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Pengaruh Promosi dan Kualitas Pelayanan Terhadap Minat Beli Pelanggan Burger King Bekasi Slamet Maryoso; Dian Indah Sari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3345

Abstract

Tujuan dari penelitian yaitu untuk mengetahui pengaruh antara promosi dan kualitas pelayanan terhadap minat beli pelanggan pada Burger King Bekasi. Desain Penelitian ini merupakan desain kausalitas. Objek penelitian yaitu pelanggan Burger King Bekasi.  Sampel pada temuan ini berjumlah 50 orang. Sampel diatas diuji menggunakan SPSS Versi 24. Kesimpulan utama berdasarkan keseluruhan pembahasan di atas adalah sebagai berikut: pertama, variabel promosi berpengaruh positif dan signifikan terhadap minat beli pelanggan Burger King Bekasi. Kedua, variabel kualitas pelayanan tidak berpengaruh positif dan signifikan terhadap  minat beli pelanggan Burger King Bekasi. Ketiga, variabel promosi dan kualitas pelayanan secara simultan berpengaruh positif dan signifikan terhadap minat beli pelanggan Burger King Bekasi.
Pengaruh Prosedur Kredit, Tingkat Suku Bunga Dan Kualitas Pelayanan Kredit Terhadap Keputusan Mengambil Kredit Pada BCA KCP Pondok Timur Bekasi Slamet Maryoso; Dian Indah Sari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5331

Abstract

Abstract: This study aims to determine the effect of credit procedures, interest rates and quality of credit services on credit decisions at BCA Bank, Pondok Timur Bekasi branch. The location of this research is BCA Bank, Pondok Timur Bekasi branch. The research sample consisted of 90 people. The sampling method used was purposive sampling. Multiple linear regression analysis was used to analyze the research data. The conclusions of this study include: 1. The credit procedure variable partially has a positive and significant effect on credit decisions at BCA, Pondok Timur Bekasi branch. 2. The interest rate variable has a significant and positive effect partially on credit decisions at BCA, Pondok Timur Bekasi branch. 3. The credit service quality variable has a positive and significant impact on credit decisions at BCA, Pondok Timur Bekasi branch. 4. The credit procedure variable, interest rate level, and quality of credit services simultaneously have a positive and significant impact on credit decisions at BCA, Pondok Timur Bekasi branch.
Peran Masjid dalam Menigkatkan Pendidikan Keagamaan Masyrakat Desa Brekat Tegal: Penelitian Imam Tazali; Slamet Maryoso; Ery Suryani; Puspa Fortuna Zulfa
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.525

Abstract

The results of this study indicate that the role of the mosque in improving the religious education of the Brekat Village Community is due to some people who use the mosque as a religious activity only. While the mosque has a role in all worship carried out by Muslims. Through qualitative methods, researchers have found that the role of the mosque is very influential in the religious education of the Brekat Tegal Village community. The role of the mosque makes the mosque a place of worship, religious activities, social activities and activities to gain knowledge for the Brekat village community.
Influence Of Instagram Advertising On Millenial Purchase Intention PA. Andiena Nindya Putri; Mutiara Shifa; I Nyoman Tri Sutaguna; Slamet Maryoso; Arief Yanto Rukmana
International Journal of Management Research and Economics Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i4.902

Abstract

The study aims to analyze the factors that influence the effectiveness of advertising on Instagram and its impact on the buying interests of the Millennial Generation. The factors used are: Credibility, Value, Informative, Emotion, and Entertainment. The analysis was carried out using confirmatory factor analysis based on data collected through cousions adopted from previous research. Data was then analyzed using the SmartPLS statistical program. Significant influences were found on the credibility, informative, emotion, and social media advertising factors. The results of this research can be useful for entrepreneurs who will do advertising on Instagram and also be a reference for students who take digital marketing or consumer behavior courses.
The Impact of the QRIS Payment System on Increasing the Net Profit Margin of MSMEs in Bekasi Regency Dian Indah Sari; Slamet Maryoso
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2375

Abstract

Abstract The purpose of this study was to evaluate the effect of the QRIS payment system on the growth of the Net Profit Margin of MSMEs in Bekasi Regency. The study population consisted of MSMEs that have used QRIS in the area. A purposive sampling method was used for sampling. Data were collected by distributing questionnaires to 50 MSME owners. Data processing was performed using SPSS 21 software. Multiple linear regression was used for data analysis. The study concluded that the QRIS payment system has a positive impact on increasing the Net Profit Margin of MSMEs ;located in Bekasi Regency. The use of QRIS offers benefits to MSMEs in the regency, such as a practical and fast method, requiring only one QR code, reducing reliance on cash, automating transaction recording, and enhancing the image and credibility of MSMEs. With the implementation of QRIS, the Net Profit Margin of MSMEs in Bekasi Regency has increased due to the fast and practical transaction process, operational cost savings, market expansion, increased consumer trust, transparency and ease of transaction reporting, and more secure transactions. Keywords: Payment System, QRIS, Net Profit Margin, MSMEs
Pengaruh DER, ROA dan NPM Terhadap Return Saham Perusahaan Properti Terdaftar Di BEI Periode 2017-2020 Sari, Dian Indah; Maryoso, Slamet
PROFITABILITAS Vol 2 No 1 (2022): JURNAL PROFITABILITAS
Publisher : Sistem Informasi Akuntansi Kampu Kabupaten Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/profitabilitas.v2i1.1296

