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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL GIZI DAN KESEHATAN Enrichment : Journal of Management Jurnal Sains Terapan Pariwisata Jurnal Manajemen dan Pemasaran Digital Persona: Kajian Bahasa dan Sastra QAWIUN : Jurnal Penelitian dan Pengabdian Masyarakat
Yuliana
Universitas Negeri Padang
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E-Commerce Evolution: Trust as a Catalyst for Consumer Choices: Evolusi Perdagangan Elektronik: Kepercayaan sebagai Katalisator Pilihan Konsumen Siti Halipah; Yuliana; Asmar Yulastri; Elida; Retnaningtyas Susanti
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 1 (2025): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v11i1.2028

Abstract

This study aims to analyze the relationship between consumptive behavior and consumer confidence in online shopping and its impact on entrepreneurship in the digital era. The research method employed is a quantitative survey, which involved distributing questionnaires to 300 respondents who actively engage in online shopping. The data obtained were analyzed using validity tests, reliability tests, and multiple regression analysis to identify the influence of all independent variables. The results showed that consumptive behavior significantly affects consumer confidence, which in turn influences entrepreneurial success in the digital marketplace. This highlights the importance of understanding consumer dynamics for businesses aiming to thrive in the evolving online shopping landscape.
Co-Authors Afri Ola Dewi Alvien Khardin Alyya Alyya Asmar Yulastri Aulia Rahmat Belly Rozano Chania Waty Elida Emi Vovo Sembiring Ezi Anggraini Feri Ferdian Giatman Ikhsan Dani Nugraha Intan Witari Kasmita Kasmita Mala Maulidina pratiwi Masrizal Nurhasanah Retnaningtyas Susanti Rofi Chandra Ruhul Fitri Rosel Selma Mardatillah Siti Halipah Syifa Qalbina Triati Veronica Yulisna Sinukaban Weni Nelmira Yenni Hayati Yosi Nofita Sari