Article Per Year (5 Year)
p-Index From 2021 - 2026
5.767
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business Jurnal VOK@SINDO The International Journal of Accounting and Business Society Jurnal Manajemen Teori dan Terapan Asia-Pacific Management and Business Application Jurnal Ilmiah Manajemen Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Interdisciplinary Social Studies Journal of Social Research Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Raditha Dwi Vata Hapsari
Brawijaya University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
Halal Fast Food Loyalty: Brand Image as a Mediator of SMMA, Certification, and CSR Rizal, Mukhammad; Hapsari, Raditha Dwi Vata; Yulianti, Ida
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 1 (2026): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i1.64662

Abstract

This study examines how Social Media Marketing Activities (SMMA), halal certification, and Corporate Social Responsibility (CSR) influence consumer loyalty in halal fast-food, with brand image as a mediator. Grounded in the Stimulus–Organism–Response framework, data from 483 Muslim Generation Z consumers of KFC in Malang City were analyzed using PLS-SEM. The results show that SMMA and CSR positively affect loyalty both directly and indirectly through brand image. Halal certification has no direct effect but indirectly shapes loyalty via brand image. The findings suggest that halal certification functions as a baseline expectation rather than a differentiating factor. This study contributes to Islamic marketing by clarifying the shifting role of institutional religious standards and offers managerial implications for strengthening digital engagement, CSR authenticity, and halal communication.
The Influence of Rebranding, Online Customer Reviews, and Perceived Value on Customer Loyalty to Innisfree Beauty Products Hasan, Zulfa Abdillah; Hapsari, Raditha Dwi Vata
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2026.05.1.19

Abstract

Purpose – This study aims to examine the effects of rebranding, online customer reviews, and perceived value on customer loyalty among Generation Z consumers of Innisfree beauty products in Indonesia. Design/Methodology/Approach – This study employed a quantitative explanatory research design to test causal relationships among the variables. Data were collected through online questionnaires from 140 Generation Z consumers of Innisfree beauty products in Indonesia. The data were analyzed using IBM SPSS Statistics version 29. Findings – The results indicate that rebranding and perceived value have positive and significant effects on customer loyalty. In contrast, online customer reviews have a negative and significant effect on customer loyalty. These findings suggest that strategic brand transformation and strong perceived value can strengthen consumer loyalty, while online reviews may require careful management as their influence depends on consumers’ interpretations and perceptions of digital information. Originality/Value – This study contributes to the consumer behavior and digital marketing literature by examining the simultaneous role of brand transformation, electronic word-of-mouth, and perceived value in shaping Generation Z’s loyalty toward a global beauty brand. The findings provide practical implications for companies in managing rebranding initiatives, enhancing consumer value perceptions, and developing effective digital reputation management strategies to strengthen customer loyalty.  
Enhancing Customer Loyalty through Service Quality and Social Influence: The Mediating Effect of Brand Image Hidayat, Schaldy Maulidi; Puspaningrum, Astrid; Hapsari, Raditha Dwi Vata
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 2 (2026): September
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i2.62584

Abstract

Modern cooperatives must professionalize services, strengthen reputation, and retain customers in competitive markets. This study contributes to cooperative management literature by explaining how brand image converts service quality and social influence into customer loyalty. Using a quantitative explanatory design, questionnaires were collected from 190 customers of a modern cooperative in Malang Regency, Indonesia, and analyzed using partial least squares structural equation modeling. The results show that service quality and social influence positively affect both brand image and customer loyalty. Brand image also positively affects customer loyalty and partially mediates the effects of service quality and social influence on loyalty. These findings confirm that cooperative customer loyalty depends on reliable service, favorable institutional perceptions, and community influence. Managers should integrate service professionalism, community-based communication, and consistent brand-building initiatives to strengthen sustainable customer relationships.
E-Service Quality, Consumer Innovativeness and Customer Loyalty: The Mediating Role of Brand Trust among Online Food Delivery Users Hidayat, Muhammad Rohman; Puspaningrum, Astrid; Hapsari, Raditha Dwi Vata
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 2 (2026): September
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i2.62865

Abstract

Indonesia’s online food delivery market continues to expand, yet intense competition from established platforms prevails. This study contributes to the Stimulus-Organism-Response framework by explaining how e-service quality and consumer innovativeness build customer loyalty through brand trust. A quantitative causal survey was conducted among 130 Shopee Food users in Malang City, Indonesia, using purposive sampling and a structured five-point Likert questionnaire. Data were analyzed using PLS-SEM with SmartPLS. The findings show that e-service quality and consumer innovativeness strengthen both brand trust and customer loyalty. Brand trust also increases customer loyalty and mediates the effects of e-service quality and consumer innovativeness on loyalty. These results indicate that customer loyalty in the online food delivery context develops when reliable digital services and consumers’ openness to innovation generate trust. Shopee Food managers should improve service reliability, introduce relevant digital innovations, and reinforce brand credibility to sustain customer loyalty.
Co-Authors Aditya Hadi Wijaya, Aditya Hadi Afandy, Moh Agustin, Najla Amalina Al Hamidi, Muhammad Faiz AlBanani, Muhammad Tsabit Aly, Baharuddin Ananda Sabil Hussein Annisa Puspitasari Anshory, Heffy Hasim Armanu, Armanu Astrid Puspaningrum Batisuta, Jeremy Gabriel David Dean David Dean, David Deni Setiadi, Deni Dewi, Putu Eva Silvia Fatchur Rohman Gaotami, Elsa Hasan, Zulfa Abdillah Hidayat, Muhammad Rohman Hidayat, Schaldy Maulidi Ida Yulianti Irsyad, Miftah Islamiyah, Tasya Firdhausi Isura, Windy Karina Kardina Yudha Parwati Lahman, Salwa Nabila M. Taufiq Zaini Mafiddah, Luluk Atim Mahameru, Luky Sanjaya Mahendra, Tegar Margono Setiawan Matondang, Angga Oktavianus Michael D Clemes Michael D Clemes, Michael D Mohammad Erfan Arif Muhammad Dimar Alam Mulyawan, Nafiri Cholish Muslim, Noor Awanis Nafis, Fitya Hilyatin Nanang Suryadi Noor Awanis Muslim Nugraha, Rifat Tri Nur Khusniyah Indrawati Pitaloka, Pandora Diah Puspitasari, Annisa Putri, Reyka Kurnia Riandi, Muhammad Hafiz Rianto, Muhammad Iqbal Rifandani, Eka Putri Rila Anggraeni Rila Anggraeni, Rila Rizal, Mukhammad Rohmah, Sukma Arum Maulidatu Susenohaji, Susenohaji Susilowati Susilowati Susilowati Susilowati Thitiya Thongkern Thongkern, Thitiya Ully, Clara Diandra Zaini, M. Taufiq