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Ni Made Ary Widiastini

Universitas Pendidikan Ganesha

Author-ID : 415554

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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IDENTIFIKASI FASILITAS WISATA TERKINI DI OBJEK WISATA GITGIT WATERFALL GUNA MENDUKUNG KENYAMANAN WISATAWAN Ketut Listiani; Ni Made Ary Widiastini; Luh Putu Triyanti Ariestiana Dewi
Healing : Jurnal Pariwisata Vol. 5 No. 01 (2026): Jurnal Pariwisata (Healing)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/healing.v5i01.615

Gitgit Waterfall merupakan salah satu destinasi wisata alam unggulan di Kabupaten Buleleng, Bali, yang menawarkan keindahan alam, udara sejuk, dan suasana yang tenang. Penelitian ini menganalisis kondisi fasilitas wisata, tingkat kebersihan, dan kenyamanan wisatawan di Gitgit Waterfall. Penelitian menggunakan pendekatan deskriptif kualitatif melalui observasi, wawancara, dokumentasi, dan kuesioner kepada wisatawan serta pengelola. Hasil penelitian menunjukkan bahwa fasilitas wisata tergolong cukup baik, terutama pada area parkir, toilet, tempat duduk, dan jalur trekking yang telah diperbaiki. Tingkat kebersihan kawasan wisata secara umum berada pada kategori baik, meskipun masih ditemukan sampah ringan pada beberapa jalur trekking. Kenyamanan wisatawan tergolong tinggi karena didukung oleh lingkungan yang asri, udara segar, kebersihan, dan fasilitas yang memadai. Namun, peningkatan fasilitas pendukung, papan keselamatan, dan pengelolaan kebersihan masih diperlukan.

The Role of Customer Satisfaction in Mediating the Effect of Service Quality and Trust on Customer Loyalty at LPD Tanjung Benoa Hae, Mensen Mone; Telagawathi, Ni Luh Wayan Sayang; Widiastini, Ni Made Ary
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 2 (2026): Dinasti International Journal of Economics, Finance & Accounting (May-June 2026
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i2.6773

This study aims to analyze the role of customer satisfaction in mediating the influence of service quality and trust on customer loyalty at LPD Tanjung Benoa. The phenomenon of declining customer numbers and decreasing levels of customer satisfaction formed the basis for conducting this research. Customer loyalty is an important factor for the sustainability of financial institutions; therefore, service quality and trust need to be improved in order to create sustainable customer satisfaction. This study employed a quantitative approach with an explanatory research design. The population consisted of all loan and deposit customers of LPD Tanjung Benoa, totaling 1,242 customers. The sampling technique used was probability sampling with a simple random sampling method, resulting in a sample of 160 respondents. Data were collected through the distribution of questionnaires using a Likert scale. The data analysis technique used was Structural Equation Modeling based on Partial Least Square (PLS-SEM). The results showed that service quality has a positive and significant effect on customer loyalty, trust has a positive and significant effect on customer loyalty, and customer satisfaction has a positive and significant effect on customer loyalty. In addition, service quality and trust were also proven to have a positive and significant effect on customer satisfaction. Customer satisfaction was able to mediate the influence of service quality on customer loyalty and also mediate the influence of trust on customer loyalty at LPD Tanjung Benoa.

A Literature Study on Cultural Digitalization in Efforts to Enhance Product Value and National Image in the Creative Industry Leho, Osin Marjelina; Widiastini, Ni Made Ary; Yulianthini, Ni Nyoman
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 2 (2026): Dinasti International Journal of Economics, Finance & Accounting (May-June 2026
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i2.6777

The study ains to examine how cultural digitalization is implemented within the creative industry sector and whether it contributes to enhancing product value and national image. This research employs a literature review method by analyzing 34 relevant articles obtained from Google Scholar, DOAJ, SINTA portal, and other academic scientific databases using the keywords “cultural digitalization,” “digital transformation,” “creative industry,” “national image,” and “product value.” Although numerous studies have discussed cultural digitalization within the creative industry context, a significant gap remains. Specifically, there is no clearly integrated model that systematically links the stages of cultural digitalization to improvements in product value and national image. Therefore, this study proposes an integrated model approach consisting of five stages of cultural digitalization: digital data collection, cultural adaptation into digital platforms, creative marketing strategies, global self-image positioning strategies, and sustainable digital transformation. The findings suggest that integrating these stages into a comprehensive framework connects previous research outcomes, particularly in explaining the relationship between digital transformation, product value enhancement, and national image development. Future research is expected to further develop a sustainable cultural digitalization implementation model and conduct empirical analyses across creative industry subsectors to strengthen economic value and national image.

