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All Journal Jurnal Ilmiah Akuntansi dan Humanika Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran EKSPANSI Jambura Accounting Review Jurnal Ekonomika Jurnal Ekonomika CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia EKONOMIKA45 Journal of Information Systems and Management Proceeding of The International Conference on Economics and Business Jurnal Manajemen Bisnis Kewirausahaan Jurnal Visi Manajemen (JVM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Proceedings of The International Conference on Business and Economics Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Dan Bisnis Ekonomi Indonesian Economic Review Master Manajemen Akuntansi dan Ekonomi Pajak: Perspektif Global Studia Ekonomika International Journal of Management, Accounting & Finance International Journal of Business, Marketing, Economics & Leadership International Journal of Business Law, Business Ethic, Business Communication & Green Economics (IJBGE) Journal of Economic and Leadership
Grace Yulianti
STIE Kasih Bangsa
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Inovasi Strategi Pemasaran Berbasis Digital untuk Meningkatkan Daya Saing Perusahaan Grace Yulianti; Sigit Pramono; Seger Santoso
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4135

Abstract

Digital transformation has encouraged companies to adopt innovation in digital-based marketing strategies to increase competitiveness in an increasingly competitive and dynamic business era. This study examines in depth the role of innovation in digital marketing strategies, including the use of search engine optimization (SEO), social media marketing, interactive content, and the use of data analytics in marketing decision making. The method used is a literature review approach by reviewing various previous studies to identify key elements of an effective and adaptive digital marketing strategy. The results of the study indicate that the application of innovative digital technology can expand market reach, increase operational efficiency, strengthen customer engagement, and create a more personal and valuable customer experience. These findings underline the importance of continuous innovation, technology adaptation, and rapid response to digital market trends. Thus, this study provides practical guidance for companies in designing relevant, competitive, and future-oriented digital marketing strategies.
The Impact Of Employee Voices On Leadership Perspectives Grace Yulianti
Journal of Economic and Leadership Vol. 1 No. 2 (2024): June : Journal of Economic and Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/jbl.v1i2.7

Abstract

This research explores the phenomenon of heedful challenging in organizational contexts, focusing on the role of organizational culture and leadershipstudy. The term "heedful challenging" describes proactive voice practices by lower-power staff members with the goal of enhancing innovation and corporate decision-making. The review synthesizes recent empirical studies to elucidate how supportive organizational cultures and transformational leadership styles facilitate heedful challenging, enhancing employee empowerment, job satisfaction, and organizational adaptability. Key findings highlight the positive outcomes of thoughtful challenge, such as better organizational learning and decision-making procedures. Barriers such as fear of reprisals in hostile situations highlight how important it is to promote transparency and trust. The consequences for practitioners stress how crucial it is to foster inclusive cultures and use transformational leadership techniques in order to encourage employee voice activities.
Strategic CSR Responses To Subsidiary And Supplier Misconduct: A Network Perspective Of Multinationals Grace Yulianti; Seger Santoso; Farah Qalbia
Journal of Economic and Leadership Vol. 1 No. 2 (2024): June : Journal of Economic and Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/jbl.v1i2.10

Abstract

This qualitative literature review explores strategic corporate social responsibility (CSR) responses to subsidiary and supplier misconduct from a network perspective within multinational corporations (MNCs). The study synthesizes findings from scholarly articles to examine how MNCs manage ethical challenges across global supply chains. Key themes include proactive CSR strategies, stakeholder engagement, governance mechanisms, and the integration of digital technologies. The review underscores the importance of ethical sourcing decisions and firm-centric CSR practices in mitigating reputational risks and fostering sustainable business practices. While acknowledging regional variations and data limitations, the review identifies opportunities for future research, including longitudinal studies and the role of emerging technologies in enhancing supply chain transparency.
Influence Culture Corporate Integrity towards Merger and Acquisition Performance A Review Literature and Findings Empirical Grace Yulianti; Naya Maharani, Elga
Journal of Economic and Leadership Vol. 1 No. 3 (2024): September : Journal of Economic and Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/jbl.v1i3.21

Abstract

This qualitative literature review explores the influence of corporate integrity culture on merger and acquisition (M&A) performance. The study synthesizes findings from recent research, highlighting that a strong integrity culture in target firms impacts market reactions and reduces uncertainty during M&A transactions. Key mechanisms identified include the retention of directors and customers, which enhances post-acquisition stability and operational continuity. Despite the significant insights provided, this review acknowledges limitations such as reliance on secondary data and potential biases in reported corporate information. Additionally, contextual factors like industry differences and regulatory environments may affect the integrity culture-M&A performance relationship. Future research should incorporate primary data and consider these contextual variables to deepen understanding. Overall, this study underscores the critical role of cultural integrity in enhancing M&A success and offers a framework for evaluating cultural aspects in future M&A activities.
Pengaruh Literasi Keuangan, Gaya Hidup dan Fintech Digital Payment terhadap Perilaku Pengelolaan Keuangan Generasi Z Bethanya Sanggarwati; Grace Yulianti; Tanti Sugiharti Singgih
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.4924

