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Ni Made Ary Widiastini

Universitas Pendidikan Ganesha

Author-ID : 415554

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PENERAPAN KONSEP GREEN HOSPITALITY PADA HOMESTAY DI DESA WISATA PANJI, KABUPATEN BULELENG I Kadek Teddi Anggastia; I Gede Putra Nugraha; Ni Made Ary Widiastini
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 1 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i1.112291

This study aims to explain the implementation of green hospitality in homestays in Panji Tourism Village and to identify the barriers to its implementation using a descriptive qualitative method. Data were collected through observation, interviews, and documentation. Interviews were conducted with homestay owners and the head of the tourism awareness group (Pokdarwis) of Panji Tourism Village. The results show that environmentally friendly practices—such as waste segregation, plastic reduction, the use of energy-efficient lighting, natural ventilation, utilization of local food ingredients, and environmentally based tourism activities—have been implemented, but not optimally. This is due to the absence of standard operating procedures (SOPs), limited education for guests and managers, and constraints in facilities, technology, and funding. Nevertheless, the implementation of green hospitality has generated positive environmental, social, and economic impacts for the local community and has enhanced the attractiveness of Panji Village as a sustainable tourism destination. Panji Village has strong potential to further develop sustainable tourism through the green hospitality concept by strengthening education, village policies, and green homestay standards. Therefore, the findings of this study can serve as a reference for homestay managers, village governments, and stakeholders in the development of sustainable tourism in tourism villages.

GREEN TOURISM EXPERIENCE PADA SANGGRALOKA FARM DI DESA BRESELA, GIANYAR Ni Nyoman Tri Anggreni; Ni Made Ary Widiastini; AA Ngurah Yudha Martin Mahardika
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 1 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i1.112691

This study aims to examine the implementation of green tourism experiences at Sanggraloka Farm, Bresela Village, Gianyar, and describe tourist perceptions and identify challenges and opportunities in developing sustainable tourism. The study used a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The results show that Sanggraloka Farm implements the concept of green tourism through environmental conservation, nature-based educational activities, environmentally friendly facilities, and active involvement of the local community. Tourist perceptions of green tourism experiences are very positive, especially regarding aspects of natural authenticity, direct involvement in agricultural activities, and comfort of facilities. Challenges faced include managing human resources and road access, while opportunities lie in strengthening environmental education, the development of a butterfly park and empowering the local community. This study has implications for the importance of integrating green tourism experiences in developing sustainable destinations.

Accompanying the Development of Sidetapa‘s Fruit Brem as a Leading Tourism Product in Buleleng Regency Widiastini, Ni Made Ary; Prayudi, Made Aristia; Rahmawati, Putu Indah; Dantes, Gede Rasben
Jurnal Kewirausahaan dan Bisnis Vol 28, No 1 (2023): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v28i1.66639

This community service program was carried out to help fruit brem craftsmen in Sidetapa Village so that their products are more acceptable to the market. Sidetapa Village has been able to develop itself as a tourist destination. Visits from various parties, both tourists, elements of the government, and academics, positively impacted the development of tourism in the village. In its development, the people of Sidetapa Village were able to produce products to support tourism activities, and even became one of the superior products, namely brem made from local fruits using a fermentation technique. Brem is produced as a fermented drink with three flavors: honey wine, mangosteen rind, and mangosteen fruit. To make the product acceptable to the people, the producers of fruit brem in Sidetapa Village received assistance in product and market testing. Implementing this community service program consists of assisting in product sales analysis, product testing in the laboratory to determine the nutritional content of products and more informative packaging. Through product testing, Sidetapa’s fruit brem can provide information about the content of alcohol, sugar and carbohydrates per one bottle of drink. Meanwhile, through a market test, artisans can find out market tastes. It is hoped that through this assistance, fruit brem producers in Sidetapa Village can maintain their product production in terms of quality and quantity.Keywords: brem; fruit; product; Sidetapa; tourism

Brand Image as a Mediator of the Effect of Product Quality and Social Media Marketing on Consumer Purchasing Decisions in Endek MSMEs Komang Adi Gunawan; Ni Luh Wayan Sayang Telagawathi; Ni Made Ary Widiastini
MEC-J (Management and Economics Journal) Vol 10, No 1 (2026)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v10i1.36863

Digitalization has reshaped consumer behavior, yet prior studies show inconsistent evidence on whether brand image mediates the effects of social media marketing and product quality on purchasing decisions. This study examines these relationships in Endek MSMEs in Seririt District using a quantitative approach with SEM-PLS on 100 respondents. The results show that social media marketing and product quality significantly affect purchasing decisions, both directly and through brand image, which also exerts a strong independent influence. The study clarifies previous mediation inconsistencies and contributes practical insights for strengthening MSME competitiveness through improved digital marketing and product quality.