Optimization of Employee Performance Management: A Study in Human Resources of Atour Hotel in China Zhao Chunying; Ni Made Ary Widiastini; Fridayana Yudiaatmaja
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9772

This study aims to optimize the employee performance management system of Atour Hotel Group, a medium-sized hotel chain in China, in order to better align employee behavior with organizational strategy and enhance sustainable competitiveness in the knowledge-based service economy. Many medium-sized service enterprises still rely on traditional appraisal systems characterized by limited indicators, rigid cycles, weak feedback, and low employee participation, which undermine motivation and restrict performance improvement. These challenges are particularly significant in the hotel industry, where service quality depends heavily on employee initiative and collaboration. Using a qualitative case study design, this research employs literature review, in-depth interviews, participant observation, and document analysis to evaluate the effectiveness of Atour’s existing system. The findings indicate weak strategic alignment, overly simplified performance indicators, insufficient continuous feedback, and poor integration between appraisal results and incentives, training, and career development. As a result, employee performance tends to be compliance-driven, service innovation is limited, and high-performing employees show relatively high turnover. Drawing on performance management theory, goal-setting theory, and self-determination theory, the study proposes a practical and theory-based performance management framework tailored to medium-sized service organizations. The proposed system emphasizes participatory SMART goal setting, multidimensional indicators based on the Balanced Scorecard, regular performance communication, transparent evaluation procedures, and differentiated reward and development mechanisms. A participatory, fair, and development-oriented system can enhance employee motivation, engagement, and service quality, thereby reducing turnover and supporting the achievement of organizational strategic objectives. These findings provide practical guidance for hotels and other service enterprises seeking to transform performance management into a strategic driver of employee development and organizational success.

The Analysis of the Effect of Perceived Marketing Mix and STP Strategies on Customer Satisfaction: A Case Study of Heytea in China Lu Ao; Trianasari; Ni Made Ary Widiastini
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9773

The rapid growth of China’s new-style tea beverage industry has intensified market competition, making customer satisfaction a crucial determinant of business sustainability. In this highly dynamic environment, tea beverage brands must not only adopt effective marketing strategies but also ensure that their strategic and operational decisions align with customer expectations. This study aims to examine the effect of perceived marketing mix and Segmentation, Targeting, and Positioning (STP) strategies on customer satisfaction, using HEYTEA as a case study in China.This research adopts a quantitative approach and collects primary data through a structured questionnaire distributed to HEYTEA customers. A total of 200 usable responses were analyzed using SPSS. The marketing mix variable was measured using 13 indicators based on the 7Ps framework, STP strategy was measured using 6 indicators, and customer satisfaction was measured using 5 indicators. Data analysis techniques included descriptive statistics, validity and reliability tests, classical assumption tests, multiple regression analysis, and hypothesis testing using t-tests and F-tests.The results indicate that both perceived marketing mix and STP strategies have a positive and significant effect on customer satisfaction. The marketing mix demonstrates a stronger influence, suggesting that product quality, service processes, store atmosphere, pricing fairness, and promotional effectiveness play a dominant role in shaping customer satisfaction. Meanwhile, STP strategies also significantly affect satisfaction, highlighting the importance of accurate market segmentation, focused targeting, and clear brand positioning in meeting customer needs and expectations. This study contributes theoretically by integrating marketing mix and STP strategies into a single empirical model to explain customer satisfaction in the context of China’s tea beverage industry. Practically, the findings provide valuable insights for HEYTEA’s management in refining marketing strategies to enhance customer satisfaction and maintain competitive advantage in an increasingly saturated market.

Video-Based Promotion Strategy to Increase the Economic Value of Local Coffee “Kejapa” in Tigawasa Village, Buleleng Rendi Syaputra Wau; Ni Made Ary Widiastini; I Gede Putra Nugraha
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 7 No 1 (2026): April 2026
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v7i1.483

Purpose: This study aims to analyze the role of video-based promotional strategies in increasing the economic value of Kejapa Coffee, a local product of Tigawasa Village, Buleleng, Bali. Research methods: This study uses a descriptive qualitative approach. The data collecting techniques used include field observation, video content documentation, and interviews with business owners. Promotional media were analyzed through Instagram, WhatsApp Business, and the use of barcodes on product packaging. The video production process was carried out using a digital camera and video editing applications. Results and discussion: The results show that video-based promotions increase product visibility, strengthen quality perceptions, and encourage consumer interaction. The economic impact is evident in increased demand, market expansion, and new business opportunities based on local coffee. Implication: Video promotional strategies can be an effective instrument in strengthening the local economy, increasing the competitiveness of MSMEs, and developing village potential based on superior products and cultural narratives.

