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PENGARUH BRAND IMAGE, FEAR OF MISSING OUT DAN SOCIAL MEDIA ENGAGEMENT TERHADAP KEPUTUSAN PEMBELIAN JERSEY TIMNAS INDONESIA DARI BRAND ERSPO DI WILAYAH DKI JAKARTA Fatikhul Fata; Mohammad Chaidir; Grace Yulianti
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.6736

Abstract

Tujuan dari penelitian ini ialah untuk menganalisis pengaruh Brand Image, Fear of Missing Out (FoMO), dan Social Media Engagement terhadap keputusan pembelian jersey Timnas Indonesia dari brand Erspo di wilayah DKI Jakarta. Penelitian ini dilatar belakangi oleh meningkatnya penjualan produk jersey Timnas dari brand Erspo pada bach kedua. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling – Partial Least Square (SEM-PLS). Sampel penelitian berjumlah 162 responden yang dipilih melalui metode purposive sampling, dengan kriteria individu yang berdomisili di DKI Jakarta dan pernah membeli jersey Timnas Indonesia dari brand Erspo. Hasil penelitian menunjukkan bahwa ketiga variabel bebas, yaitu Brand Image, Fear of Missing Out (FoMO), dan Social Media Engagement, berpengaruh positif dan signifikan terhadap keputusan pembelian. Variabel FoMO memiliki pengaruh paling dominan, yang menunjukkan bahwa dorongan psikologis untuk mengikuti tren memiliki peranan penting dalam keputusan pembelian konsumen. Secara simultan, ketiga variabel tersebut mampu menjelaskan 71,6% variabel keputusan pembelian, sedangkan 28,4% sisanya dipengaruhi oleh faktor lain di luar model penelitian.
Pengaruh Pertumbuhan Aset, Likuiditas dan Struktur Modal Terhadap Kinerja Keuangan Sektor Basic Material yang Terdaftar di BEI Sulis Yuliani; Mohammad Chaidir; Grace Yulianti
Jambura Accounting Review Vol. 6 No. 2 (2025): Jambura Accounting Review - August 2025
Publisher : Program Studi S1 Akuntansi Jurusan Akuntansi, Fakultas Ekonomi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jar.v6i2.182

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pertumbuhan aset, likuiditas, dan struktur modal terhadap kinerja keuangan perusahaan. Penelitian ini merupakan studi kuantitatif yang menggunakan data sekunder yang dikumpulkan dari perusahaan sektor bahan baku dasar yang terdaftar di BEI. Teknik purposive sampling digunakan dalam pemilihan sampel, sehingga diperoleh sebanyak 30 perusahaan sebagai sampel penelitian. Data dianalisis menggunakan analisis regresi linear berganda dengan bantuan software EViews 12, serta didukung oleh statistik deskriptif, uji asumsi klasik, uji t, dan uji F. Studi ini menyimpulkan bahwa peningkatan kinerja keuangan perusahaan memerlukan fokus pada strategi pengelolaan aset yang mendorong pertumbuhan dan penciptaan nilai jangka panjang. Di sisi lain, manajemen likuiditas perlu diarahkan pada pemanfaatan aset lancar secara optimal, mengingat tingginya likuiditas tidak selalu menjamin kinerja yang lebih baik. Selain itu, struktur modal perlu dikelola secara hati-hati untuk menghindari beban utang yang berlebihan, yang dapat menekan kinerja. Dengan demikian, pengelolaan ketiga aspek ini secara terpadu menjadi kunci bagi peningkatan kinerja keuangan perusahaan.
From Academic Entrepreneurship to Regional Development: A Literature Review of the Impact Pathways of University Innovation Ecosystems Mia Christy Patricia; Grace Yulianti
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 3 No. 2 (2026): May: International Journal of Business, Marketing, Economics & Leadership (IJBM
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v3i2.433

Abstract

This qualitative literature review examines the impact pathways of University Innovation and Entrepreneurial Ecosystems (UIEEs) on regional development. Synthesizing findings from recent empirical and conceptual studies, the review identifies key mechanisms such as academic entrepreneurship, university–industry collaboration, policy integration, and human capital formation. The analysis highlights the evolving role of universities as ecosystem orchestrators that drive not only innovation and economic growth but also social inclusion and sustainability. While contextual differences shape outcomes, best practices emphasize multilevel governance, stakeholder engagement, and place-based strategies. The study contributes to a deeper understanding of UIEEs as complex, adaptive systems and calls for more longitudinal and regionally diverse research to support future policymaking and institutional design
Bridging Business Models and Supply Chain Strategy: A Qualitative Synthesis of Value Creation Through Orchestration Grace Yulianti; Seger Santoso
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 1 (2025): February: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i1.446

Abstract

This qualitative literature review explores the intersection of business models and supply chain strategy through the lens of orchestration. Drawing from recent theoretical and empirical studies, the review identifies how orchestration enables firms to create value by dynamically aligning resources, coordinating stakeholders, and leveraging digital platforms in complex, uncertain environments. The findings emphasize three core mechanisms of orchestration—platform coordination, strategic integration, and resource reconfiguration—as essential for achieving agility and ecosystem-wide innovation. By synthesizing insights from both strategic management and supply chain literature, this study contributes to a more integrated understanding of how business model design shapes and is shaped by orchestration practices across industries
Rethinking Corporate Restructuring through Strategic Openness: A Qualitative Synthesis of Emerging Approaches and Policy Implications Seger Santoso; Grace Yulianti
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 1 (2024): February: International Journal of Business, Marketing, Economic & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i1.447