Women in Tourism: Comparitive Findings and Policy Recommendations from Bali and Jakarta Ni Made Ary Widiastini; Ni Wayan Giri Adnyani; Ni Luh Putu Agustini Karta; Dini Anggraeni Sirad; Putu Indah Rahmawati
Jurnal Ilmu Sosial dan Humaniora Vol 14 No 3 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v14i3.106725

Women play a significant role in the tourism industry in Bali and Jakarta. Disparities persist in access, leadership, and wages despite their high involvement in hotels, MICE, the creative economy, and micro-enterprises. This study aims to compare the roles of women in Bali and Jakarta, identify factors influencing their involvement, and assess adaptation strategies to work and domestic demands. The study employed mixed methods. Quantitative data were obtained through surveys of hotel managers in Bali and Jakarta. Qualitative data were collected through in-depth interviews with hotel managers and observations of operational activities. Women in Bali are more dominant in the creative economy sector, with strong local community support. Women in Jakarta are more likely to work in the formal sector, with broader access to training but still face barriers to promotion to managerial positions. Wage inequality persists in both regions. Women embrace flexible working hours, family support, and business diversification to maintain economic stability. These findings underscore the need for gender-friendly tourism policies, expanded access to professional training, provision of childcare services, and increased women's involvement in tourism decision-making. This study contributes to gender and tourism studies by integrating social capital and economic resilience perspectives in a cross-context urban-cultural comparison.

Women’s Significant Roles in Pursuing Hotel Revenue: Case of Bali, Indonesia Ni Made Ary Widiastini; Made Aristia Prayudi
Soshum: Jurnal Sosial dan Humaniora Vol. 11 No. 3 (2021): November 2021
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v11i3.279-292

This research aims to understand and explain how significant the women’s role in the hotel industry. It is an advanced study which is explores ore from the previous one discussing the women acceptability in the hotel industry in Indonesia, particularly in Bali, with their varied educational background. In fact, this study found that women have significant role in increasing the hotel income through divisions of front office, food and beverage service, and sales. This research was approached qualitatively by conducting depth interviews based on the data that were obtained in 2018 and 2019. As a result, the women in this case tend to have so more hospitality skill that guests feel more comfortable to communicate with them. In addition, the women are also more capable to manage their heart-feeling and to put themselves well according to situations they are in. This capability is then able to persuade the hotel guests to come to the hotels and to have the services. It finally impacts the increasing hotel revenue.

Empowering Women in Indonesia’s Tourism Villages: The Role of MSMEs in Economic Development Dini Anggraeni Sirad; Ni Made Ary Widiastini; Ni Luh Putu Agustini Karta
Soshum: Jurnal Sosial dan Humaniora Vol. 15 No. 1 (2025): March 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v15i1.1-9

The rapid increase in women's employment opportunities in Indonesia’s tourism sector, particularly in the informal sector, highlights their crucial role in the economic development of tourism villages. This study examines women's participation in the hotel industry and their adaptation and innovation in micro, small, and medium enterprises (MSMEs) across Bali, Banyuwangi, Banten, and Jogja. Using participant observation, in-depth interviews, and documentation studies, the research finds that women play strategic roles as business managers, tourism drivers, and cultural preservers. However, challenges such as limited capital access and market constraints persist, influenced by resource availability, infrastructure, local culture, and market potential. Despite these barriers, women leverage government and private sector training programs to enhance their skills and overcome obstacles. Strengthening women’s empowerment in tourism villages is essential for sustaining local economic growth and improving community welfare.