Tri Hita Karana: A Holistic Framework for Sustainable Tourism Development in Bali Wang Yuhan; Ni Made Ary Widiastini
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 7 No 1 (2026): April 2026
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v7i1.500

Purpose: This study aimed to analyze the role of Tri Hita Karana as a governance framework in sustainable tourism development in Bali and to evaluate the implementation of its three pillars in destination practices. Research methods: This research applied a qualitative descriptive approach with a case study design. Data were collected through field observation and literature review. Informants were selected using purposive sampling. Data were analyzed using thematic analysis and source triangulation. Results and discussion: Tri Hita Karana functioned as an operational framework for strengthening community participation, environmental conservation, and cultural preservation. Effective implementation was found in community-based destinations but faced environmental, social, and governance challenges. Implication: Institutional integration of Tri Hita Karana within regional regulation and destination.

Electric Coffee Cart Innovation in Denpasar City and Gianyar Regency as a Response to Changing Consumer Behavior I Putu Andhika Putra; Ni Made Ary Widiastini Widiastini
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 7 No 1 (2026): April 2026
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v7i1.501

Purpose: This study aimed to analyze electric coffee cart innovation in Bali as a micro-enterprise model that integrated mobility, operational efficiency, and social media-based marketing within the context of increasing price sensitivity and shifting consumer behavior. Research methods: The research adopted a qualitative descriptive approach using a comparative case study in Denpasar City and Gianyar Regency. It relied on secondary data derived from media reports, digital content, and a synthesis of domestic mobile coffee studies alongside recent international literature on food trucks, street food consumption, and electric micromobility. Results and discussion: The findings identified six key drivers of purchase decisions, perceived price fairness resulting from lower cost structures, location-based convenience, product quality and menu variety comparable to coffee shops, eco-friendly innovation image, digital exposure through TikTok and Instagram, and operational consistency supported by centralized production systems. Implication: The study contributed by proposing a Stimulus–Organism–Response framework that integrated technological innovation, consumer perception, and competitive dynamics, offering managerial insights and policy implications for MSMEs in tourism-driven public spaces.

The Influence of Service Quality, Brand Image, and Customer Trust on Customer Loyalty among Tenth-Grade Students at a Learning Center Linda Wahyuningsih; Ni Luh Wayan Sayang Telagawathi; Ni Made Ary Widiastini
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.652

This study examines the influence of service quality, brand image, and customer trust on customer loyalty among Grade X students at the Ruangguru Denpasar Melati Tutoring Institution. The research is motivated by the growing importance of customer loyalty in maintaining the competitiveness and long-term sustainability of tutoring institutions within an increasingly competitive educational services industry. A quantitative approach with a causal research design was employed. The study involved 30 respondents selected using a saturated sampling technique. Data were collected through a structured questionnaire based on a five-point Likert scale and analyzed using multiple linear regression with IBM SPSS Statistics. The findings reveal that service quality, brand image, and customer trust each have a positive and statistically significant effect on customer loyalty. Furthermore, the three independent variables simultaneously exert a significant influence on customer loyalty, indicating that they collectively play an essential role in strengthening students' loyalty toward the institution. Among these factors, continuous improvements in service quality, the development of a strong and favorable brand image, and the enhancement of customer trust are crucial for fostering long-term customer relationships. The findings provide valuable managerial implications for the Ruangguru Denpasar Melati Tutoring Institution in formulating effective strategies to improve customer satisfaction, strengthen competitive advantage, and sustain customer loyalty in the educational services market.

Upskilling and Reskilling Strategies as a Response to the Optimization of Artificial Intelligence Utilization in Enhancing Human Resource Quality: A Qualitative Study on XYZ Startup Company Kadek Devy Ariningsih Chandradilova; Ni Made Ary Widiastini
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1981

This study aims to examine the upskilling and reskilling strategies implemented by Startup XYZ in response to the integration of artificial intelligence (AI) into its operations. A qualitative single-case study design was employed at a technology-based transportation startup in Bali, Indonesia, during the period of February to April 2025. Five informants were purposively selected, consisting of one HR manager, one line manager, and three employees who had participated in training programs. Inclusion criteria required direct involvement in program planning or participation for at least three months. Data were collected through in-depth interviews (45–60 minutes each), observation of two training sessions (±2 hours each), and document reviews, then analyzed using thematic analysis. The findings show that upskilling enhanced technical competencies, particularly in AI-based data analysis and decision-making, while reskilling facilitated transitions from administrative to AI-related roles. Key supporting factors included strong management commitment, collaboration with training partners, digital infrastructure, and employee readiness. However, challenges were identified, including budget constraints, employee resistance, uneven competencies, and conflicts between training schedules and operational workloads. The study concludes that upskilling and reskilling are effective strategies for improving workforce adaptability and competitiveness in small startups. Practically, modular training design, flexible scheduling, and career development pathways are recommended to overcome financial and psychological barriers, providing a scalable model for other startups undergoing AI-driven transformation.

