatory Research. The population in this study is the Acehnese Muslim community domiciled in Lhokseumawe City, North Aceh Regency, Bireun Regency who make brand switching in food and beverage product purchase transactions where the population is not known with certainty. The sampling technique in this study used accidental sampling technique. The number of samples was 100 respondents using the Lemeshow formula. Data collection methods using questionnaires and literature studies. The data analysis method used in this study consists of instrument tests in the form of validity tests and reliability tests, normality tests, then path analysis. The results showed that E-WOM has a positive and significant effect directly on Brand Image.  E-WOM has a positive and significant effect directly on Brand Switching. Brand Image has a positive and significant effect on Brand Switching. The indirect effect of e-WOM on Brand Switching through Brand Image is more explained by the direct effect than the indirect effect.
PELATIHAN PEMBUATAN KUE AGAR AGAR SUNTIK DAN PENGENALAN STRATEGI PEMASARAN MELALUI MEDIA SOSIAL DI GAMPONG PADANG SAKTI KECAMATAN MUARA SATU KOTA LHOKSEUMAWE Ameliany, Nanda; Sufi, Sufi; Iryani, Lisa; Ritonga, Nursakinah; Sukmawati, Cut; Irhamsyah, Irhamsyah; Juliansyah, Juliansyah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5230-5240

Abstract

Pelatihan pembuatan kue agar-agar suntik merupakan program yang bertujuan untuk memberdayakan masyarakat di Gampong Padang Sakti dengan meningkatkan keterampilan kuliner mereka dan menciptakan peluang usaha baru. Pelatihan ini melibatkan pemberian pengetahuan dan keterampilan praktis dalam pembuatan kue agar-agar suntik, mulai dari teknik dasar hingga variasi resep yang lebih kompleks. Strategi pemasaran untuk produk agar-agar suntik melibatkan identifikasi pasar potensial, pengembangan merek dan kemasan produk, serta promosi melalui berbagai saluran, termasuk media sosial, acara lokal, dan kemitraan dengan toko-toko atau restoran setempat. Fokusnya adalah untuk meningkatkan visibilitas produk, menarik perhatian konsumen, dan membangun hubungan yang kuat dengan pasar target. Dengan kombinasi pelatihan yang berkualitas dan strategi pemasaran yang efektif, diharapkan program ini dapat memberikan manfaat nyata bagi mitra di Gampong Padang Sakti, seperti peningkatan pendapatan, kemandirian ekonomi, dan peningkatan kualitas hidup secara keseluruhan.
IMPLEMENTASI KONSEP 4A (ATTRACTION, AMENITIES, ACCESSIBILITY, ANCILLARY) DALAM PENGEMBANGAN DESA WISATA PANTAI BANTAYAN KABUPATEN ACEH UTARA Andyna, Cut; Ritonga, Nursakinah; Hirawan, Muhammad; Ulya, Putri
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 12 (2024): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i12.2024.5327-5334

Abstract

Penelitian memfokuskan pada penerapan konsep wisata yang dilakukan seluruh pihak yang terlibat dalam membangun potensi wisata di sekitar kawasan Desa Pantai Bantayan Kecamatan Seunuddon Kabupaten Aceh Utara hingga dapat bertransformasi menjadi desa wisata. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dengan menitikberatkan bagaimana formulasi yang diterapkan para pengelola objek wisata dalam mengoptimalkan potensi wisata yang ada. Mengingat objek wisata ini merupakan satu-satunya objek wisata dari Provinsi Aceh yang mendapat penghargaan Menteri Desa Pembangunan Daerah Tertinggal dan Transmigrasi (Mendes PDTT) sebagai juara XII dalam Lomba Desa Wisata Nusantara pada tahun 2023. Pencapaian ini kemudian melatarbelakangi penelitian ini untuk melihat bagaimana penerapan konsep wisata 4A yang berintegrasi dengan daya tarik wisata, budaya dan kearifan lokal dapat mengubah potensi wisata yang ada menjadi desa wisata pantai berbasis potensi lokal. Teknik pengumpulan data pada penelitian ini menggunakan teknik wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa dari ke empat konsep 4A yaitu atraksi (daya tarik wisata), amenitas (fasilitas), aksesibilitas (akses) dan anciliary (layanan tambahan), ada 2 komponen yang belum terpenuhi secara maksimal dikarenakan ada beberapa faktor menghambat. Komponen tersebut yaitu amenitas dan ancillary dimana masih terlihat banyak sarana prasarana yang belum tersedia seperti ketersediaan air bersih, mushola, penginapan, pembuangan sampah. Beberapa fasilitas justru masih dibangun secara swadaya oleh para pemilik café yang berjualan di sekitaran pantai. Sedangkan untuk komponen pelayanan tambahan (anciliary) belum tersedia pusat informasi wisata dan agen travel. Hal ini perlu menjadi bahan pertimbangan untuk memudahkan wisatawan yang datang dari luar daerah Aceh. Hal ini untuk menunjang Desa wisata Bantayan agar tetap eksis dan dapat mempertahankan prestasinya di tingkat nasional dan terus berinovasi mengembangkan potensi yang ada untuk menjadi referensi bagi objek-objek wisata lain baik di Aceh maupun seluruh Indonesia.
Optimization of Business Management in Improving the Welfare of Palm Farmers Ameliany, Nanda; Sufi, Sufi; Ritonga, Nursakinah; Iryani, Lisa; Meliza, Richa; Rosida, Erni
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 20 No. 1 (2025): APRIL
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/neraca.v19i2.17448