Abstract

Generation Z represents an age group most familiar with digital technology and actively engaged in the use of financial technology (fintech) services. Their daily financial activities are closely linked to digital payment platforms, which provide convenience and speed. However, ease of access does not always align with the ability to manage finances wisely, raising concerns about long-term financial health. This study aims to analyze the influence of financial literacy, lifestyle, and the use of fintech digital payment on the financial management behavior of Generation Z in Indonesia. A quantitative research design was employed, with data collected through a structured survey conducted between December 2024 and January 2025. The study involved 128 respondents aged 18–25 years, which exceeded the minimum sample size requirement based on Cochran’s formula, thereby ensuring representativeness. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach, assisted by SmartPLS software. The empirical findings reveal that financial literacy has a positive and significant effect on financial management behavior, suggesting that higher knowledge enables Generation Z to make more informed financial decisions. Similarly, lifestyle exerts a positive and significant influence, indicating that conscious lifestyle choices play an important role in shaping financial habits. In contrast, the use of fintech digital payment does not significantly affect financial management behavior, reflecting that frequent usage of digital payments does not necessarily translate into better financial discipline. These results highlight the urgent need to strengthen financial education programs and promote responsible lifestyle patterns. The study contributes to the understanding of financial behavior among Generation Z and offers insights for educators, policymakers, and fintech providers in developing strategies that foster sustainable financial well-being.
Kompensasi Berbasis Kinerja: Solusi pada Promosi dan Dinamika Kompetisi Internal Perusahaan Ruslaini Ruslaini; Grace Yulianti; Sri Utami Nurhasanah
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.684

Abstract

This study examines the challenges in applying contract theory, particularly regarding firm performance-based pay as a solution to promotion risk in a competitive environment. Performance-based compensation aims to enhance employee motivation and reduce promotion uncertainty, but it can also lead to unhealthy competition and undermine team collaboration. This study suggests that a balanced incentive contract design, which combines financial and non-financial rewards, can optimize individual performance without sacrificing team harmony. While performance-based pay can offer short-term benefits, it is important for companies to consider its long-term impact on employee satisfaction and collaboration within the organization. This research provides theoretical and practical insights for firms in designing fair and effective promotion systems.
The Influence of Venture Capital on the Evolution of Payment Strategies in Mergers and Acquisitions: An In-Depth Literature Analysis Yulianti, Grace; Chaidir, Mohammad; Santoso, Seger
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 2 (2025): May: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i2.284

Abstract

This qualitative literature review explores the role of venture capital (VC) in shaping payment methods in mergers and acquisitions (M&As). It analyzes the influence of venture capitalists' syndication, investment horizon, and exit strategies on the choice between cash and equity-based payments in M&A transactions. The review finds that VC-backed M&As are more likely to utilize equity-based payment methods, particularly when venture capitalists aim for long-term growth or syndicate deals. Furthermore, macroeconomic conditions and market uncertainty also play a pivotal role in determining payment choices. By synthesizing findings from recent studies, this review enhances the understanding of VC's impact on payment structures in M&As and provides valuable insights for both researchers and practitioners in the field of corporate finance.
Analisis Perbandingan Total Biaya Operasional Perusahaan Continous Process Pada PT. Union Ceramics Utama Sebelum Dan Sesudah Penggunaan Lean Manufacturing (Metode Wam Dan Valsat) Yulianti, Grace
Studia Ekonomika Vol. 14 No. 2 (2016): Studia Ekonomika Volume 14 Nomor 2 Juli Tahun 2016
Publisher : STIE KASIH BANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/studiaekonomika.v14i2.73

Abstract

Deskripsi adalah bagaimana menjelaskan hal atau banyak hal melalui beberapa tahapan. Penelitian ini bertujuan untuk menjelaskan bagaimana menghitung hasil Lean Manufacturing pada perusahaan continuous process yang ada di PT. Union Ceramics Utama pada tahun 2012-2013. Untuk mengetahui bagaimana menilai suatu perusahaan dalam menjalankan aktivitas produksinya secara efektif dan efisien. Maka penulis menggunakan analisis Perhitungan Lean Manufacturing sebagai suatu cara untuk mengukur suatu kinerja perusahaan manufaktur yang pada akhirnya digunakan dalam menghasilkan keputusan yang tepatbagi perusahaan. Lean Manufacturing sendiri merupakan suatu standar penilaian terhadap perusahaan sebagai suatu pendekatan sistemik dan sistematik untuk mengidentifikasi dan menghilangkan pemborosan (waste), atau aktivitas yang tidak bernilai tambah ( non value adding activities) melalui peningkatan terus- menerus (continuous improvement) dengan cara mengalirkan produk (material, work-in-process, output) dan informasi menggunakan sistemtarik (pull system) dari internal dan eksternal untuk mengejar keunggulan dan kesempurnaan. Dengan menghilangkan unsur-unsur pemborosan seperti Transportation, Inventories, Motion atau Movement, Waiting, Over Process, Over Production, Defective, dan tidak memanfaatkan keahlian yang dimiliki karyawan. Hasil analisis perhitungan lean manufacturing pada PT. Union Ceramics Utamatahun 2012-2013 menunjukkan adanya perubahan dengan sebelum dan sesudah menggunakan lean manufacturing. Dari hasil pengamatan dan perhitungan yang telah dilakukan penulis diketahui bahwa terjadi penurunan over process yang telah dilakukan perusahaan. Dengan menggunakan lean manufacturing perusahaan dapat mengurangi biaya produksi.
Pengaruh Pertumbuhan Penjualan, Aset Tetap, Dan Debt To Equity Ratio Terhadap Return On Equity (Studi Empiris Pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi Yang Terdaftar di Bursa Efek Indonesia Tahun 2014-2016) Yulianti, Grace; Azhary, Sisca Aprillia
Studia Ekonomika Vol. 16 No. 1 (2018): Studia Ekonomika Volume 16 Nomer 1 Januari Tahun 2018
Publisher : STIE KASIH BANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/studiaekonomika.v16i1.82