Co-Authors AA Ngurah Yudha Martin Mahardika Adinata, Komang Ricky Wira Adityanti, Kadek Yuli Agastya Ida Bagus Oka Aksama, I Gede Ukas Alviyah Ramadani Arisanti, Ni Putu Hertina Artawan, Komang Agus Atnawati, Ida Ayu Devi Ayu Wiwin, Ni Komang Budiani, Ni Kadek Budiarsana, Kadek Dani Gunawan Dewantari, Fiorentina Dewi, Luh Putu Triyanti Aristiana Dewi, Ni Luh Putu Triyanti Aristiana Dinan Silmi Iskandar Dini Andiani Dini Anggraeni Sirad Dirgayusa, I Bagus Raka Diyah, Nadiya Yatining Dwi Dilliana Putri Eddy Tri Haryanto Edy Sujana Erna Wiles Erna Wiles Fajar Yualida Isti Koma Fajar Yualida Isti Koma Fridayana Yudiaatmaja Gede Elga Krisna Gita Gede Nanda Afrivania Gede Putu Agus Jana Susila Gede Rasben Dantes Gede Wirata Gita, Gede Elga Krisna Gunawan, Dani Hae, Mensen Mone Heryanda, Komang Krisna I Dewa Made Oka Sayoga I Gede Harry Pramana I Gede Mudana I Gede Putra Nugraha I Gede Ukas Aksama I Kadek Rai Suwena I Kadek Teddi Anggastia I Ketut Sida Arsa, I Ketut Sida I Ketut Sutapa I Ketut Sutapa I Made Dodi Pramana I Made Gunawan I Made Mertanadi I Made Pradana Adiputra I Made Santiara I Made Satriawan I Made Wira Kusuma Jaya I Nengah Dasi Astawa I Nengah Suarmanayasa I Nengah Suarmanayasa I Nengah Suastika I Nyoman Gde Prananta Bendesa I Putu Andhika Putra I Putu Krisna Yudha I Wayan Ardika I Wayan Karyasa I Wayan Putra Yasa I Wayan Rona Ida Ayu Devi Atnawati Irmayanti, Putu Agnes Isauro Sorongon Sindol Jr. Iskandar, Dinan Silmi Jaya, I Made Wira Kusuma Kadek Devy Ariningsih Chandradilova Kadek Dwiky Indra Udayana Kadek Hendra Negara Putra Kadek Widia Lestari Kadek Yuli Adityanti Kadek Yuli Pramawati Ketut Listiani Ketut Sedana Arta Komang Adi Gunawan Komang Krishna Darmawan Komang Krisna Heryanda Komang Ricky Wira Adinata Leho, Osin Marjelina Linda Wahyuningsih Lu Ao Luh Gede Eka Yanthi Luh Juni Widayanti Luh Putu Sukawati Luh Putu Triyanti Ariestiana Dewi Luh Putu Triyanti Aristiana Dewi Made Anik Widyastuti Made Anik Wiryantini Made Aristia Prayudi Made Supriyani Mahaputra, Kadek Ardi Mahardika, Yudha M. Nadiya Yatining Diyah Ni Kadek Nuariningsih Ni Kadek Sinarwati Ni Ketut Dewi Irwanti Ni Ketut Oni Widarianti Ni Luh Febry Sukma Andryani Ni Luh Ina Handariani Ni Luh Ina Handariani Ni Luh Putu Agustini Karta Ni Luh Putu Triyanti Aristiana Dewi Ni Luh Wayan Sayang Telagawathi Ni Luh Wayan Sayang Telagawathi Ni Made Suci Ni Nyoman Kusmariyatni Ni Nyoman Tri Anggreni Ni Nyoman Yulianthini Ni Putu Hertina Arisanti Ni Wayan Arini Ni Wayan Giri Adnyani Nuariningsih, Ni Kadek Nyoman Dini Andiani Pramana, I Made Dodi Pramawati, Kadek Yuli Putra, I Dewa Putu Pasnadi Putri, Dwi Dilliana Putu Agnes Irmayanti Putu Indah Rahmawati RAHMAWATIIS, Putu Indah Ramadani, Alviyah Rendi Syaputra Wau RISADIANTA, Gede Dwi Roni Ekha Putera Rosa, Siti Annisa Silvia Santiara, I Made Sayoga, Dewa Stephanus Remond Waworuntu Sukawati, Luh Putu Suryani Mariapul Simanjuntak Susilowati, Gabriella Trianasari Udayana, Kadek Dwiky Indra Utarini, Ni Kadek Nora Waisnayanti, Ni Putu Ayu Liana Wang Yuhan Wayan Cipta Wibawa, Nyoman Darma Wibowo, Totok Hari Widayanti, Luh Juni Widia Lestari, Kadek Wirasetia, Putu Andi Yudha M. Mahardika Yudiatmaja, Fridayana Yudiatmaja, Fridayana Zhao Chunying

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