Green Action by Front Office Staff in Increasing Environmental Concern at the Sofitel Bali Nusa Dua Hotel Dani Gunawan; Ni Made Ary Widiastini; Ni Luh Putu Triyanti Aristiana Dewi
International Journal of Green Tourism Research and Applications Vol. 6 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i2.66-74

The hotel industry is increasingly under pressure to implement sustainable practices due to environmental concerns. This research explores the implementation of environmentally friendly actions carried out by front office staff at the Sofitel Bali Nusa Dua Hotel, which aims to increase environmental awareness among guests and employees. Using descriptive qualitative research methods, data was collected through interviews, observation and document analysis. These findings reveal a significant commitment to sustainability in front office operations, reflected in waste reduction, energy efficiency and guest engagement in environmentally friendly practices. This research shows that the hotel's commitment to sustainability has fostered a culture of environmental awareness, leading to positive behavioral changes and increased guest satisfaction. The integration of environmentally friendly practices into hotel operations and the active participation of staff and guests in these initiatives have proven instrumental in advancing the hotel's sustainability agenda. This study contributes to understanding the practical application of environmental sustainability in the hospitality industry, highlighting the important role of front office staff in promoting environmentally friendly initiatives.

Analysis of Service Quality and Customer Satisfaction at Spice Beach Club Lovina Ni Putu Hertina Arisanti; Trianasari; Ni Made Ary Widiastini
International Journal of Green Tourism Research and Applications Vol. 6 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i2.83-90

This research is a descriptive qualitative study that aims to analyse service quality and customer satisfaction, especially at Spice Beach Club Lovina. The discussion of the research leads to an explanation related to factors that are important in service quality and customer satisfaction as well as the strategies used by Spice Beach Club to maintain service quality and customer satisfaction. This research was conducted for four months with data collection methods, namely observation, interviews, and documentation. The interview in this research were conducted with one person operational manager, one person restaurant manager and two employees of Spice Beach Club and using 50 guest comment card samples to determine guest reviews on service quality. The results of this research show that employees and facilities owned by Spice Beach Club are strategies used to maintain service quality and customer satisfaction as well as friendliness, politeness, always responsive to guests, provide assurance to the guests, and reliable employees are important factors in service quality.

Implementation of Green Hotel at New Sunari Lovina Beach Resort in Increasing Staff’s Environmental Concern Komang Ricky Wira Adinata; Ni Made Ary Widiastini; Luh Putu Triyanti Aristiana Dewi
International Journal of Green Tourism Research and Applications Vol. 6 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i2.59-65

This research aims to analyze the implementation of the Green Hotel concept at New Sunari Lovina Beach Resort, Bali, and its impact on staff environmental awareness. Using qualitative descriptive methods, this research explores the practices implemented by efforts and eliminates factors influencing success and challenges in their implementation. This research shows that New Sunari Lovina Beach Resort has successfully integrated eco-friendly-friendly initiatives that increase environmental awareness among staff and optimize overall hotel operations. Practices such as energy efficiency, effective waste management, and ecological education for staff have been shown to play an essential role in promoting mortality. However, this research also identified challenges, including limited resources, the need for more comprehensive training, and difficulties in quantitatively measuring environmental impacts. Based on this analysis, the study recommends increasing investment in green technologies, developing more in-depth ecological training programs, and implementing more robust effectiveness measurement methods. The conclusion of this research is the commitment of New Sunari Lovina to maintaining tourism sustainability, including energy savings, effective waste management, and environmental education programs.