Abstract

This qualitative literature review explores how strategic openness reshapes corporate restructuring practices, particularly in contexts of financial distress and institutional change. Drawing on recent empirical and conceptual studies, the review synthesizes findings from over 60 peer-reviewed sources to examine the impact of transparency, stakeholder engagement, and participatory strategy-making on organizational turnaround. The study reveals that openness fosters reflexive capabilities, enhances legitimacy, and enables adaptive strategic responses to crisis. However, it also uncovers tensions such as coordination complexity and the paradox of urgency versus inclusivity. The findings contribute to a broader understanding of open strategy as a viable governance mechanism in restructuring regimes and offer policy insights for integrating participatory principles into corporate recovery frameworks. This review emphasizes the importance of openness as a strategic capability that can facilitate resilient and sustainable organizational renewal in turbulent environments
Cloud-Based E-Learning : Technology Suitability Analysis and Institutional Support Eka Wahyu Kasih; Grace Yulianti; Benardi Benardi
Indonesian Economic Review Vol. 4 No. 2 (2024): August : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v4i2.36

Abstract

This study aims to explore the integration of the Expectation-Confirmation Model (ECM) and Task-Technology Fit (TTF) in understanding the sustainability of cloud-based e-learning in educational institutions. Using a qualitative literature review approach, this research examines relevant prior studies to analyze the relationship between task-technology fit, expectation confirmation, and users' continuance intention. The findings reveal that the alignment between e-learning technology features and users’ task needs significantly contributes to perceived usefulness and satisfaction, ultimately driving continuance intention. Additionally, external factors such as institutional support and system quality play crucial roles in sustaining usage. The integration of ECM and TTF provides a more comprehensive analytical framework to explain users' post-adoption behavior towards cloud-based e-learning.
The Impact of Digital Transformation on Corporate Financial Investments: A Literature Review Muhammad Rizal; Ruslaini Ruslaini; Grace Yulianti; Sri Utami Nurhasanah
Indonesian Economic Review Vol. 5 No. 1 (2025): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v5i1.41

Abstract

This study investigates the influence of digital transformation on corporate financial investments using a qualitative literature review approach. Digital transformation significantly affects investment decision-making, capital allocation, and operational efficiency. The integration of findings from previous research reveals that digital technologies encourage companies to shift focus toward intangible assets such as information systems and data analytics. However, challenges like resource limitations and readiness for adoption persist. Furthermore, government policies and digital skill development are critical in facilitating this transition. The findings provide valuable insights for companies and policymakers to leverage digital technologies for enhancing efficiency and competitiveness in the digital era.
Enhancing Organizational Resilience through Crisis Management Strategies: A Case Study Approach Benardi Benardi; Grace Yulianti; Mohammad Chaidir
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 1 No. 2 (2024): April : International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v1i2.185

Abstract

In today's dynamic and uncertain business environment, organizational resilience is imperative for survival and sustained success. This research investigates how crisis management strategies contribute to enhancing organizational resilience. Utilizing a case study approach, we examine real-world instances where organizations effectively navigated crises to emerge stronger. Through qualitative analysis of diverse industries, we identify commonalities and best practices in crisis response and recovery. Findings underscore the significance of proactive planning, robust communication channels, adaptive leadership, and resource allocation in bolstering resilience. Moreover, the study sheds light on the role of organizational culture in fostering resilience amidst adversity. Insights gleaned from this research provide practical implications for leaders and managers seeking to fortify their organizations against unforeseen disruptions, ultimately contributing to the advancement of organizational resilience theory and practice.
Exploring the Impact of Artificial Intelligence on Supply Chain Management Performance: A Scoping Review Eka Wahyu Kasih; Benardi Bernadi; Grace Yulianti
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 1 No. 2 (2024): April : International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v1i2.188

Abstract

This scoping review examines the impact of Artificial Intelligence (AI) on Supply Chain Management (SCM) performance. Through a comprehensive analysis of existing literature, this study aims to elucidate the role of AI in enhancing SCM efficiency and effectiveness. Methodologically, a systematic search of scholarly databases was conducted, yielding a collection of relevant articles. Findings reveal a significant influence of AI on various aspects of SCM, including demand forecasting, inventory management, and logistics optimization. Moreover, AI-driven solutions demonstrate promising potential in mitigating supply chain disruptions and enhancing responsiveness to market dynamics. This review contributes to a deeper understanding of the transformative potential of AI in SCM, highlighting avenues for future research and practical implications for industry stakeholders.
Exploring the Role of Emotional Intelligence in Leadership Effectiveness: A Qualitative Study Grace Yulianti; Mohammad Chaidir; Dadang Irawan
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 1 No. 2 (2024): April : International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v1i2.192

Abstract

This qualitative study delves into the pivotal role of emotional intelligence (EI) in enhancing leadership effectiveness. Through in-depth interviews and thematic analysis, the research investigates how leaders' emotional intelligence influences their ability to navigate complex interpersonal dynamics, inspire teams, and drive organizational success. Findings underscore the significance of EI competencies such as self-awareness, empathy, and relationship management in shaping leaders' decision-making processes and fostering a positive work environment. Moreover, the study reveals the nuanced ways in which emotionally intelligent leaders adapt their communication styles and cultivate trust and collaboration within their teams. By illuminating the intricate interplay between emotional intelligence and leadership effectiveness, this research offers valuable insights for organizations seeking to develop and nurture emotionally intelligent leaders capable of meeting the demands of today's dynamic workplace environments.