Abstract

This research aims to determine the management strategies implemented by Alue Luehop village and the obstacles experienced by Alue Leuhop village. research focus: 1) What are the management strategies at benchmarks 1 to 4. (2) Obstacles to business management strategies in increasing income at benchmarks 1 to 4. This research uses qualitative methods. There were 14 informants for this research, 12 purposive and 2 accidental. The data analysis technique used in this research uses data reduction, data presentation and drawing conclusions. Based on the results of the research and discussions that have been studied, the researcher concludes that the management strategy in Alue Leuhop village is a lack of understanding in carrying out management strategies which can result in a lack of fertilization, cleaning will cause the palm fruit to die or the palm fruit to decrease. Obstacles that occur in the management strategy include the track fruit which every year experiences track fruit for 3-4 months during the track fruit period, pests and also animals which can cause the palm fruit to die or wilt.
Pelatihan Peningkatan Nilai Produk Olahan Jagung melalui Strategi Digital Marketing pada Masyarakat di Kecamatan Sawang Ameliany, Nanda; Ritonga, Nursakinah; Sukmawati, Cut; Sufi; Iryani, Lisa; M. Nazaruddin; Fariadi, Dedi; Ismail, Muchlis
Jurnal Solusi Masyarakat (JSM) Vol. 3 No. 2 (2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v3i2.13291

Abstract

This community service activity aims to improve the quality and selling value of processed corn products through the use of digital technology in marketing to the community in Sawang District. In the era of digital economy, digital literacy skills are the key to increasing the competitiveness of local products. However, most businesses and farmers in this region still face obstacles such as low understanding of digital marketing, limited access to technology, and lack of skills in producing promotional content. This training program is designed to answer these challenges by providing practical materials about digital marketing, such as the use of social media, graphic design, product photography, SEO, and the use of e-commerce platforms. The results of the training showed a significant improvement in product quality, participants' digital skills, and micro and small business income. In addition, this activity also encourages the formation of local business networks and changes in the mindset of MSME actors to be more adaptive to technological developments. The sustainability of the program is expected through further assistance and synergy between related parties.
PENGARUH NILAI RELIGIUSITAS PADA BRAND SWITCHING KONSUMEN MUSLIM ACEH PASCA FATWA MUI NO. 83 TAHUN 2023 Ritonga, Nursakinah; Cut Andyna
Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Vol. 6 No. 2 (2025)
Publisher : FISIP Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jspm.v6i2.18374

Abstract

The international BDS (Boycott, Divestment, Sanctions) movement is an effort of resistance that does not use violence but by boycotting products affiliated with Israel. In line with the BDS movement, the Fatwa commission of the Indonesian Ulema Council (MUI) on November 8, 2023 issued the latest fatwa number 83 of 2023 regarding the Law of Support for the Palestinian Struggle which emphasizes that supporting Israeli aggression against Palestine is haram, including purchasing food and beverage products affiliated with Israel. Aceh Province is an autonomous region based on the principles of Islamic law in Indonesia. This study aims to explain and analyze the effect of Religiousness Value on consumer behavior in doing Brand Switching of food and beverage products.Brand Switching food and beverage products. The population in this study were Acehnese Muslims who made brand switches in purchasing transactions for food and beverage products, where the population size was not known with certainty. The number of research samples was 100 respondents using the Lemeshow formula. Data collection methods using online and ofline questionnaires. The data analysis method used in this study consists of an instrument test in the form of a validity test and reliability test, normality test, then hypothesis testing. The results showed that Brand Switching of food and beverage products was strongly influenced by the religiosity value of Acehnese Muslim consumers after the issuance of MUI Fatwa No.83 of 2023.
Co-Authors Ameliany, Nanda Andyna, Cut Asmaul Husna Dedi Fariadi Endang Siti Astuti Failla, Failla Hafizatun Nisak Hakiki, Nur Harianti, Fitri Hirawan, Muhammad Hutagalung, Ulianto Irhamsyah Irhamsyah, Irhamsyah Ismail, Muchlis Juliansyah Juliansyah Khairisma, Khairisma Khairun Nisa Lisa Iryani M. Nazaruddin M. Nazaruddin, M. Mahnidar, Mahnidar Maisyura, Maisyura Meliza, Richa Muh. fahrudin Alawi Mulana Khairunnisa Muliana, Muliana Nadia Nadia Nanda Ameliany Nur Hafni Nurrasyidah, Nurrasyidah Nursanjaya Nursanjaya, Nursanjaya Rosida, Erni Setia Ningrum, Nisa Sjafruddin Sjafruddin Sufi Sufi, Sufi Sukmawati, Cut Sukriah, Yani Sunarti - Syafina, Ashifa Ridza Ulya, Putri