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Personal Branding of Tegal District Head Candidates in Increasing Electability on Social Media Instagram Pratiwi, Cindy; Zainudin, Arif; Widodo, Agus Setio
ARISTO Vol 12 No 3 (2024): Election and Regional Election in Indonesian
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v12i3.11374

Abstract

In this era of globalization social media especially Instagram is a platform that is widely used by political actors in introducing their personal branding to attract public attention. Personal branding strategy is a good step in building political communication with voters due to affordability during the campaign. So in this paper the author wants to reveal what personal branding strategies are carried out by the candidates. This article is analyzed using a political branding approach using orange data mining as a coding tool to find out the sentiment of the public. The data from this study were taken from several posts from each candidate and comments from Instagram users. The results of this study show that the branding carried out by the two candidates shows a predominantly neutral sentiment from the public against several comments made in the comments column.
SOCIALIZATION AND EDUCATION OF THE 3R PRINCIPLES (REDUCE, REUSE, RECYCLE) IN WASTE REDUCTION AT THE 3R TPS IN BANYUMUDAL VILLAGE, MOGA DISTRICT, PEMALANG REGENCY Widodo, Agus Setio; Harto, Unggul Sugi
ASEAN Journal of Empowering Community Vol. 5 No. 2 (2025): ASEAN Journal of Empowering Community
Publisher : Universitas Pancasakti Tegal

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Abstract

The extremely high waste production of 110.77 cubic meters per day (dlh.pemalangkab.go.id, 2024) in Moga District makes waste management a crucial issue. In addition to the overcapacity of the final processing site (TPA), low public understanding of waste sorting and processing is a major obstacle to waste management in Moga District, Pemalang Regency. Moga District was chosen as the location for this community service program because it is one of the largest waste producers in the southern region of Pemalang Regency. The 3R principle socialization activity, held in conjunction with the Community Service Program (KKN) of the BDS (Bina Desa Sakti) program at Pancasakti University, Tegal, aimed to educate the community and administrators of the 3R waste processing site (TPS) in Banyumudal Village, Moga District, about the importance of optimizing the 3R TPS in waste management.