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All Journal Jurnal Lembaga Penelitian Universitas Mataram Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Geografi Journal of Regional and Rural Development Planning JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Planoearth Distribusi Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jurnal Samudra Ekonomi dan Bisnis Jurnal Abdi: Media Pengabdian Kepada Masyarakat IJECA (International Journal of Education and Curriculum Application) CIVeng : Jurnal Teknik Sipil dan Lingkungan Journal of Progressive Innovation Library Service (JPILS) Economica: Journal of Economic and Economic Education Journal of Community Empowerment KOPEMAS Musyawarah: Jurnal Pengabdian Masyarakat
Baiq Harly Widayanti
Universitas Muhammadiyah Mataram
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Journal : Journal of Community Empowerment

 1 
PELATIHAN PEMASARAN DIGITAL UNTUK PEREMPUAN DALAM MENEKAN ANGKA PERNIKAHAN ANAK DI DESA PENGENJEK Rangga Maulana; Baiq Azqiana Satirah; Sucipto Ramdani; Muh Rafly Jusuf Ramdhani; Baiq Harly Widayanti; Rudi Arrahman
Journal of Community Empowerment Vol 1, No 2 (2022): Desember
Publisher : Journal of Community Empowerment

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Abstract

ABSTRAK                                                                                     Pernikahan anak yang marak terjadi di Desa Pengenjek, Kabupaten Lombok Tengah membutuhkan langkah penyelesaian yang harus disegerakan. Angka pernikahan dini yang terjadi di Desa Pengenjek cukup tinggi dan selama 5 (lima) tahun terakhir tercatat 80 kasus. Selain permasalahan tersebut juga terdapat beberapa masalah lain diantaranya masih terdapat angka putus sekolah sampai tingkat SD, terdapat masyarakat yang buta aksara, kurangnya keterampilan masyarakat terutama kelompok perempuan, sebanyak 825 keluarga memiliki kepala keluarga dengan jenis kelamin perempuan, dan tingkat kesejahteraan masyarakat yang masih kurang. Tujuan pengabdian ini adalah memberikan pelatihan bagi masyarakat perempuan terutama dalam kegiatan pemasaran digital guna untuk menekan angka pernikahan anak. Metode yang digunakan adalah dengan memberikan materi mengenai pemasaran digital dan praktik pembuatan akun pemasaran. Hasil dari kegiatan ini adalah kelompok perempuan di Desa Pengenjek mengetahui manfaat dari pemasaran digital dan langkah-langkah dalam pembuatan akun. Selain itu terjadi peningkatan keterampilan peserta dalam praktik pengambilan foto produk yang dipasarkan melalui media sosial. Masing-masing peserta memiliki akun pemasaran e-commerce di akun shopee. Kata kunci: E-commerce; Marketing; Masyarakat; Perempuan; Produk. ABSTRACTChild marriages that are rife in Penajek Village, Central Lombok Regency require immediate settlement steps that must be moved. The number of early marriages that occurred in Pengenjek Village was quite high and over the last 5 (five) years there were 80 cases recorded. In addition to these problems, there are also several other problems including the dropout rate up to elementary school level, there are people who are illiterate, lack of community skills, especially women's groups, as many as 825 families have female heads of household, and the level of community welfare is still lacking. The purpose of this service is to provide training for the female community, especially in digital marketing activities to reduce the number of child marriages. The method used is to provide material on digital marketing and marketing account creation practices. The result of this activity is that the women's group in Pengenjek Village knows the benefits of digital marketing and the steps in creating an account. There was an increase in participants' skills in the practice of taking photos of products marketed through social media. Each participant has an e-commerse marketing account in the shopee account.  Keywords: E-commerce; Marketing; Products; Society; Women.
Co-Authors Adigustiawan, Gino Agus Kurniawan Andhika, Dimas Arya Andi Syamsul Fajri Anggriyani, Anggi Aset, Arselinus Ayu Hapsari, Nurul Fikriati Azima, Baiq Siti Nur Baiq Azqiana Satirah Baiq Siti Nur Azima Darmawan, Yudik Denda Riratih Diah Rahmawati Diah Rahmawati Dicky Harisandi Dodik Sutikno Dolly Kurniansyah Duwi Yunitasari Efendi, Muhammad Haikal Eka Rista Ekky Irawanto Febrita Susanti Furqonnur Fitra Hirsan, Fariz Primadi Holifia vania Rahmawati Huda, Ahmad Akromul I Ketut Widnyana I Made Wahyu Wijaya Ida Ayu Putu Sri Widnyani Ima Rahmawati Sushanti Imansyah Imansyah Intan Savia Fitri kama suta Kamasuta Kamasuta Khatami, Ikhzam Kurniansyah, Dolly Langgamada Tri Ovanda Leni Marlina Leni Marlina Lestari, Sri Apriani Puji Liza Hani Saroya Wardi Liza Mayada Lukman Lukman M. Maolida Uci Marlia Ulva Marlina, Leni Marlina Maulana, Rangga Muh Rafly Jusuf Ramdhani Murianto Murianto Mustamin H. Idris Mustamin H. Idris Muttia Suffiani Nur Hidayah Osy Insiani Parhuniarti, Parhuniarti Pipin Maya Anjani Purwasih, Rati Putu Eka Pasmidi Ariati Rangga Maulana Rapudin, Armei Rasyid Ridha Rasyid Ridha Rati Purwasih Rismayani - Rista, Eka Rudi Arrahman Satirah, Baiq Azqiana Siswahyuning Raudhotul Ilmi Sri Rahmi Yunianti Sri Wahyuningsih Sucipto Ramdani Susanti, Febrita Sutikno, Dodik Tauladan, Anan Tinggar Soni Anjani, Putri Viphindrartin, Sebastiana Wilantari, Regina Niken Yuniarman, Ardi Yuniarman, Ardi Zainuri Zainuri, Zainuri