Co-Authors AA Ngurah Yudha Martin Mahardika Adinata, Komang Ricky Wira Adityanti, Kadek Yuli Agastya Ida Bagus Oka Aksama, I Gede Ukas Alviyah Ramadani Arisanti, Ni Putu Hertina Artawan, Komang Agus Atnawati, Ida Ayu Devi Ayu Wiwin, Ni Komang Budiani, Ni Kadek Budiarsana, Kadek Dani Gunawan Dewantari, Fiorentina Dewi, Luh Putu Triyanti Aristiana Dewi, Ni Luh Putu Triyanti Aristiana Dinan Silmi Iskandar Dini Andiani Dini Anggraeni Sirad Dirgayusa, I Bagus Raka Diyah, Nadiya Yatining Dwi Dilliana Putri Eddy Tri Haryanto Edy Sujana Erna Wiles Erna Wiles Fajar Yualida Isti Koma Fajar Yualida Isti Koma Fridayana Yudiaatmaja Gede Elga Krisna Gita Gede Nanda Afrivania Gede Putu Agus Jana Susila Gede Rasben Dantes Gede Wirata Gita, Gede Elga Krisna Gunawan, Dani Hae, Mensen Mone Heryanda, Komang Krisna I Dewa Made Oka Sayoga I Gede Harry Pramana I Gede Mudana I Gede Putra Nugraha I Gede Ukas Aksama I Kadek Rai Suwena I Kadek Teddi Anggastia I Ketut Sida Arsa, I Ketut Sida I Ketut Sutapa I Ketut Sutapa I Made Dodi Pramana I Made Gunawan I Made Mertanadi I Made Pradana Adiputra I Made Santiara I Made Satriawan I Made Wira Kusuma Jaya I Nengah Dasi Astawa I Nengah Suarmanayasa I Nengah Suarmanayasa I Nengah Suastika I Nyoman Gde Prananta Bendesa I Putu Andhika Putra I Putu Krisna Yudha I Wayan Ardika I Wayan Karyasa I Wayan Putra Yasa I Wayan Rona Ida Ayu Devi Atnawati Irmayanti, Putu Agnes Isauro Sorongon Sindol Jr. Iskandar, Dinan Silmi Jaya, I Made Wira Kusuma Kadek Devy Ariningsih Chandradilova Kadek Dwiky Indra Udayana Kadek Hendra Negara Putra Kadek Widia Lestari Kadek Yuli Adityanti Kadek Yuli Pramawati Ketut Listiani Ketut Sedana Arta Komang Adi Gunawan Komang Krishna Darmawan Komang Krisna Heryanda Komang Ricky Wira Adinata Leho, Osin Marjelina Linda Wahyuningsih Lu Ao Luh Gede Eka Yanthi Luh Juni Widayanti Luh Putu Sukawati Luh Putu Triyanti Ariestiana Dewi Luh Putu Triyanti Aristiana Dewi Made Anik Widyastuti Made Anik Wiryantini Made Aristia Prayudi Made Supriyani Mahaputra, Kadek Ardi Mahardika, Yudha M. Nadiya Yatining Diyah Ni Kadek Nuariningsih Ni Kadek Sinarwati Ni Ketut Dewi Irwanti Ni Ketut Oni Widarianti Ni Luh Febry Sukma Andryani Ni Luh Ina Handariani Ni Luh Ina Handariani Ni Luh Putu Agustini Karta Ni Luh Putu Triyanti Aristiana Dewi Ni Luh Wayan Sayang Telagawathi Ni Luh Wayan Sayang Telagawathi Ni Made Suci Ni Nyoman Kusmariyatni Ni Nyoman Tri Anggreni Ni Nyoman Yulianthini Ni Putu Hertina Arisanti Ni Wayan Arini Ni Wayan Giri Adnyani Nuariningsih, Ni Kadek Nyoman Dini Andiani Pramana, I Made Dodi Pramawati, Kadek Yuli Putra, I Dewa Putu Pasnadi Putri, Dwi Dilliana Putu Agnes Irmayanti Putu Indah Rahmawati RAHMAWATIIS, Putu Indah Ramadani, Alviyah Rendi Syaputra Wau RISADIANTA, Gede Dwi Roni Ekha Putera Rosa, Siti Annisa Silvia Santiara, I Made Sayoga, Dewa Stephanus Remond Waworuntu Sukawati, Luh Putu Suryani Mariapul Simanjuntak Susilowati, Gabriella Trianasari Udayana, Kadek Dwiky Indra Utarini, Ni Kadek Nora Waisnayanti, Ni Putu Ayu Liana Wang Yuhan Wayan Cipta Wibawa, Nyoman Darma Wibowo, Totok Hari Widayanti, Luh Juni Widia Lestari, Kadek Wirasetia, Putu Andi Yudha M. Mahardika Yudiatmaja, Fridayana Yudiatmaja, Fridayana Zhao Chunying

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