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Muhadjir Anwar
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : NUSANTARA: Jurnal Pengabdian Kepada Masyarakat

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Meningkatkan Volume Penjualan Produk UMKM Kelurahan Rungkut Kidul Melalui Pasar Tradisional Berupa Bazar Hari Pahlawan Arkha Kunta Wijaya Trus Hayu; Muhadjir Anwar
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2024): Februari : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v4i1.2398

Abstract

This research was conducted with the aim of analyzing the effect of bazaars on the sales volume of MSME products in Rungkut Kidul Village. The field observation method was used to collect data from a sample consisting of MSMEs in RW 01 - RW 06 Kelurahan Rungkut Kidul on weekdays and during bazaars. The observed variables include product sales volume per day, marketing strategies used, and consumer behavior in two different market conditions. The analysis technique used is descriptive analysis technique to describe the profile of MSMEs and the sales volume per day. The results of the analysis are expected to illustrate differences in the sales volume of MSME products in different market conditions. The findings of this study are expected to provide guidance for MSME owners and become one of the solutions to the constraints of the quiet market experienced by the majority of MSMEs in Rungkut Kidul Village.
Co-Authors Adi, Faisal Rahman Adisari, Alfigo Ahnaf, Ryan Akhmad Fauzi amalutstsani, wulida yusr Amin, Maulana Ferdy Ashshobuur Anissa Hafidza Pristi Annisa Ayu Salsabillah Ardani, Fadila Naura Arief Bachtiar Arkha Kunta Wijaya Trus Hayu Ayundha Evanthi Ayundha Evanthi Ayundha Evanthi Budianto, Damis Veri Cahyaningtyas, Berlin My Anggelita Pramesthi Damayanti, Titik Fanani Delyma Agusti Meitasari Devinta Nur Arumsari Dhani Ichsanuddin Nur Dianita Savitri Anggraeni Dita Wahyu Permata Sari Diyanti, Normalinda Dominikus Aditya Fitriyanto Dwi Kumalasari Eko Purwanto Eko Purwanto Eko Purwanto Eko Purwanto Eko Purwanto Eko Purwanto Ervanto, Khansa Florensa Evanthi , Ayundha Fabian Farandori Fani Khoirotunnisa Fatmala, Nur Indah Fendy Yulianto Firnanda, Ahmad Bima G. Oka Warmana G. Oka Warmana, G. Oka Gendut Sukarno Hanafi, Yogie Dwi Hardi, Ilham Herdiyanti, Azzahra Putri Heryandya, Dinandara Aliya Rahma Hindun, Kiftiah Ida Ayu Putu Sri Widnyani Iftikhar, Rahila Ignatia Martha Hendrati Imelda Fadilah Inola Gravinova Saputri Ira Wikartika Ira Wikartika, Ira Irgie, Rafi Keyko Kineta Endarwantika Khusaini, Imron Nur Kirono, Larasati Putri Laura Geovani Rumahorbo Lia Agustin Lia Agustin Lia Rizqy Wulantari LItausiil Rizqi LItausiil Rizqi Lutfy Ameilia Margono, Rizky Fernanda Maxymillianus Leo Meivira, Dira Muhammad Al Hakim Danurwindo Mumtazah, Muhammad Rizqi Muti'ah, Annisaul Mutiara Cindy Ramadhani Nadila Rizkiwati Ni'mah, Nailatun Ningrum, Khotija Hadi Nio Indra Satata Nirmalasari Nirmalasari Normalinda Diyanti Nur Alifa Misbach Nurhanani, Anjar Dyah Odelia, Evi Maya Orlando, Gerry Hutama Pebriasanty, Neny Dwi Permatasari, Salsabila Ayu Pitaloka, Nabella Rosa Anggun Prasetyo Moelyadi, Iman Puspitasari, Nawar Tri Putri, Nabilah A. Rahmatullah, Rendy Adetya Ramadhani, Novita Eka Aulia Ramadhani Revalasha, Niken Rezza Lutviana Suryahadi Rini, Hesty Prima Rizkyatul Nadhifah Sabda Alam Sahda Zerlinda Sakti Noor Rachmat Ar-Ghaffar Sakti, Angela Tiara Salsabila Ayu Permatasari Salsabillah, Annisa Ayu Shafiria Widyatamaka Shinta Arianti Shinta Arianti Sisilia Suci Yunitasari Suci Yunitasari Siti Aisyah Romadhoni Soetomo, Noro Garudomurti Sugeng Purwanto Tiara Indah Febiyanti Titik Fanani Damayanti Tri Kartika Pertiwi Wiwik Handayani Wulandari, Puput Yustiawan, Arealdo Robiq Zeny Amanda Eman Ratu Zumrotul Fitriyah