Abstract

Abstract - This study aims to determine the effect of DER, ROA and NPM on stock returns of property companies listed on the Indonesia Stock Exchange for the 2017-2020 period. This type of research is descriptive quantitative. Literature study was used as a data collection method, namely the data in this study were obtained from journals, literature studies and books related to the research topic. Classical Assumption Test is a data analysis technique used in this study using the Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Analysis Test, T Test and Coefficient of Determination Test. Based on the results of the discussion above, the following conclusions are obtained: First, the DER variable has a positive and significant influence on stock returns of property companies listed on the Indonesia Stock Exchange for the 2017-2020 period. Second, the ROA variable has a positive and significant effect on stock returns of Property companies listed on the IDX for the 2017-2020 period. Third, the NPM variable has a positive and significant effect on stock returns in Property companies listed on the IDX for the 2017-2020 period. Fourth, the variables DER, ROA and NPM simultaneously have a significant and positive effect on stock returns of property companies listed on the Indonesia Stock Exchange for the 2017-2020 period. Keywords: DER, ROA, NPM
Customer Satisfaction And Product Quality Maryoso, Slamet; Hamzah, Ramadhani; Astri, Fitriyah; Yanto Rukmana, Arief; Apramilda, Riesna
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study project aims to understand (1) the effect of product quality on customer satisfaction in Sukabumi Mixue Beverage Product consumers. (2) the impact of pricing on customer happiness among Sukabumi Mixue Beverage Product customers (3) the impact of product quality on customer loyalty among Sukabumi Mixue Beverage Product customers (4) the impact of price on customer loyalty (5) the impact of Customer Satisfaction on Customer Loyalty in Sukabumi Mixue Beverage Product Users (6) The impact of Product Quality on Customer Loyalty via Customer Satisfaction in Sukabumi Mixue Beverage Product Consumers (7) The effect of price on customer loyalty as measured by customer satisfaction in Sukabumi Mixue Beverage Product consumers. This research endeavor employs both an associative and quantitative approach. This research activity's demographic consists of Mixue beverage drinkers in the Sukabumi area. While the sample is made up of Sukabumi residents who have purchased and consumed Mixue beverage goods more than once and are over the age of 15, the total number of respondents is 88. The route analysis technique was utilized to analyze the data. Product Quality (X1) has a positive and significant effect on Customer Satisfaction (Z), Price (X2) has a positive and significant effect on Customer Satisfaction (Z), and Customer Satisfaction (Z) has a positive and significant effect on Customer Loyalty (Y). Product Quality (X1) also has a positive and significant effect on Customer Loyalty (Y) through Customer Satisfaction (Z), and Price (X2) has a positive and significant effect on Customer Loyalty (Y) through Customer Satisfaction (Z). These findings are the outcome of the analysis of this research activity
What Are Strategies For Increasing Sales In E-Commerce Agus Mokodompit, Eliyanti; Maryoso, Slamet; Maulida, Sofia
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Digitalization has a broad and significant impact on economic situations. E-Commerce is commonly defined as electronic buying and selling transactions via the internet. The purpose of this study is to identify important changes and types of behavioral change in Bandung customers who use e-commerce before and during the digitalization period. This is considered quantitative research. The study's population and sample size were 112 respondents. The collected data was analyzed using linear regression. The regression coefficient results indicate that the constant has a large impact on consumer behavior, with a high level of statistical significance. This demonstrates that, even at the zero sales level, the value is not statistically significant, despite having a significant consumer behavior level coefficient. However, there are coefficients for the independent variables. These findings suggest that, in the context of this study, increasing sales volume had no meaningful impact on consumer behavior. The study concluded that there was no substantial change in consumer behavior toward e-commerce in Bandung Regency.
The Impact of Green Accounting Practices on Corporate Environmental Performance Finarsih Septria; Bintang Junita; Slamet Maryoso; Firstianty Wahyuhening Fibriany
Jurnal Visi Manajemen Vol. 12 No. 1 (2026): Januari : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v12i1.916

Abstract

This study investigates the impact of green accounting practices on corporate environmental performance, with a focus on manufacturing firms in Indonesia. Green accounting, which involves the identification, measurement, and reporting of environmental costs, is increasingly recognized as a strategic tool for enhancing corporate accountability and sustainability. However, in developing countries, its implementation remains limited and fragmented. Using a qualitative approach, this research explores how green accounting mechanisms are integrated into corporate decision-making processes and how they influence key environmental performance indicators such as energy efficiency and waste reduction. Data were collected through semi structured interviews with environmental and finance managers from five companies actively participating in the PROPER environmental rating program. Thematic analysis revealed that firms with advanced environmental accounting practices achieved higher energy savings and waste reduction outcomes, as well as superior PROPER ratings. These improvements are directly linked to the strategic use of environmental data in operational planning and investment decisions. Nonetheless, challenges such as the lack of technical guidelines, insufficient human resources, and the absence of standardized frameworks remain significant barriers to broader adoption. The study contributes to the growing literature on sustainability accounting in emerging economies and offers practical implications for policymakers and corporate practitioners seeking to institutionalize green accounting as part of sustainable business governance.