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All Journal Jurnal Lembaga Penelitian Universitas Mataram Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Geografi Journal of Regional and Rural Development Planning JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Planoearth Distribusi Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jurnal Samudra Ekonomi dan Bisnis Jurnal Abdi: Media Pengabdian Kepada Masyarakat IJECA (International Journal of Education and Curriculum Application) Jurnal Agro Dedikasi Masyarakat (JADM) CIVeng : Jurnal Teknik Sipil dan Lingkungan Journal of Progressive Innovation Library Service (JPILS) Economica: Journal of Economic and Economic Education Abdimas Mandalika Jurnal Pertambangan dan Lingkungan Journal of Community Empowerment KOPEMAS Musyawarah: Jurnal Pengabdian Masyarakat Jurnal Indonesia Mengabdi
Baiq Harly Widayanti
Universitas Muhammadiyah Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : distribusi

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FAKTOR BRANDING PARIWISATA HALAL YANG MEMPENGARUHI PENINGKATAN JUMLAH KUNJUNGAN WISATAWAN KE PULAU LOMBOK Widayanti, Baiq Harly; Khatami, Ikhzam; Andhika, Dimas Arya; Anggriyani, Anggi; Efendi, Muhammad Haikal
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.577

Abstract

The number of visits to tourist can be increased through the improvement of supporting facilities. The development of tourism areas requires supporting infrastructure, promotion in marketing tourist objects, and easy accessibility. Marketing tourism products is the same as other products that require branding so that they are easily recognized and remembered by consumers. Lombok Island is famous for its halal tourism branding and currently many locations in Indonesia are also developed with halal branding. The aim of this research is to determine the factors that influence tourist interest in visiting Lombok Island. The analysis method uses multiple linear regression. The number of respondents collected was 113 people with random sampling data collection techniques. The results of this research explain that the halal service variable (X1), travel experience (X3), satisfaction (X4), and loyalty (X5) have a negative sign, which means that this variable has a weak influence on increasing the number of visits. the variable that has a strong influence in increasing the number of visits based on the results of this study is the halal product service variable (X2). The results of this research are consistent with information from the NTB Provincial Tourism Office, which indicates that the current paradigm of halal tourism focuses more on the provision of halal products. Increasing the number of halal-certified products can help boost tourist visits to Lombok Island. Halal-certified MSME products, halal-certified restaurants are very important in supporting the development of tourism on the island of Lombok.
Co-Authors Agus Kurniawan Ahmad Akromul Huda Ahmad Akromul Huda Andhika, Dimas Arya Andi Syamsul Fajri Anggriyani, Anggi Armei Rapudin Aset, Arselinus Ayu Hapsari, Nurul Fikriati Azima, Baiq Siti Nur Baiq Azqiana Satirah Baiq Siti Nur Azima Denda Riratih Diah Rahmawati Dimas Arya Andhika Dodik Sutikno Dolly Kurniansyah Duwi Yunitasari Efendi, Muhammad Haikal Eka Rista Ekky Irawanto Febrita Susanti Furqonnur Fitra Harisandi, Dicky Hirsan, Fariz Primadi Holifia vania Rahmawati Huda, Ahmad Akromul I Ketut Widnyana I Made Wahyu Wijaya Ida Ayu Putu Sri Widnyani Ikhzam Khatami Ima Rahmawati Sushanti Imansyah, Imansyah Intan Savia Fitri kama suta Kamasuta Kamasuta Khatami, Ikhzam Kurniansyah, Dolly Langgamada Tri Ovanda Leni Marlina Leni Marlina Lestari, Sri Apriani Puji Liza Hani Saroya Wardi Liza Mayada Lukman Lukman M. Maolida Uci Marlia Ulva Marlina, Leni Marlina Maulana, Rangga Muh Rafly Jusuf Ramdhani Murianto Murianto Mustamin H. Idris Mustamin H. Idris Muttia Suffiani Nur Hidayah Osy Insiani Pipin Maya Anjani Purwasih, Rati Putu Eka Pasmidi Ariati Rahmi Yunianti, Sri Rangga Maulana Rapudin, Armei Rasyid Ridha Rasyid Ridha Rati Purwasih Rismayani - Rista, Eka Rudi Arrahman Satirah, Baiq Azqiana Siswahyuning Raudhotul Ilmi Sri Rahmi Yunianti Sri Rahmi Yunianti Sri Wahyuningsih Sucipto Ramdani Susanti, Febrita Suteja Suteja Sutikno, Dodik Syarif Hidayatullah Tauladan, Anan Tinggar Soni Anjani, Putri Viphindrartin, Sebastiana Wilantari, Regina Niken Yuniarman, Ardi Yuniarman, Ardi Zainuri Zainuri, Zainuri