Abstract

Penelitian ini bertujuan untuk menguji pengaruh antara pertumbuhan penjualan, aset tetap,dan debt to equity ratio terhadap return on equity. Penelitian ini dilakukan kepada perusahaan yang memiliki manajemen perusahaan yang baik dan terdaftar sebagai perusahaan manufaktur sektor industry barang konsumsi yang tercatat dalam Bursa Efek Indonesia (BEI) pada tahun 2014-2016. Variabel dependen dalam penelitian ini adalah return on equity, sedangkan variabel independen dalam penelitian ini yaitu: pertumbuhan penjualan, aset tetap, dan debt to equity ratio. Data dikumpulkan dengan dengan metode purposive sampling. Adapun sampel yang digunakan adalah 23 perusahaan yang memiliki kelengkapan data yang dibutuhkan di setiap tahun selama periode penelitian. Analisis data pada penelitian ini menggunakan regresi linear berganda. Hasil penelitian ini menunjukkan bahwa variabel pertumbuhan penjualan memiliki pengaruh negatif terhadap return on equity, dan debt to equity ratio memiliki pengaruh positif terhadap return on equit. Sedangkan variabel aset tetap tidak memiliki pengaruh terhadap return on equit.
Analisis Pengaruh Asset Tangibility, Sales Growth, Dan Profitability Terhadap Leverage (Studi Empiris Pada Perusahaan Manufaktur Sektor Industri Dasar Dan Kimia Yang Terdaftar di Bursa Efek Indonesia Tahun 2014-2016) Yulianti, Grace; Azhary, Cindy Aprillia
Studia Ekonomika Vol. 16 No. 1 (2018): Studia Ekonomika Volume 16 Nomer 1 Januari Tahun 2018
Publisher : STIE KASIH BANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/studiaekonomika.v16i1.87

Abstract

Penelitian ini bertujuan untuk menguji pengaruh antara asset tangibility, sales growth, dan profitability yang diproksikan oleh ROA, ROE, dan NPM terhadap leverage. Dalam penelitian ini leverage diukur dengan menggunakan Debt to Asset Ratio (DAR). Penelitian ini dilakukan kepada perusahaan yang memiliki manajemen perusahaan yang baik dan terdaftar sebagai perusahaan manufaktur sektor dasar dan kimia yang tercatat dalam Bursa Efek Indonesia (BEI) pada tahun 2014-2016. Variabel dependen dalam penelitian ini adalah leverage, sedangkan variabel independen dalam penelitian ini yaitu: asset tangibility, sales growth, dan profitability yang diproksikan oleh ROA, ROE, dan NPM. Data dikumpulkan dengan dengan metode purposive sampling. Adapun sampel yang digunakan adalah 15 perusahaan yang memiliki kelengkapan data yang dibutuhkan di setiap tahun selama periode penelitian. Analisis data pada penelitian ini menggunakan regresi linear berganda. Hasil penelitian ini menunjukkan bahwa variabel asset tangibility dan sales growth tidak memiliki pengaruh signifikan terhadap leverage. Sedangkan variabel profitability yang diproksikan oleh ROA dan NPM memiliki pengaruh signifikan negatif dan ROE memiliki pengaruh signifikan positif terhadap leverage.
Co-Authors A. Sigit Pramono Hadi Ahembang Amelia, Shinta Avip Elian Azhary, Cindy Aprillia Azhary, Sisca Aprillia Benardi Bethanya Sanggarwati Cahyatih Kumandang Chaidir, Mohamad Dadang Irawan Diani Austin Eka Wahyu Kasih Eri Kusnanto Fachry Abda El Rahman Farah Qalbia Fatikhul Fata Gita Ayu Utari Kusumah, Rengganis Ningrum Mia Christy Patricia Mohamad Chaidir Mohamad Chaidir Mohammad Chaidir Muhammad Rizal Naya Maharani, Elga Ngadi Permana Pitria, Pitria Ria Wulandari Ruslaini, Ruslaini Sara, Yuni Seger Santoso Shinta Amelia Sigit Pramono Sri Utami Nurhasanah Sri Utami Nurhasanah Sri Utami Nurhasanah Sulis Yuliani Tanti Sugiharti Widiya, Widiya Wijayanti, Fitri Ayu Kusuma Wijayanti Yessica Amelia